素材资源自动化设置

Google Ads 提供了多种可自动执行的素材资源优化，以提升广告的广告效力。

这些功能包括自动创建包含广告着陆页预览的图片素材资源，以及针对不同格式和不同时长的视频素材资源进行优化。

每项资产自动化设置都具有 asset_automation_type（用于定义其所代表的资产自动化类型）和 asset_automation_status（用于表示自动化是启用还是停用）。

部分素材资源自动化功能是在广告系列一级配置的，而其他功能是在广告组广告一级设置的。

广告系列级素材资源自动化设置

这些设置用于为整个广告系列配置素材资源自动化功能。 并非所有这些元素都适用于每种广告系列类型：如需了解详情，请参阅参考文档。

素材资源自动化类型 支持的广告系列类型 默认
FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION 效果最大化广告系列、搜索广告系列 针对效果最大化广告系列启用，针对搜索广告系列停用
GENERATE_ENHANCED_YOUTUBE_VIDEOS 效果最大化广告系列 已启用
GENERATE_IMAGE_ENHANCEMENT 效果最大化广告系列 针对效果最大化广告系列启用，针对搜索广告系列停用
GENERATE_IMAGE_EXTRACTION 效果最大化广告系列 账号级动态图片附加信息控制值。

注意：此账号级设置只能在 Google Ads 网页界面中配置。
TEXT_ASSET_AUTOMATION 效果最大化广告系列、搜索广告系列 针对效果最大化广告系列启用，针对搜索广告系列停用

以下代码段展示了如何将 PMax 广告系列的资源自动化设置设为 OPT_IN：

Java

// Configures the optional opt-in/out status for asset automation settings.
.addAllAssetAutomationSettings(ImmutableList.of(
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_EXTRACTION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(
            AssetAutomationType.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.TEXT_ASSET_AUTOMATION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_ENHANCED_YOUTUBE_VIDEOS)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_ENHANCEMENT)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build()))
AddPerformanceMaxCampaign.java

C#

campaign.AssetAutomationSettings.AddRange(new[]{
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateImageExtraction,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.FinalUrlExpansionTextAssetAutomation,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.TextAssetAutomation,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateEnhancedYoutubeVideos,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateImageEnhancement,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
});
AddPerformanceMaxCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

# Configures the optional opt-in/out status for asset automation settings.
for asset_automation_type_enum in [
    client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_EXTRACTION,
    client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
    client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION,
    client.enums.AssetAutomationTypeEnum.GENERATE_ENHANCED_YOUTUBE_VIDEOS,
    client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_ENHANCEMENT,
]:
    asset_automattion_setting: Campaign.AssetAutomationSetting = (
        client.get_type("Campaign").AssetAutomationSetting()
    )
    asset_automattion_setting.asset_automation_type = (
        asset_automation_type_enum
    )
    asset_automattion_setting.asset_automation_status = (
        client.enums.AssetAutomationStatusEnum.OPTED_IN
    )
    campaign.asset_automation_settings.append(asset_automattion_setting)
add_performance_max_campaign.py

Ruby

# Configures the optional opt-in/out status for asset automation settings.
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_IMAGE_EXTRACTION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :TEXT_ASSET_AUTOMATION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT
  aas.asset_automation_status = :OPTED_IN
end
add_performance_max_campaign.rb

Perl

# Configures the optional opt-in/out status for asset automation settings.
# When we create the campaign object, we set campaign->{assetAutomationSettings}
# equal to $asset_automation_settings.
my $asset_automation_settings = [];
my $asset_automation_types    = [
  GENERATE_IMAGE_EXTRACTION, FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
  TEXT_ASSET_AUTOMATION,     GENERATE_ENHANCED_YOUTUBE_VIDEOS,
  GENERATE_IMAGE_ENHANCEMENT
];
foreach my $asset_automation_type (@$asset_automation_types) {
  push @$asset_automation_settings,
    Google::Ads::GoogleAds::V23::Resources::AssetAutomationSetting->new({
      assetAutomationStatus => OPTED_IN,
      assetAutomationType   => $asset_automation_type
    });
}
add_performance_max_campaign.pl

广告级素材资源自动化设置

这些配置用于为单个广告配置素材资源自动化功能。 并非所有这些字段都适用于每种广告类型：如需了解详情，请参阅参考文档。

素材资源自动化类型 支持的广告类型 默认
GENERATE_DESIGN_VERSIONS_FOR_IMAGES DemandGenMultiAssetAd 已启用
GENERATE_LANDING_PAGE_PREVIEW DemandgenVideoResponsiveAd 已停用
GENERATE_SHORTER_YOUTUBE_VIDEOS DemandGenVideoResponsiveAd 已启用
GENERATE_VERTICAL_YOUTUBE_VIDEOS DemandGenVideoResponsiveAd 已启用
GENERATE_VIDEOS_FROM_OTHER_ASSETS DemandGenMultiAssetAds 已启用

文字准则

借助文案准则，您可以指定字词排除对象和广告内容限制条件，从而优化效果最大化广告系列和 AI Max 广告系列中自动生成的文字素材资源的品牌信息。

如需使用文本准则，请填充 Campaign 资源的 text_guidelines 字段：

  • 字词排除对象：提供要从生成的文字广告素材资源中排除的确切字词或词组的列表。每个排除对象最多可包含 30 个字符，最多可添加 25 个排除对象。
  • 消息限制：提供自由格式的说明（每条最多 300 个字符），以指导 AI 生成文本。您最多可以提供 40 条限制。限制类型仅支持 RESTRICTION_BASED_EXCLUSION。
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