回應式搜尋廣告
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
使用回應式搜尋廣告在 Google 聯播網宣傳產品。回應式搜尋廣告的主要功能包括：
- 設定至少三則廣告標題和兩則說明，系統會自動輪播這些內容，找出成效最佳的組合。
- 固定您想要的廣告標題和說明，確保這些內容一律會顯示在廣告中。
- 收集不同廣告標題和說明組合的成效統計資料，判斷這些組合的成效。系統會自動優先顯示搭配效果良好的廣告標題和說明組合。
- 指定
path1 和 path2，即可顯示自訂網址，這兩個參數會附加在到達網頁網域的結尾，決定顯示的網址。
放送時，回應式搜尋廣告會顯示三個廣告標題和兩則說明，以及根據到達網頁網域和您在廣告中設定 path1 和 path2 欄位的方式自訂的網址。
以下範例顯示這類廣告的可能樣貌，與本指南稍後顯示的範例一致：
廣告標題和說明會以名為 AdTextAsset 的資源陣列表示。
回應式搜尋廣告也支援新的釘選概念。如果您想進一步控制廣告標題和說明，而不只是讓系統隨機組合，可以將廣告標題和說明固定在特定位置。舉例來說，如要讓特定廣告標題一律優先顯示，可以將該廣告標題的 AssetLink 設為 pinnedField HEADLINE_1。這樣一來，每當放送該廣告時，系統就會將該特定文字放在第一個標題位置，並從其餘素材資源的集區中，選取其他欄位。如果將多個素材資源固定在特定位置，系統會輪播該位置的所有素材資源。
其他資源
如要進一步瞭解回應式搜尋廣告，請參閱下列說明中心文章。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-27 (世界標準時間)。
[null,null,["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eResponsive search ads utilize multiple headlines and descriptions to automatically optimize ad performance on the Google Network.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers can pin specific headlines and descriptions to control their placement, ensuring key information is always displayed.\u003c/p\u003e\n"],["\u003cp\u003ePerformance data for different headline and description combinations is collected, allowing for ongoing optimization and understanding of effectiveness.\u003c/p\u003e\n"],["\u003cp\u003eCustomized URLs can be created by specifying path parameters, giving advertisers more control over the displayed landing page link.\u003c/p\u003e\n"]]],[],null,["# Responsive Search Ads\n\nUse responsive search ads to promote products on the [Google\nNetwork](//support.google.com/google-ads/answer/1752334). The main features of\n[responsive search ads](//support.google.com/google-ads/answer/7684791) are that\nthey let you:\n\n- Set three or more headlines and two or more descriptions that will automatically rotate into the ad to determine which work best.\n- Pin any headlines and descriptions you want so that they always appear in the ad.\n- Collect performance statistics on different combinations of headlines and descriptions so you can determine their effectiveness. The system automatically favors headline and description combinations which work well together.\n- Display customized URLs by specifying `path1` and `path2`, which are then appended to the end of your landing page domain to determine the displayed URL.\n\nFormat\n------\n\nResponsive search ads are displayed with three headlines and two descriptions\nat serve time, plus a customizable URL based on the landing page domain and how\nyou've set up the `path1` and `path2` fields on your ad.\n\nHere's an example of what an ad like this might look like, based on the example\nshown later in the guide:\n\nHeadlines and descriptions are represented as arrays of a resource called an\n[`AdTextAsset`](/google-ads/api/reference/rpc/v21/AdTextAsset).\n\nResponsive search ads also support the new concept of pinning. If you want\nfiner control than simply allowing the system to mix and match headlines and\ndescriptions, you can pin headlines and descriptions to specific positions. For\nexample, if you want a specific headline to always show first, you can set that\n`AssetLink` to have a `pinnedField` of `HEADLINE_1`. Then, whenever that ad is\nserved, that specific text will be in the first headline position and the other\nfields will be drawn from the pool of remaining assets. If more than one asset\nis pinned to a specific position, then that position will rotate text between\nall assets that are pinned to that position.\n\nAdditional resources\n--------------------\n\nTo learn more about responsive search ads, check out the following Help Center\narticles.\n\n- [About responsive search ads](//support.google.com/google-ads/answer/7684791)\n\n- [Create effective Search ads](//support.google.com/google-ads/answer/6167122)"]]
