Performa tingkat kampanye
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Melihat performa kampanye Performa Maksimal serupa dengan melihat performa jenis kampanye lainnya. Namun,
Anda harus menambahkan filter untuk menyertakan hanya kampanye dengan
advertising_channel_type
sama dengan PERFORMANCE_MAX.
Misalnya, kueri berikut menampilkan performa semua kampanye Performa Maksimal selama 30 hari terakhir. Anda juga dapat membatasi hasil ke satu kampanye dengan memfilter campaign.id atau campaign.resource_name. Hal ini sesuai dengan Pelaporan aset saluran Performa Maksimal di UI Google Ads.
SELECT
metrics.impressions,
metrics.clicks,
metrics.conversions,
metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
AND segments.date DURING LAST_30_DAYS
performance_max_placement_view
mengekspos metrik tayangan iklan penempatan untuk kampanye Performa Maksimal guna mendapatkan
insight tentang tempat iklan kampanye ditampilkan. Kueri berikut menunjukkan cara mengambil tayangan menurut penempatan untuk kampanye Performa Maksimal tertentu selama 30 hari terakhir.
SELECT
performance_max_placement_view.display_name,
performance_max_placement_view.placement,
performance_max_placement_view.placement_type,
performance_max_placement_view.target_url,
metrics.impressions,
campaign.id
FROM performance_max_placement_view
WHERE
campaign.id = CAMPAIGN_ID
AND segments.date DURING LAST_30_DAYS
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-08-27 UTC.
[null,null,["Terakhir diperbarui pada 2025-08-27 UTC."],[],[],null,["# Campaign level performance\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nViewing Performance Max campaign performance is similar to [viewing the\nperformance for any other campaign type](/google-ads/api/docs/reporting/example). However,\nyou must add a filter to include only campaigns with an\n[`advertising_channel_type`](/google-ads/api/fields/v21/campaign#campaign.advertising_channel_type)\nequal to `PERFORMANCE_MAX`.\n\nPerformance for all Performance Max campaigns\n---------------------------------------------\n\nFor example, the following query returns the performance for all Performance Max\ncampaigns over the last 30 days. You can also limit the results to a single\ncampaign by filtering on [`campaign.id`](/google-ads/api/fields/v21/campaign#campaign.id) or\n[`campaign.resource_name`](/google-ads/api/fields/v21/campaign#campaign.resource_name). This\ncorresponds to the [Performance Max channel asset\nReporting](//support.google.com/google-ads/answer/10725056) in the Google Ads\nUI. \n\n SELECT\n metrics.impressions,\n metrics.clicks,\n metrics.conversions,\n metrics.cost_micros\n FROM campaign\n WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'\n AND segments.date DURING LAST_30_DAYS\n\nPerformance Max campaign placements\n-----------------------------------\n\nThe [`performance_max_placement_view`](/google-ads/api/fields/v21/performance_max_placement_view)\nexposes placement impression metrics for Performance Max campaigns to gain\ninsights into where a campaign's ads were shown. The following query\ndemonstrates how to retrieve impressions by placement for a specific Performance\nMax campaign during the last 30 days. \n\n SELECT\n performance_max_placement_view.display_name,\n performance_max_placement_view.placement,\n performance_max_placement_view.placement_type,\n performance_max_placement_view.target_url,\n metrics.impressions,\n campaign.id\n FROM performance_max_placement_view\n WHERE\n campaign.id = \u003cvar translate=\"no\"\u003e\u003cspan class=\"devsite-syntax-n\"\u003eCAMPAIGN_ID\u003c/span\u003e\u003c/var\u003e\n AND segments.date DURING LAST_30_DAYS"]]
