報表
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
ondemand_video
影片：觀看 2019 年研討會的報表主題演講
回報成效資料是 Google Ads API 應用程式不可或缺的一環。這個 API 提供彈性的報表選項，可讓您取得所有資源的成效資料。包括整個廣告活動，以及帶出廣告的一組關鍵字。
本指南說明如何建立查詢並提交至 Google Ads API，以取回資料。如要進一步瞭解報表，請參閱報表參考資料說明文件，瞭解可使用 GoogleAdsService.SearchStream 或 GoogleAdsService.Search 在 Google Ads API 中查詢的資源。
請跳至本指南中與您用途最相符的部分：
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-27 (世界標準時間)。
[null,null,["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eThe Google Ads API offers flexible reporting options to retrieve performance data for all resources, from campaigns to keywords.\u003c/p\u003e\n"],["\u003cp\u003eThis guide provides steps to create and submit queries for data retrieval, covering various aspects like segmentation, zero metrics handling, and streaming.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can leverage the Google Ads Query Language to define their queries and manage data efficiently using the API.\u003c/p\u003e\n"],["\u003cp\u003eResources are available to learn by example, understand criteria performance metrics, use labels for reporting, and map UI reports to API usage.\u003c/p\u003e\n"]]],[],null,["# Reporting\n\nondemand_video\n[Video: Check out the reporting talk from the 2019 workshop](https://www.youtube.com/watch?v=2GWx6jI7Ib4&list=None&start=795)\n\nReporting of performance data is an integral part of Google Ads API applications. With\nthe flexible reporting options for this API, you can obtain performance data for\nall [resources](/google-ads/api/reference/rpc/v21/overview#resources). This includes everything from\nan entire campaign to a set of keywords that triggered your ad.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nThis guide describes the steps necessary to create and submit a query to the\nGoogle Ads API to get back data. For more detailed information about reporting, the\n[Reports reference documentation](/google-ads/api/fields/v21/overview) describes the\nresources that can be queried in the Google Ads API using\n`GoogleAdsService.SearchStream` or `GoogleAdsService.Search`.\n\nJump to the section of this guide that best fits your use case:\n\n- [Try a quick example](/google-ads/api/docs/reporting/example)\n- [Retrieve criteria performance metrics](/google-ads/api/docs/reporting/criteria-metrics)\n- [Learn about segmentation](/google-ads/api/docs/reporting/segmentation)\n- [Find out how to handle zero metrics](/google-ads/api/docs/reporting/zero-metrics)\n- [Learn about using labels to report on your data](/google-ads/api/docs/reporting/labels)\n- [Learn about streaming your reporting data](/google-ads/api/docs/reporting/streaming)\n- [Learn about paging your data](/google-ads/api/docs/reporting/paging)\n- [Learn about mapping UI reports to API usage](/google-ads/api/docs/reporting/uireports)\n- [Learn the syntax of the Google Ads Query Language](/google-ads/api/docs/query/overview)\n- [Learn about managing data efficiently](/google-ads/api/docs/productionize/manage-data-efficiently)"]]
