हमारे प्रॉडक्ट के बारे में चर्चा करने और सुझाव देने के लिए, Google विज्ञापन और मेज़रमेंट कम्यूनिटी सर्वर में Google Ads के आधिकारिक Discord चैनल से जुड़ें.
संग्रह की मदद से व्यवस्थित रहें
अपनी प्राथमिकताओं के आधार पर, कॉन्टेंट को सेव करें और कैटगरी में बांटें.
चाहे आपने ऐप्लिकेशन इंस्टॉल, इन-ऐप्लिकेशन ऐक्शन या इन-ऐप्लिकेशन ऐक्शन वैल्यू बढ़ाने के लिए ऐप्लिकेशन कैंपेन बनाया हो, आपको विज्ञापन ग्रुप और विज्ञापनों की ज़रूरत होगी.
(ज़रूरी नहीं) अगर कैंपेन का advertising_channel_sub_typeAPP_CAMPAIGN_FOR_ENGAGEMENT है, तो target_cpa सेट करके, विज्ञापन ग्रुप के लेवल पर डिफ़ॉल्ट सीपीए टारगेट को बदला जा सकता है.
[null,null,["आखिरी बार 2025-08-27 (UTC) को अपडेट किया गया."],[[["\u003cp\u003eApp campaigns require ad groups and ads to drive installs, in-app actions, or in-app action value.\u003c/p\u003e\n"],["\u003cp\u003eAd group bid settings can be overridden only for \u003ccode\u003eAPP_CAMPAIGN_FOR_ENGAGEMENT\u003c/code\u003e campaigns by setting \u003ccode\u003etarget_cpa\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAPP_CAMPAIGN_FOR_ENGAGEMENT\u003c/code\u003e campaigns need an \u003ccode\u003eAdGroupCriterion\u003c/code\u003e targeting a specific \u003ccode\u003eUserList\u003c/code\u003e for audience targeting.\u003c/p\u003e\n"],["\u003cp\u003eCreate ad group ads using the appropriate ad type based on the campaign's \u003ccode\u003eadvertising_channel_sub_type\u003c/code\u003e: \u003ccode\u003eAppAdInfo\u003c/code\u003e, \u003ccode\u003eAppEngagementAdInfo\u003c/code\u003e, or \u003ccode\u003eAppPreRegistrationAdInfo\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eUtilize existing assets for ad creation, except for text assets, which can be created during the process.\u003c/p\u003e\n"]]],[],null,["# Create Ad Group and Ad\n\nWhether you are creating an App campaign to drive more app installs, in-app\nactions or in-app action value, you will need ad groups and ads.\n\nCreate ad group and criteria\n----------------------------\n\nCreate an [ad group](/google-ads/api/reference/rpc/v21/AdGroup) using\n[`AdGroupService`](/google-ads/api/reference/rpc/v21/AdGroupService). Do *not* specify a `type` for the ad\ngroup.\n\n- (Optional) If the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type) of the campaign is\n `APP_CAMPAIGN_FOR_ENGAGEMENT`, you can override the default CPA target at the\n ad group level by setting `target_cpa`.\n\n- If the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type) is `APP_CAMPAIGN`, you cannot override\n bid settings at the ad group level.\n\nIf the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type) of the campaign is\n`APP_CAMPAIGN_FOR_ENGAGEMENT`, you must target a specific audience by adding an\n[`AdGroupCriterion`](/google-ads/api/reference/rpc/v21/AdGroupCriterion). Set the `user_list_info` field to\na [`UserListInfo`](/google-ads/api/reference/rpc/v21/UserListInfo), where the [`user_list`](/google-ads/api/reference/rpc/v21/AdGroupCriterion#user_list) contains the\nresource name of the [`UserList`](/google-ads/api/reference/rpc/v21/UserList) to target.\n\n- You cannot override bid settings at the ad group criterion level.\n\n- You cannot *exclude* criteria, so ensure that [`negative`](/google-ads/api/reference/rpc/v21/AdGroupCriterion#negative) is `false`.\n\n- If the [`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type)\n is `APP_CAMPAIGN`, you cannot add ad group criteria.\n\nCreate ad group ad\n------------------\n\nFor each logical set of [assets](/google-ads/api/docs/assets/overview), including videos,\nimages, and text, add an [ad group ad](/google-ads/api/reference/rpc/v21/AdGroupAd) with the\ncorresponding [ad](/google-ads/api/reference/rpc/v21/Ad) for the campaign's\n[`advertising_channel_sub_type`](/google-ads/api/reference/rpc/v21/Campaign#advertising_channel_sub_type):\n\n- If the sub type is `APP_CAMPAIGN`, use [`AppAdInfo`](/google-ads/api/reference/rpc/v21/AppAdInfo).\n\n- If the sub type is `APP_CAMPAIGN_FOR_ENGAGEMENT`, use\n [`AppEngagementAdInfo`](/google-ads/api/reference/rpc/v21/AppEngagementAdInfo).\n\n- If the sub type is `APP_CAMPAIGN_FOR_PRE_REGISTRATION`, use\n [`AppPreRegistrationAdInfo`](/google-ads/api/reference/rpc/v21/AppPreRegistrationAdInfo).\n\n| **Key Point:** You can create text assets for your ad during ad creation. For all other asset types, use existing assets and identify each asset by its resource name. For more detailed information about using assets, see the [Assets](/google-ads/api/docs/assets/overview) developer guide."]]
