Bạn có thể nhắm mục tiêu quảng cáo đến những người đã truy cập vào các trang hoặc mục cụ thể trên
trang web của bạn bằng cách sử dụng flexible_rule_user_list.
Nhờ đó, bạn có thể nhắm mục tiêu các URL cụ thể hơn miền của trang web.
Điều kiện tiên quyết
Để tạo và nhắm đến phân khúc đối tượng, trước tiên, bạn cần:
Xem chính sách về quảng cáo dựa trên mối quan tâm và vị trí. Bạn không được dùng thông tin nhạy cảm về người dùng để xây dựng đối tượng.
Thiết lập thẻ Google.
Những nhà quảng cáo muốn tạo danh sách người dùng dựa trên hành vi trong ứng dụng dành cho thiết bị di động nên triển khai Firebase SDK hoặc hợp tác với SDK bên thứ ba để theo dõi hành vi trong ứng dụng.
Truy xuất thẻ Google
Tất cả các tài khoản Google Ads đều có duy nhất một thẻ Google ở cấp tài khoản, được tạo tự động khi tài khoản được mở.
Bạn có thể truy xuất thẻ Google trong giao diện người dùng Google Ads bằng cách làm theo hướng dẫn trong Trung tâm trợ giúp hoặc trong API Google Ads bằng cách tạo RemarketingAction, rồi truy xuất thẻ Google bằng cách tạo yêu cầu GoogleAdsService.searchStream thông qua tài nguyên remarketing_action:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Cài đặt thẻ Google trên trang web hoặc ứng dụng của bạn
Bước tiếp theo là cài đặt thẻ Google trên tất cả các trang thuộc trang web của bạn. Tìm hiểu thêm về cách thêm thẻ Google vào trang web hoặc ứng dụng dành cho thiết bị di động.
Nếu dự định tạo phân khúc đối tượng chỉ dựa trên URL của trang đã truy cập, bạn không cần chỉnh sửa thẻ Google. Nếu đang sử dụng thông số tuỳ chỉnh, bạn cần chỉnh sửa thẻ để thêm các thông số đó, như đã nêu chi tiết trong Chiến lược nâng cao để gắn thẻ và tạo danh sách tái tiếp thị.
Bạn có thể sử dụng Google Tag Assistant để xác thực việc cài đặt thẻ.
Thông số thẻ Google được tích hợp sẵn
Bạn có thể sử dụng thông số tiếp thị lại được tích hợp sẵn url__ để nhắm mục tiêu danh sách người dùng dựa trên các URL mà mọi người đã truy cập trên trang web của bạn, như được minh họa trong ví dụ về Khách truy cập vào trang web của bạn.
Thông số thẻ Google tuỳ chỉnh
Bạn có thể thêm thông số thẻ Google tuỳ chỉnh vào thẻ Google để tạo danh sách người dùng phù hợp hơn.
Trước khi tạo thông số tuỳ chỉnh của riêng bạn, hãy kiểm tra danh sách các thông số được xác định trước để xem đã có thông số phù hợp với trường hợp sử dụng của bạn hay chưa. Việc sử dụng các thông số được xác định trước sẽ giúp bạn dễ dàng tích hợp với các tính năng tái tiếp thị khác của Google Ads.
Tạo danh sách người dùng
Phần này chứa hai ví dụ về danh sách người dùng: khách truy cập một trang đã truy cập vào một trang khác và khách truy cập một trang không truy cập vào một trang khác.
Khách truy cập của một trang đã truy cập vào một trang khác
Bạn có thể nhắm mục tiêu quảng cáo đến những người đã truy cập vào nhiều trang bằng cách sử dụng flexible_rule_user_list.
Trước tiên, hãy tạo 2 quy tắc. Sau đó, hãy kết hợp các quy tắc với inclusive_operands trong flexible_rule_user_list bằng cách sử dụng toán tử AND.
Ví dụ về mã để tạo danh sách người dùng quy tắc linh hoạt
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
// Creates a UserListRuleInfo object containing the first rule.
UserListRuleInfo userVisitedSite1Rule =
createUserListRuleInfoFromUrl("http://example.com/example1");
// Creates a UserListRuleInfo object containing the second rule.
UserListRuleInfo userVisitedSite2Rule =
createUserListRuleInfoFromUrl("http://example.com/example2");
// Creates a UserListRuleInfo object containing the third rule.
UserListRuleInfo userVisitedSite3Rule =
createUserListRuleInfoFromUrl("http://example.com/example3");
// Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the user list
// "Visitors of page 1 *OR* page 2, but not page 3", change the UserListFlexibleRuleOperator
// from AND to OR.
FlexibleRuleUserListInfo flexibleRuleUserListInfo =
FlexibleRuleUserListInfo.newBuilder()
.setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
// Inclusive operands are joined together with the specified inclusiveRuleOperator. This
// represents the set of users that should be included in the user list.
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(userVisitedSite1Rule)
// Optional: adds a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(userVisitedSite2Rule)
// Optional: adds a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.addExclusiveOperands(
// Exclusive operands are joined together with OR. This represents the set of users
// to be excluded from the user list.
FlexibleRuleOperandInfo.newBuilder().setRule(userVisitedSite3Rule))
.build();
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo =
RuleBasedUserListInfo.newBuilder()
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
.setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
.setFlexibleRuleUserList(flexibleRuleUserListInfo)
.build();
// Creates a user list.
UserList userList =
UserList.newBuilder()
.setName("Flexible rule user list for example.com #" + getPrintableDateTime())
.setDescription(
"Visitors of both http://example.com/example1 AND http://example.com/example2 but"
+ " NOT http://example.com/example3")
.setMembershipStatus(UserListMembershipStatus.OPEN)
.setRuleBasedUserList(ruleBasedUserListInfo)
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the user list service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
String userListResourceName = response.getResults(0).getResourceName();
// Prints the result.
System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
}
}
/**
* Creates a UserListRuleInfo object containing a rule targeting any user that visited the
* provided URL.
*/
private UserListRuleInfo createUserListRuleInfoFromUrl(String urlString) {
// Creates a rule targeting any user that visited a URL that equals the given urlString.
UserListRuleItemInfo userVisitedSiteRule =
UserListRuleItemInfo.newBuilder()
// Uses a built-in parameter to create a domain URL rule.
.setName(URL_STRING)
.setStringRuleItem(
UserListStringRuleItemInfo.newBuilder()
.setOperator(UserListStringRuleItemOperator.EQUALS)
.setValue(urlString))
.build();
// Returns a UserListRuleInfo object containing the rule.
return UserListRuleInfo.newBuilder()
.addRuleItemGroups(UserListRuleItemGroupInfo.newBuilder().addRuleItems(userVisitedSiteRule))
.build();
}
C#
public void Run(GoogleAdsClient client, long customerId)
{
// Creates a UserListRuleInfo object containing the first rule.
UserListRuleInfo userVisitedSite1Rule =
CreateUserListRuleInfoFromUrl("http://example.com/example1");
// Creates a UserListRuleInfo object containing the second rule.
UserListRuleInfo userVisitedSite2Rule =
CreateUserListRuleInfoFromUrl("http://example.com/example2");
// Creates a UserListRuleInfo object containing the third rule.
UserListRuleInfo userVisitedSite3Rule =
CreateUserListRuleInfoFromUrl("http://example.com/example3");
// Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the
// user list "Visitors of page 1 *OR* page 2, but not page 3", change the
// UserListFlexibleRuleOperator from And to Or.
FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo
{
InclusiveRuleOperator = UserListFlexibleRuleOperator.And
};
// Inclusive operands are joined together with the specified inclusiveRuleOperator. This
// represents the set of users that should be included in the user list.
flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
{
Rule = userVisitedSite1Rule,
// Optional: adds a lookback window for this rule, in days.
LookbackWindowDays = 7
});
flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
{
Rule = userVisitedSite2Rule,
// Optional: adds a lookback window for this rule, in days.
LookbackWindowDays = 7
});
// Exclusive operands are joined together with OR. This represents the set of users
// to be excluded from the user list.
flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo
{
Rule = userVisitedSite3Rule
});
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo
{
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
PrepopulationStatus = UserListPrepopulationStatus.Requested,
FlexibleRuleUserList = flexibleRuleUserListInfo
};
// Creates a user list.
UserList userList = new UserList
{
Name = $"Flexible rule user list example.com #{ExampleUtilities.GetRandomString()}",
Description = "Visitors of both https://example.com/example1 AND " +
"https://example.com/example2 but NOT https://example.com/example3",
MembershipStatus = UserListMembershipStatus.Open,
RuleBasedUserList = ruleBasedUserListInfo
};
// Creates the operation.
UserListOperation operation = new UserListOperation
{
Create = userList
};
try
{
UserListServiceClient userListServiceClient =
client.GetService(Services.V16.UserListService);
MutateUserListsResponse response =
userListServiceClient.MutateUserLists(customerId.ToString(),
new[] { operation });
string userListResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created user list with resource name '{userListResourceName}'.");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
/// <summary>
/// Creates a UserListRuleInfo object containing a rule targeting any user that visited the
/// provided URL.
/// </summary>
private UserListRuleInfo CreateUserListRuleInfoFromUrl(string urlString)
{
// Creates a rule targeting any user that visited a URL that equals the given urlString.
UserListRuleItemInfo userVisitedSiteRule = new UserListRuleItemInfo
{
Name = URL_STRING,
StringRuleItem = new UserListStringRuleItemInfo
{
Operator = UserListStringRuleItemOperator.Equals,
Value = urlString
}
};
// Returns a UserListRuleInfo object containing the rule.
UserListRuleInfo userListRuleInfo = new UserListRuleInfo();
UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo();
userListRuleItemGroupInfo.RuleItems.Add(userVisitedSiteRule);
userListRuleInfo.RuleItemGroups.Add(userListRuleItemGroupInfo);
return userListRuleInfo;
}
1.199
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example1'.
$userVisitedSite1RuleInfo = self::createUserListRuleFromUrl('http://example.com/example1');
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example2'.
$userVisitedSite2RuleInfo = self::createUserListRuleFromUrl('http://example.com/example2');
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example3'.
$userVisitedSite3RuleInfo = self::createUserListRuleFromUrl('http://example.com/example3');
// Create the user list "Visitors of page 1 AND page 2, but not page 3".
// To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
// change the UserListFlexibleRuleOperator from PBAND to OR.
$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
'inclusive_operands' => [
new FlexibleRuleOperandInfo([
'rule' => $userVisitedSite1RuleInfo,
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
]),
new FlexibleRuleOperandInfo([
'rule' => $userVisitedSite2RuleInfo,
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
])
],
// Exclusive operands are joined together with OR. This represents the set of users to
// be excluded from the user list.
'exclusive_operands' => [
new FlexibleRuleOperandInfo(['rule' => $userVisitedSite3RuleInfo])
]
]);
// Defines a representation of a user list that is generated by a rule.
$ruleBasedUserListInfo = new RuleBasedUserListInfo([
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
'prepopulation_status' => UserListPrepopulationStatus::REQUESTED,
'flexible_rule_user_list' => $flexibleRuleUserListInfo
]);
// Creates a user list.
$userList = new UserList([
'name' => 'All visitors to http://example.com/example1 AND ' .
'http://example.com/example2 but NOT http://example.com/example3 #'
. Helper::getPrintableDatetime(),
'description' => 'Visitors of both http://example.com/example1 AND ' .
'http://example.com/example2 but NOT http://example.com/example3',
'membership_status' => UserListMembershipStatus::OPEN,
'rule_based_user_list' => $ruleBasedUserListInfo
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add the user list and prints some information.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
$response = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
printf(
"Created user list with resource name '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def main(client, customer_id):
"""Creates a rule-based user list.
The list will be defined by a combination of rules for users who have
visited two different pages of a website.
Args:
client: The Google Ads client.
customer_id: The customer ID for which to add the user list.
"""
# Create a UserListRuleInfo object containing the first rule.
user_visited_site1_rule_info = create_user_list_rule_info_from_url(
client, "http://example.com/example1"
)
# Create a UserListRuleInfo object containing the second rule.
user_visited_site2_rule_info = create_user_list_rule_info_from_url(
client, "http://example.com/example2"
)
# Create a UserListRuleInfo object containing the third rule.
user_visited_site3_rule_info = create_user_list_rule_info_from_url(
client, "http://example.com/example3"
)
# Create the user list "Visitors of page 1 AND page 2, but not page 3".
# To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
# change the UserListFlexibleRuleOperator from AND to OR.
flexible_rule_user_list_info = client.get_type("FlexibleRuleUserListInfo")
flexible_rule_user_list_info.inclusive_rule_operator = (
client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# Inclusive operands are joined together with the specified
# inclusive_rule_operator. This represents the set of users that should be
# included in the user list.
operand_1 = client.get_type("FlexibleRuleOperandInfo")
operand_1.rule = user_visited_site1_rule_info
# Optionally add a lookback window for this rule, in days.
operand_1.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(operand_1)
operand_2 = client.get_type("FlexibleRuleOperandInfo")
operand_2.rule = user_visited_site2_rule_info
# Optionally add a lookback window for this rule, in days.
operand_2.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(operand_2)
# Exclusive operands are joined together with OR.
# This represents the set of users to be excluded from the user list.
operand_3 = client.get_type("FlexibleRuleOperandInfo")
operand_3.rule = user_visited_site3_rule_info
flexible_rule_user_list_info.exclusive_operands.append(operand_3)
# Define a representation of a user list that is generated by a rule.
rule_based_user_list_info = client.get_type("RuleBasedUserListInfo")
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
rule_based_user_list_info.prepopulation_status = (
client.enums.UserListPrepopulationStatusEnum.REQUESTED
)
rule_based_user_list_info.flexible_rule_user_list = (
flexible_rule_user_list_info
)
# Create a user list.
user_list_operation = client.get_type("UserListOperation")
user_list = user_list_operation.create
user_list.name = (
"All visitors to http://example.com/example1 AND "
"http://example.com/example2 but NOT "
f"http://example.com/example3 #{uuid4()}"
)
user_list.description = (
"Visitors of both http://example.com/example1 AND "
"http://example.com/example2 but NOT"
"http://example.com/example3"
)
user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
user_list.rule_based_user_list = rule_based_user_list_info
# Issue a mutate request to add the user list, then print the results.
user_list_service = client.get_service("UserListService")
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
print(
"Created user list with resource name: "
f"'{response.results[0].resource_name}.'"
)
Ruby
def add_combined_rule_user_list(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
user_visited_site1_rule_info = create_user_list_rule_info_from_url(
client,
'http://example.com/example1',
)
user_visited_site2_rule_info = create_user_list_rule_info_from_url(
client,
'http://example.com/example2',
)
user_visited_site3_rule_info = create_user_list_rule_info_from_url(
client,
'http://example.com/example3',
)
# Creates a user list.
operation = client.operation.create_resource.user_list do |u|
u.name = "Flexible rule user list for example.com ##{(Time.new.to_f * 1000).to_i}"
u.description = "Visitors of both http://example.com/example1 AND " \
"http://example.com/example2 but NOT http://example.com/example3"
u.membership_status = :OPEN
# Defines a representation of a user list that is generated by a rule.
u.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
r.prepopulation_status = :REQUESTED
r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
frul.inclusive_rule_operator = :AND
frul.inclusive_operands += [
client.resource.flexible_rule_operand_info do |froi|
froi.rule = user_visited_site1_rule_info
# Optionally add a lookback window for this rule, in days.
froi.lookback_window_days = 7
end,
client.resource.flexible_rule_operand_info do |froi|
froi.rule = user_visited_site2_rule_info
# Optionally add a lookback window for this rule, in days.
froi.lookback_window_days = 7
end,
]
frul.exclusive_operands << client.resource.flexible_rule_operand_info do |froi|
froi.rule = user_visited_site3_rule_info
end
end
end
end
# Issues a mutate request to add the user list and prints some information.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
puts "Created user list with resource name " \
"#{response.results.first.resource_name}"
end
Perl
sub add_combined_rule_user_list {
my ($api_client, $customer_id) = @_;
# Create a UserListRuleInfo object containing the first rule.
my $user_visited_site1_rule_info =
create_user_list_rule_info_from_url("http://example.com/example1");
# Create a UserListRuleInfo object containing the second rule.
my $user_visited_site2_rule_info =
create_user_list_rule_info_from_url("http://example.com/example2");
# Create a UserListRuleInfo object containing the third rule.
my $user_visited_site3_rule_info =
create_user_list_rule_info_from_url("http://example.com/example3");
# Create the user list "Visitors of page 1 AND page 2, but not page 3".
# To create the user list "Visitors of page 1 *OR* page 2, but not page 3",
# change the UserListFlexibleRuleOperator from AND to OR.
my $flexible_rule_user_list_info =
Google::Ads::GoogleAds::V16::Common::FlexibleRuleUserListInfo->new({
inclusiveRuleOperator => AND,
# Inclusive operands are joined together with the specified inclusiveRuleOperator.
# This represents the set of users that should be included in the user list.
inclusiveOperands => [
Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
rule => $user_visited_site1_rule_info,
# Optionally add a lookback window for this rule, in days.
lookbackWindowDays => 7
}
),
Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
rule => $user_visited_site2_rule_info,
# Optionally add a lookback window for this rule, in days.
lookbackWindowDays => 7
})
],
# Exclusive operands are joined together with OR.
# This represents the set of users to be excluded from the user list.
exclusiveOperands => [
Google::Ads::GoogleAds::V16::Common::FlexibleRuleOperandInfo->new({
rule => $user_visited_site3_rule_info
})
],
});
# Define a representation of a user list that is generated by a rule.
my $rule_based_user_list_info =
Google::Ads::GoogleAds::V16::Common::RuleBasedUserListInfo->new({
# Optional: To include past users in the user list, set the prepopulationStatus
# to REQUESTED.
prepopulationStatus => REQUESTED,
flexibleRuleUserList => $flexible_rule_user_list_info
});
# Create a user list.
my $user_list = Google::Ads::GoogleAds::V16::Resources::UserList->new({
name => "Flexible rule user list for example.com #" . uniqid(),
description => "Visitors of both http://example.com/example1 AND " .
"http://example.com/example2 but NOT http://example.com/example3",
membershipStatus => OPEN,
ruleBasedUserList => $rule_based_user_list_info
});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V16::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Issue a mutate request to add the user list and print some information.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
printf "Created user list with resource name '%s'.\n",
$user_lists_response->{results}[0]{resourceName};
return 1;
}
Khách truy cập một trang nhưng không truy cập vào một trang khác
Bạn có thể nhắm mục tiêu quảng cáo đến những người đã truy cập vào một trang nhưng không truy cập vào một trang khác bằng cách sử dụng
flexible_rule_user_list.
Khách truy cập đã truy cập vào một trang được đặt trong inclusive_operands, còn khách truy cập không truy cập vào một trang khác sẽ nằm trong exclusive_operands.
Kết hợp 2 danh sách với một AND trong inclusive_rule_operator.
Truy xuất danh sách
Để truy xuất danh sách người dùng, bạn có thể gửi truy vấn Ngôn ngữ truy vấn Google Ads sau đến tài nguyên
user_list.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Nhắm mục tiêu danh sách
Sau khi tạo phân khúc đối tượng, bước tiếp theo là nhắm mục tiêu đến phân khúc đó.
Quy tắc nhắm mục tiêu theo phân khúc đối tượng
Không thể đặt danh sách người dùng khẳng định (có thể đặt giá thầu) ở cấp chiến dịch và cấp nhóm quảng cáo cùng một lúc. Bạn phải xoá tiêu chí khẳng định cho danh sách người dùng khỏi tất cả các nhóm quảng cáo trong một chiến dịch trước khi có thể đặt tiêu chí cho danh sách người dùng khẳng định cho chiến dịch.
Tính năng nhắm mục tiêu khẳng định theo danh sách người dùng chỉ được hỗ trợ cho chiến dịch Tìm kiếm. Đối với chiến dịch Hiển thị, bạn phải loại trừ
CampaignCriterionđặtuser_list.Trong chiến dịch Tìm kiếm và Mua sắm, mục tiêu cho danh sách người dùng không hỗ trợ đặt các trường sau:
Nhắm mục tiêu quảng cáo đến danh sách người dùng của bạn
Quy trình này tương tự như các loại tiêu chí nhắm mục tiêu khác trong API. Đoạn mã sau đây minh hoạ cách bạn có thể sử dụng AdGroupCriterion để nhắm mục tiêu quảng cáo trong một nhóm quảng cáo đến một danh sách người dùng:
Java
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
C#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V16.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
1.199
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Python
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Ruby
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Perl
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
Giống như các loại tiêu chí khác, bạn có thể chỉ định các thuộc tính khác cho đối tượng AdGroupCriterion, chẳng hạn như cơ chế ghi đè giá thầu.
Chuyển đổi các cấp nhắm mục tiêu
Nếu đang chuyển từ tiêu chí danh sách người dùng cấp nhóm quảng cáo sang cấp chiến dịch, trước tiên, bạn phải xoá các tiêu chí danh sách người dùng hiện có khỏi từng nhóm quảng cáo đã bật hoặc bị tạm dừng trong chiến dịch đó. Hãy nhấp vào các phần tử có thể mở rộng để xem mã ví dụ cho từng bước.
Trước tiên, hãy truy xuất tất cả Nhóm tiêu chí nhóm quảng cáo trong một chiến dịch nhất định.
Java
private List<String> getUserListAdGroupCriterion(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
List<String> userListCriteria = new ArrayList<>();
// Creates the Google Ads service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all of the ad group criteria under a campaign.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setPageSize(PAGE_SIZE)
.setQuery(
"SELECT ad_group_criterion.criterion_id"
+ " FROM ad_group_criterion"
+ " WHERE campaign.id = "
+ campaignId
+ " AND ad_group_criterion.type = 'USER_LIST'")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Iterates over all rows in all pages. Prints the results and adds the ad group criteria
// resource names to the list.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
System.out.printf(
"Ad group criterion with resource name '%s' was found.%n",
adGroupCriterionResourceName);
userListCriteria.add(adGroupCriterionResourceName);
}
}
return userListCriteria;
}
C#
private List<string> GetUserListAdGroupCriteria(
GoogleAdsClient client, long customerId, long campaignId)
{
// Get the GoogleAdsService client.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
List<string> userListCriteriaResourceNames = new List<string>();
// Create a query that will retrieve all of the ad group criteria under a campaign.
string query = $@"
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE
campaign.id = {campaignId}
AND ad_group_criterion.type = 'USER_LIST'";
// Issue the search request.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results and add the resource names to the list.
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
string adGroupCriterionResourceName =
googleAdsRow.AdGroupCriterion.ResourceName;
Console.WriteLine("Ad group criterion with resource name " +
$"{adGroupCriterionResourceName} was found.");
userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
}
});
return userListCriteriaResourceNames;
}
1.199
private static function getUserListAdGroupCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
): array {
// Creates a query that retrieves all of the ad group criteria under a campaign.
$query = sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d " .
"AND ad_group_criterion.type = 'USER_LIST'",
$campaignId
);
// Creates the Google Ads service client.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Issues the search request.
$response = $googleAdsServiceClient->search(
SearchGoogleAdsRequest::build($customerId, $query)->setPageSize(self::PAGE_SIZE)
);
$userListCriteria = [];
// Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
// criteria resource names to the list.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();
printf(
"Ad group criterion with resource name '%s' was found.%s",
$adGroupCriterionResourceName,
PHP_EOL
);
$userListCriteria[] = $adGroupCriterionResourceName;
}
return $userListCriteria;
}
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
"""Finds all of user list ad group criteria under a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str campaign ID.
Returns:
a list of ad group criterion resource names.
"""
# Creates a query that retrieves all of the ad group criteria under a
# campaign.
query = f"""
SELECT
ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = {campaign_id}
AND ad_group_criterion.type = USER_LIST"""
googleads_service = client.get_service("GoogleAdsService")
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
search_request.page_size = _DEFAULT_PAGE_SIZE
response = googleads_service.search(request=search_request)
# Iterates over all rows in all pages. Prints the user list criteria and
# adds the ad group criteria resource names to the list.
user_list_criteria = []
for row in response:
resource_name = row.ad_group_criterion.resource_name
print(
"Ad group criterion with resource name '{resource_name}' was "
"found."
)
user_list_criteria.append(resource_name)
return user_list_criteria
Ruby
def get_user_list_ad_group_criterion(
client,
customer_id,
campaign_id
)
user_list_criteria = []
# Creates a query that will retrieve all of the ad group criteria
# under a campaign.
query = <<~QUERY
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = #{campaign_id}
AND ad_group_criterion.type = 'USER_LIST'
QUERY
# Issues the search request.
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterates over all rows in all pages. Prints the results and adds the ad
# group criteria resource names to the list.
response.each do |row|
ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
puts "Ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' was found"
user_list_criteria << ad_group_criterion_resource_name
end
user_list_criteria
end
Perl
sub get_user_list_ad_group_criteria {
my ($api_client, $customer_id, $campaign_id) = @_;
my $user_list_criterion_resource_names = [];
# Create a search stream request that will retrieve all of the user list ad
# group criteria under a campaign.
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
$campaign_id
)});
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request => $search_stream_request
});
# Issue a search request and process the stream response.
$search_stream_handler->process_contents(
sub {
# Display the results and add the resource names to the list.
my $google_ads_row = shift;
my $ad_group_criterion_resource_name =
$google_ads_row->{adGroupCriterion}{resourceName};
printf "Ad group criterion with resource name '%s' was found.\n",
$ad_group_criterion_resource_name;
push(@$user_list_criterion_resource_names,
$ad_group_criterion_resource_name);
});
return $user_list_criterion_resource_names;
}
Sau đó, hãy xoá tất cả mục tiêu tiêu chí của nhóm quảng cáo đã được trả về.
Java
private void removeExistingListCriteriaFromAdGroup(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
// Retrieves all of the ad group criteria under a campaign.
List<String> adGroupCriteria =
getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);
List<AdGroupCriterionOperation> operations = new ArrayList<>();
// Creates a list of remove operations.
for (String adGroupCriterion : adGroupCriteria) {
operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
}
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Removes the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), operations);
// Gets and prints the results.
System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
for (MutateAdGroupCriterionResult result : response.getResultsList()) {
System.out.printf(
"Successfully removed ad group criterion with resource name '%s'.%n",
result.getResourceName());
}
}
}
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
long campaignId)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient =
client.GetService(Services.V16.AdGroupCriterionService);
// Retrieve all of the ad group criteria under a campaign.
List<string> adGroupCriteria =
GetUserListAdGroupCriteria(client, customerId, campaignId);
// Create a list of remove operations.
List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();
// Remove the ad group criteria and print the resource names of the removed criteria.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
operations);
Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
"criteria.");
foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
{
Console.WriteLine("Successfully removed ad group criterion with resource name " +
$"'{result.ResourceName}'.");
}
}
1.199
private static function removeExistingListCriteriaFromAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
) {
// Retrieves all of the ad group criteria under a campaign.
$allAdGroupCriteria = self::getUserListAdGroupCriteria(
$googleAdsClient,
$customerId,
$campaignId
);
$removeOperations = [];
// Creates a list of remove operations.
foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
$operation = new AdGroupCriterionOperation();
$operation->setRemove($adGroupCriterionResourceName);
$removeOperations[] = $operation;
}
// Issues a mutate request to remove the ad group criteria.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
$adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
);
foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
printf(
"Successfully removed ad group criterion with resource name '%s'.%s",
$adGroupCriteriaResult->getResourceName(),
PHP_EOL
);
}
}
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
"""Removes all ad group criteria targeting a user list under a campaign.
This is a necessary step before targeting a user list at the campaign level.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str ID for a campaign that will have all ad group
criteria that targets user lists removed.
"""
# Retrieves all of the ad group criteria under a campaign.
all_ad_group_criteria = get_user_list_ad_group_criteria(
client, customer_id, campaign_id
)
# Creates a list of remove operations.
remove_operations = []
for ad_group_criterion_resource_name in all_ad_group_criteria:
remove_operation = client.get_type("AdGroupCriterionOperation")
remove_operation.remove = ad_group_criterion_resource_name
remove_operations.append(remove_operation)
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=remove_operations
)
print(
"Successfully removed ad group criterion with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def remove_existing_list_criteria_from_ad_group(
client,
customer_id,
campaign_id
)
# Retrieves all of the ad group criteria under a campaign.
ad_group_criteria = get_user_list_ad_group_criterion(
client, customer_id, campaign_id)
# Creates a list of remove operations.
operations = []
ad_group_criteria.each do |agc|
operations << client.operation.remove_resource.ad_group_criterion(agc)
end
# Issues a mutate request to remove all ad group criteria.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: operations,
)
puts "Removed #{response.results.size} ad group criteria."
response.results.each do |result|
puts "Successfully removed ad group criterion with resource name " \
"'#{result.resource_name}'"
end
end
Perl
sub remove_existing_list_criteria_from_ad_group {
my ($api_client, $customer_id, $campaign_id) = @_;
# Retrieve all of the ad group criteria under a campaign.
my $ad_group_criteria =
get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);
# Create a list of remove operations.
my $operations = [];
foreach my $ad_group_criterion (@$ad_group_criteria) {
push(
@$operations,
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
remove => $ad_group_criterion
}));
}
# Remove the ad group criteria and print the resource names of the removed criteria.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
printf "Removed %d ad group criteria.\n",
scalar @{$ad_group_criteria_response->{results}};
foreach my $result (@{$ad_group_criteria_response->{results}}) {
printf "Successfully removed ad group criterion with resource name '%s'.\n",
$result->{resourceName};
}
}
Bạn cũng phải xoá tiêu chí danh sách người dùng hiện có ở cấp chiến dịch khi chuyển sang danh sách người dùng cấp nhóm quảng cáo và quy trình này phản ánh ví dụ trước.
Nhắm mục tiêu quảng cáo trong chiến dịch đến danh sách người dùng bằng cách sử dụng Tiêu chí chiến dịch.
Java
private String targetAdsInCampaignToUserList(
GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
// Creates the campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(ResourceNames.campaign(customerId, campaignId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Adds the campaign criterion.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the campaign criterion resource name.
String campaignCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created campaign criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with campaign with ID %d.%n",
campaignCriterionResourceName, userList, campaignId);
return campaignCriterionResourceName;
}
}
C#
private string TargetAdsInCampaignToUserList(
GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
// Get the CampaignCriterionService client.
CampaignCriterionServiceClient campaignCriterionServiceClient =
client.GetService(Services.V16.CampaignCriterionService);
// Create the campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
{
Create = campaignCriterion
};
// Add the campaign criterion and print the resulting criterion's resource name.
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
new[] { campaignCriterionOperation });
string campaignCriterionResourceName =
mutateCampaignCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created campaign criterion with resource name " +
$"'{campaignCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with campaign with ID {campaignId}.");
return campaignCriterionResourceName;
}
1.199
private static function targetAdsInCampaignToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId,
string $userListResourceName
): string {
// Creates the campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new CampaignCriterionOperation();
$operation->setCreate($campaignCriterion);
// Issues a mutate request to create a campaign criterion.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
/** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
$campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, [$operation])
);
$campaignCriterionResourceName =
$campaignCriteriaResponse->getResults()[0]->getResourceName();
printf(
"Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.%s",
$campaignCriterionResourceName,
$userListResourceName,
$campaignId,
PHP_EOL
);
return $campaignCriterionResourceName;
}
Python
def target_ads_in_campaign_to_user_list(
client, customer_id, campaign_id, user_list_resource_name
):
"""Creates a campaign criterion that targets a user list with a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an campaign
criterion.
campaign_id: a str ID for a campaign used to create a campaign
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for a campaign criterion.
"""
campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = client.get_service(
"CampaignService"
).campaign_path(customer_id, campaign_id)
campaign_criterion.user_list.user_list = user_list_resource_name
campaign_criterion_service = client.get_service("CampaignCriterionService")
response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[campaign_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created campaign criterion with resource name "
f"'{resource_name}' targeting user list with resource name "
f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
)
return resource_name
Ruby
def target_ads_in_campaign_to_user_list(
client,
customer_id,
campaign_id,
user_list
)
# Creates the campaign criterion targeting members of the user list.
operation = client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(customer_id, campaign_id)
cc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the campaign criterion.
response = client.service.campaign_criterion.mutate_campaign_criteria(
customer_id: customer_id,
operations: [operation],
)
campaign_criterion_resource_name = response.results.first.resource_name
puts "Successfully created campaign criterion with resource name " \
"'#{campaign_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with campaign with ID #{campaign_id}"
campaign_criterion_resource_name
end
Perl
sub target_ads_in_campaign_to_user_list {
my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;
# Create the campaign criterion.
my $campaign_criterion =
Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
campaign => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $campaign_criterion_operation =
Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
# Add the campaign criterion and print the resulting criterion's resource name.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => [$campaign_criterion_operation]});
my $campaign_criterion_resource_name =
$campaign_criteria_response->{results}[0]{resourceName};
printf "Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.\n",
$campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;
return $campaign_criterion_resource_name;
}
Hiệu suất của danh sách đánh giá
Để thu thập dữ liệu hiệu suất cho các phân khúc đối tượng của bạn, hãy đưa ra yêu cầu tìm kiếm dựa trên tài nguyên ad_group_audience_view hoặc campaign_audience_view.
Ví dụ: bạn có thể xem xét conversions hoặc cost_per_conversion để xác định xem việc nhắm mục tiêu phân khúc đối tượng có thực sự mang lại nhiều lượt chuyển đổi hơn hay không, sau đó điều chỉnh hệ số sửa đổi giá thầu cho phù hợp.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view