關鍵字規劃
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
關鍵字規劃程序包括取得關鍵字指標和預測結果，以及搜尋要加入廣告活動的新關鍵字。
工作流程
以下是使用關鍵字規劃工具時的常見工作流程。
- 建立可管理的構想清單。您可以根據歷來搜尋量和單次點擊出價，縮減預測中要納入的關鍵字清單。
- 為關鍵字產生預測指標，以便取得企劃書中關鍵字的流量。
- 使用新關鍵字建立新廣告活動。
- 調整關鍵字和預估參數，找出可達成行銷目標的設定，並使用您在上方選取的關鍵字和單次點擊出價。
- 在廣告活動期間保留廣告活動，
forecast_period。
預測資料是根據廣告活動在預測期間內未經修改的狀態計算而得。在預測期前變更廣告活動 (包括出價和指定目標)，會影響成效，因為系統也會考量每日和季節性趨勢。
API 中的關鍵字規劃工具可執行下列操作：
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上次更新時間：2025-08-27 (世界標準時間)。
[null,null,["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eKeyword Planning helps you research and forecast keyword performance for Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Ads API enforces rate limits on Keyword Planning requests, so caching results is recommended.\u003c/p\u003e\n"],["\u003cp\u003eKeyword Planning involves generating ideas, forecasting metrics, and creating campaigns based on insights.\u003c/p\u003e\n"],["\u003cp\u003eForecasts remain accurate if campaign settings are kept consistent throughout the specified forecast period.\u003c/p\u003e\n"],["\u003cp\u003eKeyword Planning via the API offers functionalities such as idea generation, theme creation, historical data retrieval, and performance forecasting.\u003c/p\u003e\n"]]],[],null,["# Keyword Planning\n\n| **Important:** All requests to Keyword Planning services for both standard and basic access are rate limited. [Fewer requests](/google-ads/api/docs/best-practices/quotas) are allowed per minute when compared to other services.\n|\n|\n| Our recommendation is to cache or store results, as you do receive the same\n| response over a long time span. For example, if you request a set of existing\n| keywords, the response is not going to change over a period of hours or days.\n| In the case of historical metrics, the statistics refresh monthly.\n\nKeyword Planning is a process for [getting keyword metrics and\nforecasts](//support.google.com/google-ads/answer/3022575) as well as\n[searching for new keywords](//support.google.com/google-ads/answer/6325025) to\nadd to campaigns.\n\nWorkflow\n--------\n\nHere's a common workflow when using Keyword Planning.\n\n1. Create a manageable list of [ideas](/google-ads/api/docs/keyword-planning/generate-keyword-ideas). You can use historical search volume and CPC to reduce the list of keywords to be included in forecasts.\n2. Generate [forecast\n metrics](/google-ads/api/docs/keyword-planning/generate-forecast-metrics) for keywords in order to get traffic for keywords in the plan.\n3. Create a new campaign with the new keywords.\n4. Adjust the keywords and estimation parameters to find a setup which delivers your marketing goals using the keywords and CPC bids which you selected above.\n5. Leave the campaign for the duration of the [`forecast_period`](/google-ads/api/reference/rpc/v21/GenerateKeywordForecastMetricsRequest#forecast_period). Forecasts are based on your campaign running unmodified for the duration of the forecast period. Changing the campaign, including bids and targeting prior to the forecast period, changes performance since daily and seasonal trends are also considered.\n\nKeyword Planning in the API can do the following:\n\n- [Generate keyword ideas](/google-ads/api/docs/keyword-planning/generate-keyword-ideas)\n- [Generate ad group\n themes](/google-ads/api/docs/keyword-planning/generate-ad-group-themes)\n- [Generate historical\n metrics](/google-ads/api/docs/keyword-planning/generate-historical-metrics)\n- [Generate forecast\n metrics](/google-ads/api/docs/keyword-planning/generate-forecast-metrics)"]]
