Самый простой тип сегмента аудитории — это посетители вашего сайта.
Предварительные условия
Чтобы создать и настроить сегменты аудитории, вам сначала необходимо:
Ознакомьтесь с политикой размещения рекламы на основе интересов и местоположения . Конфиденциальная информация о пользователях не может использоваться для создания аудитории.
Настройте тег Google.
Рекламодателям, желающим создавать списки пользователей на основе поведения мобильных приложений, следует внедрить Firebase SDK или работать со сторонними SDK, чтобы отслеживать поведение в приложении.
Получить тег Google
Все аккаунты Google Рекламы имеют только один тег Google на уровне аккаунта, который создается автоматически при открытии аккаунта.
Вы можете получить тег Google в пользовательском интерфейсе Google Рекламы, следуя инструкциям Справочного центра , или в API Google Рекламы, создав RemarketingAction , а затем получив тег Google, выполнив запрос GoogleAdsService.searchStream с использованием ресурса remarketing_action :
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Установите тег Google на свой веб-сайт или в приложение.
Следующим шагом будет установка тега Google на всех страницах вашего сайта. Узнайте больше о добавлении тега Google на свой сайт или в мобильное приложение .
Если вы планируете создавать сегменты аудитории только на основе URL-адресов посещенных страниц, вам не нужно вносить какие-либо изменения в тег Google. Если вы используете специальные параметры, вам необходимо отредактировать тег, чтобы включить их, как подробно описано в разделе «Расширенные стратегии добавления тегов и создания списков ремаркетинга» .
Вы можете использовать Google Tag Assistant для проверки установки тега.
Встроенные параметры тега Google
Вы можете использовать встроенный параметр ремаркетинга url__ для таргетинга на список пользователей на основе URL-адресов, которые люди посещали на вашем веб-сайте, как показано в примере «Посетители вашего веб-сайта» .
Параметры пользовательского тега Google
Вы можете добавить собственные параметры тега Google в свой тег Google, чтобы создавать более персонализированные списки пользователей.
Прежде чем создавать собственные параметры, просмотрите список предопределенных параметров , чтобы узнать, подходят ли они для вашего случая использования. Использование предопределенных параметров упрощает интеграцию с другими функциями ремаркетинга Google Рекламы.
Создайте список пользователей
Вам необходимо создать список пользователей, содержащий людей, которые активировали тег ремаркетинга, настроенный на вашем веб-сайте. Создайте список пользователей и управляйте им с помощью UserListService .
Чтобы создать список, включающий всех, кто посетил любую страницу вашего веб-сайта, установите в поле rule_based_user_list вашего UserList объект RuleBasedUserListInfo .
Затем укажите поле FlexibleRuleUserListInfo в объекте RuleBasedUserListInfo , которое содержит правило, предназначенное для людей, посетивших ваш веб-сайт.
Пример кода для создания списка пользователей на основе правил
Ява
private String createUserList(GoogleAdsClient googleAdsClient, long customerId) {
// Creates a rule targeting any user that visited a url containing 'example.com'.
UserListRuleItemInfo rule =
UserListRuleItemInfo.newBuilder()
// Uses a built-in parameter to create a domain URL rule.
.setName("url__")
.setStringRuleItem(
UserListStringRuleItemInfo.newBuilder()
.setOperator(UserListStringRuleItemOperator.CONTAINS)
.setValue("example.com")
.build())
.build();
// Specifies that the user list targets visitors of a page based on the provided rule.
FlexibleRuleUserListInfo flexibleRuleUserListInfo =
FlexibleRuleUserListInfo.newBuilder()
.setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
// Inclusive operands are joined together with the specified inclusiveRuleOperator.
.addInclusiveOperands(
FlexibleRuleOperandInfo.newBuilder()
.setRule(
UserListRuleInfo.newBuilder()
.addRuleItemGroups(
UserListRuleItemGroupInfo.newBuilder().addRuleItems(rule)))
// Optional: adds a lookback window for this rule, in days.
.setLookbackWindowDays(7L))
.build();
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo =
RuleBasedUserListInfo.newBuilder()
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
.setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
.setFlexibleRuleUserList(flexibleRuleUserListInfo)
.build();
// Creates the user list.
UserList userList =
UserList.newBuilder()
.setName("All visitors to example.com" + getPrintableDateTime())
.setDescription("Any visitor to any page of example.com")
.setMembershipStatus(UserListMembershipStatus.OPEN)
.setMembershipLifeSpan(365)
.setRuleBasedUserList(ruleBasedUserListInfo)
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the user list service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
String userListResourceName = response.getResults(0).getResourceName();
// Prints the result.
System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
return userListResourceName;
}
}
С#
private string CreateUserList(GoogleAdsClient client, long customerId)
{
// Get the UserListService client.
UserListServiceClient userListServiceClient =
client.GetService(Services.V17.UserListService);
// Create a rule targeting any user that visited a url containing 'example.com'.
UserListRuleItemInfo rule = new UserListRuleItemInfo
{
// Use a built-in parameter to create a domain URL rule.
Name = "url__",
StringRuleItem = new UserListStringRuleItemInfo
{
Operator = UserListStringRuleItemOperator.Contains,
Value = "example.com"
}
};
// Specify that the user list targets visitors of a page based on the provided rule.
FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
Rule = new UserListRuleInfo()
};
UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo();
userListRuleItemGroupInfo.RuleItems.Add(rule);
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(userListRuleItemGroupInfo);
flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);
// Define a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo
{
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
PrepopulationStatus = UserListPrepopulationStatus.Requested,
FlexibleRuleUserList = flexibleRuleUserListInfo
};
// Create the user list.
UserList userList = new UserList
{
Name = $"All visitors to example.com #{ExampleUtilities.GetRandomString()}",
Description = "Any visitor to any page of example.com",
MembershipStatus = UserListMembershipStatus.Open,
MembershipLifeSpan = 365L,
RuleBasedUserList = ruleBasedUserListInfo
};
// Create the operation.
UserListOperation userListOperation = new UserListOperation
{
Create = userList
};
// Add the user list, then print and return the new list's resource name.
MutateUserListsResponse mutateUserListsResponse = userListServiceClient
.MutateUserLists(customerId.ToString(), new[] { userListOperation });
string userListResourceName = mutateUserListsResponse.Results.First().ResourceName;
Console.WriteLine($"Created user list with resource name '{userListResourceName}'.");
return userListResourceName;
}
PHP
private static function createUserList(
GoogleAdsClient $googleAdsClient,
int $customerId
): string {
// Creates a rule targeting any user that visited a URL containing 'example.com'.
$rule = new UserListRuleItemInfo([
// Uses a built-in parameter to create a domain URL rule.
'name' => 'url__',
'string_rule_item' => new UserListStringRuleItemInfo([
'operator' => UserListStringRuleItemOperator::CONTAINS,
'value' => 'example.com'
])
]);
// Specifies that the user list targets visitors of a page based on the provided rule.
$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
// Inclusive operands are joined together with the specified inclusive rule operator.
'inclusive_operands' => [
new FlexibleRuleOperandInfo([
'rule' => new UserListRuleInfo([
'rule_item_groups' =>
[new UserListRuleItemGroupInfo(['rule_items' => [$rule]])]
]),
// Optionally add a lookback window for this rule, in days.
'lookback_window_days' => 7
])
],
'exclusive_operands' => []
]);
// Defines a representation of a user list that is generated by a rule.
$ruleBasedUserListInfo = new RuleBasedUserListInfo([
'flexible_rule_user_list' => $flexibleRuleUserListInfo,
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
'prepopulation_status' => UserListPrepopulationStatus::REQUESTED
]);
// Creates the user list.
$userList = new UserList([
'name' => "All visitors to example.com #" . Helper::getPrintableDatetime(),
'description' => "Any visitor to any page of example.com",
'membership_status' => UserListMembershipStatus::OPEN,
'membership_life_span' => 365,
'rule_based_user_list' => $ruleBasedUserListInfo
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add a user list.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
/** @var MutateUserListsResponse $userListResponse */
$userListResponse = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
$userListResourceName = $userListResponse->getResults()[0]->getResourceName();
printf("Created user list with resource name '%s'.%s", $userListResourceName, PHP_EOL);
return $userListResourceName;
}
Питон
def create_user_list(client, customer_id):
"""Creates a user list targeting users that have visited a given URL.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create a user list.
Returns:
a str resource name for the newly created user list.
"""
# Creates a UserListOperation.
user_list_operation = client.get_type("UserListOperation")
# Creates a UserList.
user_list = user_list_operation.create
user_list.name = f"All visitors to example.com #{uuid4()}"
user_list.description = "Any visitor to any page of example.com"
user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
user_list.membership_life_span = 365
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
user_list.rule_based_user_list.prepopulation_status = (
client.enums.UserListPrepopulationStatusEnum.REQUESTED
)
# Specifies that the user list targets visitors of a page with a URL that
# contains 'example.com'.
user_list_rule_item_group_info = client.get_type(
"UserListRuleItemGroupInfo"
)
user_list_rule_item_info = client.get_type("UserListRuleItemInfo")
# Uses a built-in parameter to create a domain URL rule.
user_list_rule_item_info.name = "url__"
user_list_rule_item_info.string_rule_item.operator = (
client.enums.UserListStringRuleItemOperatorEnum.CONTAINS
)
user_list_rule_item_info.string_rule_item.value = "example.com"
user_list_rule_item_group_info.rule_items.append(user_list_rule_item_info)
# Specify that the user list targets visitors of a page based on the
# provided rule.
flexible_rule_user_list_info = (
user_list.rule_based_user_list.flexible_rule_user_list
)
flexible_rule_user_list_info.inclusive_rule_operator = (
client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# Inclusive operands are joined together with the specified
# inclusive rule operator.
rule_operand = client.get_type("FlexibleRuleOperandInfo")
rule_operand.rule.rule_item_groups.extend([user_list_rule_item_group_info])
rule_operand.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(rule_operand)
user_list_service = client.get_service("UserListService")
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
resource_name = response.results[0].resource_name
print(f"Created user list with resource name: '{resource_name}'")
return resource_name
Руби
def create_user_list(client, customer_id)
# Creates the user list operation.
operation = client.operation.create_resource.user_list do |ul|
ul.name = "All visitors to example.com ##{(Time.new.to_f * 1000).to_i}"
ul.description = "Any visitor to any page of example.com"
ul.membership_status = :OPEN
ul.membership_life_span = 365
# Defines a representation of a user list that is generated by a rule.
ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
# To include past users in the user list, set the prepopulation_status
# to REQUESTED.
r.prepopulation_status = :REQUESTED
# Specifies that the user list targets visitors of a page based on
# the provided rule.
r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
frul.inclusive_rule_operator = :AND
frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
froi.rule = client.resource.user_list_rule_info do |u|
u.rule_item_groups << client.resource.user_list_rule_item_group_info do |group|
group.rule_items << client.resource.user_list_rule_item_info do |item|
# Uses a built-in parameter to create a domain URL rule.
item.name = "url__"
item.string_rule_item = client.resource.user_list_string_rule_item_info do |s|
s.operator = :CONTAINS
s.value = "example.com"
end
end
end
end
# Optionally add a lookback window for this rule, in days.
froi.lookback_window_days = 7
end
end
end
end
# Issues a mutate request to add the user list.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
user_list_resource_name = response.results.first.resource_name
puts "Created user list with resource name '#{user_list_resource_name}'"
user_list_resource_name
end
Перл
sub create_user_list {
my ($api_client, $customer_id) = @_;
# Create a rule targeting any user that visited a url containing 'example.com'.
my $rule = Google::Ads::GoogleAds::V17::Common::UserListRuleItemInfo->new({
# Use a built-in parameter to create a domain URL rule.
name => "url__",
stringRuleItem =>
Google::Ads::GoogleAds::V17::Common::UserListStringRuleItemInfo->new({
operator => CONTAINS,
value => "example.com"
})});
# Specify that the user list targets visitors of a page based on the provided rule.
my $user_list_rule_item_group_info =
Google::Ads::GoogleAds::V17::Common::UserListRuleItemGroupInfo->new(
{ruleItems => [$rule]});
my $flexible_rule_user_list_info =
Google::Ads::GoogleAds::V17::Common::FlexibleRuleUserListInfo->new({
inclusiveRuleOperator => AND,
# Inclusive operands are joined together with the specified inclusiveRuleOperator.
inclusiveOperands => [
Google::Ads::GoogleAds::V17::Common::FlexibleRuleOperandInfo->new({
rule => Google::Ads::GoogleAds::V17::Common::UserListRuleInfo->new({
ruleItemGroups => [$user_list_rule_item_group_info]}
),
# Optionally add a lookback window for this rule, in days.
lookbackWindowDays => 7
})
],
exclusiveOperands => []});
# Define a representation of a user list that is generated by a rule.
my $rule_based_user_list_info =
Google::Ads::GoogleAds::V17::Common::RuleBasedUserListInfo->new({
# Optional: To include past users in the user list, set the
# prepopulationStatus to REQUESTED.
prepopulationStatus => REQUESTED,
flexibleRuleUserList => $flexible_rule_user_list_info
});
# Create the user list.
my $user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({
name => "All visitors to example.com #" . uniqid(),
description => "Any visitor to any page of example.com",
membershipLifespan => 365,
membershipStatus => OPEN,
ruleBasedUserList => $rule_based_user_list_info
});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Add the user list, then print and return the new list's resource name.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
my $user_list_resource_name =
$user_lists_response->{results}[0]{resourceName};
printf "Created user list with resource name '%s'.\n",
$user_list_resource_name;
return $user_list_resource_name;
}
Получить список
Чтобы получить список пользователей, вы можете отправить следующий запрос на языке запросов Google Рекламы к ресурсу user_list .
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Таргетинг на список
После создания сегмента аудитории следующим шагом будет его таргетинг.
Правила таргетинга на сегменты аудитории
Позитивные (с возможностью назначения ставок) списки пользователей нельзя устанавливать на уровне кампании и на уровне группы объявлений одновременно. Положительные критерии списка пользователей необходимо удалить из всех групп объявлений в кампании, прежде чем их можно будет установить для кампании.
Позитивный таргетинг по списку пользователей поддерживается только для кампаний в поисковой сети. Для кампаний в контекстно-медийной сети необходимо исключить
CampaignCriterion, задающийuser_list.В поисковых и торговых кампаниях целевые списки пользователей не поддерживают настройку следующих полей:
Таргетинг рекламы на ваш список пользователей
Этот процесс аналогичен другим типам критериев таргетинга в API. Следующий код демонстрирует, как можно использовать AdGroupCriterion для таргетинга объявлений в группе объявлений на список пользователей:
Ява
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
С#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V17.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
PHP
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Питон
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Руби
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Перл
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
Как и в случае с другими типами критериев, объекту AdGroupCriterion можно назначить другие свойства, например переопределение ставок.
Переключение уровней таргетинга
Если вы переходите с критериев списка пользователей на уровне группы объявлений на уровень кампании, вам необходимо сначала удалить существующие критерии списка пользователей из каждой включенной или приостановленной группы объявлений в этой кампании. Нажимайте на расширяемые элементы, чтобы просмотреть пример кода для каждого шага.
Сначала получите все AdGroupCriteria для данной кампании.
Ява
private List<String> getUserListAdGroupCriterion(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
List<String> userListCriteria = new ArrayList<>();
// Creates the Google Ads service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all of the ad group criteria under a campaign.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(
"SELECT ad_group_criterion.criterion_id"
+ " FROM ad_group_criterion"
+ " WHERE campaign.id = "
+ campaignId
+ " AND ad_group_criterion.type = 'USER_LIST'")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Iterates over all rows in all pages. Prints the results and adds the ad group criteria
// resource names to the list.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
System.out.printf(
"Ad group criterion with resource name '%s' was found.%n",
adGroupCriterionResourceName);
userListCriteria.add(adGroupCriterionResourceName);
}
}
return userListCriteria;
}
С#
private List<string> GetUserListAdGroupCriteria(
GoogleAdsClient client, long customerId, long campaignId)
{
// Get the GoogleAdsService client.
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V17.GoogleAdsService);
List<string> userListCriteriaResourceNames = new List<string>();
// Create a query that will retrieve all of the ad group criteria under a campaign.
string query = $@"
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE
campaign.id = {campaignId}
AND ad_group_criterion.type = 'USER_LIST'";
// Issue the search request.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results and add the resource names to the list.
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
string adGroupCriterionResourceName =
googleAdsRow.AdGroupCriterion.ResourceName;
Console.WriteLine("Ad group criterion with resource name " +
$"{adGroupCriterionResourceName} was found.");
userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
}
});
return userListCriteriaResourceNames;
}
PHP
private static function getUserListAdGroupCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
): array {
// Creates a query that retrieves all of the ad group criteria under a campaign.
$query = sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d " .
"AND ad_group_criterion.type = 'USER_LIST'",
$campaignId
);
// Creates the Google Ads service client.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Issues the search request.
$response =
$googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));
$userListCriteria = [];
// Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
// criteria resource names to the list.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();
printf(
"Ad group criterion with resource name '%s' was found.%s",
$adGroupCriterionResourceName,
PHP_EOL
);
$userListCriteria[] = $adGroupCriterionResourceName;
}
return $userListCriteria;
}
Питон
def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
"""Finds all of user list ad group criteria under a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str campaign ID.
Returns:
a list of ad group criterion resource names.
"""
# Creates a query that retrieves all of the ad group criteria under a
# campaign.
query = f"""
SELECT
ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = {campaign_id}
AND ad_group_criterion.type = USER_LIST"""
googleads_service = client.get_service("GoogleAdsService")
search_request = client.get_type("SearchGoogleAdsRequest")
search_request.customer_id = customer_id
search_request.query = query
response = googleads_service.search(request=search_request)
# Iterates over all rows in all pages. Prints the user list criteria and
# adds the ad group criteria resource names to the list.
user_list_criteria = []
for row in response:
resource_name = row.ad_group_criterion.resource_name
print(
"Ad group criterion with resource name '{resource_name}' was "
"found."
)
user_list_criteria.append(resource_name)
return user_list_criteria
Руби
def get_user_list_ad_group_criterion(
client,
customer_id,
campaign_id
)
user_list_criteria = []
# Creates a query that will retrieve all of the ad group criteria
# under a campaign.
query = <<~QUERY
SELECT ad_group_criterion.criterion_id
FROM ad_group_criterion
WHERE campaign.id = #{campaign_id}
AND ad_group_criterion.type = 'USER_LIST'
QUERY
# Issues the search request.
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterates over all rows in all pages. Prints the results and adds the ad
# group criteria resource names to the list.
response.each do |row|
ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
puts "Ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' was found"
user_list_criteria << ad_group_criterion_resource_name
end
user_list_criteria
end
Перл
sub get_user_list_ad_group_criteria {
my ($api_client, $customer_id, $campaign_id) = @_;
my $user_list_criterion_resource_names = [];
# Create a search stream request that will retrieve all of the user list ad
# group criteria under a campaign.
my $search_stream_request =
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => sprintf(
"SELECT ad_group_criterion.criterion_id " .
"FROM ad_group_criterion " .
"WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
$campaign_id
)});
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request => $search_stream_request
});
# Issue a search request and process the stream response.
$search_stream_handler->process_contents(
sub {
# Display the results and add the resource names to the list.
my $google_ads_row = shift;
my $ad_group_criterion_resource_name =
$google_ads_row->{adGroupCriterion}{resourceName};
printf "Ad group criterion with resource name '%s' was found.\n",
$ad_group_criterion_resource_name;
push(@$user_list_criterion_resource_names,
$ad_group_criterion_resource_name);
});
return $user_list_criterion_resource_names;
}
Затем удалите все возвращенные целевые критерии критериев группы объявлений.
Ява
private void removeExistingListCriteriaFromAdGroup(
GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
// Retrieves all of the ad group criteria under a campaign.
List<String> adGroupCriteria =
getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);
List<AdGroupCriterionOperation> operations = new ArrayList<>();
// Creates a list of remove operations.
for (String adGroupCriterion : adGroupCriteria) {
operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
}
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Removes the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), operations);
// Gets and prints the results.
System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
for (MutateAdGroupCriterionResult result : response.getResultsList()) {
System.out.printf(
"Successfully removed ad group criterion with resource name '%s'.%n",
result.getResourceName());
}
}
}
С#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
long campaignId)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient =
client.GetService(Services.V17.AdGroupCriterionService);
// Retrieve all of the ad group criteria under a campaign.
List<string> adGroupCriteria =
GetUserListAdGroupCriteria(client, customerId, campaignId);
// Create a list of remove operations.
List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();
// Remove the ad group criteria and print the resource names of the removed criteria.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
operations);
Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
"criteria.");
foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
{
Console.WriteLine("Successfully removed ad group criterion with resource name " +
$"'{result.ResourceName}'.");
}
}
PHP
private static function removeExistingListCriteriaFromAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId
) {
// Retrieves all of the ad group criteria under a campaign.
$allAdGroupCriteria = self::getUserListAdGroupCriteria(
$googleAdsClient,
$customerId,
$campaignId
);
$removeOperations = [];
// Creates a list of remove operations.
foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
$operation = new AdGroupCriterionOperation();
$operation->setRemove($adGroupCriterionResourceName);
$removeOperations[] = $operation;
}
// Issues a mutate request to remove the ad group criteria.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
$adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
);
foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
printf(
"Successfully removed ad group criterion with resource name '%s'.%s",
$adGroupCriteriaResult->getResourceName(),
PHP_EOL
);
}
}
Питон
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
"""Removes all ad group criteria targeting a user list under a campaign.
This is a necessary step before targeting a user list at the campaign level.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID.
campaign_id: a str ID for a campaign that will have all ad group
criteria that targets user lists removed.
"""
# Retrieves all of the ad group criteria under a campaign.
all_ad_group_criteria = get_user_list_ad_group_criteria(
client, customer_id, campaign_id
)
# Creates a list of remove operations.
remove_operations = []
for ad_group_criterion_resource_name in all_ad_group_criteria:
remove_operation = client.get_type("AdGroupCriterionOperation")
remove_operation.remove = ad_group_criterion_resource_name
remove_operations.append(remove_operation)
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=remove_operations
)
print(
"Successfully removed ad group criterion with resource name: "
f"'{response.results[0].resource_name}'"
)
Руби
def remove_existing_list_criteria_from_ad_group(
client,
customer_id,
campaign_id
)
# Retrieves all of the ad group criteria under a campaign.
ad_group_criteria = get_user_list_ad_group_criterion(
client, customer_id, campaign_id)
# Creates a list of remove operations.
operations = []
ad_group_criteria.each do |agc|
operations << client.operation.remove_resource.ad_group_criterion(agc)
end
# Issues a mutate request to remove all ad group criteria.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: operations,
)
puts "Removed #{response.results.size} ad group criteria."
response.results.each do |result|
puts "Successfully removed ad group criterion with resource name " \
"'#{result.resource_name}'"
end
end
Перл
sub remove_existing_list_criteria_from_ad_group {
my ($api_client, $customer_id, $campaign_id) = @_;
# Retrieve all of the ad group criteria under a campaign.
my $ad_group_criteria =
get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);
# Create a list of remove operations.
my $operations = [];
foreach my $ad_group_criterion (@$ad_group_criteria) {
push(
@$operations,
Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
remove => $ad_group_criterion
}));
}
# Remove the ad group criteria and print the resource names of the removed criteria.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => $operations
});
printf "Removed %d ad group criteria.\n",
scalar @{$ad_group_criteria_response->{results}};
foreach my $result (@{$ad_group_criteria_response->{results}}) {
printf "Successfully removed ad group criterion with resource name '%s'.\n",
$result->{resourceName};
}
}
Существующие критерии списка пользователей на уровне кампании также необходимо удалить при переключении на списки пользователей на уровне группы объявлений. Этот процесс повторяет предыдущий пример.
Таргетинг объявлений в кампании на список пользователей с помощью CampaignCriterion.
Ява
private String targetAdsInCampaignToUserList(
GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
// Creates the campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(ResourceNames.campaign(customerId, campaignId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Adds the campaign criterion.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the campaign criterion resource name.
String campaignCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created campaign criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with campaign with ID %d.%n",
campaignCriterionResourceName, userList, campaignId);
return campaignCriterionResourceName;
}
}
С#
private string TargetAdsInCampaignToUserList(
GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
// Get the CampaignCriterionService client.
CampaignCriterionServiceClient campaignCriterionServiceClient =
client.GetService(Services.V17.CampaignCriterionService);
// Create the campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion
{
Campaign = ResourceNames.Campaign(customerId, campaignId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
{
Create = campaignCriterion
};
// Add the campaign criterion and print the resulting criterion's resource name.
MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
new[] { campaignCriterionOperation });
string campaignCriterionResourceName =
mutateCampaignCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created campaign criterion with resource name " +
$"'{campaignCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with campaign with ID {campaignId}.");
return campaignCriterionResourceName;
}
PHP
private static function targetAdsInCampaignToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $campaignId,
string $userListResourceName
): string {
// Creates the campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new CampaignCriterionOperation();
$operation->setCreate($campaignCriterion);
// Issues a mutate request to create a campaign criterion.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
/** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
$campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, [$operation])
);
$campaignCriterionResourceName =
$campaignCriteriaResponse->getResults()[0]->getResourceName();
printf(
"Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.%s",
$campaignCriterionResourceName,
$userListResourceName,
$campaignId,
PHP_EOL
);
return $campaignCriterionResourceName;
}
Питон
def target_ads_in_campaign_to_user_list(
client, customer_id, campaign_id, user_list_resource_name
):
"""Creates a campaign criterion that targets a user list with a campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an campaign
criterion.
campaign_id: a str ID for a campaign used to create a campaign
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for a campaign criterion.
"""
campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = client.get_service(
"CampaignService"
).campaign_path(customer_id, campaign_id)
campaign_criterion.user_list.user_list = user_list_resource_name
campaign_criterion_service = client.get_service("CampaignCriterionService")
response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[campaign_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created campaign criterion with resource name "
f"'{resource_name}' targeting user list with resource name "
f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
)
return resource_name
Руби
def target_ads_in_campaign_to_user_list(
client,
customer_id,
campaign_id,
user_list
)
# Creates the campaign criterion targeting members of the user list.
operation = client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(customer_id, campaign_id)
cc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the campaign criterion.
response = client.service.campaign_criterion.mutate_campaign_criteria(
customer_id: customer_id,
operations: [operation],
)
campaign_criterion_resource_name = response.results.first.resource_name
puts "Successfully created campaign criterion with resource name " \
"'#{campaign_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with campaign with ID #{campaign_id}"
campaign_criterion_resource_name
end
Перл
sub target_ads_in_campaign_to_user_list {
my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;
# Create the campaign criterion.
my $campaign_criterion =
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $campaign_criterion_operation =
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
# Add the campaign criterion and print the resulting criterion's resource name.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => [$campaign_criterion_operation]});
my $campaign_criterion_resource_name =
$campaign_criteria_response->{results}[0]{resourceName};
printf "Successfully created campaign criterion with resource name '%s' " .
"targeting user list with resource name '%s' with campaign with ID %d.\n",
$campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;
return $campaign_criterion_resource_name;
}
Обзор эффективности списка
Чтобы собрать данные об эффективности для ваших сегментов аудитории, отправьте поисковый запрос к ресурсу ad_group_audience_view или campaign_audience_view . Например, вы можете просмотреть conversions или cost_per_conversion чтобы определить, действительно ли таргетинг на сегмент аудитории приводит к большему количеству конверсий, а затем соответствующим образом скорректировать модификаторы ставок.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view