Создание кампании «Что делать»

Первым шагом к внедрению рекламы «Что делать» является создание кампании «Что делать». При создании кампании вы задаете ее бюджет, стратегию назначения ставок и идентификатор учетной записи Центра развлечений.

Вот этапы настройки кампании:

1. Установите advertising_channel_type кампании значение TRAVEL , а для advertising_channel_sub_type — TRAVEL_ACTIVITIES .
2. Создание TravelCampaignSettings , установка его travel_account_id и последующее добавление в кампанию.
3. Создание стратегии назначения ставок MaximizeConversionValue для кампании.

Следующий код демонстрирует эти шаги.

Примечание. travel_account_id в коде описан в предварительных требованиях .

Ява

private String addThingsToDoCampaign(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String budgetResourceName,
    long thingsToDoCenterAccountId) {
  // Creates the campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          // Configures settings related to Things to do campaigns including advertising channel
          // type, advertising channel sub type and travel campaign settings.
          .setAdvertisingChannelType(AdvertisingChannelType.TRAVEL)
          .setAdvertisingChannelSubType(AdvertisingChannelSubType.TRAVEL_ACTIVITIES)
          .setTravelCampaignSettings(
              TravelCampaignSettings.newBuilder().setTravelAccountId(thingsToDoCenterAccountId))
          // Recommendation: Sets the campaign to PAUSED when creating it to prevent
          // the ads from immediately serving. Set to ENABLED once you've added
          // targeting and the ads are ready to serve
          .setStatus(CampaignStatus.PAUSED)
          // Sets the bidding strategy to MaximizeConversionValue. Only this type can be used
          // for Things to do campaigns.
          .setMaximizeConversionValue(MaximizeConversionValue.newBuilder())
          // Sets the budget.
          .setCampaignBudget(budgetResourceName)
          // Configures the campaign network options. Only Google Search is allowed for
          // Things to do campaigns.
          .setNetworkSettings(NetworkSettings.newBuilder().setTargetGoogleSearch(true))
          .build();

  // Creates a campaign operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Issues a mutate request to add the campaign.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), Collections.singletonList(operation));
    MutateCampaignResult result = response.getResults(0);
    System.out.printf(
        "Added a Things to do campaign with resource name: '%s'%n", result.getResourceName());
    return result.getResourceName();
  }
}
AddThingsToDoAd.java
      

С#

// Creates a campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
    AdvertisingChannelType = AdvertisingChannelType.Travel,
    AdvertisingChannelSubType = AdvertisingChannelSubType.TravelActivities,

    TravelCampaignSettings = new TravelCampaignSettings()
    {
        TravelAccountId = thingsToDoCenterAccountId
    },

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve
    Status = CampaignStatus.Paused,

    // Set the bidding strategy and budget.
    MaximizeConversionValue = new MaximizeConversionValue(),
    CampaignBudget = budget,

    // Set the campaign network options.
    NetworkSettings = new NetworkSettings
    {
        TargetGoogleSearch = true
    }
};
AddThingsToDoAd.cs
      

PHP

private static function addThingsToDoCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $budgetResourceName,
    int $thingsToDoCenterAccountId
) {
    // Creates a campaign.
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
        // Configures settings related to Things to do campaigns including advertising channel
        // type, advertising channel sub type and travel campaign settings.
        'advertising_channel_type' => AdvertisingChannelType::TRAVEL,
        'advertising_channel_sub_type' => AdvertisingChannelSubType::TRAVEL_ACTIVITIES,
        'travel_campaign_settings'
            => new TravelCampaignSettings(['travel_account_id' => $thingsToDoCenterAccountId]),
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve.
        'status' => CampaignStatus::PAUSED,
        // Sets the bidding strategy to MaximizeConversionValue. Only this type can be used
        // for Things to do campaigns.
        'maximize_conversion_value' => new MaximizeConversionValue(),
        // Sets the budget.
        'campaign_budget' => $budgetResourceName,
        // Configures the campaign network options. Only Google Search is allowed for
        // Things to do campaigns.
        'network_settings' => new NetworkSettings(['target_google_search' => true])
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    /** @var Campaign $addedCampaign */
    $addedCampaign = $response->getResults()[0];
    printf(
        "Added a Things to do campaign with resource name '%s'.%s",
        $addedCampaign->getResourceName(),
        PHP_EOL
    );

    return $addedCampaign->getResourceName();
}
AddThingsToDoAd.php
      

Питон

def add_things_to_do_campaign(
    client, customer_id, budget_resource_name, things_to_do_center_account_id
):
    """Creates a new Things to do campaign in the specified customer account.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        budget_resource_name: the resource name of a budget for a new campaign.
        things_to_do_center_account_id: the Things to Do Center account ID.

    Returns:
        The resource name of the newly created campaign.
    """
    # Creates a campaign operation.
    operation = client.get_type("CampaignOperation")
    # Creates a campaign.
    campaign = operation.create
    campaign.name = (
        f"Interplanetary Cruise Campaign #{get_printable_datetime()}"
    )
    # Configures settings related to Things to do campaigns including
    # advertising channel type, advertising channel sub type and travel
    # campaign settings.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.TRAVEL
    )
    campaign.advertising_channel_sub_type = (
        client.enums.AdvertisingChannelSubTypeEnum.TRAVEL_ACTIVITIES
    )
    campaign.travel_campaign_settings.travel_account_id = (
        things_to_do_center_account_id
    )
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Sets the bidding strategy to MaximizeConversionValue. Only this type can
    # be used for Things to do campaigns.
    campaign.maximize_conversion_value = client.get_type(
        "MaximizeConversionValue"
    )
    # Sets the budget.
    campaign.campaign_budget = budget_resource_name
    # Configures the campaign network options. Only Google Search is allowed for
    # Things to do campaigns.
    campaign.network_settings.target_google_search = True

    # Issues a mutate request to add campaigns.
    campaign_service = client.get_service("CampaignService")
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[operation]
    )

    resource_name = response.results[0].resource_name
    print(
        f"Added a Things to do campaign with resource name: '{resource_name}'."
    )
    return resource_name
add_things_to_do_ad.py
      

Руби

def add_things_to_do_campaign(client, customer_id, budget_resource,
  things_to_do_center_account_id)

  # Create a campaign.
  campaign_operation = client.operation.create_resource.campaign do |c|
    c.name = generate_random_name_field("Interplanetary Cruise Campaign")

    #  Configures settings related to Things to Do campaigns including
    # advertising channel type, advertising channel sub type and
    # travel campaign settings.
    c.advertising_channel_type = :TRAVEL
    c.advertising_channel_sub_type = :TRAVEL_ACTIVITIES

    c.travel_campaign_settings = client.resource.travel_campaign_settings do |tcs|
      tcs.travel_account_id = things_to_do_center_account_id
    end

    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    c.status = :PAUSED

    # Sets the bidding strategy to MaximizeConversionValue. Only this type can
    # be used for Things to Do campaigns.
    c.maximize_conversion_value = client.resource.maximize_conversion_value

    # Set the budget.
    c.campaign_budget = budget_resource

    # Configures the campaign network options. Only Google Search is allowed for
    # Things to Do campaigns.
    c.network_settings = client.resource.network_settings do |ns|
      ns.target_google_search = true
    end
  end

  # Issue a mutate request to add the campaign.
  campaign_service = client.service.campaign
  response = campaign_service.mutate_campaigns(
    customer_id: customer_id,
    operations: [campaign_operation],
  )

  # Fetch the new campaign's resource name.
  campaign_resource = response.results.first.resource_name

  puts "Added Things To Do campaign with resource name '#{campaign_resource}'."

  campaign_resource
end
add_things_to_do_ad.rb
      

Перл

sub add_things_to_do_campaign {
  my ($api_client, $customer_id, $budget_resource_name,
    $things_to_do_center_account_id)
    = @_;

  # Create a campaign.
  my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
      name => "Interplanetary Cruise Campaign #" . uniqid(),
      # Configure settings related to Things to do campaigns including
      # advertising channel type, advertising channel sub type and travel
      # campaign settings.
      advertisingChannelType    => TRAVEL,
      advertisingChannelSubType => TRAVEL_ACTIVITIES,
      travelCampaignSettings    =>
        Google::Ads::GoogleAds::V17::Resources::TravelCampaignSettings->new({
          travelAccountId => $things_to_do_center_account_id
        }
        ),
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving. Set to ENABLED once you've added
      # targeting and the ads are ready to serve.
      status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
      # Set the bidding strategy to MaximizeConversionValue. Only this type can be
      # used for Things to do campaigns.
      maximizeConversionValue =>
        Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue->new(),
      # Set the budget.
      campaignBudget => $budget_resource_name,
      # Configure the campaign network options. Only Google Search is allowed for
      # Things to do campaigns.
      networkSettings =>
        Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({
          targetGoogleSearch => "true"
        })});

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaign_resource_name = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]})->{results}[0]{resourceName};

  printf "Added a Things to do campaign with resource name: '%s'.\n",
    $campaign_resource_name;

  return $campaign_resource_name;
}
add_things_to_do_ad.pl