Besucher bestimmter Seiten

Mit einem flexible_rule_user_list können Sie Anzeigen auf Nutzer ausrichten, die bestimmte Seiten oder Bereiche Ihrer Website besucht haben. So lassen sich Anzeigen auf spezifischere URLs als die Domain Ihrer Website ausrichten.

Vorbereitung

Um Zielgruppensegmente zu erstellen und Anzeigen darauf auszurichten, müssen Sie zuerst Folgendes tun:

1. Richtlinie zur interessen- und standortbezogenen Werbung Vertrauliche Nutzerdaten dürfen nicht zum Erstellen von Zielgruppen verwendet werden.

2. Richten Sie das Google-Tag ein.

   Werbetreibende, die Nutzerlisten basierend auf dem Verhalten in mobilen Apps erstellen möchten, sollten das Firebase SDK implementieren oder SDKs von Drittanbietern verwenden, um das In-App-Verhalten zu erfassen.

Google-Tag abrufen

Alle Google Ads-Konten haben genau ein Google-Tag auf Kontoebene, das beim Erstellen des Kontos automatisch erstellt wird.

Sie können das Google-Tag in der Google Ads-Benutzeroberfläche abrufen. Folgen Sie dazu der Anleitung in der Google Ads-Hilfe. Alternativ können Sie es auch in der Google Ads API abrufen. Erstellen Sie dazu ein RemarketingAction und rufen Sie dann das Google-Tag ab, indem Sie eine GoogleAdsService.searchStream-Anfrage mit der Ressource remarketing_action senden:

SELECT
  remarketing_action.id,
  remarketing_action.name,
  remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'

Google-Tag auf der Website oder in der App einbinden

Im nächsten Schritt fügen Sie das Google-Tag auf allen Seiten Ihrer Website ein. Weitere Informationen zum Hinzufügen des Google-Tags auf Ihrer Website oder in Ihrer App

Wenn Sie Zielgruppensegmente nur auf Grundlage der URLs der besuchten Seiten erstellen möchten, müssen Sie Ihr Google-Tag nicht bearbeiten. Wenn Sie benutzerdefinierte Parameter verwenden, müssen Sie das Tag bearbeiten, um sie einzufügen, wie unter Erweiterte Strategien zum Taggen und Erstellen von Remarketing-Listen beschrieben.

Mit dem Google Tag Assistant können Sie die Tag-Installation prüfen.

Integrierte Google-Tag-Parameter

Mit dem integrierten Remarketing-Parameter url__ können Sie eine Ausrichtung auf eine Nutzerliste vornehmen, die auf den URLs basiert, die Nutzer auf Ihrer Website besucht haben, wie im Beispiel für „Besucher Ihrer Website“ gezeigt.

Benutzerdefinierte Google-Tag-Parameter

Sie können Ihrem Google-Tag benutzerdefinierte Google-Tag-Parameter hinzufügen, um individuellere Nutzerlisten zu erstellen.

Bevor Sie eigene benutzerdefinierte Parameter erstellen, sehen Sie sich die Liste der vordefinierten Parameter an. Vielleicht gibt es dort bereits einen geeigneten Parameter für Ihren Anwendungsfall. Mit vordefinierten Parametern ist die Integration in andere Google Ads-Remarketing-Funktionen einfacher.

Nutzerliste erstellen

Dieser Abschnitt enthält zwei Beispiele für Nutzerlisten: Besucher einer Seite, die eine andere Seite besucht haben, und Besucher einer Seite, die keine andere Seite besucht haben.

Besucher einer Seite, die eine andere Seite besucht haben

Mithilfe eines flexible_rule_user_list können Sie Anzeigen auf Nutzer ausrichten, die mehr als eine Seite besucht haben.

Erstellen Sie zunächst zwei Regeln. Kombinieren Sie dann die Regeln mit dem inclusive_operands in flexible_rule_user_list. Dazu verwenden Sie den Operator AND.

Codebeispiel zum Erstellen einer Nutzerliste mit flexiblen Regeln

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
  // Creates a UserListRuleInfo object containing the first rule.
  UserListRuleInfo userVisitedSite1Rule =
      createUserListRuleInfoFromUrl("http://example.com/example1");

  // Creates a UserListRuleInfo object containing the second rule.
  UserListRuleInfo userVisitedSite2Rule =
      createUserListRuleInfoFromUrl("http://example.com/example2");

  // Creates a UserListRuleInfo object containing the third rule.
  UserListRuleInfo userVisitedSite3Rule =
      createUserListRuleInfoFromUrl("http://example.com/example3");

  // Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the user list
  // "Visitors of page 1 *OR* page 2, but not page 3", change the UserListFlexibleRuleOperator
  // from AND to OR.
  FlexibleRuleUserListInfo flexibleRuleUserListInfo =
      FlexibleRuleUserListInfo.newBuilder()
          .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
          // Inclusive operands are joined together with the specified inclusiveRuleOperator. This
          // represents the set of users that should be included in the user list.
          .addInclusiveOperands(
              FlexibleRuleOperandInfo.newBuilder()
                  .setRule(userVisitedSite1Rule)
                  // Optional: adds a lookback window for this rule, in days.
                  .setLookbackWindowDays(7L))
          .addInclusiveOperands(
              FlexibleRuleOperandInfo.newBuilder()
                  .setRule(userVisitedSite2Rule)
                  // Optional: adds a lookback window for this rule, in days.
                  .setLookbackWindowDays(7L))
          .addExclusiveOperands(
              // Exclusive operands are joined together with OR. This represents the set of users
              // to be excluded from the user list.
              FlexibleRuleOperandInfo.newBuilder().setRule(userVisitedSite3Rule))
          .build();

  // Defines a representation of a user list that is generated by a rule.
  RuleBasedUserListInfo ruleBasedUserListInfo =
      RuleBasedUserListInfo.newBuilder()
          // Optional: To include past users in the user list, set the prepopulation_status to
          // REQUESTED.
          .setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
          .setFlexibleRuleUserList(flexibleRuleUserListInfo)
          .build();

  // Creates a user list.
  UserList userList =
      UserList.newBuilder()
          .setName("Flexible rule user list for example.com #" + getPrintableDateTime())
          .setDescription(
              "Visitors of both http://example.com/example1 AND http://example.com/example2 but"
                  + " NOT http://example.com/example3")
          .setMembershipStatus(UserListMembershipStatus.OPEN)
          .setRuleBasedUserList(ruleBasedUserListInfo)
          .build();

  // Creates the operation.
  UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();

  // Creates the user list service client.
  try (UserListServiceClient userListServiceClient =
      googleAdsClient.getLatestVersion().createUserListServiceClient()) {
    // Adds the user list.
    MutateUserListsResponse response =
        userListServiceClient.mutateUserLists(
            Long.toString(customerId), ImmutableList.of(operation));
    String userListResourceName = response.getResults(0).getResourceName();
    // Prints the result.
    System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
  }
}

/**
 * Creates a UserListRuleInfo object containing a rule targeting any user that visited the
 * provided URL.
 */
private UserListRuleInfo createUserListRuleInfoFromUrl(String urlString) {
  // Creates a rule targeting any user that visited a URL that equals the given urlString.
  UserListRuleItemInfo userVisitedSiteRule =
      UserListRuleItemInfo.newBuilder()
          // Uses a built-in parameter to create a domain URL rule.
          .setName(URL_STRING)
          .setStringRuleItem(
              UserListStringRuleItemInfo.newBuilder()
                  .setOperator(UserListStringRuleItemOperator.EQUALS)
                  .setValue(urlString))
          .build();

  // Returns a UserListRuleInfo object containing the rule.
  return UserListRuleInfo.newBuilder()
      .addRuleItemGroups(UserListRuleItemGroupInfo.newBuilder().addRuleItems(userVisitedSiteRule))
      .build();
}
AddFlexibleRuleUserList.java
      

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Creates a UserListRuleInfo object containing the first rule.
    UserListRuleInfo userVisitedSite1Rule =
        CreateUserListRuleInfoFromUrl("http://example.com/example1");

    // Creates a UserListRuleInfo object containing the second rule.
    UserListRuleInfo userVisitedSite2Rule =
        CreateUserListRuleInfoFromUrl("http://example.com/example2");

    // Creates a UserListRuleInfo object containing the third rule.
    UserListRuleInfo userVisitedSite3Rule =
        CreateUserListRuleInfoFromUrl("http://example.com/example3");

    // Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the
    // user list "Visitors of page 1 *OR* page 2, but not page 3", change the
    // UserListFlexibleRuleOperator from And to Or.
    FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo
    {
        InclusiveRuleOperator = UserListFlexibleRuleOperator.And
    };

    // Inclusive operands are joined together with the specified inclusiveRuleOperator. This
    // represents the set of users that should be included in the user list.
    flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
    {
        Rule = userVisitedSite1Rule,
        // Optional: adds a lookback window for this rule, in days.
        LookbackWindowDays = 7
    });
    flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
    {
        Rule = userVisitedSite2Rule,
        // Optional: adds a lookback window for this rule, in days.
        LookbackWindowDays = 7
    });

    // Exclusive operands are joined together with OR. This represents the set of users
    // to be excluded from the user list.
    flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
    {
        Rule = userVisitedSite3Rule
    });

    // Defines a representation of a user list that is generated by a rule.
    RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo
    {
        // Optional: To include past users in the user list, set the prepopulation_status to
        // REQUESTED.
        PrepopulationStatus = UserListPrepopulationStatus.Requested,
        FlexibleRuleUserList = flexibleRuleUserListInfo
    };

    // Creates a user list.
    UserList userList = new UserList
    {
        Name = $"Flexible rule user list example.com #{ExampleUtilities.GetRandomString()}",
        Description = "Visitors of both https://example.com/example1 AND " +
            "https://example.com/example2 but NOT https://example.com/example3",
        MembershipStatus = UserListMembershipStatus.Open,
        RuleBasedUserList = ruleBasedUserListInfo
    };

    // Creates the operation.
    UserListOperation operation = new UserListOperation
    {
        Create = userList
    };

    try
    {
        UserListServiceClient userListServiceClient =
            client.GetService(Services.V18.UserListService);
        MutateUserListsResponse response =
            userListServiceClient.MutateUserLists(customerId.ToString(),
                new[] { operation });

        string userListResourceName = response.Results[0].ResourceName;
        Console.WriteLine($"Created user list with resource name '{userListResourceName}'.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}

/// <summary>
/// Creates a UserListRuleInfo object containing a rule targeting any user that visited the
/// provided URL.
/// </summary>
private UserListRuleInfo CreateUserListRuleInfoFromUrl(string urlString)
{
    // Creates a rule targeting any user that visited a URL that equals the given urlString.
    UserListRuleItemInfo userVisitedSiteRule = new UserListRuleItemInfo
    {
        Name = URL_STRING,
        StringRuleItem = new UserListStringRuleItemInfo
        {
            Operator = UserListStringRuleItemOperator.Equals,
            Value = urlString
        }
    };

    // Returns a UserListRuleInfo object containing the rule.
    UserListRuleInfo userListRuleInfo = new UserListRuleInfo();
    UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo();
    userListRuleItemGroupInfo.RuleItems.Add(userVisitedSiteRule);
    userListRuleInfo.RuleItemGroups.Add(userListRuleItemGroupInfo);

    return userListRuleInfo;
}
AddFlexibleRuleUserList.cs
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId
) {
    // Creates a rule targeting any user that visited a url that equals
    // http://example.com/example1'.
    $userVisitedSite1RuleInfo = self::createUserListRuleFromUrl('http://example.com/example1');
    // Creates a rule targeting any user that visited a url that equals
    // http://example.com/example2'.
    $userVisitedSite2RuleInfo = self::createUserListRuleFromUrl('http://example.com/example2');
    // Creates a rule targeting any user that visited a url that equals
    // http://example.com/example3'.
    $userVisitedSite3RuleInfo = self::createUserListRuleFromUrl('http://example.com/example3');

    // Create the user list "Visitors of page 1 AND page 2, but not page 3".
    // To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
    // change the UserListFlexibleRuleOperator from PBAND to OR.
    $flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
        'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
        'inclusive_operands' => [
            new FlexibleRuleOperandInfo([
                'rule' => $userVisitedSite1RuleInfo,
                // Optionally add a lookback window for this rule, in days.
                'lookback_window_days' => 7
            ]),
            new FlexibleRuleOperandInfo([
                'rule' => $userVisitedSite2RuleInfo,
                // Optionally add a lookback window for this rule, in days.
                'lookback_window_days' => 7
            ])
        ],
        // Exclusive operands are joined together with OR. This represents the set of users to
        // be excluded from the user list.
        'exclusive_operands' => [
            new FlexibleRuleOperandInfo(['rule' => $userVisitedSite3RuleInfo])
        ]
    ]);

    // Defines a representation of a user list that is generated by a rule.
    $ruleBasedUserListInfo = new RuleBasedUserListInfo([
        // Optional: To include past users in the user list, set the prepopulation_status to
        // REQUESTED.
        'prepopulation_status' => UserListPrepopulationStatus::REQUESTED,
        'flexible_rule_user_list' => $flexibleRuleUserListInfo
    ]);

    // Creates a user list.
    $userList = new UserList([
        'name' => 'All visitors to http://example.com/example1 AND ' .
            'http://example.com/example2 but NOT http://example.com/example3 #'
            . Helper::getPrintableDatetime(),
        'description' => 'Visitors of both http://example.com/example1 AND ' .
            'http://example.com/example2 but NOT http://example.com/example3',
        'membership_status' => UserListMembershipStatus::OPEN,
        'rule_based_user_list' => $ruleBasedUserListInfo
    ]);

    // Creates the operation.
    $operation = new UserListOperation();
    $operation->setCreate($userList);

    // Issues a mutate request to add the user list and prints some information.
    $userListServiceClient = $googleAdsClient->getUserListServiceClient();
    $response = $userListServiceClient->mutateUserLists(
        MutateUserListsRequest::build($customerId, [$operation])
    );
    printf(
        "Created user list with resource name '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
AddFlexibleRuleUserList.php
      

Python

def main(client, customer_id):
    """Creates a rule-based user list.

    The list will be defined by a combination of rules for users who have
    visited two different pages of a website.

    Args:
        client: The Google Ads client.
        customer_id: The customer ID for which to add the user list.
    """
    # Create a UserListRuleInfo object containing the first rule.
    user_visited_site1_rule_info = create_user_list_rule_info_from_url(
        client, "http://example.com/example1"
    )
    # Create a UserListRuleInfo object containing the second rule.
    user_visited_site2_rule_info = create_user_list_rule_info_from_url(
        client, "http://example.com/example2"
    )
    # Create a UserListRuleInfo object containing the third rule.
    user_visited_site3_rule_info = create_user_list_rule_info_from_url(
        client, "http://example.com/example3"
    )

    # Create the user list "Visitors of page 1 AND page 2, but not page 3".
    # To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
    # change the UserListFlexibleRuleOperator from AND to OR.
    flexible_rule_user_list_info = client.get_type("FlexibleRuleUserListInfo")
    flexible_rule_user_list_info.inclusive_rule_operator = (
        client.enums.UserListFlexibleRuleOperatorEnum.AND
    )

    # Inclusive operands are joined together with the specified
    # inclusive_rule_operator. This represents the set of users that should be
    # included in the user list.
    operand_1 = client.get_type("FlexibleRuleOperandInfo")
    operand_1.rule = user_visited_site1_rule_info
    # Optionally add a lookback window for this rule, in days.
    operand_1.lookback_window_days = 7
    flexible_rule_user_list_info.inclusive_operands.append(operand_1)

    operand_2 = client.get_type("FlexibleRuleOperandInfo")
    operand_2.rule = user_visited_site2_rule_info
    # Optionally add a lookback window for this rule, in days.
    operand_2.lookback_window_days = 7
    flexible_rule_user_list_info.inclusive_operands.append(operand_2)

    # Exclusive operands are joined together with OR.
    # This represents the set of users to be excluded from the user list.
    operand_3 = client.get_type("FlexibleRuleOperandInfo")
    operand_3.rule = user_visited_site3_rule_info
    flexible_rule_user_list_info.exclusive_operands.append(operand_3)

    # Define a representation of a user list that is generated by a rule.
    rule_based_user_list_info = client.get_type("RuleBasedUserListInfo")
    # Optional: To include past users in the user list, set the
    # prepopulation_status to REQUESTED.
    rule_based_user_list_info.prepopulation_status = (
        client.enums.UserListPrepopulationStatusEnum.REQUESTED
    )
    rule_based_user_list_info.flexible_rule_user_list = (
        flexible_rule_user_list_info
    )

    # Create a user list.
    user_list_operation = client.get_type("UserListOperation")
    user_list = user_list_operation.create
    user_list.name = (
        "All visitors to http://example.com/example1 AND "
        "http://example.com/example2 but NOT "
        f"http://example.com/example3 #{uuid4()}"
    )
    user_list.description = (
        "Visitors of both http://example.com/example1 AND "
        "http://example.com/example2 but NOT"
        "http://example.com/example3"
    )
    user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
    user_list.rule_based_user_list = rule_based_user_list_info

    # Issue a mutate request to add the user list, then print the results.
    user_list_service = client.get_service("UserListService")
    response = user_list_service.mutate_user_lists(
        customer_id=customer_id, operations=[user_list_operation]
    )
    print(
        "Created user list with resource name: "
        f"'{response.results[0].resource_name}.'"
    )
add_flexible_rule_user_list.py
      

Ruby

def add_combined_rule_user_list(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  user_visited_site1_rule_info = create_user_list_rule_info_from_url(
    client,
    'http://example.com/example1',
  )
  user_visited_site2_rule_info = create_user_list_rule_info_from_url(
    client,
    'http://example.com/example2',
  )
  user_visited_site3_rule_info = create_user_list_rule_info_from_url(
    client,
    'http://example.com/example3',
  )

  # Creates a user list.
  operation = client.operation.create_resource.user_list do |u|
    u.name = "Flexible rule user list for example.com ##{(Time.new.to_f * 1000).to_i}"
    u.description = "Visitors of both http://example.com/example1 AND " \
      "http://example.com/example2 but NOT http://example.com/example3"
    u.membership_status = :OPEN
    # Defines a representation of a user list that is generated by a rule.
    u.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
      # Optional: To include past users in the user list, set the
      # prepopulation_status to REQUESTED.
      r.prepopulation_status = :REQUESTED
      r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
        frul.inclusive_rule_operator = :AND
        frul.inclusive_operands += [
          client.resource.flexible_rule_operand_info do |froi|
            froi.rule = user_visited_site1_rule_info
            # Optionally add a lookback window for this rule, in days.
            froi.lookback_window_days = 7
          end,
          client.resource.flexible_rule_operand_info do |froi|
            froi.rule = user_visited_site2_rule_info
            # Optionally add a lookback window for this rule, in days.
            froi.lookback_window_days = 7
          end,
        ]
        frul.exclusive_operands << client.resource.flexible_rule_operand_info do |froi|
          froi.rule = user_visited_site3_rule_info
        end
      end
    end
  end

  # Issues a mutate request to add the user list and prints some information.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created user list with resource name " \
    "#{response.results.first.resource_name}"
end
add_flexible_rule_user_list.rb
      

Perl

sub add_combined_rule_user_list {
  my ($api_client, $customer_id) = @_;

  # Create a UserListRuleInfo object containing the first rule.
  my $user_visited_site1_rule_info =
    create_user_list_rule_info_from_url("http://example.com/example1");

  # Create a UserListRuleInfo object containing the second rule.
  my $user_visited_site2_rule_info =
    create_user_list_rule_info_from_url("http://example.com/example2");

  # Create a UserListRuleInfo object containing the third rule.
  my $user_visited_site3_rule_info =
    create_user_list_rule_info_from_url("http://example.com/example3");

  # Create the user list "Visitors of page 1 AND page 2, but not page 3".
  # To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
  # change the UserListFlexibleRuleOperator from AND to OR.
  my $flexible_rule_user_list_info =
    Google::Ads::GoogleAds::V18::Common::FlexibleRuleUserListInfo->new({
      inclusiveRuleOperator => AND,
      # Inclusive operands are joined together with the specified inclusiveRuleOperator.
      # This represents the set of users that should be included in the user list.
      inclusiveOperands => [
        Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({
            rule => $user_visited_site1_rule_info,
            # Optionally add a lookback window for this rule, in days.
            lookbackWindowDays => 7
          }
        ),
        Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({
            rule => $user_visited_site2_rule_info,
            # Optionally add a lookback window for this rule, in days.
            lookbackWindowDays => 7
          })
      ],
      # Exclusive operands are joined together with OR.
      # This represents the set of users to be excluded from the user list.
      exclusiveOperands => [
        Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({
            rule => $user_visited_site3_rule_info
          })
      ],
    });

  # Define a representation of a user list that is generated by a rule.
  my $rule_based_user_list_info =
    Google::Ads::GoogleAds::V18::Common::RuleBasedUserListInfo->new({
      # Optional: To include past users in the user list, set the prepopulationStatus
      # to REQUESTED.
      prepopulationStatus  => REQUESTED,
      flexibleRuleUserList => $flexible_rule_user_list_info
    });

  # Create a user list.
  my $user_list = Google::Ads::GoogleAds::V18::Resources::UserList->new({
    name        => "Flexible rule user list for example.com #" . uniqid(),
    description => "Visitors of both http://example.com/example1 AND " .
      "http://example.com/example2 but NOT http://example.com/example3",
    membershipStatus  => OPEN,
    ruleBasedUserList => $rule_based_user_list_info
  });

  # Create the operation.
  my $user_list_operation =
    Google::Ads::GoogleAds::V18::Services::UserListService::UserListOperation->
    new({
      create => $user_list
    });

  # Issue a mutate request to add the user list and print some information.
  my $user_lists_response = $api_client->UserListService()->mutate({
      customerId => $customer_id,
      operations => [$user_list_operation]});
  printf "Created user list with resource name '%s'.\n",
    $user_lists_response->{results}[0]{resourceName};

  return 1;
}
add_flexible_rule_user_list.pl
      

Besucher einer Seite, die keine andere Seite besucht haben

Mit flexible_rule_user_list können Sie Anzeigen auf Nutzer ausrichten, die eine bestimmte Seite besucht haben, aber nicht eine andere Seite. Die Besucher, die eine Seite besucht haben, werden in der inclusive_operands festgelegt, während die Besucher, die keine andere Seite besucht haben, im exclusive_operands sind. Kombinieren Sie die beiden Listen mit einem AND in inclusive_rule_operator.

Liste abrufen

Sie können die folgende Google Ads-Abfragesprache an die Ressource user_list senden, um die Nutzerliste abzurufen.

SELECT
  user_list.name,
  user_list.membership_status,
  user_list.membership_life_span
FROM user_list
WHERE
  user_list.resource_name = 'USER_LIST_RESOURCE_NAME'

Ausrichtung auf die Liste

Nachdem Sie das Zielgruppensegment erstellt haben, können Sie es verwenden, um Anzeigen auszurichten.

Regeln für die Ausrichtung auf Zielgruppensegmente

1. Positiv (gebotsfähige) Nutzerlisten können nicht gleichzeitig auf Kampagnen- und Anzeigengruppenebene festgelegt werden. Kriterien für Positivlisten müssen aus allen Anzeigengruppen innerhalb einer Kampagne entfernt werden, bevor eine für die Kampagne festgelegt werden kann.

2. Die positive Ausrichtung auf der Grundlage einer Nutzerliste wird nur für Suchnetzwerk-Kampagnen unterstützt. Bei Displaykampagnen muss CampaignCriterion, das user_list festlegt, ausgeschlossen werden.

3. Bei Such- und Shopping-Kampagnen können für Nutzerlistenziele die folgenden Felder nicht festgelegt werden:

   • url_custom_parameters
   • tracking_url_template
   • final_urls
   • final_mobile_urls

Anzeigen auf Nutzerliste ausrichten

Das Verfahren ähnelt anderen Arten von Targeting-Kriterien in der API. Im folgenden Codebeispiel sehen Sie, wie Sie mit einem AdGroupCriterion Anzeigen in einer Anzeigengruppe auf eine Nutzerliste ausrichten können:

Tipp: Wenn Sie eine Nutzerliste ausschließen möchten, setzen Sie das Feld AdGroupCriterion.negative auf true.

Java

private String targetAdsInAdGroupToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
  // Creates the ad group criterion targeting members of the user list.
  AdGroupCriterion adGroupCriterion =
      AdGroupCriterion.newBuilder()
          .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  AdGroupCriterionOperation operation =
      AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the results.
    String adGroupCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created ad group criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with ad group with ID %d.%n",
        adGroupCriterionResourceName, userList, adGroupId);
    return adGroupCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInAdGroupToUserList(
    GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
        (Services.V18.AdGroupCriterionService);

    // Create the ad group criterion targeting members of the user list.
    AdGroupCriterion adGroupCriterion = new AdGroupCriterion
    {
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
    {
        Create = adGroupCriterion
    };

    // Add the ad group criterion, then print and return the new criterion's resource name.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            new[] { adGroupCriterionOperation });

    string adGroupCriterionResourceName =
        mutateAdGroupCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created ad group criterion with resource name " +
        $"'{adGroupCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with ad group with ID {adGroupId}.");
    return adGroupCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInAdGroupToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    string $userListResourceName
): string {
    // Creates the ad group criterion targeting members of the user list.
    $adGroupCriterion = new AdGroupCriterion([
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new AdGroupCriterionOperation();
    $operation->setCreate($adGroupCriterion);

    // Issues a mutate request to add an ad group criterion.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
    $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$operation])
    );

    $adGroupCriterionResourceName =
        $adGroupCriterionResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created ad group criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with ad group with ID %d.%s",
        $adGroupCriterionResourceName,
        $userListResourceName,
        $adGroupId,
        PHP_EOL
    );

    return $adGroupCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_ad_group_to_user_list(
    client, customer_id, ad_group_id, user_list_resource_name
):
    """Creates an ad group criterion that targets a user list with an ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an ad group
            criterion.
        ad_group_id: a str ID for an ad group used to create an ad group
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for an ad group criterion.
    """
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    # Creates the ad group criterion targeting members of the user list.
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.user_list.user_list = user_list_resource_name

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created ad group criterion with resource name: "
        f"'{resource_name}' targeting user list with resource name: "
        f"'{user_list_resource_name}' and with ad group with ID "
        f"{ad_group_id}."
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_ad_group_to_user_list(
  client,
  customer_id,
  ad_group_id,
  user_list
)
  # Creates the ad group criterion targeting members of the user list.
  operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the ad group criterion.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  ad_group_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created ad group criterion with resource name " \
    "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with ad group with ID #{ad_group_id}"

  ad_group_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_ad_group_to_user_list {
  my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;

  # Create the ad group criterion targeting members of the user list.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({
      create => $ad_group_criterion
    });

  # Add the ad group criterion, then print and return the new criterion's resource name.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  my $ad_group_criterion_resource_name =
    $ad_group_criteria_response->{results}[0]{resourceName};
  printf "Successfully created ad group criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with ad group with ID %d.\n",
    $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;

  return $ad_group_criterion_resource_name;
}
set_up_remarketing.pl
      

Wie bei anderen Kriterientypen können Sie dem AdGroupCriterion-Objekt auch andere Properties zuweisen, z. B. Gebotsüberschreibungen.

Targeting-Ebenen wechseln

Wenn Sie von Nutzerlisten auf Anzeigengruppenebene zu Nutzerlisten auf Kampagnenebene wechseln, müssen Sie zuerst die vorhandenen Nutzerlisten aus jeder aktivierten oder pausierten Anzeigengruppe in dieser Kampagne entfernen. Klicken Sie auf die maximierbaren Elemente, um sich Beispielcode für jeden Schritt anzusehen.

Rufen Sie zuerst alle „AdGroupCriteria“ für eine bestimmte Kampagne ab.

Java

private List<String> getUserListAdGroupCriterion(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  List<String> userListCriteria = new ArrayList<>();
  // Creates the Google Ads service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a request that will retrieve all of the ad group criteria under a campaign.
    SearchGoogleAdsRequest request =
        SearchGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setQuery(
                "SELECT ad_group_criterion.criterion_id"
                    + " FROM ad_group_criterion"
                    + " WHERE campaign.id = "
                    + campaignId
                    + " AND ad_group_criterion.type = 'USER_LIST'")
            .build();
    // Issues the search request.
    SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
    // Iterates over all rows in all pages. Prints the results and adds the ad group criteria
    // resource names to the list.
    for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
      String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
      System.out.printf(
          "Ad group criterion with resource name '%s' was found.%n",
          adGroupCriterionResourceName);
      userListCriteria.add(adGroupCriterionResourceName);
    }
  }
  return userListCriteria;
}
SetUpRemarketing.java
      

C#

private List<string> GetUserListAdGroupCriteria(
    GoogleAdsClient client, long customerId, long campaignId)
{
    // Get the GoogleAdsService client.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V18.GoogleAdsService);

    List<string> userListCriteriaResourceNames = new List<string>();

    // Create a query that will retrieve all of the ad group criteria under a campaign.
    string query = $@"
        SELECT ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE
          campaign.id = {campaignId}
          AND ad_group_criterion.type = 'USER_LIST'";

    // Issue the search request.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate (SearchGoogleAdsStreamResponse resp)
        {
            // Display the results and add the resource names to the list.
            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                string adGroupCriterionResourceName =
                    googleAdsRow.AdGroupCriterion.ResourceName;
                Console.WriteLine("Ad group criterion with resource name " +
                    $"{adGroupCriterionResourceName} was found.");
                userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
            }
        });

    return userListCriteriaResourceNames;
}
SetUpRemarketing.cs
      

PHP

private static function getUserListAdGroupCriteria(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
): array {
    // Creates a query that retrieves all of the ad group criteria under a campaign.
    $query = sprintf(
        "SELECT ad_group_criterion.criterion_id " .
        "FROM ad_group_criterion " .
        "WHERE campaign.id = %d " .
        "AND ad_group_criterion.type = 'USER_LIST'",
        $campaignId
    );

    // Creates the Google Ads service client.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Issues the search request.
    $response =
        $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));

    $userListCriteria = [];
    // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
    // criteria resource names to the list.
    foreach ($response->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();

        printf(
            "Ad group criterion with resource name '%s' was found.%s",
            $adGroupCriterionResourceName,
            PHP_EOL
        );

        $userListCriteria[] = $adGroupCriterionResourceName;
    }

    return $userListCriteria;
}
SetUpRemarketing.php
      

Python

def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
    """Finds all of user list ad group criteria under a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str campaign ID.

    Returns:
        a list of ad group criterion resource names.
    """
    # Creates a query that retrieves all of the ad group criteria under a
    # campaign.
    query = f"""
        SELECT
          ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE campaign.id = {campaign_id}
        AND ad_group_criterion.type = USER_LIST"""

    googleads_service = client.get_service("GoogleAdsService")
    search_request = client.get_type("SearchGoogleAdsRequest")
    search_request.customer_id = customer_id
    search_request.query = query
    response = googleads_service.search(request=search_request)

    # Iterates over all rows in all pages. Prints the user list criteria and
    # adds the ad group criteria resource names to the list.
    user_list_criteria = []
    for row in response:
        resource_name = row.ad_group_criterion.resource_name
        print(
            "Ad group criterion with resource name '{resource_name}' was "
            "found."
        )
        user_list_criteria.append(resource_name)

    return user_list_criteria
set_up_remarketing.py
      

Ruby

def get_user_list_ad_group_criterion(
  client,
  customer_id,
  campaign_id
)
  user_list_criteria = []

  # Creates a query that will retrieve all of the ad group criteria 
  # under a campaign.
  query = <<~QUERY
    SELECT ad_group_criterion.criterion_id
    FROM ad_group_criterion
    WHERE campaign.id = #{campaign_id}
    AND ad_group_criterion.type = 'USER_LIST'
  QUERY

  # Issues the search request.
  response = client.service.google_ads.search(
    customer_id: customer_id,
    query: query,
  )

  # Iterates over all rows in all pages. Prints the results and adds the ad
  # group criteria resource names to the list.
  response.each do |row|
    ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
    puts "Ad group criterion with resource name " \
      "'#{ad_group_criterion_resource_name}' was found"
    user_list_criteria << ad_group_criterion_resource_name
  end

  user_list_criteria
end
set_up_remarketing.rb
      

Perl

sub get_user_list_ad_group_criteria {
  my ($api_client, $customer_id, $campaign_id) = @_;

  my $user_list_criterion_resource_names = [];

  # Create a search stream request that will retrieve all of the user list ad
  # group criteria under a campaign.
  my $search_stream_request =
    Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => sprintf(
        "SELECT ad_group_criterion.criterion_id " .
          "FROM ad_group_criterion " .
          "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
        $campaign_id
      )});

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request => $search_stream_request
    });

  # Issue a search request and process the stream response.
  $search_stream_handler->process_contents(
    sub {
      # Display the results and add the resource names to the list.
      my $google_ads_row = shift;

      my $ad_group_criterion_resource_name =
        $google_ads_row->{adGroupCriterion}{resourceName};
      printf "Ad group criterion with resource name '%s' was found.\n",
        $ad_group_criterion_resource_name;
      push(@$user_list_criterion_resource_names,
        $ad_group_criterion_resource_name);
    });

  return $user_list_criterion_resource_names;
}
set_up_remarketing.pl
      

Entfernen Sie dann alle zurückgegebenen Anzeigengruppenkriterienziele.

Java

private void removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  // Retrieves all of the ad group criteria under a campaign.
  List<String> adGroupCriteria =
      getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);

  List<AdGroupCriterionOperation> operations = new ArrayList<>();

  // Creates a list of remove operations.
  for (String adGroupCriterion : adGroupCriteria) {
    operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
  }

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Removes the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), operations);
    // Gets and prints the results.
    System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
    for (MutateAdGroupCriterionResult result : response.getResultsList()) {
      System.out.printf(
          "Successfully removed ad group criterion with resource name '%s'.%n",
          result.getResourceName());
    }
  }
}
SetUpRemarketing.java
      

C#

private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
    long campaignId)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        client.GetService(Services.V18.AdGroupCriterionService);

    // Retrieve all of the ad group criteria under a campaign.
    List<string> adGroupCriteria =
        GetUserListAdGroupCriteria(client, customerId, campaignId);

    // Create a list of remove operations.
    List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
        new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();

    // Remove the ad group criteria and print the resource names of the removed criteria.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            operations);

    Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
        "criteria.");
    foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
    {
        Console.WriteLine("Successfully removed ad group criterion with resource name " +
            $"'{result.ResourceName}'.");
    }
}
SetUpRemarketing.cs
      

PHP

private static function removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
) {
    // Retrieves all of the ad group criteria under a campaign.
    $allAdGroupCriteria = self::getUserListAdGroupCriteria(
        $googleAdsClient,
        $customerId,
        $campaignId
    );

    $removeOperations = [];
    // Creates a list of remove operations.
    foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
        $operation = new AdGroupCriterionOperation();
        $operation->setRemove($adGroupCriterionResourceName);
        $removeOperations[] = $operation;
    }

    // Issues a mutate request to remove the ad group criteria.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
    $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
    );

    foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
        printf(
            "Successfully removed ad group criterion with resource name '%s'.%s",
            $adGroupCriteriaResult->getResourceName(),
            PHP_EOL
        );
    }
}
SetUpRemarketing.php
      

Python

def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
    """Removes all ad group criteria targeting a user list under a campaign.

    This is a necessary step before targeting a user list at the campaign level.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str ID for a campaign that will have all ad group
            criteria that targets user lists removed.
    """
    # Retrieves all of the ad group criteria under a campaign.
    all_ad_group_criteria = get_user_list_ad_group_criteria(
        client, customer_id, campaign_id
    )

    # Creates a list of remove operations.
    remove_operations = []
    for ad_group_criterion_resource_name in all_ad_group_criteria:
        remove_operation = client.get_type("AdGroupCriterionOperation")
        remove_operation.remove = ad_group_criterion_resource_name
        remove_operations.append(remove_operation)

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=remove_operations
    )
    print(
        "Successfully removed ad group criterion with resource name: "
        f"'{response.results[0].resource_name}'"
    )
set_up_remarketing.py
      

Ruby

def remove_existing_list_criteria_from_ad_group(
  client,
  customer_id,
  campaign_id
)
  # Retrieves all of the ad group criteria under a campaign.
  ad_group_criteria = get_user_list_ad_group_criterion(
    client, customer_id, campaign_id)

  # Creates a list of remove operations.
  operations = []
  ad_group_criteria.each do |agc|
    operations << client.operation.remove_resource.ad_group_criterion(agc)
  end

  # Issues a mutate request to remove all ad group criteria.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: operations,
  )
  puts "Removed #{response.results.size} ad group criteria."
  response.results.each do |result|
    puts "Successfully removed ad group criterion with resource name " \
      "'#{result.resource_name}'"
  end
end
set_up_remarketing.rb
      

Perl

sub remove_existing_list_criteria_from_ad_group {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Retrieve all of the ad group criteria under a campaign.
  my $ad_group_criteria =
    get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);

  # Create a list of remove operations.
  my $operations = [];
  foreach my $ad_group_criterion (@$ad_group_criteria) {
    push(
      @$operations,
      Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation
        ->new({
          remove => $ad_group_criterion
        }));
  }

  # Remove the ad group criteria and print the resource names of the removed criteria.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => $operations
    });

  printf "Removed %d ad group criteria.\n",
    scalar @{$ad_group_criteria_response->{results}};
  foreach my $result (@{$ad_group_criteria_response->{results}}) {
    printf "Successfully removed ad group criterion with resource name '%s'.\n",
      $result->{resourceName};
  }
}
set_up_remarketing.pl
      

Auch vorhandene Kriterien für Nutzerlisten auf Kampagnenebene müssen entfernt werden, wenn Nutzerlisten auf Anzeigengruppenebene verwendet werden. Der Vorgang entspricht dem vorherigen Beispiel.

Richten Sie Anzeigen in einer Kampagne mithilfe eines CampaignKriteriums auf eine Nutzerliste aus.

Java

private String targetAdsInCampaignToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
  // Creates the campaign criterion.
  CampaignCriterion campaignCriterion =
      CampaignCriterion.newBuilder()
          .setCampaign(ResourceNames.campaign(customerId, campaignId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  CampaignCriterionOperation operation =
      CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();

  // Creates the campaign criterion service client.
  try (CampaignCriterionServiceClient campaignCriterionServiceClient =
      googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
    // Adds the campaign criterion.
    MutateCampaignCriteriaResponse response =
        campaignCriterionServiceClient.mutateCampaignCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the campaign criterion resource name.
    String campaignCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created campaign criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with campaign with ID %d.%n",
        campaignCriterionResourceName, userList, campaignId);
    return campaignCriterionResourceName;
  }
}
SetUpRemarketing.java
      

C#

private string TargetAdsInCampaignToUserList(
    GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
    // Get the CampaignCriterionService client.
    CampaignCriterionServiceClient campaignCriterionServiceClient =
        client.GetService(Services.V18.CampaignCriterionService);

    // Create the campaign criterion.
    CampaignCriterion campaignCriterion = new CampaignCriterion
    {
        Campaign = ResourceNames.Campaign(customerId, campaignId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
    {
        Create = campaignCriterion
    };

    // Add the campaign criterion and print the resulting criterion's resource name.
    MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
        campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
            new[] { campaignCriterionOperation });

    string campaignCriterionResourceName =
        mutateCampaignCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created campaign criterion with resource name " +
        $"'{campaignCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with campaign with ID {campaignId}.");

    return campaignCriterionResourceName;
}
SetUpRemarketing.cs
      

PHP

private static function targetAdsInCampaignToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $userListResourceName
): string {
    // Creates the campaign criterion.
    $campaignCriterion = new CampaignCriterion([
        'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new CampaignCriterionOperation();
    $operation->setCreate($campaignCriterion);

    // Issues a mutate request to create a campaign criterion.
    $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
    /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
    $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
        MutateCampaignCriteriaRequest::build($customerId, [$operation])
    );

    $campaignCriterionResourceName =
        $campaignCriteriaResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created campaign criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with campaign with ID %d.%s",
        $campaignCriterionResourceName,
        $userListResourceName,
        $campaignId,
        PHP_EOL
    );

    return $campaignCriterionResourceName;
}
SetUpRemarketing.php
      

Python

def target_ads_in_campaign_to_user_list(
    client, customer_id, campaign_id, user_list_resource_name
):
    """Creates a campaign criterion that targets a user list with a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an campaign
            criterion.
        campaign_id: a str ID for a campaign used to create a campaign
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for a campaign criterion.
    """
    campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
    campaign_criterion = campaign_criterion_operation.create
    campaign_criterion.campaign = client.get_service(
        "CampaignService"
    ).campaign_path(customer_id, campaign_id)
    campaign_criterion.user_list.user_list = user_list_resource_name

    campaign_criterion_service = client.get_service("CampaignCriterionService")
    response = campaign_criterion_service.mutate_campaign_criteria(
        customer_id=customer_id, operations=[campaign_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created campaign criterion with resource name "
        f"'{resource_name}' targeting user list with resource name "
        f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
    )
    return resource_name
set_up_remarketing.py
      

Ruby

def target_ads_in_campaign_to_user_list(
  client,
  customer_id,
  campaign_id,
  user_list
)
  # Creates the campaign criterion targeting members of the user list.
  operation = client.operation.create_resource.campaign_criterion do |cc|
    cc.campaign = client.path.campaign(customer_id, campaign_id)
    cc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the campaign criterion.
  response = client.service.campaign_criterion.mutate_campaign_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  campaign_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created campaign criterion with resource name " \
    "'#{campaign_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with campaign with ID #{campaign_id}"

  campaign_criterion_resource_name
end
set_up_remarketing.rb
      

Perl

sub target_ads_in_campaign_to_user_list {
  my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;

  # Create the campaign criterion.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V18::Resources::CampaignCriterion->new({
      campaign => Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $campaign_criterion_operation =
    Google::Ads::GoogleAds::V18::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });

  # Add the campaign criterion and print the resulting criterion's resource name.
  my $campaign_criteria_response =
    $api_client->CampaignCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_criterion_operation]});

  my $campaign_criterion_resource_name =
    $campaign_criteria_response->{results}[0]{resourceName};
  printf "Successfully created campaign criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with campaign with ID %d.\n",
    $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;

  return $campaign_criterion_resource_name;
}
set_up_remarketing.pl
      

Listenleistung überprüfen

Wenn Sie Leistungsdaten für Ihre Zielgruppensegmente erfassen möchten, senden Sie eine Suchanfrage an die Ressource ad_group_audience_view oder campaign_audience_view. Sie können sich beispielsweise conversions oder cost_per_conversion ansehen, um festzustellen, ob das Targeting auf das Zielgruppensegment tatsächlich zu mehr Conversions führt. Passen Sie dann die Gebotsmodifikatoren entsprechend an.

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view