Bạn có thể kết hợp hai hoặc nhiều danh sách người dùng hiện có để tạo tiêu chí nhắm mục tiêu tinh vi hơn nữa.
Tạo danh sách người dùng
Bạn có thể tạo các cách kết hợp tuỳ chỉnh của các danh sách người dùng hiện có dưới dạng logical_user_list với các trường UserListLogicalRuleInfo. Các quy tắc trong logical_user_list được AND, vì vậy, người dùng phải khớp với mọi quy tắc cần được xem xét trong danh sách. Tuy nhiên, mỗi quy tắc cho phép bạn chỉ định liệu toán hạng của quy tắc đó là ANDed hay ORed. Nói cách khác, bạn có thể chỉ định người dùng có phải thực hiện tất cả toán hạng quy tắc hay chỉ một trong số đó.
Ngoài ra, các quy tắc cho phép bạn chỉ định các đối tượng logical_user_list khác làm toán tử, cho phép bạn tạo một cây gồm các đối tượng đó một cách hiệu quả. logical_user_list có thể là một cách rất hiệu quả để xác định hệ phân cấp phức tạp của các nhóm để nhắm mục tiêu của bạn. Bạn có thể kết hợp các danh sách với các trường AccessReason khác nhau. Tuy nhiên, nếu quyền truy cập bị thu hồi, thì UserList đó sẽ được coi là một danh sách không có thành phần khi các quy tắc của logical_user_list được đánh giá.
Đoạn mã sau đây cho biết cách tạo logical_user_list chứa người dùng ở một trong hai thực thể basic_user_list:
Ví dụ về mã để tạo danh sách người dùng logic
Java
private void runExample(
GoogleAdsClient googleAdsClient, long customerId, List<Long> userListIds) {
// Adds each of the provided list IDs to a list of rule operands specifying which lists the
// operator should target.
List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = new ArrayList<>();
for (long userListId : userListIds) {
String userListResourceName = ResourceNames.userList(customerId, userListId);
logicalUserListOperandInfoList.add(
LogicalUserListOperandInfo.newBuilder().setUserList(userListResourceName).build());
}
// Creates the UserListLogicalRuleInfo specifying that a user should be added to the new list if
// they are present in any of the provided lists.
UserListLogicalRuleInfo userListLogicalRuleInfo =
UserListLogicalRuleInfo.newBuilder()
// Using ANY means that a user should be added to the combined list if they are present
// on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
// present on all of the provided lists or NONE to add users that aren't present on any
// of the targeted lists.
.setOperator(UserListLogicalRuleOperator.ANY)
.addAllRuleOperands(logicalUserListOperandInfoList)
.build();
// Creates the new combination user list.
UserList userList =
UserList.newBuilder()
.setName("My combination list of other user lists #" + getPrintableDateTime())
.setLogicalUserList(
LogicalUserListInfo.newBuilder().addRules(userListLogicalRuleInfo).build())
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
// Prints the response.
System.out.printf(
"Created combination user list with resource name, '%s'.%n",
response.getResults(0).getResourceName());
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long[] userListIds)
{
// Gets the UserListService client.
UserListServiceClient userListServiceClient =
client.GetService(Services.V16.UserListService);
// Adds each of the provided list IDs to a list of rule operands specifying which lists
// the operator should target.
List<LogicalUserListOperandInfo> logicalUserListOperandInfoList =
userListIds.Select(userListId => new LogicalUserListOperandInfo
{ UserList = ResourceNames.UserList(customerId, userListId) }).ToList();
// Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
// list if they are present in any of the provided lists.
UserListLogicalRuleInfo userListLogicalRuleInfo = new UserListLogicalRuleInfo
{
// Using ANY means that a user should be added to the combined list if they are
// present on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL
// to add users present on all of the provided lists or NONE to add users that
// aren't present on any of the targeted lists.
Operator = UserListLogicalRuleOperatorEnum.Types.UserListLogicalRuleOperator.Any,
};
userListLogicalRuleInfo.RuleOperands.Add(logicalUserListOperandInfoList);
LogicalUserListInfo logicalUserListInfo = new LogicalUserListInfo();
logicalUserListInfo.Rules.Add(userListLogicalRuleInfo);
// Creates the new combination user list.
UserList userList = new UserList
{
Name = "My combination list of other user lists " +
$"#{ExampleUtilities.GetRandomString()}",
LogicalUserList = logicalUserListInfo
};
// Creates the operation.
UserListOperation operation = new UserListOperation
{
Create = userList
};
try
{
// Sends the request to add the user list and prints the response.
MutateUserListsResponse response = userListServiceClient.MutateUserLists
(customerId.ToString(), new[] { operation });
Console.WriteLine("Created combination user list with resource name: " +
$"{response.Results.First().ResourceName}");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
1.199
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $userListIds
) {
// Adds each of the provided list IDs to a list of rule operands specifying which lists the
// operator should target.
$logicalUserListOperandInfoList = [];
foreach ($userListIds as $userListId) {
$logicalUserListOperandInfoList[] = new LogicalUserListOperandInfo([
'user_list' => ResourceNames::forUserList($customerId, $userListId)
]);
}
// Creates the UserListLogicalRuleInfo specifying that a user should be added to the new
// list if they are present in any of the provided lists.
$userListLogicalRuleInfo = new UserListLogicalRuleInfo([
// Using ANY means that a user should be added to the combined list if they are present
// on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users
// present on all of the provided lists or NONE to add users that aren't present on any
// of the targeted lists.
'operator' => UserListLogicalRuleOperator::ANY,
'rule_operands' => $logicalUserListOperandInfoList
]);
// Creates the new combination user list.
$userList = new UserList([
'name' => 'My combination list of other user lists #' . Helper::getPrintableDatetime(),
'logical_user_list' => new LogicalUserListInfo([
'rules' => [$userListLogicalRuleInfo]
])
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add the user list and prints some information.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
$response = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
printf(
"Created combination user list with resource name '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def main(client, customer_id, user_list_ids):
"""Creates a combination user list.
Args:
client: The Google Ads client.
customer_id: The customer ID for which to add the user list.
user_list_ids: A list of user list IDs to logically combine.
"""
# Get the UserListService client.
user_list_service = client.get_service("UserListService")
# Add each of the provided list IDs to a list of rule operands specifying
# which lists the operator should target.
logical_user_list_operand_info_list = []
for user_list_id in user_list_ids:
logical_user_list_operand_info = client.get_type(
"LogicalUserListOperandInfo"
)
logical_user_list_operand_info.user_list = (
user_list_service.user_list_path(customer_id, user_list_id)
)
logical_user_list_operand_info_list.append(
logical_user_list_operand_info
)
# Create a UserListOperation and populate the UserList.
user_list_operation = client.get_type("UserListOperation")
user_list = user_list_operation.create
user_list.name = f"My combination list of other user lists #{uuid4()}"
# Create a UserListLogicalRuleInfo specifying that a user should be added to
# the new list if they are present in any of the provided lists.
user_list_logical_rule_info = client.get_type("UserListLogicalRuleInfo")
# Using ANY means that a user should be added to the combined list if they
# are present on any of the lists targeted in the
# LogicalUserListOperandInfo. Use ALL to add users present on all of the
# provided lists or NONE to add users that aren't present on any of the
# targeted lists.
user_list_logical_rule_info.operator = (
client.enums.UserListLogicalRuleOperatorEnum.ANY
)
user_list_logical_rule_info.rule_operands.extend(
logical_user_list_operand_info_list
)
user_list.logical_user_list.rules.append(user_list_logical_rule_info)
# Issue a mutate request to add the user list, then print the results.
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
print(
"Created logical user list with resource name "
f"'{response.results[0].resource_name}.'"
)
Ruby
def add_logical_user_list(customer_id, user_list_ids)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Creates the UserListLogicalRuleInfo specifying that a user should be added
# to the new list if they are present in any of the provided lists.
user_list_logical_rule_info = client.resource.user_list_logical_rule_info do |info|
# Using ANY means that a user should be added to the combined list if they
# are present on any of the lists targeted in the logical_user_list_operand_info.
# Use ALL to add users present on all of the provided lists or NONE to add
# users that aren't present on any of the targeted lists.
info.operator = :ANY
user_list_ids.each do |list_id|
info.rule_operands << client.resource.logical_user_list_operand_info do |op|
op.user_list = client.path.user_list(customer_id, list_id)
end
end
end
# Creates the new combination user list operation.
operation = client.operation.create_resource.user_list do |ul|
ul.name = "My combination list of other user lists #{(Time.new.to_f * 1000).to_i}"
ul.logical_user_list = client.resource.logical_user_list_info do |info|
info.rules << user_list_logical_rule_info
end
end
# Issues a mutate request to add the user list and prints some information.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
puts "Created combination user list with resource name "\
"'#{response.results.first.resource_name}'"
end
Perl
sub add_logical_user_list {
my ($api_client, $customer_id, $user_list_ids) = @_;
# Add each of the provided list IDs to a list of rule operands specifying which
# lists the operator should target.
my $logical_user_list_operand_info_list = [];
foreach my $user_list_id (@$user_list_ids) {
push @$logical_user_list_operand_info_list,
Google::Ads::GoogleAds::V16::Common::LogicalUserListOperandInfo->new({
userList =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::user_list(
$customer_id, $user_list_id
)});
}
# Create the UserListLogicalRuleInfo specifying that a user should be added to
# the new list if they are present in any of the provided lists.
my $user_list_logical_rule_info =
Google::Ads::GoogleAds::V16::Common::UserListLogicalRuleInfo->new({
# Using ANY means that a user should be added to the combined list if they
# are present on any of the lists targeted in the LogicalUserListOperandInfo.
# Use ALL to add users present on all of the provided lists or NONE to add
# users that aren't present on any of the targeted lists.
operator => ANY,
ruleOperands => $logical_user_list_operand_info_list
});
# Create the new combination user list.
my $user_list = Google::Ads::GoogleAds::V16::Resources::UserList->new({
name => "My combination list of other user lists #" . uniqid(),
logicalUserList =>
Google::Ads::GoogleAds::V16::Common::LogicalUserListInfo->new({
rules => [$user_list_logical_rule_info]})});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V16::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Issue a mutate request to add the user list and print some information.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
printf "Created combination user list with resource name '%s'.\n",
$user_lists_response->{results}[0]{resourceName};
return 1;
}
Truy xuất danh sách
Để truy xuất danh sách người dùng, bạn có thể gửi truy vấn Ngôn ngữ truy vấn Google Ads sau đến tài nguyên
user_list.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Nhắm mục tiêu danh sách
Sau khi tạo phân khúc đối tượng, bước tiếp theo bạn cần làm là nhắm mục tiêu phân khúc đó.
Quy tắc nhắm mục tiêu theo phân khúc đối tượng
Không thể đặt danh sách người dùng khẳng định (có thể đặt giá thầu) ở cấp chiến dịch và cấp nhóm quảng cáo cùng một lúc. Bạn phải xoá tiêu chí khẳng định cho danh sách người dùng khỏi tất cả các nhóm quảng cáo trong một chiến dịch trước khi có thể đặt tiêu chí cho danh sách người dùng khẳng định cho chiến dịch.
Tính năng nhắm mục tiêu khẳng định theo danh sách người dùng chỉ được hỗ trợ cho chiến dịch Tìm kiếm. Đối với chiến dịch Hiển thị, bạn phải loại trừ
CampaignCriterionđặtuser_list.Trong chiến dịch Tìm kiếm và Mua sắm, mục tiêu cho danh sách người dùng không hỗ trợ đặt các trường sau:
Nhắm mục tiêu quảng cáo đến danh sách người dùng của bạn
Quy trình này tương tự như các loại tiêu chí nhắm mục tiêu khác trong API. Đoạn mã sau đây minh hoạ cách bạn có thể sử dụng AdGroupCriterion để nhắm mục tiêu quảng cáo trong một nhóm quảng cáo đến một danh sách người dùng:
Java
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
C#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V16.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
1.199
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Python
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Ruby
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Perl
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
Giống như các loại tiêu chí khác, bạn có thể chỉ định các thuộc tính khác cho đối tượng AdGroupCriterion, chẳng hạn như cơ chế ghi đè giá thầu.
Chuyển đổi các cấp nhắm mục tiêu
Nếu đang chuyển từ tiêu chí danh sách người dùng cấp nhóm quảng cáo sang cấp chiến dịch, trước tiên, bạn phải xoá các tiêu chí danh sách người dùng hiện có khỏi từng nhóm quảng cáo đã bật hoặc bị tạm dừng trong chiến dịch đó. Hãy nhấp vào các phần tử có thể mở rộng để xem mã ví dụ cho từng bước.
Trước tiên, hãy truy xuất tất cả Nhóm tiêu chí nhóm quảng cáo trong một chiến dịch nhất định.
Java
private List<String> getUserListAdGroupCriterion(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
List<String> userListCriteria = new ArrayList<>();
// Creates the Google Ads service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all of the ad group criteria under a campaign.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setPageSize(PAGE_SIZE)
.setQuery(
"SELECT ad_group_criterion.criterion_id"
+ " FROM ad_group_criterion"
+ " WHERE campaign.id = "
+ campaignId
+ " AND ad_group_criterion.type = 'USER_LIST'")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Iterates over all rows in all pages. Prints the results and adds the ad group criteria
// resource names to the list.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
System.out.printf(
"Ad group criterion with resource name '%s' was found.%n",
adGroupCriterionResourceName);
userListCriteria.add(adGroupCriterionResourceName);
}
}
return userListCriteria;
}
C#
private List<string> GetUserListAdGroupCriteria(
GoogleAdsClient client, long customerId, long campaignId)
{
// Get the GoogleAdsService client.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
List<string> userListCriteriaResourceNames = new List<string>();
// Create a query that will retrieve all of the ad group criteria under a campaign.
string query = $@"
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE
campaign.id = {campaignId}
AND ad_group_criterion.type = 'USER_LIST'";
// Issue the search request.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results and add the resource names to the list.
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
string adGroupCriterionResourceName =
googleAdsRow.AdGroupCriterion.ResourceName;
Console.WriteLine("Ad group criterion with resource name " +
$"{adGroupCriterionResourceName} was found.");
userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
}
});
return userListCriteriaResourceNames;
}
1.199
private static function getUserListAdGroupCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
): array {
// Creates a query that retrieves all of the ad group criteria under a campaign.
$query = sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d " .
"AND ad_group_criterion.type = 'USER_LIST'",
$campaignId
);
// Creates the Google Ads service client.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Issues the search request.
$response = $googleAdsServiceClient->search(
SearchGoogleAdsRequest::build($customerId, $query)->setPageSize(self::PAGE_SIZE)
);
$userListCriteria = [];
// Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
// criteria resource names to the list.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();
printf(
"Ad group criterion with resource name '%s' was found.%s",
$adGroupCriterionResourceName,
PHP_EOL
);
$userListCriteria[] = $adGroupCriterionResourceName;
}
return $userListCriteria;
}
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
"""Finds all of user list ad group criteria under a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str campaign ID.
Returns:
a list of ad group criterion resource names.
"""
# Creates a query that retrieves all of the ad group criteria under a
# campaign.
query = f"""
SELECT
ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = {campaign_id}
AND ad_group_criterion.type = USER_LIST"""
googleads_service = client.get_service("GoogleAdsService")
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
search_request.page_size = _DEFAULT_PAGE_SIZE
response = googleads_service.search(request=search_request)
# Iterates over all rows in all pages. Prints the user list criteria and
# adds the ad group criteria resource names to the list.
user_list_criteria = []
for row in response:
resource_name = row.ad_group_criterion.resource_name
print(
"Ad group criterion with resource name '{resource_name}' was "
"found."
)
user_list_criteria.append(resource_name)
return user_list_criteria
Ruby
def get_user_list_ad_group_criterion(
client,
customer_id,
campaign_id
)
user_list_criteria = []
# Creates a query that will retrieve all of the ad group criteria
# under a campaign.
query = <<~QUERY
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = #{campaign_id}
AND ad_group_criterion.type = 'USER_LIST'
QUERY
# Issues the search request.
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterates over all rows in all pages. Prints the results and adds the ad
# group criteria resource names to the list.
response.each do |row|
ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
puts "Ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' was found"
user_list_criteria << ad_group_criterion_resource_name
end
user_list_criteria
end
Perl
sub get_user_list_ad_group_criteria {
my ($api_client, $customer_id, $campaign_id) = @_;
my $user_list_criterion_resource_names = [];
# Create a search stream request that will retrieve all of the user list ad
# group criteria under a campaign.
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
$campaign_id
)});
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request => $search_stream_request
});
# Issue a search request and process the stream response.
$search_stream_handler->process_contents(
sub {
# Display the results and add the resource names to the list.
my $google_ads_row = shift;
my $ad_group_criterion_resource_name =
$google_ads_row->{adGroupCriterion}{resourceName};
printf "Ad group criterion with resource name '%s' was found.\n",
$ad_group_criterion_resource_name;
push(@$user_list_criterion_resource_names,
$ad_group_criterion_resource_name);
});
return $user_list_criterion_resource_names;
}
Sau đó, hãy xoá tất cả mục tiêu tiêu chí của nhóm quảng cáo đã được trả về.
Java
private void removeExistingListCriteriaFromAdGroup(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
// Retrieves all of the ad group criteria under a campaign.
List<String> adGroupCriteria =
getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);
List<AdGroupCriterionOperation> operations = new ArrayList<>();
// Creates a list of remove operations.
for (String adGroupCriterion : adGroupCriteria) {
operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
}
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Removes the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), operations);
// Gets and prints the results.
System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
for (MutateAdGroupCriterionResult result : response.getResultsList()) {
System.out.printf(
"Successfully removed ad group criterion with resource name '%s'.%n",
result.getResourceName());
}
}
}
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
long campaignId)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient =
client.GetService(Services.V16.AdGroupCriterionService);
// Retrieve all of the ad group criteria under a campaign.
List<string> adGroupCriteria =
GetUserListAdGroupCriteria(client, customerId, campaignId);
// Create a list of remove operations.
List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();
// Remove the ad group criteria and print the resource names of the removed criteria.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
operations);
Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
"criteria.");
foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
{
Console.WriteLine("Successfully removed ad group criterion with resource name " +
$"'{result.ResourceName}'.");
}
}
1.199
private static function removeExistingListCriteriaFromAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
) {
// Retrieves all of the ad group criteria under a campaign.
$allAdGroupCriteria = self::getUserListAdGroupCriteria(
$googleAdsClient,
$customerId,
$campaignId
);
$removeOperations = [];
// Creates a list of remove operations.
foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
$operation = new AdGroupCriterionOperation();
$operation->setRemove($adGroupCriterionResourceName);
$removeOperations[] = $operation;
}
// Issues a mutate request to remove the ad group criteria.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
$adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
);
foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
printf(
"Successfully removed ad group criterion with resource name '%s'.%s",
$adGroupCriteriaResult->getResourceName(),
PHP_EOL
);
}
}
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
"""Removes all ad group criteria targeting a user list under a campaign.
This is a necessary step before targeting a user list at the campaign level.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str ID for a campaign that will have all ad group
criteria that targets user lists removed.
"""
# Retrieves all of the ad group criteria under a campaign.
all_ad_group_criteria = get_user_list_ad_group_criteria(
client, customer_id, campaign_id
)
# Creates a list of remove operations.
remove_operations = []
for ad_group_criterion_resource_name in all_ad_group_criteria:
remove_operation = client.get_type("AdGroupCriterionOperation")
remove_operation.remove = ad_group_criterion_resource_name
remove_operations.append(remove_operation)
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=remove_operations
)
print(
"Successfully removed ad group criterion with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def remove_existing_list_criteria_from_ad_group(
client,
customer_id,
campaign_id
)
# Retrieves all of the ad group criteria under a campaign.
ad_group_criteria = get_user_list_ad_group_criterion(
client, customer_id, campaign_id)
# Creates a list of remove operations.
operations = []
ad_group_criteria.each do |agc|
operations << client.operation.remove_resource.ad_group_criterion(agc)
end
# Issues a mutate request to remove all ad group criteria.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: operations,
)
puts "Removed #{response.results.size} ad group criteria."
response.results.each do |result|
puts "Successfully removed ad group criterion with resource name " \
"'#{result.resource_name}'"
end
end
Perl
sub remove_existing_list_criteria_from_ad_group {
my ($api_client, $customer_id, $campaign_id) = @_;
# Retrieve all of the ad group criteria under a campaign.
my $ad_group_criteria =
get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);
# Create a list of remove operations.
my $operations = [];
foreach my $ad_group_criterion (@$ad_group_criteria) {
push(
@$operations,
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
remove => $ad_group_criterion
}));
}
# Remove the ad group criteria and print the resource names of the removed criteria.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
printf "Removed %d ad group criteria.\n",
scalar @{$ad_group_criteria_response->{results}};
foreach my $result (@{$ad_group_criteria_response->{results}}) {
printf "Successfully removed ad group criterion with resource name '%s'.\n",
$result->{resourceName};
}
}
Bạn cũng phải xoá tiêu chí danh sách người dùng hiện có ở cấp chiến dịch khi chuyển sang danh sách người dùng cấp nhóm quảng cáo và quy trình này phản ánh ví dụ trước.
Nhắm mục tiêu quảng cáo trong chiến dịch đến danh sách người dùng bằng cách sử dụng Tiêu chí chiến dịch.
Java
private String targetAdsInCampaignToUserList(
GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
// Creates the campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(ResourceNames.campaign(customerId, campaignId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Adds the campaign criterion.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the campaign criterion resource name.
String campaignCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created campaign criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with campaign with ID %d.%n",
campaignCriterionResourceName, userList, campaignId);
return campaignCriterionResourceName;
}
}
C#
private string TargetAdsInCampaignToUserList(
GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
// Get the CampaignCriterionService client.
CampaignCriterionServiceClient campaignCriterionServiceClient =
client.GetService(Services.V16.CampaignCriterionService);
// Create the campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
{
Create = campaignCriterion
};
// Add the campaign criterion and print the resulting criterion's resource name.
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
new[] { campaignCriterionOperation });
string campaignCriterionResourceName =
mutateCampaignCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created campaign criterion with resource name " +
$"'{campaignCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with campaign with ID {campaignId}.");
return campaignCriterionResourceName;
}
1.199
private static function targetAdsInCampaignToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId,
string $userListResourceName
): string {
// Creates the campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new CampaignCriterionOperation();
$operation->setCreate($campaignCriterion);
// Issues a mutate request to create a campaign criterion.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
/** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
$campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, [$operation])
);
$campaignCriterionResourceName =
$campaignCriteriaResponse->getResults()[0]->getResourceName();
printf(
"Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.%s",
$campaignCriterionResourceName,
$userListResourceName,
$campaignId,
PHP_EOL
);
return $campaignCriterionResourceName;
}
Python
def target_ads_in_campaign_to_user_list(
client, customer_id, campaign_id, user_list_resource_name
):
"""Creates a campaign criterion that targets a user list with a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an campaign
criterion.
campaign_id: a str ID for a campaign used to create a campaign
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for a campaign criterion.
"""
campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = client.get_service(
"CampaignService"
).campaign_path(customer_id, campaign_id)
campaign_criterion.user_list.user_list = user_list_resource_name
campaign_criterion_service = client.get_service("CampaignCriterionService")
response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[campaign_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created campaign criterion with resource name "
f"'{resource_name}' targeting user list with resource name "
f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
)
return resource_name
Ruby
def target_ads_in_campaign_to_user_list(
client,
customer_id,
campaign_id,
user_list
)
# Creates the campaign criterion targeting members of the user list.
operation = client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(customer_id, campaign_id)
cc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the campaign criterion.
response = client.service.campaign_criterion.mutate_campaign_criteria(
customer_id: customer_id,
operations: [operation],
)
campaign_criterion_resource_name = response.results.first.resource_name
puts "Successfully created campaign criterion with resource name " \
"'#{campaign_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with campaign with ID #{campaign_id}"
campaign_criterion_resource_name
end
Perl
sub target_ads_in_campaign_to_user_list {
my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;
# Create the campaign criterion.
my $campaign_criterion =
Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $campaign_criterion_operation =
Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
# Add the campaign criterion and print the resulting criterion's resource name.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => [$campaign_criterion_operation]});
my $campaign_criterion_resource_name =
$campaign_criteria_response->{results}[0]{resourceName};
printf "Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.\n",
$campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;
return $campaign_criterion_resource_name;
}
Hiệu suất của danh sách đánh giá
Để thu thập dữ liệu hiệu suất cho các phân khúc đối tượng của bạn, hãy đưa ra yêu cầu tìm kiếm dựa trên tài nguyên ad_group_audience_view hoặc campaign_audience_view.
Ví dụ: bạn có thể xem xét conversions hoặc cost_per_conversion để xác định xem việc nhắm mục tiêu phân khúc đối tượng có thực sự mang lại nhiều lượt chuyển đổi hơn hay không, sau đó điều chỉnh hệ số sửa đổi giá thầu cho phù hợp.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view