回應式多媒體廣告
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
系統會根據一組素材資源 (圖片、廣告標題、說明等)，在 Google 多媒體廣告聯播網中放送回應式多媒體廣告。
回應式多媒體廣告的主要功能包括：
- 您可以上傳素材資源，Google 會使用機器學習模型，決定要顯示的最佳組合。
- 你可以為每個素材資源類型上傳多項素材資源。Google 組合出來的廣告會自動調整大小、外觀和格式，配合絕大多數的可用廣告空間。
- 只要把動態饋給加進廣告活動，回應式多媒體廣告就能支援動態再行銷。
範例
以下範例顯示這類廣告的可能樣貌，與本指南稍後顯示的範例一致：
其他資源
如要進一步瞭解回應式多媒體廣告，請參閱下列說明中心文章。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-27 (世界標準時間)。
[null,null,["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eResponsive display ads leverage Google's machine learning to automatically create ads in various formats and sizes across the Google Display Network, using assets like images, headlines, and descriptions provided by you.\u003c/p\u003e\n"],["\u003cp\u003eThese ads can be further enhanced with dynamic remarketing by attaching a feed to your campaigns.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's automated system optimizes the combinations of your assets to best fit available ad spaces for improved performance.\u003c/p\u003e\n"],["\u003cp\u003eExisting users of Responsive Display Ads can consider upgrading to Performance Max for potentially greater benefits.\u003c/p\u003e\n"]]],[],null,["# Responsive Display Ads\n\n| **Tip:** Already using Responsive display ads? See the benefits of [upgrading to Performance Max](/google-ads/api/performance-max/upgrade-overview).\n\nResponsive display ads are generated from a set of assets (images, headlines,\ndescriptions, etc.) for the Google Display Network.\n\nThe main features of [responsive\ndisplay ads](//support.google.com/google-ads/answer/6363750) are:\n\n- You can upload your assets and Google will use a machine learning model to determine the optimal combination to show ads.\n- Multiple assets can be uploaded per asset type. The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any available ad space.\n- You can attach a feed to your campaigns to use responsive display ads with dynamic remarketing.\n\nExample\n-------\n\nHere's an example of what an ad like this might look like, based on the example\nshown later in the guide:\n\nAdditional resources\n--------------------\n\nTo learn more about responsive display ads, check out the following Help Center\narticles.\n\n- [About responsive display ads](//support.google.com/google-ads/answer/6363750)\n- [Create responsive display ads](//support.google.com/google-ads/answer/7005917)"]]
