The Google Ads API supports several targeting options at the customer, campaign, and ad group levels. Depending on the criteria type, you can use the Google Ads API to:
- Target or exclude criteria at the campaign or ad group level.
- Set absolute bids for specific criteria at the ad group level.
- Modify bids for criteria at the campaign or ad group level.
What's next
- Learn more about Criteria.
- Read about Bid Modifiers.