بعد جمع إعدادات الاستهداف ومزيج المنتجات لخطتك الإعلامية، يمكنك إنشاء منحنى للميزانيات مقارنةً بمدى الوصول المحتمل إلى الجمهور باستخدام طريقة GenerateReachForecast
في ReachPlanService
. يمكنك الاطّلاع على مسرد المصطلحات ودليل الخطة الإعلامية للحصول على تفاصيل حول حقول الطلب.
حفظ المنحنيات
ويمكنك حفظ منحنيات فردية فقط لتوفير الراحة للمستخدمين. ويُحظر تمامًا استخدام منحنيات التخزين المؤقت بشكل مجمّع. إذا كنت بحاجة إلى إنشاء منحنيات بشكل مُجمَّع، تحقّق أولاً مع ممثل Google.
التغييرات في YouTube Select
يتيح YouTube Select في خدمة "خطة مدى الوصول" الآن الاستهداف على مستوى القوائم مقارنةً بـ "عرض الإعلانات بالكامل" في السابق، وذلك لجميع المواقع الجغرافية المؤهّلة في YouTube وفقًا لأسعار "الحجز الفوري". عند استخدام ميزة "الحجز الفوري"، ثمة خطأان جديدان يمكن أن يحدثا في الإصدار 15 والإصدارات الأحدث عند طلب توقّعات لمنصة YouTubeS:
تعرض الإصدارات السابقة خطأ `UNKNOWN بدلاً من ذلك.
مثال الرمز البرمجي
يشمل المنحنى مدى وصول مرات الظهور ومدى الوصول إلى المستخدمين في الأرقام المطلقة، إلى جانب الأحجام العالمية المتوافقة مع التعداد السكاني وحجم جمهور YouTube للفئة الديموغرافية والبلد المطلوبَين.
Java
private void getReachCurve( ReachPlanServiceClient reachPlanServiceClient, GenerateReachForecastRequest request) { GenerateReachForecastResponse response = reachPlanServiceClient.generateReachForecast(request); System.out.println("Reach curve output:"); System.out.println( "Currency, Cost Micros, On-Target Reach, On-Target Imprs, Total Reach, Total Imprs," + " Products"); for (ReachForecast point : response.getReachCurve().getReachForecastsList()) { System.out.printf( "%s, \"", Joiner.on(", ") .join( request.getCurrencyCode(), String.valueOf(point.getCostMicros()), String.valueOf(point.getForecast().getOnTargetReach()), String.valueOf(point.getForecast().getOnTargetImpressions()), String.valueOf(point.getForecast().getTotalReach()), String.valueOf(point.getForecast().getTotalImpressions()))); for (PlannedProductReachForecast product : point.getPlannedProductReachForecastsList()) { System.out.printf("[Product: %s, ", product.getPlannableProductCode()); System.out.printf("Budget Micros: %s]", product.getCostMicros()); } System.out.printf("\"%n"); } }
C#
public void GetReachCurve(ReachPlanServiceClient reachPlanService, GenerateReachForecastRequest request) { GenerateReachForecastResponse response = reachPlanService.GenerateReachForecast( request); Console.WriteLine("Reach curve output:"); Console.WriteLine( "Currency, Cost Micros, On-Target Reach, On-Target Impressions, Total Reach," + " Total Impressions, Products"); foreach (ReachForecast point in response.ReachCurve.ReachForecasts) { Console.Write($"{request.CurrencyCode}, "); Console.Write($"{point.CostMicros}, "); Console.Write($"{point.Forecast.OnTargetReach}, "); Console.Write($"{point.Forecast.OnTargetImpressions}, "); Console.Write($"{point.Forecast.TotalReach}, "); Console.Write($"{point.Forecast.TotalImpressions}, "); Console.Write("\"["); foreach (PlannedProductReachForecast productReachForecast in point.PlannedProductReachForecasts) { Console.Write($"(Product: {productReachForecast.PlannableProductCode}, "); Console.Write($"Budget Micros: {productReachForecast.CostMicros}), "); } Console.WriteLine("]\""); } }
PHP
private static function getReachCurve( GoogleAdsClient $googleAdsClient, int $customerId, array $productMix, string $locationId, string $currencyCode ) { // Valid durations are between 1 and 90 days. $duration = new CampaignDuration(['duration_in_days' => 28]); $targeting = new Targeting([ 'plannable_location_id' => $locationId, 'age_range' => ReachPlanAgeRange::AGE_RANGE_18_65_UP, 'genders' => [ new GenderInfo(['type' => GenderType::FEMALE]), new GenderInfo(['type' => GenderType::MALE]) ], 'devices' => [ new DeviceInfo(['type' => Device::DESKTOP]), new DeviceInfo(['type' => Device::MOBILE]), new DeviceInfo(['type' => Device::TABLET]) ] ]); // See the docs for defaults and valid ranges: // https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest $response = $googleAdsClient->getReachPlanServiceClient()->generateReachForecast( GenerateReachForecastRequest::build($customerId, $duration, $productMix) ->setCurrencyCode($currencyCode) ->setTargeting($targeting) ); printf( "Reach curve output:%sCurrency, Cost Micros, On-Target Reach, On-Target Imprs," . " Total Reach, Total Imprs, Products%s", PHP_EOL, PHP_EOL ); foreach ($response->getReachCurve()->getReachForecasts() as $point) { $products = ''; /** @var ReachForecast $point */ foreach ($point->getPlannedProductReachForecasts() as $plannedProductReachForecast) { /** @var PlannedProductReachForecast $plannedProductReachForecast */ $products .= sprintf( '(Product: %s, Budget Micros: %s)', $plannedProductReachForecast->getPlannableProductCode(), $plannedProductReachForecast->getCostMicros() ); } printf( "%s, %d, %d, %d, %d, %d, %s%s", $currencyCode, $point->getCostMicros(), $point->getForecast()->getOnTargetReach(), $point->getForecast()->getOnTargetImpressions(), $point->getForecast()->getTotalReach(), $point->getForecast()->getTotalImpressions(), $products, PHP_EOL ); } }
Python
def request_reach_curve( client, customer_id, product_mix, location_id, currency_code ): """Creates a sample request for a given product mix. Args: client: an initialized GoogleAdsClient instance. customer_id: The customer ID for the reach forecast. product_mix: The product mix for the reach forecast. location_id: The location ID to plan for. currency_code: Three-character ISO 4217 currency code. """ # See the docs for defaults and valid ranges: # https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest request = client.get_type("GenerateReachForecastRequest") request.customer_id = customer_id # Valid durations are between 1 and 90 days. request.campaign_duration.duration_in_days = 28 request.currency_code = currency_code request.cookie_frequency_cap = 0 request.min_effective_frequency = 1 request.planned_products = product_mix request.targeting.plannable_location_id = location_id request.targeting.age_range = ( client.enums.ReachPlanAgeRangeEnum.AGE_RANGE_18_65_UP ) # Add gender targeting to the request. for gender_type in [ client.enums.GenderTypeEnum.FEMALE, client.enums.GenderTypeEnum.MALE, ]: gender = client.get_type("GenderInfo") gender.type_ = gender_type request.targeting.genders.append(gender) # Add device targeting to the request. for device_type in [ client.enums.DeviceEnum.DESKTOP, client.enums.DeviceEnum.MOBILE, client.enums.DeviceEnum.TABLET, ]: device = client.get_type("DeviceInfo") device.type_ = device_type request.targeting.devices.append(device) reach_plan_service = client.get_service("ReachPlanService") response = reach_plan_service.generate_reach_forecast(request=request) print( "Currency, Cost, On-Target Reach, On-Target Imprs, Total Reach," " Total Imprs, Products" ) for point in response.reach_curve.reach_forecasts: product_splits = [] for p in point.planned_product_reach_forecasts: product_splits.append( {p.plannable_product_code: p.cost_micros / ONE_MILLION} ) print( [ currency_code, point.cost_micros / ONE_MILLION, point.forecast.on_target_reach, point.forecast.on_target_impressions, point.forecast.total_reach, point.forecast.total_impressions, product_splits, ] )
Ruby
def get_reach_curve( client, reach_plan_service, customer_id, product_mix, location_id, currency_code) duration = client.resource.campaign_duration do |d| # Valid durations are between 1 and 90 days. d.duration_in_days = 28 end targeting = client.resource.targeting do |t| t.plannable_location_id = location_id t.age_range = :AGE_RANGE_18_65_UP t.genders << client.resource.gender_info do |gender| gender.type = :FEMALE end t.genders << client.resource.gender_info do |gender| gender.type = :MALE end t.devices << client.resource.device_info do |device| device.type = :DESKTOP end t.devices << client.resource.device_info do |device| device.type = :MOBILE end t.devices << client.resource.device_info do |device| device.type = :TABLET end end # See the docs for defaults and valid ranges: # https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest response = reach_plan_service.generate_reach_forecast( customer_id: customer_id, campaign_duration: duration, planned_products: product_mix, currency_code: currency_code, targeting: targeting, ) puts "Reach curve output:" puts "Currency, Cost Micros, On-Target Reach, On-Target Imprs, " \ "Total Reach, Total Imprs, Products" response.reach_curve.reach_forecasts.each do |point| products = "" point.planned_product_reach_forecasts.each do |product| products += "(Product: #{product.plannable_product_code}, "\ "Cost Micros: #{product.cost_micros})" end puts "#{currency_code}, #{point.cost_micros}, " \ "#{point.forecast.on_target_reach}, " \ "#{point.forecast.on_target_impressions}, " \ "#{point.forecast.total_reach}, " \ "#{point.forecast.total_impressions}, " \ "#{products}" end end
Perl
sub pull_reach_curve { my ($reach_plan_service, $reach_request) = @_; my $response = $reach_plan_service->generate_reach_forecast($reach_request); print "Reach curve output:\n"; print "Currency,\tCost Micros,\tOn-Target Reach,\tOn-Target Imprs,\t" . "Total Reach,\tTotal Imprs,\tProducts\n"; foreach my $point (@{$response->{reachCurve}{reachForecasts}}) { printf "%s,\t%d,\t%d,\t%d,\t%d,\t%d,\t'[", $reach_request->{currencyCode}, $point->{costMicros}, $point->{forecast}{onTargetReach}, $point->{forecast}{onTargetImpressions}, $point->{forecast}{totalReach}, $point->{forecast}{totalImpressions}; foreach my $productReachForecast (@{$point->{plannedProductReachForecasts}}) { printf "(Product: %s, Budget Micros: %d), ", $productReachForecast->{plannableProductCode}, $productReachForecast->{costMicros}; } print "]'\n"; } }