Erişim Eğrisi Oluşturma

Medya planınız için hedefleme ayarlarını ve ürün karışımını topladıktan sonra ReachPlanService'te GenerateReachForecast yöntemini kullanarak bütçe ile potansiyel erişim arasında bir eğri oluşturabilirsiniz. İstek alanlarıyla ilgili ayrıntılar için sözlüğe ve medya planı kılavuzuna bakın.

Eğrileri kaydetme

Kullanıcılarınıza kolaylık sağlamak amacıyla yalnızca eğrileri tek tek kaydedebilirsiniz. Eğrileri toplu olarak önbelleğe almak kesinlikle yasaktır. Eğrileri toplu olarak oluşturmanız gerekiyorsa önce Google temsilcinizle görüşün.

YouTube Select'deki değişiklikler

Anında Rezervasyon fiyatlandırmasında uygun olan tüm YTS konumları için Erişim Planı Hizmeti'ndeki YouTube Select (YTS) artık, daha önce Tüm Ağ Hedefli özelliğine kıyasla kanal listesi düzeyinde hedeflemeyi destekliyor. Anında Rezervasyon ile birlikte, v15 ve sonraki sürümlerde YTS için tahmin isterken oluşabilecek iki yeni hata vardır:

  1. Yeterli envanter yok
  2. Harcama yapmayan hesaplar devre dışı bırakıldı

Önceki sürümlerde bunun yerine "UNKNOWN hatası verilir.

Kod örneği

Eğri, mutlak sayılarla gösterim ve kullanıcı erişiminin yanı sıra istenen demografik grup ve ülke için nüfus sayımına karşılık gelen evren boyutlarını ve YouTube kitle boyutunu içerir.

Java

private void getReachCurve(
    ReachPlanServiceClient reachPlanServiceClient, GenerateReachForecastRequest request) {
  GenerateReachForecastResponse response = reachPlanServiceClient.generateReachForecast(request);
  System.out.println("Reach curve output:");
  System.out.println(
      "Currency, Cost Micros, On-Target Reach, On-Target Imprs, Total Reach, Total Imprs,"
          + " Products");
  for (ReachForecast point : response.getReachCurve().getReachForecastsList()) {
    System.out.printf(
        "%s, \"",
        Joiner.on(", ")
            .join(
                request.getCurrencyCode(),
                String.valueOf(point.getCostMicros()),
                String.valueOf(point.getForecast().getOnTargetReach()),
                String.valueOf(point.getForecast().getOnTargetImpressions()),
                String.valueOf(point.getForecast().getTotalReach()),
                String.valueOf(point.getForecast().getTotalImpressions())));
    for (PlannedProductReachForecast product : point.getPlannedProductReachForecastsList()) {
      System.out.printf("[Product: %s, ", product.getPlannableProductCode());
      System.out.printf("Budget Micros: %s]", product.getCostMicros());
    }
    System.out.printf("\"%n");
  }
}
      

C#

public void GetReachCurve(ReachPlanServiceClient reachPlanService,
    GenerateReachForecastRequest request)
{
    GenerateReachForecastResponse response = reachPlanService.GenerateReachForecast(
        request);
    Console.WriteLine("Reach curve output:");
    Console.WriteLine(
        "Currency, Cost Micros, On-Target Reach, On-Target Impressions, Total Reach," +
        " Total Impressions, Products");
    foreach (ReachForecast point in response.ReachCurve.ReachForecasts)
    {
        Console.Write($"{request.CurrencyCode}, ");
        Console.Write($"{point.CostMicros}, ");
        Console.Write($"{point.Forecast.OnTargetReach}, ");
        Console.Write($"{point.Forecast.OnTargetImpressions}, ");
        Console.Write($"{point.Forecast.TotalReach}, ");
        Console.Write($"{point.Forecast.TotalImpressions}, ");
        Console.Write("\"[");
        foreach (PlannedProductReachForecast productReachForecast in
            point.PlannedProductReachForecasts)
        {
            Console.Write($"(Product: {productReachForecast.PlannableProductCode}, ");
            Console.Write($"Budget Micros: {productReachForecast.CostMicros}), ");
        }

        Console.WriteLine("]\"");
    }
}
      

PHP

private static function getReachCurve(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $productMix,
    string $locationId,
    string $currencyCode
) {
    // Valid durations are between 1 and 90 days.
    $duration = new CampaignDuration(['duration_in_days' => 28]);
    $targeting = new Targeting([
        'plannable_location_id' => $locationId,
        'age_range' => ReachPlanAgeRange::AGE_RANGE_18_65_UP,
        'genders' => [
            new GenderInfo(['type' => GenderType::FEMALE]),
            new GenderInfo(['type' => GenderType::MALE])
        ],
        'devices' => [
            new DeviceInfo(['type' => Device::DESKTOP]),
            new DeviceInfo(['type' => Device::MOBILE]),
            new DeviceInfo(['type' => Device::TABLET])
        ]
    ]);

    // See the docs for defaults and valid ranges:
    // https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
    $response = $googleAdsClient->getReachPlanServiceClient()->generateReachForecast(
        GenerateReachForecastRequest::build($customerId, $duration, $productMix)
            ->setCurrencyCode($currencyCode)
            ->setTargeting($targeting)
    );

    printf(
        "Reach curve output:%sCurrency, Cost Micros, On-Target Reach, On-Target Imprs," .
            " Total Reach, Total Imprs, Products%s",
        PHP_EOL,
        PHP_EOL
    );
    foreach ($response->getReachCurve()->getReachForecasts() as $point) {
        $products = '';
        /** @var ReachForecast $point */
        foreach ($point->getPlannedProductReachForecasts() as $plannedProductReachForecast) {
            /** @var PlannedProductReachForecast $plannedProductReachForecast */
            $products .= sprintf(
                '(Product: %s, Budget Micros: %s)',
                $plannedProductReachForecast->getPlannableProductCode(),
                $plannedProductReachForecast->getCostMicros()
            );
        }
        printf(
            "%s, %d, %d, %d, %d, %d, %s%s",
            $currencyCode,
            $point->getCostMicros(),
            $point->getForecast()->getOnTargetReach(),
            $point->getForecast()->getOnTargetImpressions(),
            $point->getForecast()->getTotalReach(),
            $point->getForecast()->getTotalImpressions(),
            $products,
            PHP_EOL
        );
    }
}
      

Python

def request_reach_curve(
    client, customer_id, product_mix, location_id, currency_code
):
    """Creates a sample request for a given product mix.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: The customer ID for the reach forecast.
        product_mix: The product mix for the reach forecast.
        location_id: The location ID to plan for.
        currency_code: Three-character ISO 4217 currency code.
    """
    # See the docs for defaults and valid ranges:
    # https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
    request = client.get_type("GenerateReachForecastRequest")
    request.customer_id = customer_id
    # Valid durations are between 1 and 90 days.
    request.campaign_duration.duration_in_days = 28
    request.currency_code = currency_code
    request.cookie_frequency_cap = 0
    request.min_effective_frequency = 1
    request.planned_products = product_mix

    request.targeting.plannable_location_id = location_id
    request.targeting.age_range = (
        client.enums.ReachPlanAgeRangeEnum.AGE_RANGE_18_65_UP
    )

    # Add gender targeting to the request.
    for gender_type in [
        client.enums.GenderTypeEnum.FEMALE,
        client.enums.GenderTypeEnum.MALE,
    ]:
        gender = client.get_type("GenderInfo")
        gender.type_ = gender_type
        request.targeting.genders.append(gender)

    # Add device targeting to the request.
    for device_type in [
        client.enums.DeviceEnum.DESKTOP,
        client.enums.DeviceEnum.MOBILE,
        client.enums.DeviceEnum.TABLET,
    ]:
        device = client.get_type("DeviceInfo")
        device.type_ = device_type
        request.targeting.devices.append(device)

    reach_plan_service = client.get_service("ReachPlanService")
    response = reach_plan_service.generate_reach_forecast(request=request)

    print(
        "Currency, Cost, On-Target Reach, On-Target Imprs, Total Reach,"
        " Total Imprs, Products"
    )
    for point in response.reach_curve.reach_forecasts:
        product_splits = []
        for p in point.planned_product_reach_forecasts:
            product_splits.append(
                {p.plannable_product_code: p.cost_micros / ONE_MILLION}
            )
        print(
            [
                currency_code,
                point.cost_micros / ONE_MILLION,
                point.forecast.on_target_reach,
                point.forecast.on_target_impressions,
                point.forecast.total_reach,
                point.forecast.total_impressions,
                product_splits,
            ]
        )
      

Ruby

def get_reach_curve(
  client,
  reach_plan_service,
  customer_id,
  product_mix,
  location_id,
  currency_code)
  duration = client.resource.campaign_duration do |d|
    # Valid durations are between 1 and 90 days.
    d.duration_in_days = 28
  end

  targeting = client.resource.targeting do |t|
    t.plannable_location_id = location_id
    t.age_range = :AGE_RANGE_18_65_UP
    t.genders << client.resource.gender_info do |gender|
      gender.type = :FEMALE
    end
    t.genders << client.resource.gender_info do |gender|
      gender.type = :MALE
    end
    t.devices << client.resource.device_info do |device|
      device.type = :DESKTOP
    end
    t.devices << client.resource.device_info do |device|
      device.type = :MOBILE
    end
    t.devices << client.resource.device_info do |device|
      device.type = :TABLET
    end
  end

  # See the docs for defaults and valid ranges:
  # https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
  response = reach_plan_service.generate_reach_forecast(
    customer_id: customer_id,
    campaign_duration: duration,
    planned_products: product_mix,
    currency_code: currency_code,
    targeting: targeting,
  )

  puts "Reach curve output:"
  puts "Currency, Cost Micros, On-Target Reach, On-Target Imprs, " \
    "Total Reach, Total Imprs, Products"

  response.reach_curve.reach_forecasts.each do |point|
    products = ""
    point.planned_product_reach_forecasts.each do |product|
      products += "(Product: #{product.plannable_product_code}, "\
        "Cost Micros: #{product.cost_micros})"
    end
    puts "#{currency_code}, #{point.cost_micros}, " \
      "#{point.forecast.on_target_reach}, " \
      "#{point.forecast.on_target_impressions}, " \
      "#{point.forecast.total_reach}, " \
      "#{point.forecast.total_impressions}, " \
      "#{products}"
  end
end
      

Perl

sub pull_reach_curve {
  my ($reach_plan_service, $reach_request) = @_;

  my $response = $reach_plan_service->generate_reach_forecast($reach_request);
  print "Reach curve output:\n";
  print "Currency,\tCost Micros,\tOn-Target Reach,\tOn-Target Imprs,\t" .
    "Total Reach,\tTotal Imprs,\tProducts\n";
  foreach my $point (@{$response->{reachCurve}{reachForecasts}}) {
    printf "%s,\t%d,\t%d,\t%d,\t%d,\t%d,\t'[", $reach_request->{currencyCode},
      $point->{costMicros}, $point->{forecast}{onTargetReach},
      $point->{forecast}{onTargetImpressions}, $point->{forecast}{totalReach},
      $point->{forecast}{totalImpressions};
    foreach my $productReachForecast (@{$point->{plannedProductReachForecasts}})
    {
      printf "(Product: %s, Budget Micros: %d), ",
        $productReachForecast->{plannableProductCode},
        $productReachForecast->{costMicros};
    }
    print "]'\n";
  }
}