应用广告系列
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根据您的偏好保存内容并对其进行分类。
通过应用广告系列,您可以根据主要目标的特定区域推广您的应用。与其他类型的广告系列相比,应用广告系列的制作工作流程略有不同,它包括以下几个主要步骤:
- 制作广告系列。指定您的应用信息以及广告系列的广告渠道子类型、目标类型、预算和出价策略。您还可以添加各种定位条件,如语言或地理位置。
- 创建广告组。如果广告系列的目标是促成应用内操作或提高应用内操作价值,您还可以为用户列表添加广告组条件。
- 使用基于素材资源的广告类型制作广告,该类型与广告系列的广告渠道子类型相对应。
Google Ads 会根据指定的目标自动进行定位和出价,并根据您提供的素材资源展示广告。
兼容性
Google Ads API 不支持旧版应用广告系列(安装),但界面支持。这同样适用于地理位置报告和非地理位置报告。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-27。
[null,null,["最后更新时间 (UTC):2025-08-27。"],[[["\u003cp\u003eApp campaigns promote your app focusing on a specific area, differing slightly in campaign creation from other campaign types.\u003c/p\u003e\n"],["\u003cp\u003eCampaign creation involves setting app details, campaign goals, budget, bidding, targeting, and ad group criteria if needed.\u003c/p\u003e\n"],["\u003cp\u003eAsset-based ads are created based on the campaign's advertising channel sub-type, with Google Ads automating targeting and bidding for specified goals.\u003c/p\u003e\n"],["\u003cp\u003eLegacy App Campaigns for installs are not supported through the Google Ads API but can be accessed through the UI.\u003c/p\u003e\n"]]],[],null,["# App Campaigns\n\n[App campaigns](//support.google.com/google-ads/answer/6247380) allow you to\npromote your app based on a specific area of focus. The campaign creation\nworkflow differs slightly from other campaign types, and consists of the\nfollowing high-level steps:\n\n1. Create a campaign, specifying your app information and the campaign's advertising channel sub-type, goal type, budget, and bidding strategy. You can also add targeting criteria such as languages or locations.\n2. Create an ad group. If the goal of the campaign is to drive in-app actions or in-app action value, you can also add ad group criteria for user lists.\n3. Create ads using the [asset-based](/google-ads/api/docs/assets/overview) ad type that corresponds to your campaign's advertising channel sub-type.\n\nGoogle Ads will automate targeting and bidding according to the specified goal\nand [show ads based on the assets you\nprovided](//support.google.com/google-ads/answer/6357595).\n\nCompatibility\n-------------\n\nApp Campaign Legacy (installs) are not supported in the Google Ads API but are\nsupported in the UI. This applies to both geographic and non-geographic\nreporting as well."]]