Die einfachste Art von Zielgruppensegment besteht aus Besuchern Ihrer Website.
Vorbereitung
Damit Sie Zielgruppensegmente erstellen und Anzeigen darauf ausrichten können, müssen Sie zuerst Folgendes tun:
Richtlinie zur interessen- und standortbezogenen Werbung Vertrauliche Nutzerdaten dürfen nicht zum Erstellen von Zielgruppen verwendet werden.
Richten Sie das Google-Tag ein.
Werbetreibende, die Nutzerlisten basierend auf dem Verhalten in mobilen Apps erstellen möchten, sollten das Firebase SDK implementieren oder SDKs von Drittanbietern verwenden, um das In-App-Verhalten zu erfassen.
Google-Tag abrufen
In allen Google Ads-Konten gibt es genau ein Google-Tag auf Kontoebene. Es wird beim Eröffnen des Kontos automatisch erstellt.
Sie können das Google-Tag in der Google Ads-Benutzeroberfläche abrufen. Folgen Sie dazu der Anleitung in der Google Ads-Hilfe. Alternativ können Sie es auch in der Google Ads API abrufen. Erstellen Sie dazu ein RemarketingAction und rufen Sie dann das Google-Tag ab, indem Sie eine GoogleAdsService.searchStream-Anfrage mit der Ressource remarketing_action senden:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Google-Tag auf der Website oder in der App einbinden
Im nächsten Schritt müssen Sie das Google-Tag auf allen Seiten Ihrer Website einfügen. Weitere Informationen zum Hinzufügen des Google-Tags zu Ihrer Website oder mobilen App
Wenn Sie Zielgruppensegmente nur auf Grundlage der URLs der besuchten Seiten erstellen möchten, müssen Sie Ihr Google-Tag nicht bearbeiten. Wenn Sie benutzerdefinierte Parameter verwenden, müssen Sie das Tag entsprechend bearbeiten. Weitere Informationen finden Sie unter Erweiterte Strategien zum Tagging und Erstellen von Remarketing-Listen.
Mit dem Google Tag Assistant können Sie die Tag-Installation prüfen.
Integrierte Google-Tag-Parameter
Mit dem integrierten Remarketing-Parameter url__ können Sie eine Nutzerliste basierend auf den URLs ausrichten, die Nutzer auf Ihrer Website besucht haben, wie im Beispiel Besucher Ihrer Website gezeigt.
Benutzerdefinierte Google-Tag-Parameter
Sie können dem Google-Tag benutzerdefinierte Google-Tag-Parameter hinzufügen, um individuellere Nutzerlisten zu erstellen.
Bevor Sie eigene benutzerdefinierte Parameter erstellen, sehen Sie sich die Liste der vordefinierten Parameter an. Vielleicht gibt es dort bereits einen geeigneten Parameter für Ihren Anwendungsfall. Mit vordefinierten Parametern lässt sich die Integration in andere Google Ads-Remarketing-Funktionen vereinfachen.
Nutzerliste erstellen
Sie müssen eine Nutzerliste mit den Personen erstellen, die das auf Ihrer Website konfigurierte Remarketing-Tag ausgelöst haben. Mit dem Dreipunkt-Menü UserListService können Sie eine Nutzerliste erstellen und verwalten.
Wenn Sie eine Liste erstellen möchten, die alle Nutzer erfasst, die eine beliebige Seite Ihrer Website besucht haben, legen Sie das Feld rule_based_user_list Ihres UserList mit einem RuleBasedUserListInfo-Objekt fest.
Geben Sie als Nächstes ein FlexibleRuleUserListInfo-Feld für das RuleBasedUserListInfo-Objekt an, das eine Regel für Nutzer enthält, die Ihre Website besucht haben.
Codebeispiel zum Erstellen einer regelbasierten Nutzerliste
Java
private String createUserList(GoogleAdsClient googleAdsClient, long customerId) {
// Creates a rule targeting any user that visited a url containing 'example.com'.
UserListRuleItemInfo rule =
UserListRuleItemInfo.newBuilder()
// Uses a built-in parameter to create a domain URL rule.
.setName("url__")
.setStringRuleItem(
UserListStringRuleItemInfo.newBuilder()
.setOperator(UserListStringRuleItemOperator.CONTAINS)
.setValue("example.com")
.build())
.build();
// Specifies that the user list targets visitors of a page based on the provided rule.
FlexibleRuleUserListInfo flexibleRuleUserListInfo =
FlexibleRuleUserListInfo.newBuilder()
.setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
// Inclusive operands are joined together with the specified inclusiveRuleOperator.
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(
UserListRuleInfo.newBuilder()
.addRuleItemGroups(
UserListRuleItemGroupInfo.newBuilder().addRuleItems(rule)))
// Optional: adds a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.build();
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo =
RuleBasedUserListInfo.newBuilder()
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
.setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
.setFlexibleRuleUserList(flexibleRuleUserListInfo)
.build();
// Creates the user list.
UserList userList =
UserList.newBuilder()
.setName("All visitors to example.com" + getPrintableDateTime())
.setDescription("Any visitor to any page of example.com")
.setMembershipStatus(UserListMembershipStatus.OPEN)
.setMembershipLifeSpan(365)
.setRuleBasedUserList(ruleBasedUserListInfo)
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the user list service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
String userListResourceName = response.getResults(0).getResourceName();
// Prints the result.
System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
return userListResourceName;
}
}
C#
private string CreateUserList(GoogleAdsClient client, long customerId)
{
// Get the UserListService client.
UserListServiceClient userListServiceClient =
client.GetService(Services.V18.UserListService);
// Create a rule targeting any user that visited a url containing 'example.com'.
UserListRuleItemInfo rule = new UserListRuleItemInfo
{
// Use a built-in parameter to create a domain URL rule.
Name = "url__",
StringRuleItem = new UserListStringRuleItemInfo
{
Operator = UserListStringRuleItemOperator.Contains,
Value = "example.com"
}
};
// Specify that the user list targets visitors of a page based on the provided rule.
FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
Rule = new UserListRuleInfo()
};
UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo();
userListRuleItemGroupInfo.RuleItems.Add(rule);
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(userListRuleItemGroupInfo);
flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);
// Define a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo
{
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
PrepopulationStatus = UserListPrepopulationStatus.Requested,
FlexibleRuleUserList = flexibleRuleUserListInfo
};
// Create the user list.
UserList userList = new UserList
{
Name = $"All visitors to example.com #{ExampleUtilities.GetRandomString()}",
Description = "Any visitor to any page of example.com",
MembershipStatus = UserListMembershipStatus.Open,
MembershipLifeSpan = 365L,
RuleBasedUserList = ruleBasedUserListInfo
};
// Create the operation.
UserListOperation userListOperation = new UserListOperation
{
Create = userList
};
// Add the user list, then print and return the new list's resource name.
MutateUserListsResponse mutateUserListsResponse = userListServiceClient
.MutateUserLists(customerId.ToString(), new[] { userListOperation });
string userListResourceName = mutateUserListsResponse.Results.First().ResourceName;
Console.WriteLine($"Created user list with resource name '{userListResourceName}'.");
return userListResourceName;
}
PHP
private static function createUserList(
GoogleAdsClient $googleAdsClient,
int $customerId
): string {
// Creates a rule targeting any user that visited a URL containing 'example.com'.
$rule = new UserListRuleItemInfo([
// Uses a built-in parameter to create a domain URL rule.
'name' => 'url__',
'string_rule_item' => new UserListStringRuleItemInfo([
'operator' => UserListStringRuleItemOperator::CONTAINS,
'value' => 'example.com'
])
]);
// Specifies that the user list targets visitors of a page based on the provided rule.
$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
// Inclusive operands are joined together with the specified inclusive rule operator.
'inclusive_operands' => [
new FlexibleRuleOperandInfo([
'rule' => new UserListRuleInfo([
'rule_item_groups' =>
[new UserListRuleItemGroupInfo(['rule_items' => [$rule]])]
]),
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
])
],
'exclusive_operands' => []
]);
// Defines a representation of a user list that is generated by a rule.
$ruleBasedUserListInfo = new RuleBasedUserListInfo([
'flexible_rule_user_list' => $flexibleRuleUserListInfo,
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
'prepopulation_status' => UserListPrepopulationStatus::REQUESTED
]);
// Creates the user list.
$userList = new UserList([
'name' => "All visitors to example.com #" . Helper::getPrintableDatetime(),
'description' => "Any visitor to any page of example.com",
'membership_status' => UserListMembershipStatus::OPEN,
'membership_life_span' => 365,
'rule_based_user_list' => $ruleBasedUserListInfo
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add a user list.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
/** @var MutateUserListsResponse $userListResponse */
$userListResponse = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
$userListResourceName = $userListResponse->getResults()[0]->getResourceName();
printf("Created user list with resource name '%s'.%s", $userListResourceName, PHP_EOL);
return $userListResourceName;
}
Python
def create_user_list(client, customer_id):
"""Creates a user list targeting users that have visited a given URL.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create a user list.
Returns:
a str resource name for the newly created user list.
"""
# Creates a UserListOperation.
user_list_operation = client.get_type("UserListOperation")
# Creates a UserList.
user_list = user_list_operation.create
user_list.name = f"All visitors to example.com #{uuid4()}"
user_list.description = "Any visitor to any page of example.com"
user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
user_list.membership_life_span = 365
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
user_list.rule_based_user_list.prepopulation_status = (
client.enums.UserListPrepopulationStatusEnum.REQUESTED
)
# Specifies that the user list targets visitors of a page with a URL that
# contains 'example.com'.
user_list_rule_item_group_info = client.get_type(
"UserListRuleItemGroupInfo"
)
user_list_rule_item_info = client.get_type("UserListRuleItemInfo")
# Uses a built-in parameter to create a domain URL rule.
user_list_rule_item_info.name = "url__"
user_list_rule_item_info.string_rule_item.operator = (
client.enums.UserListStringRuleItemOperatorEnum.CONTAINS
)
user_list_rule_item_info.string_rule_item.value = "example.com"
user_list_rule_item_group_info.rule_items.append(user_list_rule_item_info)
# Specify that the user list targets visitors of a page based on the
# provided rule.
flexible_rule_user_list_info = (
user_list.rule_based_user_list.flexible_rule_user_list
)
flexible_rule_user_list_info.inclusive_rule_operator = (
client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# Inclusive operands are joined together with the specified
# inclusive rule operator.
rule_operand = client.get_type("FlexibleRuleOperandInfo")
rule_operand.rule.rule_item_groups.extend([user_list_rule_item_group_info])
rule_operand.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(rule_operand)
user_list_service = client.get_service("UserListService")
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
resource_name = response.results[0].resource_name
print(f"Created user list with resource name: '{resource_name}'")
return resource_name
Ruby
def create_user_list(client, customer_id)
# Creates the user list operation.
operation = client.operation.create_resource.user_list do |ul|
ul.name = "All visitors to example.com ##{(Time.new.to_f * 1000).to_i}"
ul.description = "Any visitor to any page of example.com"
ul.membership_status = :OPEN
ul.membership_life_span = 365
# Defines a representation of a user list that is generated by a rule.
ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
# To include past users in the user list, set the prepopulation_status
# to REQUESTED.
r.prepopulation_status = :REQUESTED
# Specifies that the user list targets visitors of a page based on
# the provided rule.
r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
frul.inclusive_rule_operator = :AND
frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
froi.rule = client.resource.user_list_rule_info do |u|
u.rule_item_groups << client.resource.user_list_rule_item_group_info do |group|
group.rule_items << client.resource.user_list_rule_item_info do |item|
# Uses a built-in parameter to create a domain URL rule.
item.name = "url__"
item.string_rule_item = client.resource.user_list_string_rule_item_info do |s|
s.operator = :CONTAINS
s.value = "example.com"
end
end
end
end
# Optionally add a lookback window for this rule, in days.
froi.lookback_window_days = 7
end
end
end
end
# Issues a mutate request to add the user list.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
user_list_resource_name = response.results.first.resource_name
puts "Created user list with resource name '#{user_list_resource_name}'"
user_list_resource_name
end
Perl
sub create_user_list {
my ($api_client, $customer_id) = @_;
# Create a rule targeting any user that visited a url containing 'example.com'.
my $rule = Google::Ads::GoogleAds::V18::Common::UserListRuleItemInfo->new({
# Use a built-in parameter to create a domain URL rule.
name => "url__",
stringRuleItem =>
Google::Ads::GoogleAds::V18::Common::UserListStringRuleItemInfo->new({
operator => CONTAINS,
value => "example.com"
})});
# Specify that the user list targets visitors of a page based on the provided rule.
my $user_list_rule_item_group_info =
Google::Ads::GoogleAds::V18::Common::UserListRuleItemGroupInfo->new(
{ruleItems => [$rule]});
my $flexible_rule_user_list_info =
Google::Ads::GoogleAds::V18::Common::FlexibleRuleUserListInfo->new({
inclusiveRuleOperator => AND,
# Inclusive operands are joined together with the specified inclusiveRuleOperator.
inclusiveOperands => [
Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({
rule => Google::Ads::GoogleAds::V18::Common::UserListRuleInfo->new({
ruleItemGroups => [$user_list_rule_item_group_info]}
),
# Optionally add a lookback window for this rule, in days.
lookbackWindowDays => 7
})
],
exclusiveOperands => []});
# Define a representation of a user list that is generated by a rule.
my $rule_based_user_list_info =
Google::Ads::GoogleAds::V18::Common::RuleBasedUserListInfo->new({
# Optional: To include past users in the user list, set the
# prepopulationStatus to REQUESTED.
prepopulationStatus => REQUESTED,
flexibleRuleUserList => $flexible_rule_user_list_info
});
# Create the user list.
my $user_list = Google::Ads::GoogleAds::V18::Resources::UserList->new({
name => "All visitors to example.com #" . uniqid(),
description => "Any visitor to any page of example.com",
membershipLifespan => 365,
membershipStatus => OPEN,
ruleBasedUserList => $rule_based_user_list_info
});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V18::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Add the user list, then print and return the new list's resource name.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
my $user_list_resource_name =
$user_lists_response->{results}[0]{resourceName};
printf "Created user list with resource name '%s'.\n",
$user_list_resource_name;
return $user_list_resource_name;
}
Liste abrufen
Sie können die folgende Google Ads-Abfragesprache an die Ressource user_list senden, um die Nutzerliste abzurufen.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Targeting mit der Liste
Nachdem Sie das Zielgruppensegment erstellt haben, richten Sie es jetzt als Nächstes aus.
Regeln für die Ausrichtung auf Zielgruppensegmente
Positiv (gebotsfähige) Nutzerlisten können nicht gleichzeitig auf Kampagnen- und Anzeigengruppenebene festgelegt werden. Kriterien für Positivlisten müssen aus allen Anzeigengruppen innerhalb einer Kampagne entfernt werden, bevor eine für die Kampagne festgelegt werden kann.
Die positive Ausrichtung auf der Grundlage einer Nutzerliste wird nur für Suchnetzwerk-Kampagnen unterstützt. Bei Displaykampagnen muss
CampaignCriterion, dasuser_listfestlegt, ausgeschlossen werden.Bei Such- und Shopping-Kampagnen können für Nutzerlistenziele die folgenden Felder nicht festgelegt werden:
Anzeigen auf Ihre Nutzerliste ausrichten
Die Vorgehensweise ähnelt der bei anderen Arten von Targeting-Kriterien in der API. Im folgenden Code wird gezeigt, wie Sie mit einem AdGroupCriterion Anzeigen in einer Anzeigengruppe auf eine Nutzerliste ausrichten:
Java
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
C#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V18.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
PHP
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Python
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Ruby
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Perl
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
Wie bei anderen Kriterientypen können Sie dem AdGroupCriterion-Objekt auch andere Properties zuweisen, z. B. Gebotsüberschreibungen.
Targeting-Ebenen wechseln
Wenn Sie von Nutzerlistenkriterien auf Anzeigengruppenebene auf Kampagnenebene umstellen, müssen Sie zuerst die vorhandenen Kriterien aus allen aktivierten oder pausierten Anzeigengruppen dieser Kampagne entfernen. Klicken Sie auf die maximierbaren Elemente, um sich Beispielcode für jeden Schritt anzusehen.
Rufen Sie zunächst alle Anzeigengruppenkriterien unter einer bestimmten Kampagne ab.
Java
private List<String> getUserListAdGroupCriterion(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
List<String> userListCriteria = new ArrayList<>();
// Creates the Google Ads service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all of the ad group criteria under a campaign.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(
"SELECT ad_group_criterion.criterion_id"
+ " FROM ad_group_criterion"
+ " WHERE campaign.id = "
+ campaignId
+ " AND ad_group_criterion.type = 'USER_LIST'")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Iterates over all rows in all pages. Prints the results and adds the ad group criteria
// resource names to the list.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
System.out.printf(
"Ad group criterion with resource name '%s' was found.%n",
adGroupCriterionResourceName);
userListCriteria.add(adGroupCriterionResourceName);
}
}
return userListCriteria;
}
C#
private List<string> GetUserListAdGroupCriteria(
GoogleAdsClient client, long customerId, long campaignId)
{
// Get the GoogleAdsService client.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V18.GoogleAdsService);
List<string> userListCriteriaResourceNames = new List<string>();
// Create a query that will retrieve all of the ad group criteria under a campaign.
string query = $@"
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE
campaign.id = {campaignId}
AND ad_group_criterion.type = 'USER_LIST'";
// Issue the search request.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results and add the resource names to the list.
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
string adGroupCriterionResourceName =
googleAdsRow.AdGroupCriterion.ResourceName;
Console.WriteLine("Ad group criterion with resource name " +
$"{adGroupCriterionResourceName} was found.");
userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
}
});
return userListCriteriaResourceNames;
}
PHP
private static function getUserListAdGroupCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
): array {
// Creates a query that retrieves all of the ad group criteria under a campaign.
$query = sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d " .
"AND ad_group_criterion.type = 'USER_LIST'",
$campaignId
);
// Creates the Google Ads service client.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Issues the search request.
$response =
$googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));
$userListCriteria = [];
// Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
// criteria resource names to the list.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();
printf(
"Ad group criterion with resource name '%s' was found.%s",
$adGroupCriterionResourceName,
PHP_EOL
);
$userListCriteria[] = $adGroupCriterionResourceName;
}
return $userListCriteria;
}
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
"""Finds all of user list ad group criteria under a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str campaign ID.
Returns:
a list of ad group criterion resource names.
"""
# Creates a query that retrieves all of the ad group criteria under a
# campaign.
query = f"""
SELECT
ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = {campaign_id}
AND ad_group_criterion.type = USER_LIST"""
googleads_service = client.get_service("GoogleAdsService")
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
response = googleads_service.search(request=search_request)
# Iterates over all rows in all pages. Prints the user list criteria and
# adds the ad group criteria resource names to the list.
user_list_criteria = []
for row in response:
resource_name = row.ad_group_criterion.resource_name
print(
"Ad group criterion with resource name '{resource_name}' was "
"found."
)
user_list_criteria.append(resource_name)
return user_list_criteria
Ruby
def get_user_list_ad_group_criterion(
client,
customer_id,
campaign_id
)
user_list_criteria = []
# Creates a query that will retrieve all of the ad group criteria
# under a campaign.
query = <<~QUERY
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = #{campaign_id}
AND ad_group_criterion.type = 'USER_LIST'
QUERY
# Issues the search request.
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
)
# Iterates over all rows in all pages. Prints the results and adds the ad
# group criteria resource names to the list.
response.each do |row|
ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
puts "Ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' was found"
user_list_criteria << ad_group_criterion_resource_name
end
user_list_criteria
end
Perl
sub get_user_list_ad_group_criteria {
my ($api_client, $customer_id, $campaign_id) = @_;
my $user_list_criterion_resource_names = [];
# Create a search stream request that will retrieve all of the user list ad
# group criteria under a campaign.
my $search_stream_request =
Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
$campaign_id
)});
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request => $search_stream_request
});
# Issue a search request and process the stream response.
$search_stream_handler->process_contents(
sub {
# Display the results and add the resource names to the list.
my $google_ads_row = shift;
my $ad_group_criterion_resource_name =
$google_ads_row->{adGroupCriterion}{resourceName};
printf "Ad group criterion with resource name '%s' was found.\n",
$ad_group_criterion_resource_name;
push(@$user_list_criterion_resource_names,
$ad_group_criterion_resource_name);
});
return $user_list_criterion_resource_names;
}
Entfernen Sie dann alle zurückgegebenen Anzeigengruppenkriterienziele.
Java
private void removeExistingListCriteriaFromAdGroup(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
// Retrieves all of the ad group criteria under a campaign.
List<String> adGroupCriteria =
getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);
List<AdGroupCriterionOperation> operations = new ArrayList<>();
// Creates a list of remove operations.
for (String adGroupCriterion : adGroupCriteria) {
operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
}
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Removes the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), operations);
// Gets and prints the results.
System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
for (MutateAdGroupCriterionResult result : response.getResultsList()) {
System.out.printf(
"Successfully removed ad group criterion with resource name '%s'.%n",
result.getResourceName());
}
}
}
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
long campaignId)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient =
client.GetService(Services.V18.AdGroupCriterionService);
// Retrieve all of the ad group criteria under a campaign.
List<string> adGroupCriteria =
GetUserListAdGroupCriteria(client, customerId, campaignId);
// Create a list of remove operations.
List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();
// Remove the ad group criteria and print the resource names of the removed criteria.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
operations);
Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
"criteria.");
foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
{
Console.WriteLine("Successfully removed ad group criterion with resource name " +
$"'{result.ResourceName}'.");
}
}
PHP
private static function removeExistingListCriteriaFromAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
) {
// Retrieves all of the ad group criteria under a campaign.
$allAdGroupCriteria = self::getUserListAdGroupCriteria(
$googleAdsClient,
$customerId,
$campaignId
);
$removeOperations = [];
// Creates a list of remove operations.
foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
$operation = new AdGroupCriterionOperation();
$operation->setRemove($adGroupCriterionResourceName);
$removeOperations[] = $operation;
}
// Issues a mutate request to remove the ad group criteria.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
$adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
);
foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
printf(
"Successfully removed ad group criterion with resource name '%s'.%s",
$adGroupCriteriaResult->getResourceName(),
PHP_EOL
);
}
}
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
"""Removes all ad group criteria targeting a user list under a campaign.
This is a necessary step before targeting a user list at the campaign level.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str ID for a campaign that will have all ad group
criteria that targets user lists removed.
"""
# Retrieves all of the ad group criteria under a campaign.
all_ad_group_criteria = get_user_list_ad_group_criteria(
client, customer_id, campaign_id
)
# Creates a list of remove operations.
remove_operations = []
for ad_group_criterion_resource_name in all_ad_group_criteria:
remove_operation = client.get_type("AdGroupCriterionOperation")
remove_operation.remove = ad_group_criterion_resource_name
remove_operations.append(remove_operation)
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=remove_operations
)
print(
"Successfully removed ad group criterion with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def remove_existing_list_criteria_from_ad_group(
client,
customer_id,
campaign_id
)
# Retrieves all of the ad group criteria under a campaign.
ad_group_criteria = get_user_list_ad_group_criterion(
client, customer_id, campaign_id)
# Creates a list of remove operations.
operations = []
ad_group_criteria.each do |agc|
operations << client.operation.remove_resource.ad_group_criterion(agc)
end
# Issues a mutate request to remove all ad group criteria.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: operations,
)
puts "Removed #{response.results.size} ad group criteria."
response.results.each do |result|
puts "Successfully removed ad group criterion with resource name " \
"'#{result.resource_name}'"
end
end
Perl
sub remove_existing_list_criteria_from_ad_group {
my ($api_client, $customer_id, $campaign_id) = @_;
# Retrieve all of the ad group criteria under a campaign.
my $ad_group_criteria =
get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);
# Create a list of remove operations.
my $operations = [];
foreach my $ad_group_criterion (@$ad_group_criteria) {
push(
@$operations,
Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
remove => $ad_group_criterion
}));
}
# Remove the ad group criteria and print the resource names of the removed criteria.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
printf "Removed %d ad group criteria.\n",
scalar @{$ad_group_criteria_response->{results}};
foreach my $result (@{$ad_group_criteria_response->{results}}) {
printf "Successfully removed ad group criterion with resource name '%s'.\n",
$result->{resourceName};
}
}
Vorhandene Kriterien für Nutzerlisten auf Kampagnenebene müssen ebenfalls entfernt werden, wenn Sie zu Nutzerlisten auf Anzeigengruppenebene wechseln. Das Verfahren entspricht dem im vorherigen Beispiel.
Richten Sie Anzeigen in einer Kampagne mithilfe eines Kampagnen-Kriteriens auf eine Nutzerliste aus.
Java
private String targetAdsInCampaignToUserList(
GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
// Creates the campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(ResourceNames.campaign(customerId, campaignId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Adds the campaign criterion.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the campaign criterion resource name.
String campaignCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created campaign criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with campaign with ID %d.%n",
campaignCriterionResourceName, userList, campaignId);
return campaignCriterionResourceName;
}
}
C#
private string TargetAdsInCampaignToUserList(
GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
// Get the CampaignCriterionService client.
CampaignCriterionServiceClient campaignCriterionServiceClient =
client.GetService(Services.V18.CampaignCriterionService);
// Create the campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
{
Create = campaignCriterion
};
// Add the campaign criterion and print the resulting criterion's resource name.
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
new[] { campaignCriterionOperation });
string campaignCriterionResourceName =
mutateCampaignCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created campaign criterion with resource name " +
$"'{campaignCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with campaign with ID {campaignId}.");
return campaignCriterionResourceName;
}
PHP
private static function targetAdsInCampaignToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId,
string $userListResourceName
): string {
// Creates the campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new CampaignCriterionOperation();
$operation->setCreate($campaignCriterion);
// Issues a mutate request to create a campaign criterion.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
/** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
$campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, [$operation])
);
$campaignCriterionResourceName =
$campaignCriteriaResponse->getResults()[0]->getResourceName();
printf(
"Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.%s",
$campaignCriterionResourceName,
$userListResourceName,
$campaignId,
PHP_EOL
);
return $campaignCriterionResourceName;
}
Python
def target_ads_in_campaign_to_user_list(
client, customer_id, campaign_id, user_list_resource_name
):
"""Creates a campaign criterion that targets a user list with a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an campaign
criterion.
campaign_id: a str ID for a campaign used to create a campaign
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for a campaign criterion.
"""
campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = client.get_service(
"CampaignService"
).campaign_path(customer_id, campaign_id)
campaign_criterion.user_list.user_list = user_list_resource_name
campaign_criterion_service = client.get_service("CampaignCriterionService")
response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[campaign_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created campaign criterion with resource name "
f"'{resource_name}' targeting user list with resource name "
f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
)
return resource_name
Ruby
def target_ads_in_campaign_to_user_list(
client,
customer_id,
campaign_id,
user_list
)
# Creates the campaign criterion targeting members of the user list.
operation = client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(customer_id, campaign_id)
cc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the campaign criterion.
response = client.service.campaign_criterion.mutate_campaign_criteria(
customer_id: customer_id,
operations: [operation],
)
campaign_criterion_resource_name = response.results.first.resource_name
puts "Successfully created campaign criterion with resource name " \
"'#{campaign_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with campaign with ID #{campaign_id}"
campaign_criterion_resource_name
end
Perl
sub target_ads_in_campaign_to_user_list {
my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;
# Create the campaign criterion.
my $campaign_criterion =
Google::Ads::GoogleAds::V18::Resources::CampaignCriterion->new({
campaign => Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $campaign_criterion_operation =
Google::Ads::GoogleAds::V18::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
# Add the campaign criterion and print the resulting criterion's resource name.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => [$campaign_criterion_operation]});
my $campaign_criterion_resource_name =
$campaign_criteria_response->{results}[0]{resourceName};
printf "Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.\n",
$campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;
return $campaign_criterion_resource_name;
}
Listenleistung überprüfen
Wenn Sie Leistungsdaten für Ihre Zielgruppensegmente erfassen möchten, senden Sie eine Suchanfrage an die ad_group_audience_view- oder die campaign_audience_view-Ressource.
Sie können sich beispielsweise conversions oder cost_per_conversion ansehen, um festzustellen, ob das Targeting auf das Zielgruppensegment tatsächlich zu mehr Conversions führt. Passen Sie dann die Gebotsmodifikatoren entsprechend an.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view