আপনি Google Ads এপিআই ব্যবহার করে অফলাইন কল কনভার্সন আপলোড করতে পারেন যাতে বিজ্ঞাপনগুলি কখন ফোন কলের দিকে নিয়ে যায় এবং কখন সেই ফোন কলগুলি মূল্যবান গ্রাহক অ্যাকশনের দিকে নিয়ে যায় তা ট্র্যাক করতে।
কলের সাথে কোনো Google ফরওয়ার্ডিং নম্বর সংযুক্ত না থাকলে একটি মোবাইল ক্লিক-টু-কল ক্লিক রূপান্তর হিসাবে আপলোড করা যাবে না। একটি Google ফরওয়ার্ডিং নম্বর ছাড়া, Google নিশ্চিত হতে পারে না যে ক্লিকটি একটি কল এবং তারপরে একটি রূপান্তরে নিয়ে গেছে৷ যদি একটি ক্লিক এই মত আপলোড করা হয়, এটি রূপান্তর ক্রিয়া দ্বারা উপেক্ষা করা হবে.
Google Ads UI-তে ম্যাপিং করা আপলোড রূপান্তর উত্স ব্যবহার করার পরে কল থেকে রূপান্তরগুলি বেছে নেওয়ার মতো।
একটি কল রূপান্তর তৈরি করুন
একটি CallConversion তৈরি করার সময় কয়েকটি বিষয় মাথায় রাখতে হবে:
Google Ads API-এর ভার্সন v15 দিয়ে শুরু করে, আপনাকে
CallConversionঅবজেক্টেরconsentক্ষেত্রটি পূরণ করতে হবে।UploadCallConversionsRequestএরpartial_failureবৈশিষ্ট্যটি সর্বদাtrueসেট করা উচিত। একই সাথে বৈধ এবং ব্যর্থ অপারেশন পরিচালনা করার সময় আংশিক ব্যর্থতার নির্দেশিকা অনুসরণ করুন।আপনি যদি একটি আপলোড রূপান্তর অনুরোধে একটি
TOO_RECENT_CONVERSION_ACTIONবাTOO_RECENT_CALLপ্রতিক্রিয়া বার্তার সম্মুখীন হন, তাহলে ব্যর্থ সারিগুলি পুনরায় চেষ্টা করার আগে যথাক্রমে 6 ঘন্টা বা 12 ঘন্টা অপেক্ষা করুন৷আপনার Google বিজ্ঞাপন অ্যাকাউন্টে আমদানি করা রূপান্তর পরিসংখ্যান প্রদর্শিত হতে 3 ঘন্টা পর্যন্ত সময় লাগে।
আপনি যদি ডুপ্লিকেট রূপান্তরগুলি আপলোড করেন (অর্থাৎ, একটি
caller_id,conversion_date_time, এবংconversion_actionযা পূর্বে আপলোড করা হয়েছিল) সহ একটিCallConversion), একটিCALL_CONVERSION_ALREADY_EXISTSত্রুটি ফেরত দেওয়া হয়৷- যদি একটি অনুরোধে একই রূপান্তরের জন্য একাধিক ক্রিয়াকলাপ থাকে তবে একটি
DUPLICATE_CALL_CONVERSION_IN_REQUESTত্রুটি ফেরত দেওয়া হয়৷
- যদি একটি অনুরোধে একই রূপান্তরের জন্য একাধিক ক্রিয়াকলাপ থাকে তবে একটি
একটি কল রূপান্তর আপলোড করুন
আপনার অফলাইন কল কনভার্সনগুলিকে একটি কনভার্সন অ্যাকশনের সাথে যুক্ত করার জন্য আপনার নিম্নলিখিত তথ্যের প্রয়োজন: কলার আইডি (ফোন নম্বর), কনভার্সন ডেট টাইম, কনভার্সন অ্যাকশন রিসোর্স নাম এবং ঐচ্ছিকভাবে ConversionUploadService কনভার্সন ভ্যালু এবং কারেন্সি। বিভিন্ন ইনপুট সম্পর্কে আরও বিশদ বিবরণের জন্য আমাদের সহায়তা কেন্দ্র নিবন্ধটি দেখুন৷ কোড উদাহরণ এছাড়াও বিভিন্ন ইনপুট জন্য বিন্যাস বর্ণনা করে.
প্রয়োজনীয়তা
একটি CallConversion আপলোড করার সময় বেশ কিছু প্রয়োজনীয়তা পূরণ করতে হবে।
একটি ConversionUploadError.INVALID_CONVERSION_ACTION ত্রুটি এড়াতে, conversion_action বৈশিষ্ট্যটি অবশ্যই একটি ConversionAction উল্লেখ করতে হবে যেখানে:
ConversionActionTypeহলUPLOAD_CALLS।ConversionActionএরstatusENABLEDহয়েছে। অন্যথায়, অপারেশনটিNO_CONVERSION_ACTION_FOUNDত্রুটির সাথে ব্যর্থ হয়৷ConversionActionক্লিকের Google Ads অ্যাকাউন্টের Google Ads রূপান্তর গ্রাহকের মধ্যে বিদ্যমান।
আমরা ConversionAction.category সেই বিভাগে সেট করারও সুপারিশ করি যা আপনার রূপান্তরগুলিকে সবচেয়ে ভালোভাবে বর্ণনা করে।
উপরন্তু, নিম্নলিখিত শর্ত পূরণ করা আবশ্যক:
কলের সময় , কলের Google বিজ্ঞাপন অ্যাকাউন্টের Google বিজ্ঞাপন রূপান্তর গ্রাহকে রূপান্তর ট্র্যাকিং সক্ষম করা হয়েছিল৷
UploadCallConversionsRequestএরcustomer_idঅবশ্যই কলের Google Ads অ্যাকাউন্টের Google Ads রূপান্তর গ্রাহকের গ্রাহক আইডি হতে হবে। অন্যথায়, রূপান্তর আপলোডের ফলে একটিConversionUploadError.INVALID_CUSTOMER_FOR_CALLহবে৷INVALID_CUSTOMER_FOR_CALL ত্রুটি৷conversion_valueঅবশ্যই শূন্যের বেশি বা সমান হতে হবে।conversion_date_timeঅবশ্যই একটি টাইমজোন নির্দিষ্ট করা থাকতে হবে এবং বিন্যাসটিyyyy-mm-dd HH:mm:ss+|-HH:mm, উদাহরণস্বরূপ:2022-01-01 19:32:45-05:00(দিবালোক সংরক্ষণ উপেক্ষা করে) সময়)। টাইমজোন যেকোনো বৈধ মানের জন্য হতে পারে: এটি অ্যাকাউন্টের টাইমজোনের সাথে মেলে না ।
কোড উদাহরণ
জাভা
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
String conversionActionId,
String callerId,
String callStartDateTime,
double conversionValue,
Long conversionCustomVariableId,
String conversionCustomVariableValue,
ConsentStatus adUserDataConsent) {
// Create a call conversion by specifying currency as USD.
CallConversion.Builder conversionBuilder =
CallConversion.newBuilder()
.setConversionAction(conversionActionId)
.setCallerId(callerId)
.setCallStartDateTime(callStartDateTime)
.setConversionValue(conversionValue)
.setCurrencyCode("USD");
if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
conversionBuilder.addCustomVariables(
CustomVariable.newBuilder()
.setConversionCustomVariable(
ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
.setValue(conversionCustomVariableValue));
}
// Sets the consent information, if provided.
if (adUserDataConsent != null) {
// Specifies whether user consent was obtained for the data you are uploading. See
// https://www.google.com/about/company/user-consent-policy for details.
conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
}
CallConversion conversion = conversionBuilder.build();
// Uploads the call conversion to the API.
try (ConversionUploadServiceClient conversionUploadServiceClient =
googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
// Partial failure MUST be enabled for this request.
// NOTE: This request contains a single conversion as a demonstration. However, if you have
// multiple conversions to upload, it's best to upload multiple conversions per request
// instead of sending a separate request per conversion. See the following for per-request
// limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
UploadCallConversionsResponse response =
conversionUploadServiceClient.uploadCallConversions(
UploadCallConversionsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId))
.setCustomerId(Long.toString(customerId))
.addConversions(conversion)
.setPartialFailure(true)
.build());
// Prints any partial failure errors returned.
if (response.hasPartialFailureError()) {
GoogleAdsFailure googleAdsFailure =
ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
googleAdsFailure
.getErrorsList()
.forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage()));
throw new RuntimeException(
"Partial failure occurred " + response.getPartialFailureError().getMessage());
}
// Prints the result if valid.
CallConversionResult result = response.getResults(0);
System.out.printf(
"Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion"
+ " action with resource name '%'.%n",
result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction());
}
}
সি#
public void Run(GoogleAdsClient client, long customerId,
long conversionActionId, string callerId, string callStartTime,
string conversionTime, double conversionValue,
long? conversionCustomVariableId, string conversionCustomVariableValue,
ConsentStatus? adUserDataConsent)
{
// Get the ConversionUploadService.
ConversionUploadServiceClient conversionUploadService =
client.GetService(Services.V16.ConversionUploadService);
// Create a call conversion by specifying currency as USD.
CallConversion callConversion = new CallConversion()
{
ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
CallerId = callerId,
CallStartDateTime = callStartTime,
ConversionDateTime = conversionTime,
ConversionValue = conversionValue,
CurrencyCode = "USD",
};
if (adUserDataConsent != null)
{
// Specifies whether user consent was obtained for the data you are uploading. See
// https://www.google.com/about/company/user-consent-policy
// for details.
callConversion.Consent = new Consent()
{
AdUserData = (ConsentStatus)adUserDataConsent
};
}
if (conversionCustomVariableId != null &&
!string.IsNullOrEmpty(conversionCustomVariableValue))
{
callConversion.CustomVariables.Add(new CustomVariable()
{
ConversionCustomVariable = ResourceNames.ConversionCustomVariable(
customerId, conversionCustomVariableId.Value),
Value = conversionCustomVariableValue
});
}
UploadCallConversionsRequest request = new UploadCallConversionsRequest()
{
CustomerId = customerId.ToString(),
Conversions = { callConversion },
PartialFailure = true
};
try
{
// Issues a request to upload the call conversion. The partialFailure parameter
// is set to true, and validateOnly parameter to false as required by this method
// call.
// NOTE: This request contains a single conversion as a demonstration. However, if
// you have multiple conversions to upload, it's best to upload multiple conversions
// per request instead of sending a separate request per conversion. See the
// following for per-request limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
UploadCallConversionsResponse response =
conversionUploadService.UploadCallConversions(request);
// Since we set partialFailure = true, we can retrieve error messages (if any) from
// the operation response.
if (response.PartialFailureError != null)
{
Console.WriteLine("Call conversion upload failed.");
// Retrieves the errors from the partial failure and prints them.
List<GoogleAdsError> errors =
response.PartialFailure.GetErrorsByOperationIndex(0);
foreach (GoogleAdsError error in errors)
{
Console.WriteLine($"Operation failed with error: {error}.");
}
}
else
{
// Prints the result.
CallConversionResult uploadedCallConversion = response.Results[0];
Console.WriteLine($"Uploaded call conversion that occurred at " +
$"'{uploadedCallConversion.CallStartDateTime}' for caller ID " +
$"'{uploadedCallConversion.CallerId}' to the conversion action with " +
$"resource name '{uploadedCallConversion.ConversionAction}'.");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
পিএইচপি
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $conversionActionId,
string $callerId,
string $callStartDateTime,
string $conversionDateTime,
float $conversionValue,
?string $conversionCustomVariableId,
?string $conversionCustomVariableValue,
?int $adUserDataConsent
) {
// Creates a call conversion by specifying currency as USD.
$callConversion = new CallConversion([
'conversion_action' =>
ResourceNames::forConversionAction($customerId, $conversionActionId),
'caller_id' => $callerId,
'call_start_date_time' => $callStartDateTime,
'conversion_date_time' => $conversionDateTime,
'conversion_value' => $conversionValue,
'currency_code' => 'USD'
]);
if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
$callConversion->setCustomVariables([new CustomVariable([
'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
$customerId,
$conversionCustomVariableId
),
'value' => $conversionCustomVariableValue
])]);
}
// Sets the consent information, if provided.
if (!empty($adUserDataConsent)) {
// Specifies whether user consent was obtained for the data you are uploading. See
// https://www.google.com/about/company/user-consent-policy for details.
$callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
}
// Issues a request to upload the call conversion.
$conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
// NOTE: This request contains a single conversion as a demonstration. However, if you have
// multiple conversions to upload, it's best to upload multiple conversions per request
// instead of sending a separate request per conversion. See the following for per-request
// limits:
// https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
$response = $conversionUploadServiceClient->uploadCallConversions(
// Partial failure MUST be enabled for this request.
UploadCallConversionsRequest::build($customerId, [$callConversion], true)
);
// Prints the status message if any partial failure error is returned.
// Note: The details of each partial failure error are not printed here, you can refer to
// the example HandlePartialFailure.php to learn more.
if ($response->hasPartialFailureError()) {
printf(
"Partial failures occurred: '%s'.%s",
$response->getPartialFailureError()->getMessage(),
PHP_EOL
);
} else {
// Prints the result if exists.
/** @var CallConversionResult $uploadedCallConversion */
$uploadedCallConversion = $response->getResults()[0];
printf(
"Uploaded call conversion that occurred at '%s' for caller ID '%s' to the "
. "conversion action with resource name '%s'.%s",
$uploadedCallConversion->getCallStartDateTime(),
$uploadedCallConversion->getCallerId(),
$uploadedCallConversion->getConversionAction(),
PHP_EOL
);
}
}
পাইথন
def main(
client,
customer_id,
conversion_action_id,
caller_id,
call_start_date_time,
conversion_date_time,
conversion_value,
conversion_custom_variable_id,
conversion_custom_variable_value,
ad_user_data_consent,
):
"""Imports offline call conversion values for calls related to your ads.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: The client customer ID string.
conversion_action_id: The ID of the conversion action to upload to.
caller_id: The caller ID from which this call was placed. Caller ID is
expected to be in E.164 format with preceding '+' sign,
e.g. '+18005550100'.
call_start_date_time: The date and time at which the call occurred. The
format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
e.g. '2021-01-01 12:32:45-08:00'.
conversion_date_time: The the date and time of the conversion (should be
after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
e.g. '2021-01-01 12:32:45-08:00'.
conversion_value: The conversion value in the desired currency.
conversion_custom_variable_id: The ID of the conversion custom
variable to associate with the upload.
conversion_custom_variable_value: The str value of the conversion custom
variable to associate with the upload.
ad_user_data_consent: The consent status for ad user data for all
members in the job.
"""
# Get the ConversionUploadService client.
conversion_upload_service = client.get_service("ConversionUploadService")
# Create a call conversion in USD currency.
call_conversion = client.get_type("CallConversion")
call_conversion.conversion_action = client.get_service(
"ConversionActionService"
).conversion_action_path(customer_id, conversion_action_id)
call_conversion.caller_id = caller_id
call_conversion.call_start_date_time = call_start_date_time
call_conversion.conversion_date_time = conversion_date_time
call_conversion.conversion_value = conversion_value
call_conversion.currency_code = "USD"
if conversion_custom_variable_id and conversion_custom_variable_value:
conversion_custom_variable = client.get_type("CustomVariable")
conversion_custom_variable.conversion_custom_variable = (
conversion_custom_variable_id
)
conversion_custom_variable.value = conversion_custom_variable_value
call_conversion.custom_variables.append(conversion_custom_variable)
# Specifies whether user consent was obtained for the data you are
# uploading. For more details. see:
# https://www.google.com/about/company/user-consent-policy
if ad_user_data_consent:
call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
ad_user_data_consent
]
# Issue a request to upload the call conversion.
# Partial failure MUST be enabled for this request.
request = client.get_type("UploadCallConversionsRequest")
request.customer_id = customer_id
request.conversions = [call_conversion]
request.partial_failure = True
# NOTE: This request only uploads a single conversion, but if you have
# multiple conversions to upload, it's most efficient to upload them in a
# single request. See the following for per-request limits for reference:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
upload_call_conversions_response = (
conversion_upload_service.upload_call_conversions(request=request)
)
# Print any partial errors returned.
if upload_call_conversions_response.partial_failure_error:
print(
"Partial error occurred: "
f"'{upload_call_conversions_response.partial_failure_error.message}'"
)
# Print the result if valid.
uploaded_call_conversion = upload_call_conversions_response.results[0]
if uploaded_call_conversion.call_start_date_time:
print(
"Uploaded call conversion that occurred at "
f"'{uploaded_call_conversion.call_start_date_time}' "
f"for caller ID '{uploaded_call_conversion.caller_id}' "
"to the conversion action with resource name "
f"'{uploaded_call_conversion.conversion_action}'."
)
রুবি
def upload_call_conversion(
customer_id,
conversion_action_id,
caller_id,
call_start_date_time,
conversion_date_time,
conversion_value,
conversion_custom_variable_id,
conversion_custom_variable_value,
ad_user_data_consent)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Create a call conversion by specifying currency as USD.
call_conversion = client.resource.call_conversion do |c|
c.conversion_action = client.path.conversion_action(
customer_id, conversion_action_id)
c.caller_id = caller_id
c.call_start_date_time = call_start_date_time
c.conversion_date_time = conversion_date_time
c.conversion_value = conversion_value
c.currency_code = "USD"
if conversion_custom_variable_id && conversion_custom_variable_value
c.custom_variables << client.resource.custom_variable do |cv|
cv.conversion_custom_variable = client.path.conversion_custom_variable(
customer_id, conversion_custom_variable_id)
cv.value = conversion_custom_variable_value
end
end
unless ad_user_data_consent.nil?
c.consent = client.resource.consent do |c|
# Specifies whether user consent was obtained for the data you are
# uploading. For more details, see:
# https://www.google.com/about/company/user-consent-policy
c.ad_user_data = ad_user_data_consent
end
end
end
# Issues a request to upload the call conversion.
response = client.service.conversion_upload.upload_call_conversions(
customer_id: customer_id,
# NOTE: This request only uploads a single conversion, but if you have
# multiple conversions to upload, it's most efficient to upload them in a
# single request. See the following for per-request limits for reference:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
conversions: [call_conversion],
partial_failure: true
)
# Prints errors if any partial failure error is returned.
if response.partial_failure_error
failures = client.decode_partial_failure_error(response.partial_failure_error)
failures.each do |failure|
failure.errors.each do |error|
human_readable_error_path = error
.location
.field_path_elements
.map { |location_info|
if location_info.index
"#{location_info.field_name}[#{location_info.index}]"
else
"#{location_info.field_name}"
end
}.join(" > ")
errmsg = "error occured while adding operations " \
"#{human_readable_error_path}" \
" with value: #{error.trigger.string_value}" \
" because #{error.message.downcase}"
puts errmsg
end
end
else
# Print the result if valid.
uploaded_call_conversion = response.results.first
puts "Uploaded call conversion that occurred at " \
"#{uploaded_call_conversion.call_start_date_time} " \
"for caller ID " \
"#{uploaded_call_conversion.caller_id} " \
"to the conversion action with resource name " \
"#{uploaded_call_conversion.conversion_action}"
end
end
পার্ল
sub upload_call_conversion {
my (
$api_client, $customer_id,
$conversion_action_id, $caller_id,
$call_start_date_time, $conversion_date_time,
$conversion_value, $conversion_custom_variable_id,
$conversion_custom_variable_value, $ad_user_data_consent
) = @_;
# Create a call conversion by specifying currency as USD.
my $call_conversion =
Google::Ads::GoogleAds::V16::Services::ConversionUploadService::CallConversion
->new({
conversionAction =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_action(
$customer_id, $conversion_action_id
),
callerId => $caller_id,
callStartDateTime => $call_start_date_time,
conversionDateTime => $conversion_date_time,
conversionValue => $conversion_value,
currencyCode => "USD"
});
if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
$call_conversion->{customVariables} = [
Google::Ads::GoogleAds::V16::Services::ConversionUploadService::CustomVariable
->new({
conversionCustomVariable =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_custom_variable(
$customer_id, $conversion_custom_variable_id
),
value => $conversion_custom_variable_value
})];
}
# Set the consent information, if provided.
if ($ad_user_data_consent) {
# Specify whether user consent was obtained for the data you are uploading.
# See https://www.google.com/about/company/user-consent-policy for details.
$call_conversion->{consent} =
Google::Ads::GoogleAds::V16::Common::Consent->new({
adUserData => $ad_user_data_consent
});
}
# Issue a request to upload the call conversion.
# NOTE: This request contains a single conversion as a demonstration.
# However, if you have multiple conversions to upload, it's best to
# upload multiple conversions per request instead of sending a separate
# request per conversion. See the following for per-request limits:
# https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
my $upload_call_conversions_response =
$api_client->ConversionUploadService()->upload_call_conversions({
customerId => $customer_id,
conversions => [$call_conversion],
partialFailure => "true"
});
# Print any partial errors returned.
if ($upload_call_conversions_response->{partialFailureError}) {
printf "Partial error encountered: '%s'.\n",
$upload_call_conversions_response->{partialFailureError}{message};
}
# Print the result if valid.
my $uploaded_call_conversion =
$upload_call_conversions_response->{results}[0];
if (%$uploaded_call_conversion) {
printf "Uploaded call conversion that occurred at '%s' " .
"for caller ID '%s' to the conversion action with resource name '%s'.\n",
$uploaded_call_conversion->{callStartDateTime},
$uploaded_call_conversion->{callerId},
$uploaded_call_conversion->{conversionAction};
}
return 1;
}