Bir dönüşüm Google Ads'e bildirildikten sonra, daha sonra Google Ads API'de dönüşümü ayarlayabilirsiniz.
Bir dönüşümü ayarlamak için öncelikle bir dönüşüm işlemi ayarlamış olmanız ve ayrıca ayarlamak üzere olduğunuz dönüşümleri de kaydetmiş olmanız gerekir.
Kod örneği
Google Ads API, ConversionAdjustmentUploadService
ile ayarlanacak dönüşümü tanımlamak için işlem kimliği olarak da bilinen order_id
kullanımını destekler.
Dönüşüm ayarlaması yapmak üzere gereken conversion_action_id
tutarını elde etmek için aşağıdakilerden birini yapabilirsiniz:
Google Ads kullanıcı arayüzünde dönüşüm ayrıntılarını tıkladığınızda, URL'de bulunan
ctId
parametresinden değer elde edin.conversion_action
raporundaconversion_action.id
için Google Ads API'yi sorgulayın.
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long conversionActionId, String orderId, String adjustmentType, String adjustmentDateTime, @Nullable Float restatementValue) throws InvalidProtocolBufferException { // Gets the conversion adjustment enum value from the adjustmentType String. ConversionAdjustmentType conversionAdjustmentType = ConversionAdjustmentType.valueOf(adjustmentType); // Applies the conversion adjustment to the existing conversion. ConversionAdjustment conversionAdjustment = ConversionAdjustment.newBuilder() .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId)) .setAdjustmentType(conversionAdjustmentType) // Sets the orderId to identify the conversion to adjust. .setOrderId(orderId) // As an alternative to setting orderId, you can provide a GclidDateTimePair, but // setting orderId instead is strongly recommended. // .setGclidDateTimePair( // GclidDateTimePair.newBuilder() // .setGclid(gclid) // .setConversionDateTime(conversionDateTime) // .build()) .setAdjustmentDateTime(adjustmentDateTime) .build(); // Sets adjusted value for adjustment type RESTATEMENT. if (restatementValue != null && conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) { conversionAdjustment = conversionAdjustment.toBuilder() .setRestatementValue( RestatementValue.newBuilder().setAdjustedValue(restatementValue).build()) .build(); } // Creates the conversion upload service client. try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) { // Uploads the click conversion. Partial failure should always be set to true. UploadConversionAdjustmentsRequest request = UploadConversionAdjustmentsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) // Enables partial failure (must be true). .setPartialFailure(true) .addConversionAdjustments(conversionAdjustment) .build(); UploadConversionAdjustmentsResponse response = conversionUploadServiceClient.uploadConversionAdjustments(request); // Extracts the partial failure error if present on the response. ErrorUtils errorUtils = ErrorUtils.getInstance(); GoogleAdsFailure googleAdsFailure = response.hasPartialFailureError() ? errorUtils.getGoogleAdsFailure(response.getPartialFailureError()) : null; // Constructs a protocol buffer printer that will print error details in a concise format. final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace(); // Prints the results for each adjustment, including any partial errors returned. for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) { ConversionAdjustmentResult result = response.getResults(opIndex); if (errorUtils.isPartialFailureResult(result)) { // The operation failed. Prints the error details. for (GoogleAdsError googleAdsError : errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) { System.out.printf( "%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError)); } } else { System.out.printf( "%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n", opIndex, result.getConversionAction(), result.getOrderId()); } } } }
C#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string gclid, string conversionDateTime, string adjustmentDateTime, ConversionAdjustmentType adjustmentType, double? restatementValue) { // Get the ConversionAdjustmentUploadService. ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService = client.GetService(Services.V16.ConversionAdjustmentUploadService); // Associate conversion adjustments with the existing conversion action. // The GCLID should have been uploaded before with a conversion. ConversionAdjustment conversionAdjustment = new ConversionAdjustment() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), AdjustmentType = adjustmentType, GclidDateTimePair = new GclidDateTimePair() { Gclid = gclid, ConversionDateTime = conversionDateTime, }, AdjustmentDateTime = adjustmentDateTime, }; // Set adjusted value for adjustment type RESTATEMENT. if (adjustmentType == ConversionAdjustmentType.Restatement) { conversionAdjustment.RestatementValue = new RestatementValue() { AdjustedValue = restatementValue.Value }; } try { // Issue a request to upload the conversion adjustment. UploadConversionAdjustmentsResponse response = conversionAdjustmentUploadService.UploadConversionAdjustments( new UploadConversionAdjustmentsRequest() { CustomerId = customerId.ToString(), ConversionAdjustments = { conversionAdjustment }, PartialFailure = true, ValidateOnly = false }); ConversionAdjustmentResult result = response.Results[0]; // Print the result. Console.WriteLine($"Uploaded conversion adjustment value of" + $" '{result.ConversionAction}' for Google Click ID " + $"'{result.GclidDateTimePair.Gclid}'"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $gclid, string $adjustmentType, string $conversionDateTime, string $adjustmentDateTime, float $restatementValue ) { $conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType); // Associates conversion adjustments with the existing conversion action. // The GCLID should have been uploaded before with a conversion. $conversionAdjustment = new ConversionAdjustment([ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'adjustment_type' => $conversionAdjustmentType, 'gclid_date_time_pair' => new GclidDateTimePair([ 'gclid' => $gclid, 'conversion_date_time' => $conversionDateTime ]), 'adjustment_date_time' => $adjustmentDateTime ]); // Sets adjusted value for adjustment type RESTATEMENT. if ( $restatementValue !== null && $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT ) { $conversionAdjustment->setRestatementValue(new RestatementValue([ 'adjusted_value' => $restatementValue ])); } // Issues a request to upload the conversion adjustment. $conversionAdjustmentUploadServiceClient = $googleAdsClient->getConversionAdjustmentUploadServiceClient(); $response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments( UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** @var ConversionAdjustmentResult $uploadedConversionAdjustment */ $uploadedConversionAdjustment = $response->getResults()[0]; printf( "Uploaded conversion adjustment of '%s' for Google Click ID '%s'.%s", $uploadedConversionAdjustment->getConversionAction(), $uploadedConversionAdjustment->getGclidDateTimePair()->getGclid(), PHP_EOL ); } }
Python
def main( client, customer_id, conversion_action_id, gclid, adjustment_type, conversion_date_time, adjustment_date_time, restatement_value, ): conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum # Determine the adjustment type. conversion_adjustment_type = conversion_adjustment_type_enum[ adjustment_type ].value # Associates conversion adjustments with the existing conversion action. # The GCLID should have been uploaded before with a conversion conversion_adjustment = client.get_type("ConversionAdjustment") conversion_action_service = client.get_service("ConversionActionService") conversion_adjustment.conversion_action = ( conversion_action_service.conversion_action_path( customer_id, conversion_action_id ) ) conversion_adjustment.adjustment_type = conversion_adjustment_type conversion_adjustment.adjustment_date_time = adjustment_date_time # Set the Gclid Date conversion_adjustment.gclid_date_time_pair.gclid = gclid conversion_adjustment.gclid_date_time_pair.conversion_date_time = ( conversion_date_time ) # Sets adjusted value for adjustment type RESTATEMENT. if ( restatement_value and conversion_adjustment_type == conversion_adjustment_type_enum.RESTATEMENT.value ): conversion_adjustment.restatement_value.adjusted_value = float( restatement_value ) conversion_adjustment_upload_service = client.get_service( "ConversionAdjustmentUploadService" ) request = client.get_type("UploadConversionAdjustmentsRequest") request.customer_id = customer_id request.conversion_adjustments = [conversion_adjustment] request.partial_failure = True response = ( conversion_adjustment_upload_service.upload_conversion_adjustments( request=request, ) ) conversion_adjustment_result = response.results[0] print( f"Uploaded conversion that occurred at " f'"{conversion_adjustment_result.adjustment_date_time}" ' f"from Gclid " f'"{conversion_adjustment_result.gclid_date_time_pair.gclid}"' f' to "{conversion_adjustment_result.conversion_action}"' )
Ruby
def upload_conversion_adjustment( customer_id, conversion_action_id, gclid, adjustment_type, conversion_date_time, adjustment_date_time, restatement_value ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Associate conversion adjustments with the existing conversion action. # The GCLID should have been uploaded before with a conversion. conversion_adjustment = client.resource.conversion_adjustment do |ca| ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id) ca.adjustment_type = adjustment_type ca.gclid_date_time_pair = client.resource.gclid_date_time_pair do |gdtp| gdtp.gclid = gclid gdtp.conversion_date_time = conversion_date_time end ca.adjustment_date_time = adjustment_date_time # Set adjusted value for adjustment type RESTATEMENT. if adjustment_type == :RESTATEMENT ca.restatement_value = client.resource.restatement_value do |ra| ra.adjusted_value = restatement_value.to_f end end end # Issue a request to upload the conversion adjustment(s). response = client.service.conversion_adjustment_upload.upload_conversion_adjustments( customer_id: customer_id, # This example shows just one adjustment but you may upload multiple ones. conversion_adjustments: [conversion_adjustment], partial_failure: true ) if response.partial_failure_error.nil? # Process and print all results for multiple adjustments response.results.each do |result| puts "Uploaded conversion adjustment at #{result.adjustment_date_time} " \ "for adjustment #{result.adjustment_type} to #{result.conversion_action}." end else # Print any partial errors returned. failures = client.decode_partial_failure_error(response.partial_failure_error) puts 'Request failed. Failure details:' failures.each do |failure| failure.errors.each do |error| puts "\t#{error.error_code.error_code}: #{error.message}" end end end end
Perl
sub upload_conversion_adjustment { my ($api_client, $customer_id, $conversion_action_id, $gclid, $adjustment_type, $conversion_date_time, $adjustment_date_time, $restatement_value) = @_; # Associate conversion adjustments with the existing conversion action. # The GCLID should have been uploaded before with a conversion. my $conversion_adjustment = Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::ConversionAdjustment ->new({ conversionAction => Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), adjustmentType => $adjustment_type, gclidDateTimePair => Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::GclidDateTimePair ->new({ gclid => $gclid, conversionDateTime => $conversion_date_time } ), adjustmentDateTime => $adjustment_date_time, }); # Set adjusted value for adjustment type RESTATEMENT. $conversion_adjustment->{restatementValue} = Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::RestatementValue ->new({ adjustedValue => $restatement_value }) if defined $restatement_value && $adjustment_type eq RESTATEMENT; # Issue a request to upload the conversion adjustment. my $upload_conversion_adjustments_response = $api_client->ConversionAdjustmentUploadService() ->upload_conversion_adjustments({ customerId => $customer_id, conversionAdjustments => [$conversion_adjustment], partialFailure => "true" }); # Print any partial errors returned. if ($upload_conversion_adjustments_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_conversion_adjustments_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_conversion_adjustment = $upload_conversion_adjustments_response->{results}[0]; if (%$uploaded_conversion_adjustment) { printf "Uploaded conversion adjustment of the conversion action " . "with resource name '%s' for Google Click ID '%s'.\n", $uploaded_conversion_adjustment->{conversionAction}, $uploaded_conversion_adjustment->{gclidDateTimePair}{gclid}; } return 1; }
Koşullar
API'deki dönüşümleri ayarlarken göz önünde bulundurmanız gereken bazı gereksinimleri ve kısıtlamaları aşağıda bulabilirsiniz:
Ayarlamaları, yalnızca dönüşüm işlemlerini yöneten hesap yükleyebilir. Google Ads hesabınızdaki dönüşümleri hangi hesabın yönettiğini belirlemek için dönüşüm izleme kurulum talimatlarını uygulayın.
Farklı bir hesap kullanarak düzenleme yüklemeye çalışmak
NO_CONVERSION_ACTION_FOUND
hatasına neden olur. Bu hata, ayarlamanın dönüşüm işlemi etkin olmadığında da oluşur.Google Ads yalnızca
SALESFORCE
,UPLOAD_CLICKS
veyaWEBPAGE
dönüşüm işlemi türleri için dönüşüm ayarlamayı destekler. Dönüşüm işleminin bu türlerden birinde olmadığı bir dönüşüm için ayarlama yüklenmeye çalışılmasıINVALID_CONVERSION_ACTION_TYPE
hatasıyla sonuçlanır.Tarih ve saati belirten alanlar, hesabın saat dilimi olması gerekmeyen bir saat dilimi gerektirir. Bu alanların biçimi
yyyy-mm-dd HH:mm:ss+|-HH:mm
şeklindedir. Örneğin:2022-01-01 19:32:45-05:00
(yaz saati dikkate alınmaz).TOO_RECENT_CONVERSION_ACTION
hatası olmaması için dönüşüm işlemini oluşturduktan sonra 4-6 saat bekleyip dönüşümlerini ayarlayın.Aşağıdaki koşullardan herhangi biri karşılanırsa ayarlama bir
CONVERSION_NOT_FOUND
hatasıyla başarısız olur:Dönüşüm hiç raporlanmadı.
Dönüşüm, ayarlama girişiminden 24 saatten kısa bir süre önce bildirilmiştir. Bazı durumlarda bu durum
TOO_RECENT_CONVERSION
hatasına yol açabilir.
Aşağıdaki koşullardan herhangi biri geçerli olduğunda
ConversionAdjustment
içindeorder_id
öğesini belirtmeniz gerekir:Dönüşüm işleminin
type
metriğiWEBPAGE
değerine eşit.Ayarladığınız orijinal dönüşüme
order_id
atandı.
Bunun yerine
gclid_date_time_pair
belirtirseniz işlem sırasıylaConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGE
veyaConversionAdjustmentUploadError.CONVERSION_NOT_FOUND
hatasıyla başarısız olur.ConversionAdjustment
oluşturulurkenUploadConversionAdjustmentsRequest
öğesininpartial_failure
özelliği her zamantrue
olarak ayarlanmalıdır. Geçerli ve başarısız işlemleri aynı anda işlerken kısmi hata yönergelerini uygulayın.ConversionAction
değerini bir düzenlemeyle değiştiremezsiniz. Bunun yerine, önceki dönüşümü kaldırmak ve güncellenmişConversionAction
ile yeni bir dönüşüm yüklemek içinRETRACTION
kullanın. Zaman damgasının değiştirilmesi gerekmez. Dönüşüm ayarlamaları hakkında bölümünü inceleyin.