יצירת קמפיין למיקסום הביצועים

אחרי שיוצרים את הנכסים הנדרשים ומגדירים את התקציב, אפשר ליצור את הקמפיין.

בקמפיינים למיקסום ביצועים, הציון של AdvertisingChannelType הוא PERFORMANCE_MAX. לא צריך להגדיר AdvertisingChannelSubType.

שיטות הבידינג הנתמכות היחידות הן:

שיטות בידינג כוללות שנוצרו באמצעות BiddingStrategyService לא נתמכות בקמפיינים למיקסום ביצועים. במקום ליצור כמה קמפיינים בשיטת בידינג כוללת, כדאי להשתמש בפחות קמפיינים וביותר קבוצות נכסים.

Java

/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(
    long customerId, boolean brandGuidelinesEnabled) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Sets the Final URL expansion opt out. This flag is specific to
          // Performance Max campaigns. If opted out (True), only the final URLs in
          // the asset group or URLs specified in the advertiser's Google Merchant
          // Center or business data feeds are targeted.
          // If opted in (False), the entire domain will be targeted. For best
          // results, set this value to false to opt in and allow URL expansions. You
          // can optionally add exclusions to limit traffic to parts of your website.
          .setUrlExpansionOptOut(false)
          // Sets if the campaign is enabled for brand guidelines. For more information on brand
          // guidelines, see https://support.google.com/google-ads/answer/14934472.
          .setBrandGuidelinesEnabled(brandGuidelinesEnabled)
          // Assigns the resource name with a temporary ID.
          .setResourceName(
              ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          // Optional fields.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}

AddPerformanceMaxCampaign.java

C#‎

/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
    string campaignResourceName,
    string campaignBudgetResourceName,
    bool brandGuidelinesEnabled)
{
    MutateOperation operation = new MutateOperation()
    {
        CampaignOperation = new CampaignOperation()
        {
            Create = new Campaign()
            {
                Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),

                // Set the campaign status as PAUSED. The campaign is the only entity in
                // the mutate request that should have its status set.
                Status = CampaignStatus.Paused,

                // All Performance Max campaigns have an AdvertisingChannelType of
                // PerformanceMax. The AdvertisingChannelSubType should not be set.
                AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,

                // Bidding strategy must be set directly on the campaign. Setting a
                // portfolio bidding strategy by resource name is not supported. Max
                // Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns. BiddingStrategyType is
                // read-only and cannot be set by the API. An optional ROAS (Return on
                // Advertising Spend) can be set to enable the MaximizeConversionValue
                // bidding strategy. The ROAS value must be specified as a ratio in the API.
                // It is calculated by dividing "total value" by "total spend".
                //
                // For more information on Maximize Conversion Value, see the support
                // article:
                // http://support.google.com/google-ads/answer/7684216.
                //
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                MaximizeConversionValue = new MaximizeConversionValue()
                {
                    TargetRoas = 3.5
                },

                // Set the Final URL expansion opt out. This flag is specific to
                // Performance Max campaigns. If opted out (True), only the final URLs in
                // the asset group or URLs specified in the advertiser's Google Merchant
                // Center or business data feeds are targeted.
                // If opted in (False), the entire domain will be targeted. For best
                // results, set this value to false to opt in and allow URL expansions. You
                // can optionally add exclusions to limit traffic to parts of your website.
                UrlExpansionOptOut = false,

                // Use the temporary resource name created earlier
                ResourceName = campaignResourceName,

                // Set the budget using the given budget resource name.
                CampaignBudget = campaignBudgetResourceName,

                // Set if the campaign is enabled for brand guidelines. For more information
                // on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
                BrandGuidelinesEnabled = brandGuidelinesEnabled,

                // Declare whether or not this campaign contains political ads targeting the EU.
                ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

                // Optional fields
                StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
                EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")
            }
        }
    };

    return operation;
}

AddPerformanceMaxCampaign.cs

PHP

private static function createPerformanceMaxCampaignOperation(
    int $customerId,
    bool $brandGuidelinesEnabled
): MutateOperation {
    // Creates a mutate operation that creates a campaign operation.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation([
            'create' => new Campaign([
                'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // All Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: http://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue([
                    'target_roas' => 3.5
                ]),

                // Sets the Final URL expansion opt out. This flag is specific to
                // Performance Max campaigns. If opted out (true), only the final URLs in
                // the asset group or URLs specified in the advertiser's Google Merchant
                // Center or business data feeds are targeted.
                // If opted in (false), the entire domain will be targeted. For best
                // results, set this value to false to opt in and allow URL expansions. You
                // can optionally add exclusions to limit traffic to parts of your website.
                'url_expansion_opt_out' => false,

                // Sets if the campaign is enabled for brand guidelines. For more information
                // on brand guidelines, see
                // https://support.google.com/google-ads/answer/14934472.
                'brand_guidelines_enabled' => $brandGuidelinesEnabled,

                // Declare whether or not this campaign serves political ads targeting the EU.
                'contains_eu_political_advertising' =>
                    EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

                // Optional fields.
                'start_date' => date('Ymd', strtotime('+1 day')),
                'end_date' => date('Ymd', strtotime('+365 days'))
            ])
        ])
    ]);
}
AddPerformanceMaxCampaign.php

Python

def create_performance_max_campaign_operation(
    client: GoogleAdsClient,
    customer_id: str,
    brand_guidelines_enabled: bool,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Performance Max campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign: Campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Performance Max campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # All Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: http://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE
    )
    campaign.maximize_conversion_value.target_roas = 3.5

    # Set the Final URL expansion opt out. This flag is specific to
    # Performance Max campaigns. If opted out (True), only the final URLs in
    # the asset group or URLs specified in the advertiser's Google Merchant
    # Center or business data feeds are targeted.
    # If opted in (False), the entire domain will be targeted. For best
    # results, set this value to false to opt in and allow URL expansions. You
    # can optionally add exclusions to limit traffic to parts of your website.
    campaign.url_expansion_opt_out = False

    # Set if the campaign is enabled for brand guidelines. For more information
    # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
    campaign.brand_guidelines_enabled = brand_guidelines_enabled

    # Assign the resource name with a temporary ID.
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )

    # Optional fields
    campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
    campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")

    return mutate_operation
add_performance_max_campaign.py

Ruby

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
    client,
    customer_id,
    brand_guidelines_enabled)
  client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Performance Max campaign #{SecureRandom.uuid}"
      # Set the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its status set.
      c.status = :PAUSED
      # All Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      c.advertising_channel_type = :PERFORMANCE_MAX
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: http://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
      c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
        mcv.target_roas = 3.5
      end
      # Set the Final URL expansion opt out. This flag is specific to
      # Performance Max campaigns. If opted out (true), only the final URLs in
      # the asset group or URLs specified in the advertiser's Google Merchant
      # Center or business data feeds are targeted.
      # If opted in (false), the entire domain will be targeted. For best
      # results, set this value to false to opt in and allow URL expansions. You
      # can optionally add exclusions to limit traffic to parts of your website.
      c.url_expansion_opt_out = false

      # Set if the campaign is enabled for brand guidelines. For more
      # information on brand guidelines, see
      # https://support.google.com/google-ads/answer/14934472.
      c.brand_guidelines_enabled = brand_guidelines_enabled

      # Assign the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      # Set the budget using the given budget resource name.
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)

      # Declare whether or not this campaign serves political ads targeting the EU.
      # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
      # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
      c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

      # Optional fields
      c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
      c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
    end
  end
end
add_performance_max_campaign.rb

Perl

sub create_performance_max_campaign_operation {
  my ($customer_id, $brand_guidelines_enabled) = @_;

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V21::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V21::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max campaign #" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V21::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Maximize Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Maximize Conversion Value, see the support
              # article: http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V21::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                }
                ),

              # Set the final URL expansion opt out. This flag is specific to
              # Performance Max campaigns. If opted out (true), only the final URLs in
              # the asset group or URLs specified in the advertiser's Google Merchant
              # Center or business data feeds are targeted.
              # If opted in (false), the entire domain will be targeted. For best
              # results, set this value to false to opt in and allow URL expansions. You
              # can optionally add exclusions to limit traffic to parts of your website.
              urlExpansionOptOut => "false",

              # Set if the campaign is enabled for brand guidelines. For more information
              # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
              brandGuidelinesEnabled => $brand_guidelines_enabled,

              # Optional fields.
              startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
              endDate   =>
                strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),

              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
            })})});
}
add_performance_max_campaign.pl

המלצות לבידינג

‫Google Ads API מציע שני סוגים של המלצות שיעזרו לכם לבצע אופטימיזציה של הבידינג בקמפיין למיקסום הביצועים:

מידע נוסף על שימוש בהמלצות זמין במדריך ציון האופטימיזציה והמלצות.

ספר מותג

ספר מותג מאפשר לכם לקבוע איך המותג מוצג בנכסים דיגיטליים אוטומטיים או בפורמטים של קמפיינים למיקסום הביצועים. החל מגרסה 21 של Google Ads API, בקמפיינים חדשים למיקסום ביצועים שמתמקדים במכירות אונליין או בגיוס לידים (רגילים) ובקמפיינים למיקסום ביצועים שמתמקדים במכירות אונליין באמצעות פיד מוצרים (קמעונאיים), מופעלות באופן אוטומטי הנחיות מיתוג. אם אתם לא רוצים להפעיל הנחיות מיתוג בקמפיינים החדשים, צריך להגדיר את Campaign.brand_guidelines_enabled לערך false כשיוצרים את הקמפיין החדש למיקסום הביצועים.

בקמפיינים למיקסום הביצועים שמופעל בהם ספר מותג, נעשה שימוש בנכסים ברמת הקמפיין עבור סוגי השדות של נכסי המותג (BUSINESS_NAME,‏ LOGO ו-LANDSCAPE_LOGO). צריך לקשר את נכסי המותג לקמפיין באמצעות CampaignAsset, והקמפיין צריך לכלול:

  • נכס אחד בדיוק BUSINESS_NAME
  • לפחות נכס אחד מסוג LOGO ועוד עד ארבעה נכסי לוגו אופציונליים נוספים מסוג LOGO או LANDSCAPE_LOGO

אפשר להגדיר הנחיות אופציונליות לגבי צבעים וגופנים בקמפיין באמצעות השדה Campaign.brand_guidelines:

  • ‫main_color מגדיר את הצבע הראשי. הצבע חייב להיות מחרוזת של קוד הקסדצימלי (למשל, #00ff00).
  • ‫accent_color מגדיר את הצבע המשני. הצבע חייב להיות מחרוזת של קוד הקסדצימלי (למשל, #00ff00).
  • משתמשים ב-predefined_font_family כדי להגדיר את הגופן. הערך חייב להיות אחד מהגופנים הבאים של Google (הבחנה בין אותיות רישיות לאותיות קטנות): Open Sans, Roboto, Montserrat, Poppins, Lato, Oswald, Playfair Display, Roboto Slab.

העברה אוטומטית

החל מ-1 ביוני 2025, נתחיל להפעיל אוטומטית הנחיות מיתוג בקמפיינים למיקסום הביצועים שבהם נעשה שימוש באותם נכסי מותג (BUSINESS_NAME, LOGO ו-LANDSCAPE_LOGO) בכל קבוצות הנכסים. כל הקמפיינים שאפשר להעביר באופן אוטומטי יועברו עד 30 באוקטובר 2025.

  • המיגרציה האוטומטית תתבצע רק בקמפיינים שבהם נעשה שימוש עקבי בשם העסק ובסמל הלוגו בכל קבוצת נכסים. אם בקמפיין יש וריאציות של הנכסים האלה, הוא לא יועבר באופן אוטומטי.
  • כל הקמפיינים שעומדים בדרישות למיקסום הביצועים במסגרת מספר לקוח מסוים יועברו בו-זמנית.
  • אחרי ההעברה, לכל קמפיין שהועבר יהיה סט משלו של נכסי מותג שמאוחסנים ברמת הקמפיין באמצעות CampaignAsset.

כדי לדעת אם קמפיין הועבר, בודקים את השדה Campaign.brand_guidelines_enabled.

העברה ידנית

בקמפיינים שלא עומדים בדרישות להעברה אוטומטית, צריך להעביר את הנחיות המיתוג באופן ידני.

Campaign.brand_guidelines_enabled מציין אם קמפיין קיים מופעל לשימוש בהנחיות מותג. כדי להפעיל באופן ידני את ספר המותג בקמפיין קיים, משתמשים בפקודה CampaignService.EnablePMaxBrandGuidelines במקום לעדכן ישירות את השדה brand_guidelines_enabled, כי השדה הזה הוא קבוע. מגדירים את auto_populate_brand_assets לערך true כדי לאכלס את הקמפיין באופן אוטומטי בנכסי מותג שמניבים את הביצועים הכי טובים. אחרת, צריך לספק באופן ידני את הנכסים בפעולה באמצעות brand_assets. אי אפשר להשבית את הנחיות המיתוג בקמפיין.

אופציונלי: התאמת כתובת URL סופית

התאמת כתובת URL סופית עוזרת לכם לבצע אופטימיזציה של הקמפיינים למיקסום הביצועים. אתם יכולים להשתמש בתכונה 'התאמת כתובת URL' כדי להחליף את כתובת ה-URL הסופית ולהשתמש במקומה בדף נחיתה רלוונטי יותר ובכותרת דינמית, על סמך כוונת הלקוחות. כברירת מחדל, התכונה 'התאמת כתובת URL' מוגדרת כך:

  • מושבת, אם מוחלים מסנני מוצרים.
  • מופעל, כשמטרגטים את כל המוצרים.

כדי לשנות את הגדרות ברירת המחדל האלה, צריך להגדיר את Campaign.final_url_expansion_opt_out.

משתמשים בWEBPAGE קריטריונים לקמפיין כדי להגדיר החרגות של התאמת כתובות URL.

כדי לראות נכסים דיגיטליים שנוצרו באופן אוטומטי באמצעות ההגדרה 'התאמת כתובת URL סופית', משתמשים בfinal_url_expansion_asset_view. אפשר להסיר נכס מסוג התאמת כתובת URL סופית שנוצר באופן אוטומטי באמצעות הסמל AutomaticallyCreatedAssetRemovalService.

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