In Performance Max,
ValueTrack parameters can be
use alongside tracking_templates, final_urls, or custom parameters at the
asset group and campaign levels.
You can also see
How ValueTrack parameters map between the Google Ads API UI and Google Ads API.
The following table summarizes supported and
unsupported ValueTrack parameters for Performance Max campaigns.
Learn more.
| ValueTrack parameter | Supported |
|---|---|
{campaignid} |
|
{adgroupid} |
|
{feeditemid} |
|
{targetid} |
|
{loc_interest_ms} |
|
{loc_physical_ms} |
|
{matchtype} |
|
{network} |
1 |
{device} |
|
{devicemodel} |
|
{carrier} |
(deprecated) |
{ifmobile:[value]} |
|
{ifnotmobile:[value]} |
|
{ifsearch:[value]} |
Evaluates to false |
{ifcontent:[value]} |
Evaluates to false |
{ifauto:[value]} |
(deprecated) |
{ifautolp:[value]} |
|
[ifpla:[value]} |
Evaluates to false |
[iflia:[value]} |
Evaluates to false |
{creative} |
|
{keyword} |
|
{placement} |
|
{target} |
|
{param1} |
|
{param2} |
|
{random} |
|
{aceid} |
|
{adposition} |
|
{ignore} |
|
{campaigntype} |
|
{copy} |
(deprecated) |
{city} |
(deprecated) |
{autotitle} |
|
{websitecallmetric} |
|
{idfa:[value]} |
|
{gclid} |
|
{keyword.} |
(deprecated) |
{localbusiness.} |
(deprecated) |
{lb.} |
(deprecated) |
{lpurl} |
|
{lpurl+2} |
|
{lpurl+3} |
|
{adtype} |
|
{merchant_id} |
|
{product_channel} |
|
{product_id} |
|
{product_country} |
|
{product_language} |
|
{product_partition_id} |
|
{store_code} |
|
{extensionid} |
1 "x" is the standard value for all clicks from a given
Performance Max campaign. Statistics by specific inventory types are not
provided.