Manual de consulta

Este guia mostra consultas da linguagem de consulta do Google Ads (GAQL, na sigla em inglês) que retornam os mesmos dados que as telas comuns da interface do Google Ads e procuram constantes geográficas. Use essas consultas sem modificações ou adapte-as aos seus fluxos de trabalho de relatórios.

Para um mapeamento mais amplo de relatórios da interface para recursos da API, consulte Relatórios na interface do Google Ads. Use a extensão de relatórios da API Google Ads para inspecionar recursos e campos da API na interface do Google Ads. Use o Criador de consultas interativo para criar e validar consultas personalizadas.

Definir variáveis de ambiente do curl

As guias curl enviam solicitações de streaming compactadas para o endpoint REST searchStream. Antes de executar um comando curl, defina as seguintes variáveis de ambiente no shell:

• API_VERSION: o número da versão da API sem um v inicial (por exemplo, 26).
• CUSTOMER_ID: o ID de cliente de destino com 10 dígitos sem hifens.
• MANAGER_CUSTOMER_ID: o ID de 10 dígitos da conta de administrador sem hifens. Se você se autenticar diretamente como a conta de cliente de destino, defina MANAGER_CUSTOMER_ID como CUSTOMER_ID ou omita o cabeçalho login-customer-id (consulte ID de cliente de login).
• OAUTH2_ACCESS_TOKEN: um token de acesso válido do OAuth 2.0.

Replicar telas da interface do Google Ads

Nesta seção, mostramos consultas de API que retornam os mesmos dados das telas padrão da interface do Google Ads. Se você estiver criando um app que mostra métricas e dados semelhantes aos do Google Ads, essas consultas podem ajudar a extrair dados análogos da API.

Observação: a menos que indicado de outra forma, todas as consultas com data neste guia retornam dados dos últimos sete dias por padrão. Se a barra do espaço de trabalho da interface do Google Ads excluir as entidades pai removidas, adicione AND campaign.status != 'REMOVED' ou AND ad_group.status != 'REMOVED' às consultas de entidade filha.

Dica: para omitir campos resource_name não utilizados e reduzir payloads searchStream, adicione a cláusula PARAMETERS omit_unselected_resource_names = true (consulte o parâmetro omit_unselected_resource_names).

Campanhas

Recupere dados da tela de visão geral padrão de Campanhas na interface do Google Ads.

GAQL

SELECT campaign.name,
  campaign_budget.amount_micros,
  campaign.status,
  campaign.optimization_score,
  campaign.advertising_channel_type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.bidding_strategy_type
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status != 'REMOVED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT campaign.name,
      campaign_budget.amount_micros,
      campaign.status,
      campaign.optimization_score,
      campaign.advertising_channel_type,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros,
      campaign.bidding_strategy_type
    FROM campaign
    WHERE segments.date DURING LAST_7_DAYS
      AND campaign.status != 'REMOVED'
  "
}
EOF

Grupos de anúncios

Recupere dados da tela de visão geral padrão de Grupos de anúncios na interface do Google Ads.

GAQL

SELECT ad_group.name,
  campaign.name,
  ad_group.status,
  ad_group.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group.status != 'REMOVED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT ad_group.name,
      campaign.name,
      ad_group.status,
      ad_group.type,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM ad_group
    WHERE segments.date DURING LAST_7_DAYS
      AND ad_group.status != 'REMOVED'
  "
}
EOF

Anúncios

Recupere dados da tela de visão geral padrão de Anúncios na interface do Google Ads. Essa consulta busca títulos e descrições de anúncios responsivos de pesquisa AdTextAsset, URLs finais e qualidade do anúncio para as colunas Anúncio e Qualidade do anúncio.

Observação: os anúncios não removidos de outros tipos ainda aparecem com o campo responsive_search_ad não definido. Para restringir os resultados a anúncios responsivos de pesquisa, adicione AND ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD' à cláusula WHERE.

GAQL

SELECT ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.ad.final_urls,
  campaign.name,
  ad_group.name,
  ad_group_ad.status,
  ad_group_ad.policy_summary.approval_status,
  ad_group_ad.ad.type,
  ad_group_ad.ad_strength,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group_ad
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_ad.status != 'REMOVED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT ad_group_ad.ad.responsive_search_ad.headlines,
      ad_group_ad.ad.responsive_search_ad.descriptions,
      ad_group_ad.ad.final_urls,
      campaign.name,
      ad_group.name,
      ad_group_ad.status,
      ad_group_ad.policy_summary.approval_status,
      ad_group_ad.ad.type,
      ad_group_ad.ad_strength,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM ad_group_ad
    WHERE segments.date DURING LAST_7_DAYS
      AND ad_group_ad.status != 'REMOVED'
  "
}
EOF

Palavras-chave da rede de pesquisa

Recupere dados da tela de visão geral padrão de palavras-chave da rede de pesquisa na interface do Google Ads.

GAQL

SELECT ad_group_criterion.keyword.text,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.keyword.match_type,
  ad_group_criterion.approval_status,
  ad_group_criterion.final_urls,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_criterion.status != 'REMOVED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT ad_group_criterion.keyword.text,
      campaign.name,
      ad_group.name,
      ad_group_criterion.system_serving_status,
      ad_group_criterion.keyword.match_type,
      ad_group_criterion.approval_status,
      ad_group_criterion.final_urls,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM keyword_view
    WHERE segments.date DURING LAST_7_DAYS
      AND ad_group_criterion.status != 'REMOVED'
  "
}
EOF

Termos de pesquisa

Recupere dados da tela de visão geral padrão de Termos de pesquisa na interface do Google Ads.

Observação: o recurso search_term_view agrega no nível do grupo de anúncios e exclui as campanhas Performance Max. Para termos de pesquisa de campanhas Performance Max, consulte o recurso campaign_search_term_view (consulte Performance dos termos de pesquisa).

GAQL

SELECT search_term_view.search_term,
  segments.keyword.info.match_type,
  search_term_view.status,
  campaign.name,
  ad_group.name,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM search_term_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT search_term_view.search_term,
      segments.keyword.info.match_type,
      search_term_view.status,
      campaign.name,
      ad_group.name,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros,
      campaign.advertising_channel_type
    FROM search_term_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Públicos-alvo

Recupere dados da tela de visão geral padrão de Públicos-alvo na interface do Google Ads.

Importante: a API Reporting retorna públicos-alvo pelos IDs de critério. Para obter os nomes de exibição, faça uma pesquisa rápida dos IDs nas tabelas de referência fornecidas na página Códigos e formatos. É possível usar o campo ad_group_criterion.type para determinar qual tabela de tipo de critério usar.

GAQL

SELECT ad_group_criterion.resource_name,
  ad_group_criterion.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM ad_group_audience_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT ad_group_criterion.resource_name,
      ad_group_criterion.type,
      campaign.name,
      ad_group.name,
      ad_group_criterion.system_serving_status,
      ad_group_criterion.bid_modifier,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros,
      campaign.advertising_channel_type
    FROM ad_group_audience_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Idade (informações demográficas)

Recupere dados da tela de visão geral padrão de informações demográficas de Idade na interface do Google Ads.

GAQL

SELECT ad_group_criterion.age_range.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM age_range_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT ad_group_criterion.age_range.type,
      campaign.name,
      ad_group.name,
      ad_group_criterion.system_serving_status,
      ad_group_criterion.bid_modifier,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros,
      campaign.advertising_channel_type
    FROM age_range_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Gênero (informações demográficas)

Recupere dados da tela de visão geral padrão de informações demográficas de Gênero na interface do Google Ads.

GAQL

SELECT ad_group_criterion.gender.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM gender_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT ad_group_criterion.gender.type,
      campaign.name,
      ad_group.name,
      ad_group_criterion.system_serving_status,
      ad_group_criterion.bid_modifier,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros,
      campaign.advertising_channel_type
    FROM gender_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Locais

Recupere dados da tela de visão geral padrão Locais na interface do Google Ads.

Importante: a API de relatórios retorna locais pelos IDs de critério. Para conferir os nomes de exibição, procure o campo campaign_criterion.location.geo_target_constant nos dados de segmentação por área geográfica ou use a API para consultar o recurso geo_target_constant. Para locais físicos ou de interesse do usuário em Locais > Relatório geográfico, consulte o recurso geographic_view.

GAQL

SELECT campaign_criterion.location.geo_target_constant,
  campaign.name,
  campaign_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM location_view
WHERE segments.date DURING LAST_7_DAYS
  AND campaign_criterion.status != 'REMOVED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT campaign_criterion.location.geo_target_constant,
      campaign.name,
      campaign_criterion.bid_modifier,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM location_view
    WHERE segments.date DURING LAST_7_DAYS
      AND campaign_criterion.status != 'REMOVED'
  "
}
EOF

Canais

Recupere dados de canais segmentados explicitamente na tela Conteúdo > Canais na interface do Google Ads consultando o recurso managed_placement_view.

Importante: para escolher entre os recursos managed_placement_view, group_placement_view, detail_placement_view e performance_max_placement_view, consulte Acompanhar a posição e a performance do anúncio.

GAQL

SELECT ad_group_criterion.placement.url,
  campaign.name,
  ad_group.name,
  ad_group_criterion.status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM managed_placement_view
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_criterion.status != 'REMOVED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT ad_group_criterion.placement.url,
      campaign.name,
      ad_group.name,
      ad_group_criterion.status,
      ad_group_criterion.bid_modifier,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM managed_placement_view
    WHERE segments.date DURING LAST_7_DAYS
      AND ad_group_criterion.status != 'REMOVED'
  "
}
EOF

Onde os anúncios foram exibidos

Recupere dados de canais de domínio, app para dispositivos móveis e canal do YouTube na tela Conteúdo > Onde os anúncios foram exibidos na interface do Google Ads consultando o recurso group_placement_view.

Observação: a API omite as posições que não atendem aos limites mínimos de atividade, em vez de retornar a linha de resumo Total: Outros da interface. Consulte a linha "Total: outros" e linhas com detalhes de canais indisponíveis.

GAQL

SELECT group_placement_view.display_name,
  group_placement_view.target_url,
  group_placement_view.placement_type,
  campaign.name,
  ad_group.name,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM group_placement_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT group_placement_view.display_name,
      group_placement_view.target_url,
      group_placement_view.placement_type,
      campaign.name,
      ad_group.name,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM group_placement_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Detalhes do canal

Recupere métricas de canais no nível do URL e do vídeo em Conteúdo > Onde os anúncios foram exibidos > Ver detalhes na interface do Google Ads consultando o recurso detail_placement_view.

Observação: como o recurso detail_placement_view avalia os limites de atividade por URL ou vídeo, os totais de linhas podem ser menores que os totais de group_placement_view. Consulte Diferenças de métricas entre as visualizações de Place Details e Linhas com detalhes de Place Details indisponíveis.

GAQL

SELECT detail_placement_view.display_name,
  detail_placement_view.target_url,
  detail_placement_view.group_placement_target_url,
  detail_placement_view.placement_type,
  campaign.name,
  ad_group.name,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM detail_placement_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT detail_placement_view.display_name,
      detail_placement_view.target_url,
      detail_placement_view.group_placement_target_url,
      detail_placement_view.placement_type,
      campaign.name,
      ad_group.name,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM detail_placement_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Posições do Performance Max

Recupere as impressões de canais do relatório predefinido Canal das campanhas Performance Max em Insights e relatórios > Editor de relatórios consultando o recurso performance_max_placement_view.

Observação: o recurso performance_max_placement_view expõe apenas a métrica metrics.impressions. Na v24 e em versões mais recentes, adicione o campo segments.ad_network_type para segmentar as impressões por rede (consulte Visualização de canais das campanhas Performance Max).

GAQL

SELECT performance_max_placement_view.display_name,
  performance_max_placement_view.target_url,
  performance_max_placement_view.placement_type,
  campaign.name,
  metrics.impressions
FROM performance_max_placement_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT performance_max_placement_view.display_name,
      performance_max_placement_view.target_url,
      performance_max_placement_view.placement_type,
      campaign.name,
      metrics.impressions
    FROM performance_max_placement_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Páginas de destino

Recupere dados da tela padrão Páginas de destino na interface do Google Ads consultando o recurso landing_page_view.

Observação: os recursos campaign e ad_group segmentam as métricas de landing_page_view, e a seleção de campos ad_group exclui as campanhas Performance Max. Para totais de URL no nível da conta, omita o campo campaign.name. Para URLs após a substituição do ValueTrack e a expansão de URL final, consulte o recurso expanded_landing_page_view.

GAQL

SELECT landing_page_view.unexpanded_final_url,
  campaign.name,
  metrics.mobile_friendly_clicks_percentage,
  metrics.speed_score,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM landing_page_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT landing_page_view.unexpanded_final_url,
      campaign.name,
      metrics.mobile_friendly_clicks_percentage,
      metrics.speed_score,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros
    FROM landing_page_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Grupos de recursos

Recupere dados da tela Grupos de recursos para campanhas Performance Max na interface do Google Ads consultando o recurso asset_group.

GAQL

SELECT asset_group.name,
  campaign.name,
  asset_group.status,
  asset_group.ad_strength,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  metrics.conversions
FROM asset_group
WHERE segments.date DURING LAST_7_DAYS
  AND asset_group.status != 'REMOVED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT asset_group.name,
      campaign.name,
      asset_group.status,
      asset_group.ad_strength,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros,
      metrics.conversions
    FROM asset_group
    WHERE segments.date DURING LAST_7_DAYS
      AND asset_group.status != 'REMOVED'
  "
}
EOF

Produtos

Recupere métricas no nível do produto na tela Produtos para campanhas do Shopping e Performance Max na interface do Google Ads consultando o recurso shopping_performance_view.

Observação: ao gerar relatórios sobre campanhas Performance Max, não selecione campos de ad_group, porque o recurso ad_group segmenta as métricas de shopping_performance_view e exclui as linhas de Performance Max. Para eliminar a ambiguidade de ofertas em vários feeds, adicione os campos segments.product_merchant_id, segments.product_channel, segments.product_language e segments.product_feed_label. Para inspecionar a qualificação atual do produto, problemas de diagnóstico ou inventário com zero impressões, consulte o recurso shopping_product (consulte Relatórios de produtos para anúncios do Shopping).

GAQL

SELECT segments.product_item_id,
  segments.product_title,
  segments.product_brand,
  campaign.name,
  campaign.advertising_channel_type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  metrics.conversions
FROM shopping_performance_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT segments.product_item_id,
      segments.product_title,
      segments.product_brand,
      campaign.name,
      campaign.advertising_channel_type,
      metrics.clicks,
      metrics.impressions,
      metrics.ctr,
      metrics.average_cpc,
      metrics.cost_micros,
      metrics.conversions
    FROM shopping_performance_view
    WHERE segments.date DURING LAST_7_DAYS
  "
}
EOF

Pesquisar constantes geográficas

A página Códigos e formatos fornece tabelas de referência para a maioria das constantes usadas na API. No entanto, também é possível fazer pesquisa rápida dinamicamente de algumas constantes usando a Linguagem de consulta do Google Ads.

Este trecho mostra como fazer uma pesquisa rápida de um local pelo nome do recurso ou pelo nome de exibição.

Por nome do recurso

Pesquisa rápida de Mountain View, CA, pelo nome do recurso geoTargetConstants/1014044.

GAQL

SELECT geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT geo_target_constant.canonical_name,
      geo_target_constant.country_code,
      geo_target_constant.id,
      geo_target_constant.name,
      geo_target_constant.status,
      geo_target_constant.target_type
    FROM geo_target_constant
    WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'
  "
}
EOF

Por nome de exibição

Pesquisa rápida por "Mountain View" como um nome de cidade nos Estados Unidos.

Observação: ao consultar locais por nome, é provável que você receba várias correspondências. Filtre por geo_target_constant.country_code, geo_target_constant.target_type e geo_target_constant.status e inspecione geo_target_constant.canonical_name para eliminar a ambiguidade da lista de resultados no seu código do cliente.

GAQL

SELECT geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.country_code = 'US'
  AND geo_target_constant.target_type = 'City'
  AND geo_target_constant.name = 'Mountain View'
  AND geo_target_constant.status = 'ENABLED'

curl

curl --compressed --fail-with-body --request POST \
  "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
  --header "Content-Type: application/json" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<'EOF'
{
  "query": "
    SELECT geo_target_constant.canonical_name,
      geo_target_constant.country_code,
      geo_target_constant.id,
      geo_target_constant.name,
      geo_target_constant.status,
      geo_target_constant.target_type
    FROM geo_target_constant
    WHERE geo_target_constant.country_code = 'US'
      AND geo_target_constant.target_type = 'City'
      AND geo_target_constant.name = 'Mountain View'
      AND geo_target_constant.status = 'ENABLED'
  "
}
EOF