製作報表及提高成效

您可以在不同層級擷取需求開發廣告活動的報表資訊，方法與其他廣告活動類型類似。

廣告活動層級報表

與其他廣告活動類型一樣，您可以使用 GoogleAdsService.SearchStream 擷取需求開發廣告活動的屬性和成效指標。

SELECT
  campaign.id,
  campaign.status,
  campaign.bidding_strategy_type
FROM campaign
WHERE campaign.advertising_channel_type = DISCOVERY

如要擷取需求開發廣告活動報表中的點擊次數，請依 CROSS_NETWORK 的 click_type 篩選。

廣告層級報表

Google Ads API 支援的需求開發廣告分為三種類型。您可以利用 GoogleAdsService.SearchStream 搭配這些查詢來擷取查詢。

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.discovery_multi_asset_ad.marketing_images,
  ad_group_ad.ad.discovery_multi_asset_ad.square_marketing_images,
  ad_group_ad.ad.discovery_multi_asset_ad.portrait_marketing_images,
  ad_group_ad.ad.discovery_multi_asset_ad.logo_images,
  ad_group_ad.ad.discovery_multi_asset_ad.headlines,
  ad_group_ad.ad.discovery_multi_asset_ad.descriptions,
  ad_group_ad.ad.discovery_multi_asset_ad.business_name,
  ad_group_ad.ad.discovery_multi_asset_ad.call_to_action_text,
  ad_group_ad.ad.discovery_multi_asset_ad.lead_form_only
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_MULTI_ASSET_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.discovery_carousel_ad.business_name,
  ad_group_ad.ad.discovery_carousel_ad.logo_image,
  ad_group_ad.ad.discovery_carousel_ad.headline,
  ad_group_ad.ad.discovery_carousel_ad.description,
  ad_group_ad.ad.discovery_carousel_ad.call_to_action_text,
  ad_group_ad.ad.discovery_carousel_ad.carousel_cards
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_CAROUSEL_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.discovery_video_responsive_ad.breadcrumb1,
  ad_group_ad.ad.discovery_video_responsive_ad.breadcrumb2,
  ad_group_ad.ad.discovery_video_responsive_ad.business_name,
  ad_group_ad.ad.discovery_video_responsive_ad.call_to_actions,
  ad_group_ad.ad.discovery_video_responsive_ad.descriptions,
  ad_group_ad.ad.discovery_video_responsive_ad.headlines,
  ad_group_ad.ad.discovery_video_responsive_ad.logo_images,
  ad_group_ad.ad.discovery_video_responsive_ad.long_headlines,
  ad_group_ad.ad.discovery_video_responsive_ad.videos,
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_VIDEO_RESPONSIVE_AD

素材資源層級報表

需求開發廣告活動有輪轉廣告專用的素材資源類型。 請使用 GoogleAdsService.SearchStream 擷取這些資產。

SELECT
  asset.id,
  asset.discovery_carousel_card_asset.marketing_image_asset,
  asset.discovery_carousel_card_asset.square_marketing_image_asset,
  asset.discovery_carousel_card_asset.portrait_marketing_image_asset,
  asset.discovery_carousel_card_asset.headline,
  asset.discovery_carousel_card_asset.call_to_action_text
FROM asset
WHERE asset.type = DISCOVERY_CAROUSEL_CARD

您也可以擷取 DISCOVERY_CAROUSEL_CARD 項資產的指標。

SELECT
  asset.id,
  asset.name,
  asset.type,
  metrics.impressions
FROM ad_group_ad_asset_view
WHERE ad_group_ad_asset_view.field_type = DISCOVERY_CAROUSEL_CARD

不支援的實體

Google Ads API 不支援在 Google Ads 前端顯示且類型為「需求開發影片廣告 (舊版)」的廣告，且不會由 GoogleAdsService.SearchStream 傳回