製作回應式多媒體廣告
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
與其他廣告一樣，您可以使用 AdGroupAdService.MutateAdGroupAds 建立廣告。接著，您可以將回應式多媒體廣告加入標準多媒體廣告活動。
廣告製作
如要製作回應式多媒體廣告，請填入 ResponsiveDisplayAdInfo 的下列必填欄位：
marketing_imagessquare_marketing_imagesheadlineslong_headlinedescriptionsbusiness name
如要瞭解其他欄位和圖片的規格，請參閱參考頁面和說明中心文章。
進階功能
- 色彩控制
- 您可以指定
main_color 和 accent_color，自訂回應式多媒體廣告的顏色，以符合品牌需求。如要讓廣告在必要時以您指定的顏色以外的顏色放送，請將
allow_flexible_color
設為 true。
- 多媒體廣告格式設定
回覆式多媒體廣告可以原生和非原生格式放送。這兩種格式的差異在於，原生格式的算繪作業由發布商控管，而非原生格式的算繪作業則由 Google 模型根據廣告主輸入的資訊 (例如 main_color 和 accent_color 中的顏色資訊) 進行最佳化。
您可以設定
format_setting
欄位，選取廣告應放送的格式。不過，如果 allow_flexible_color 為 false，您就無法將 format_setting 設為 NATIVE，因為在原生格式中，色彩必須由發布商控管。
- 廣告控制選項
回應式多媒體廣告會透過 control_spec 顯示是否已啟用自動生成的影片或素材資源強化功能。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-27 (世界標準時間)。
[null,null,["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eResponsive display ads are created using \u003ccode\u003eAdGroupAdService.MutateAdGroupAds\u003c/code\u003e and can be added to standard Display campaigns.\u003c/p\u003e\n"],["\u003cp\u003eTo create a responsive display ad, you must populate required fields like marketing images, headlines, descriptions, and business name within the \u003ccode\u003eResponsiveDisplayAdInfo\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eCustomize ad colors using \u003ccode\u003emain_color\u003c/code\u003e and \u003ccode\u003eaccent_color\u003c/code\u003e, with \u003ccode\u003eallow_flexible_color\u003c/code\u003e controlling color variations.\u003c/p\u003e\n"],["\u003cp\u003eControl ad format with \u003ccode\u003eformat_setting\u003c/code\u003e, choosing between native (publisher-controlled rendering) and non-native (Google-optimized rendering).\u003c/p\u003e\n"],["\u003cp\u003eResponsive display ads provide insights into generated videos and asset enhancements through their \u003ccode\u003econtrol_spec\u003c/code\u003e.\u003c/p\u003e\n"]]],[],null,["# Creating Responsive Display Ads\n\nAs with other ads, ad creation is accomplished using\n[`AdGroupAdService.MutateAdGroupAds`](/google-ads/api/reference/rpc/v21/AdGroupAdService#mutateadgroupads).\nYou can then add the responsive display ad to [standard Display\ncampaigns](//support.google.com/google-ads/answer/2404190).\n\nAd creation\n-----------\n\nTo create a responsive display ad, you need to populate the following required\nfields of [`ResponsiveDisplayAdInfo`](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo):\n\n- `marketing_images`\n- `square_marketing_images`\n- `headlines`\n- `long_headline`\n- `descriptions`\n- `business name`\n\nAll other fields and images' specifications can be found in the\n[reference page](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo) and the\n[Help Center article](//support.google.com/google-ads/answer/7005917).\n\nAdvanced features\n-----------------\n\nColor controls\n: You can customize colors for your responsive display ads to fit your branding\n needs by specifying\n [`main_color`](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo#main_color) and\n [`accent_color`](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo#accent_color). Set\n [`allow_flexible_color`](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo#allow_flexible_color)\n to `true` when you want to let ads serve with different colors than what\n you've specified, when necessary.\n\nDisplay ad format setting\n\n: Responsive display ads can run as both native and non-native formats. The\n difference between the two formats is that native format rendering is\n controlled by publishers, whereas non-native format rendering is optimized by\n Google models, with advertisers' inputs---for example, color information\n from `main_color` and `accent_color`.\n\n You can set the\n [`format_setting`](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo#format_setting)\n field to select the format that the ads should run as. However, you cannot\n set the `format_setting` to\n [`NATIVE`](/google-ads/api/reference/rpc/v21/DisplayAdFormatSettingEnum.DisplayAdFormatSetting#native)\n when\n [`allow_flexible_color`](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo#allow_flexible_color)\n is `false`, as the coloring needs to be controlled by publishers in the case\n of native formats.\n\nAd controls\n\n: Responsive display ads can tell you if they've been opted in to generated\n videos or asset enhancements through their\n [`control_spec`](/google-ads/api/reference/rpc/v21/ResponsiveDisplayAdInfo#control_spec)."]]
