報表
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
擷取報表時,追蹤範本、最終到達網址、最終行動版網址和自訂參數都會以屬性形式提供。請注意,報表中的最終到達網址和最終行動版網址會以重複字串值的形式顯示:
final_urls {
value: "http://www.example.com/locations/mars/"
}
final_urls {
value: "http://www.example.com/cruise/space/"
}
查詢範例
下列查詢會從所有延展型文字廣告中擷取最終到達網址:
SELECT
ad_group_ad.ad.name,
ad_group_ad.ad.final_urls
FROM ad_group_ad
WHERE ad_group_ad.ad.type = EXPANDED_TEXT_AD
自訂參數會以 CustomParameter
類型的重複訊息物件傳回,如下列範例所示:
url_custom_parameters {
key {
value: "promocode"
}
value {
value: "NYC123"
}
}
url_custom_parameters {
key {
value: "season"
}
value {
value: "spring"
}
}
下列查詢會從所有搜尋廣告擷取網址自訂參數:
SELECT
ad_group.name,
ad_group.url_custom_parameters
FROM ad_group
WHERE ad_group.type = SEARCH_STANDARD
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上次更新時間:2025-08-27 (世界標準時間)。
[null,null,["上次更新時間:2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eTracking templates, final URLs, final mobile URLs, and custom parameters can be retrieved as attributes in reports.\u003c/p\u003e\n"],["\u003cp\u003eFinal URLs and final mobile URLs are displayed as repeated string values within the report data.\u003c/p\u003e\n"],["\u003cp\u003eCustom parameters are presented as repeated message objects of the \u003ccode\u003eCustomParameter\u003c/code\u003e type.\u003c/p\u003e\n"],["\u003cp\u003eSample queries demonstrate how to retrieve final URLs from expanded text ads and URL custom parameters from search ads.\u003c/p\u003e\n"]]],[],null,["# Reports\n\nTracking templates, final URLs, final mobile URLs, and custom parameters are all\navailable as attributes when retrieving reports. Keep in mind that final URLs\nand final mobile URLs are rendered in the report as repeated string values: \n\n final_urls {\n value: \"http://www.example.com/locations/mars/\"\n }\n final_urls {\n value: \"http://www.example.com/cruise/space/\"\n }\n\nSample queries\n--------------\n\nThe following query retrieves the final URLs from all expanded text ads: \n\n SELECT\n ad_group_ad.ad.name,\n ad_group_ad.ad.final_urls\n FROM ad_group_ad\n WHERE ad_group_ad.ad.type = EXPANDED_TEXT_AD\n\nCustom parameters are returned as repeated message objects of the type\n[`CustomParameter`](/google-ads/api/reference/rpc/v21/CustomParameter), as shown in the following\nexample: \n\n url_custom_parameters {\n key {\n value: \"promocode\"\n }\n value {\n value: \"NYC123\"\n }\n }\n url_custom_parameters {\n key {\n value: \"season\"\n }\n value {\n value: \"spring\"\n }\n }\n\nThe following query retrieves the URL custom parameters from all search ads: \n\n SELECT\n ad_group.name,\n ad_group.url_custom_parameters\n FROM ad_group\n WHERE ad_group.type = SEARCH_STANDARD"]]