گروه های فهرست خرید به شما امکان می دهد محصولات خود را به گروه ها تقسیم کنید. این به عنوان گروه های محصول در UI نامیده می شود. میتوانید با استفاده از چند بعد گروهبندی کنید و به شما امکان میدهد محصولات را اضافه یا حذف کنید.
درخت زیر را در نظر بگیرید، جایی که در سطح اول، محصولات بر اساس شرایط به شرایط جدید، استفاده شده و سایر شرایط محصول تقسیم شده اند. در سطح دوم، محصولات در سایر شرایط محصول بر اساس برند به عنوان محصولات "CoolBrand"، "CheapBrand" و سایر برندها تقسیم شده است.
هر گره در درخت یا یک زیربخش یا یک واحد است، همانطور که توسط ListingGroupType
تعریف شده است. یک بخش فرعی سطح جدیدی را در درخت معرفی می کند، در حالی که واحدها برگ های درخت هستند. هر زیربخش باید همیشه به طور کامل پارتیشن بندی شود، بنابراین باید دارای یک گره باشد که نشان دهنده Other باشد. در مثال، گره های root و Product Condition: (سایر) زیربخش هستند. این ساختار درختی با زیربخشها و واحدها به شما امکان میدهد قیمتها را در سطح واحد تنظیم کنید و همچنین تضمین میکند که هر محصول در یک و تنها یک گره واحد در درخت قرار میگیرد.
گره ها اشیایی از کلاس ListingGroupInfo
هستند که حاوی فیلد ListingGroupType
است که نشان می دهد گره ها واحد یا زیربخش هستند. تنظیم ListingGroupInfo
به listing_group
از AdGroupCriterion
آن را به AdGroup
پیوند می دهد.
برای اعتبار بخشیدن به درخت به حداقل یک گره واحد نیاز دارید. آن واحد می تواند گره ریشه باشد، که سپس به بخش "همه محصولات" تبدیل می شود. تا زمانی که یک درخت گروه فهرست بندی معتبر ایجاد نکنید، تبلیغات نمایش داده نمی شوند.
تنظیم دستی پیشنهادات CPC
میتوانید cpc_bid_micros
AdGroupCriterion
را فقط روی گرههای واحد تنظیم کنید. تلاش برای انجام این کار در گرههای زیربخش با یک خطا ناموفق خواهد بود.
ابعاد فهرست
یک ListingGroupInfo
یک case_value
نیز دارد که یک ListingDimensionInfo
است که شامل یکی از چندین نوع بعد است. ListingGroupInfo
مقادیر مرتبط با محصولات شما را نشان می دهد، مانند شناسه پیشنهاد، نام تجاری، یا شرایط محصول. شرح کامل انواع ListingDimensionInfo
موجود در مستندات مرجع موجود است.
هر فرزند یک زیربخش باید یک case_value
از همان زیرگروه ListingDimensionInfo
داشته باشد. فقط گره ریشه case_value
ندارد.
به یاد داشته باشید که هر بخش فرعی باید حاوی یک "خالی" case_value
از نوع صحیح باشد. این فرزند معمولاً به عنوان Other شناخته می شود زیرا نشان دهنده "همه مقادیر دیگر" برای آن ListingDimensionInfo
است.
برای جزئیات بیشتر، تکههای کد زیر را ببینید که اولین سطح درخت گروه فهرست را اضافه میکند.
جاوا
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, boolean replaceExistingTree) { // 1) Optional: Removes the existing listing group tree, if it already exists on the ad group. if (replaceExistingTree) { removeListingGroupTree(googleAdsClient, customerId, adGroupId); } // Creates a list of ad group criterion to add.q List<AdGroupCriterionOperation> operations = new ArrayList<>(); // 2) Constructs the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = createListingGroupSubdivisionRoot(customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.getResourceName(); operations.add(AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionRoot).build()); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.NEW).build()) .build(), 200_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionNew).build()); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.USED).build()) .build(), 100_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionUsed).build()); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = createListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() // All sibling nodes must have the same dimension type, even if they don't contain a // bid. // parent .setProductCondition(ProductConditionInfo.newBuilder().build()) .build()); // Gets the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.getResourceName(); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionOther).build()); // 4) Constructs the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CoolBrand").build()) .build(), 900_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCoolBrand).build()); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CheapBrand").build()) .build(), 10_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCheapBrand).build()); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().build()) .build(), 50_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandOther).build()); // Issues a mutate request to add the ad group criterion to the ad group. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { List<MutateAdGroupCriterionResult> mutateAdGroupCriteriaResults = adGroupCriterionServiceClient .mutateAdGroupCriteria(Long.toString(customerId), operations) .getResultsList(); for (MutateAdGroupCriterionResult mutateAdGroupCriterionResult : mutateAdGroupCriteriaResults) { System.out.printf( "Added ad group criterion for listing group with resource name: '%s'%n", mutateAdGroupCriterionResult.getResourceName()); } } }
سی شارپ
public void Run(GoogleAdsClient client, long customerId, long adGroupId, bool replaceExistingTree) { // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V18.AdGroupCriterionService); try { // 1) Optional: Remove the existing listing group tree, if it already exists on the // ad group. if (replaceExistingTree) { RemoveListingGroupTree(client, customerId, adGroupId); } // Create a list of ad group criterion to add List<AdGroupCriterionOperation> operations = new List<AdGroupCriterionOperation>(); // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = CreateListingGroupSubdivisionRoot( customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionRoot }); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.New } }, 200_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionNew }); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.Used } }, 100_000L ); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionUsed }); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = CreateListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { // All sibling nodes must have the same dimension type, even if they // don't contain a bid. ProductCondition = new ProductConditionInfo() } ); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionOther }); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CoolBrand" } }, 900_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCoolBrand }); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CheapBrand" } }, 10_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCheapBrand }); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() }, 50_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandOther }); // Issues a mutate request to add the ad group criterion to the ad group. MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), operations); // Display the results. foreach (MutateAdGroupCriterionResult mutateAdGroupCriterionResult in response.Results) { Console.WriteLine("Added ad group criterion for listing group with resource " + $"name: '{mutateAdGroupCriterionResult.ResourceName}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, bool $replaceExistingTree ) { // 1) Optional: Remove the existing listing group tree, if it already exists on the ad // group. if ($replaceExistingTree === 'true') { self::removeListingGroupTree($googleAdsClient, $customerId, $adGroupId); } // Create a list of ad group criteria to add. $operations = []; // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) $adGroupCriterionRoot = self::createListingGroupSubdivision($customerId, $adGroupId); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameRoot = $adGroupCriterionRoot->getResourceName(); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionRoot]); // 3) Construct the listing group unit nodes for NEW, USED and other. // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 $adGroupCriterionConditionNew = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::PBNEW] ) ]), 200000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionNew]); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 $adGroupCriterionConditionUsed = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::USED] ) ]), 100000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionUsed]); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) $adGroupCriterionConditionOther = self::createListingGroupSubdivision( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ // All sibling nodes must have the same dimension type, even if they don't contain a // bid. 'product_condition' => new ProductConditionInfo() ]) ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionOther]); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameConditionOther = $adGroupCriterionConditionOther->getResourceName(); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other. // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 $adGroupCriterionBrandCoolBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CoolBrand']) ]), 900000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCoolBrand]); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 $adGroupCriterionBrandCheapBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CheapBrand']) ]), 10000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCheapBrand]); // Biddable Unit node: (Brand other node) // * CPC bid: $0.05 $adGroupCriterionBrandOtherBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo() ]), 50000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandOtherBrand]); // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf( 'Added %d ad group criteria for listing group tree with the following resource ' . 'names:%s', $response->getResults()->count(), PHP_EOL ); foreach ($response->getResults() as $addedAdGroupCriterion) { /** @var AdGroupCriterion $addedAdGroupCriterion */ print $addedAdGroupCriterion->getResourceName() . PHP_EOL; } }
پایتون
def main(client, customer_id, ad_group_id, replace_existing_tree): """Adds a shopping listing group tree to a shopping ad group. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. replace_existing_tree: Boolean, whether to replace the existing listing group tree on the ad group. Defaults to false. """ # Get the AdGroupCriterionService client. ad_group_criterion_service = client.get_service("AdGroupCriterionService") # Optional: Remove the existing listing group tree, if it already exists # on the ad group. The example will throw a LISTING_GROUP_ALREADY_EXISTS # error if a listing group tree already exists and this option is not # set to true. if replace_existing_tree: remove_listing_group_tree(client, customer_id, ad_group_id) # Create a list of ad group criteria operations. operations = [] # Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root_operation = create_listing_group_subdivision( client, customer_id, ad_group_id ) # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_root_resource_name = ( ad_group_criterion_root_operation.create.resource_name ) operations.append(ad_group_criterion_root_operation) # Construct the listing group unit nodes for NEW, USED, and other. product_condition_enum = client.enums.ProductConditionEnum condition_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 condition_dimension_info.product_condition.condition = ( product_condition_enum.NEW ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 200_000, ) ) # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 condition_dimension_info.product_condition.condition = ( product_condition_enum.USED ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 100_000, ) ) # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) # Note that all sibling nodes must have the same dimension type, even if # they don't contain a bid. client.copy_from( condition_dimension_info.product_condition, client.get_type("ProductConditionInfo"), ) ad_group_criterion_other_operation = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, ) # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_other_resource_name = ( ad_group_criterion_other_operation.create.resource_name ) operations.append(ad_group_criterion_other_operation) # Build the listing group nodes for CoolBrand, CheapBrand, and other. brand_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 brand_dimension_info.product_brand.value = "CoolBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 900_000, ) ) # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 brand_dimension_info.product_brand.value = "CheapBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 10_000, ) ) # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 client.copy_from( brand_dimension_info.product_brand, client.get_type("ProductBrandInfo"), ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 50_000, ) ) # Add the ad group criteria. mutate_ad_group_criteria_response = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=operations ) ) # Print the results of the successful mutates. print( "Added ad group criteria for the listing group tree with the " "following resource names:" ) for result in mutate_ad_group_criteria_response.results: print(f"\t{result.resource_name}") print(f"{len(mutate_ad_group_criteria_response.results)} criteria added.")
روبی
def add_shopping_product_listing_group_tree( customer_id, ad_group_id, should_replace_existing_tree ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if should_replace_existing_tree remove_listing_group_tree(client, customer_id, ad_group_id) end # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root = create_listing_group_subdivision( client, customer_id, ad_group_id, ) # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. ad_group_criterion_root_resource_name = ad_group_criterion_root.resource_name operations = [client.operation.create_resource.ad_group_criterion(ad_group_criterion_root)] # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :NEW end end ad_group_criterion_condition_new = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 200_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_new ) operations << operation # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :USED end end ad_group_criterion_condition_used = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 100_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_used ) operations << operation # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info end ad_group_criterion_condition_other = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_other ) operations << operation ad_group_criterion_condition_other_resource_name = ad_group_criterion_condition_other.resource_name # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CoolBrand" end end ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 900_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cool_brand ) operations << operation # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CheapBrand" end end ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 10_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cheap_brand ) operations << operation # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info end ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 50_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_other_brand ) operations << operation # Issue the mutate request. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) total_count = 0 response.results.each do |added_criterion| puts "Added ad group criterion with name: #{added_criterion.resource_name}" total_count += 1 end puts "#{total_count} criteria added in total." end
پرل
sub add_shopping_product_listing_group_tree { my ($api_client, $customer_id, $ad_group_id, $replace_existing_tree) = @_; # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if ($replace_existing_tree) { remove_listing_group_tree($api_client, $customer_id, $ad_group_id); } # Create a list of ad group criteria operations to add. my $operations = []; # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) my $ad_group_criterion_root = create_listing_group_subdivision($customer_id, $ad_group_id); # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_root_resource_name = $ad_group_criterion_root->{resourceName}; push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_root }); # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 my $ad_group_criterion_condition_new = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => NEW })} ), 200000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_new }); # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 my $ad_group_criterion_condition_used = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => USED })} ), 100000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_used }); # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) my $ad_group_criterion_condition_other = create_listing_group_subdivision( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ # All sibling nodes must have the same dimension type, even if they # don't contain a bid. productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new()})); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_other }); # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_condition_other_resource_name = $ad_group_criterion_condition_other->{resourceName}; # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 my $ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CoolBrand"})} ), 900000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cool_brand }); # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 my $ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CheapBrand"})} ), 10000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cheap_brand }); # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 my $ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new()} ), 50000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_other_brand }); # Add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Added %d ad group criteria for listing group tree with the " . "following resource names:\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { print $result->{resourceName}, "\n"; } return 1; }
ابعاد موجود برای ListingDimensionInfo
چندین بعد فهرست وجود دارد که می تواند بخشی از یک گروه فهرست (در سطح گروه تبلیغات) یا یک محدوده فهرست (در سطح کمپین) باشد.
انواع ListingDimensionInfo
زیر را می توان با کمپین های خرید استفاده کرد:
-
ProductBrandInfo
-
ProductCategoryInfo
-
ProductCustomAttributeInfo
-
ProductChannelInfo
-
ProductChannelExclusivityInfo
-
ProductConditionInfo
-
ProductItemIdInfo
-
ProductTypeInfo
هر منبع شامل فهرستی از محلی سازی های پشتیبانی شده در قسمت ProductCategoryConstant.ProductCategoryLocalization
است. برای درک دادههای برگردانده شده توسط منبع، مثال Get Product Category Constants را امتحان کنید.
شناسه های موقت
تا زمانی که درخواست جهش ایجاد شده توسط سرور پردازش نشود، به معیارهای گروه تبلیغات، شناسه اختصاص داده نمی شود. با این حال، یک ListingGroupInfo
تا زمانی که کامل نشود، نامعتبر است، بنابراین هر زمان که یک زیربخش ایجاد میکنید، باید حداقل یکی از فرزندان آن و یک گره دیگر نیز در همان درخواست ایجاد کنید.
به منظور تنظیم parent_criterion_id
از ListingGroupInfo
برای گره های فرزند ایجاد شده در همان درخواست والد، می توانید از شناسه های معیار موقت استفاده کنید. اینها شناسههای منحصربهفرد محلی (به جای منحصربهفرد جهانی) هستند که فقط در چارچوب یک درخواست جهش اعمال میشوند. هر عدد صحیح منفی می تواند به عنوان یک شناسه موقت استفاده شود. در مثال کد ، شناسه ریشه ListingGroupInfo
روی -1
تنظیم شده است.
هنگامی که درخواست پردازش می شود، طبق معمول به هر AdGroupCriterion
یک شناسه جهانی مثبت اختصاص داده می شود.
رسیدگی به خطا
هنگام ایجاد گروه های فهرست، شما باید کل درخت را در یک درخواست آپلود کنید. به دلیل ماهیت بازگشتی درختان، گاهی اوقات ممکن است خطاهای آبشاری وجود داشته باشد حتی اگر مشکلی در یک نقطه خاص از درخت وجود داشته باشد. ممکن است برای هر گره درخت یک پیغام خطا برگردانید، در صورتی که در واقع فقط یک علت اصلی برای حالت خطا وجود داشته باشد. اگر هنگام ایجاد گروههای فهرستبندی، خطاهای زیادی را مشاهده کردید، سعی کنید خطاهایی را که رایجترین دلیل خطا در پاسخ است، نادیده بگیرید. به دنبال خطاهای دیگر در مقدار بازگشتی باشید تا به خطای ریشه دسترسی پیدا کنید. به عنوان مثال، اگر 50 خطا با بیان "x" دریافت کردید، و تنها یک خطا با بیان "y"، روی رفع خطای "y" تمرکز کنید و ممکن است کل حالت اشتباه را برطرف کند.
نمونه کد
در اینجا کد کامل برای ایجاد گروه های لیست خرید آمده است.
جاوا
// Copyright 2018 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // https://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. package com.google.ads.googleads.examples.shoppingads; import com.beust.jcommander.Parameter; import com.google.ads.googleads.examples.utils.ArgumentNames; import com.google.ads.googleads.examples.utils.CodeSampleParams; import com.google.ads.googleads.lib.GoogleAdsClient; import com.google.ads.googleads.v18.common.ListingDimensionInfo; import com.google.ads.googleads.v18.common.ListingGroupInfo; import com.google.ads.googleads.v18.common.ProductBrandInfo; import com.google.ads.googleads.v18.common.ProductConditionInfo; import com.google.ads.googleads.v18.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus; import com.google.ads.googleads.v18.enums.ListingGroupTypeEnum.ListingGroupType; import com.google.ads.googleads.v18.enums.ProductConditionEnum.ProductCondition; import com.google.ads.googleads.v18.errors.GoogleAdsError; import com.google.ads.googleads.v18.errors.GoogleAdsException; import com.google.ads.googleads.v18.resources.AdGroupCriterion; import com.google.ads.googleads.v18.services.AdGroupCriterionOperation; import com.google.ads.googleads.v18.services.AdGroupCriterionServiceClient; import com.google.ads.googleads.v18.services.GoogleAdsRow; import com.google.ads.googleads.v18.services.GoogleAdsServiceClient; import com.google.ads.googleads.v18.services.GoogleAdsServiceClient.SearchPagedResponse; import com.google.ads.googleads.v18.services.MutateAdGroupCriteriaResponse; import com.google.ads.googleads.v18.services.MutateAdGroupCriterionResult; import com.google.ads.googleads.v18.services.SearchGoogleAdsRequest; import com.google.ads.googleads.v18.utils.ResourceNames; import java.io.FileNotFoundException; import java.io.IOException; import java.util.ArrayList; import java.util.Collections; import java.util.List; /** * Adds a shopping listing group tree to a shopping ad group. The example will clear an existing * listing group tree and rebuild it include the following tree structure: * * <pre> * ProductCanonicalCondition NEW $0.20 * ProductCanonicalCondition USED $0.10 * ProductCanonicalCondition null (everything else) * ProductBrand CoolBrand $0.90 * ProductBrand CheapBrand $0.01 * ProductBrand null (everything else) $0.50 * </pre> */ public class AddShoppingProductListingGroupTree { private static class AddShoppingListingGroupParams extends CodeSampleParams { @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true) private Long customerId; @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true) private Long adGroupId; @Parameter(names = ArgumentNames.REPLACE_EXISTING_TREE, required = true, arity = 1) private Boolean replaceExistingTree; } public static void main(String[] args) { AddShoppingListingGroupParams params = new AddShoppingListingGroupParams(); if (!params.parseArguments(args)) { // Either pass the required parameters for this example on the command line, or insert them // into the code here. See the parameter class definition above for descriptions. params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE"); params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE"); // Optional: To replace the existing listing group tree on an ad group set this parameter to // true. // This option will remove the existing listing group tree before creating a replacement. params.replaceExistingTree = Boolean.parseBoolean("INSERT_REPLACE_EXISTING_TREE_HERE"); } GoogleAdsClient googleAdsClient = null; try { googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build(); } catch (FileNotFoundException fnfe) { System.err.printf( "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe); System.exit(1); } catch (IOException ioe) { System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe); System.exit(1); } try { new AddShoppingProductListingGroupTree() .runExample( googleAdsClient, params.customerId, params.adGroupId, params.replaceExistingTree); } catch (GoogleAdsException gae) { // GoogleAdsException is the base class for most exceptions thrown by an API request. // Instances of this exception have a message and a GoogleAdsFailure that contains a // collection of GoogleAdsErrors that indicate the underlying causes of the // GoogleAdsException. System.err.printf( "Request ID %s failed due to GoogleAdsException. Underlying errors:%n", gae.getRequestId()); int i = 0; for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) { System.err.printf(" Error %d: %s%n", i++, googleAdsError); } System.exit(1); } } /** * Runs the example. * * @param googleAdsClient the Google Ads API client. * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param replaceExistingTree replace the existing listing group tree on the ad group, if it * already exists. The example will throw a 'LISTING_GROUP_ALREADY_EXISTS' error if listing * group tree already exists and this option is not set to true. * @throws GoogleAdsException if an API request failed with one or more service errors. */ private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, boolean replaceExistingTree) { // 1) Optional: Removes the existing listing group tree, if it already exists on the ad group. if (replaceExistingTree) { removeListingGroupTree(googleAdsClient, customerId, adGroupId); } // Creates a list of ad group criterion to add.q List<AdGroupCriterionOperation> operations = new ArrayList<>(); // 2) Constructs the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = createListingGroupSubdivisionRoot(customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.getResourceName(); operations.add(AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionRoot).build()); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.NEW).build()) .build(), 200_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionNew).build()); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.USED).build()) .build(), 100_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionUsed).build()); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = createListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() // All sibling nodes must have the same dimension type, even if they don't contain a // bid. // parent .setProductCondition(ProductConditionInfo.newBuilder().build()) .build()); // Gets the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.getResourceName(); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionOther).build()); // 4) Constructs the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CoolBrand").build()) .build(), 900_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCoolBrand).build()); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CheapBrand").build()) .build(), 10_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCheapBrand).build()); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().build()) .build(), 50_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandOther).build()); // Issues a mutate request to add the ad group criterion to the ad group. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { List<MutateAdGroupCriterionResult> mutateAdGroupCriteriaResults = adGroupCriterionServiceClient .mutateAdGroupCriteria(Long.toString(customerId), operations) .getResultsList(); for (MutateAdGroupCriterionResult mutateAdGroupCriterionResult : mutateAdGroupCriteriaResults) { System.out.printf( "Added ad group criterion for listing group with resource name: '%s'%n", mutateAdGroupCriterionResult.getResourceName()); } } } /** * Removes all the ad group criteria that define the existing listing group tree for an ad group. * Returns without an error if all listing group criterion are successfully removed. * * @param googleAdsClient the Google Ads API client. * @param customerId the client customer ID. * @param adGroupId the ID of the ad group that the new listing group tree will be removed from. * @throws GoogleAdsException if an API request failed with one or more service errors. */ private void removeListingGroupTree( GoogleAdsClient googleAdsClient, long customerId, long adGroupId) { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { String searchQuery = "SELECT ad_group_criterion.resource_name " + "FROM ad_group_criterion " + "WHERE ad_group_criterion.type = LISTING_GROUP " + "AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " + String.format("AND ad_group.id = %d", adGroupId); // Creates a request that will retrieve all listing groups where the parent ad group criterion // is NULL (and hence the root node in the tree) for a given ad group id. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery(searchQuery) .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages to find the ad group criterion to remove. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { AdGroupCriterion adGroupCriterion = googleAdsRow.getAdGroupCriterion(); System.out.printf( "Found ad group criterion with the resource name: '%s'.%n", adGroupCriterion.getResourceName()); AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder() .setRemove(adGroupCriterion.getResourceName()) .build(); try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), Collections.singletonList(operation)); System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); } } } } /** * Creates a new criterion containing a biddable unit listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param parentAdGroupCriterionResourceName the resource name of the parent of this criterion. * @param listingDimensionInfo the ListingDimensionInfo to be set for this listing group. * @param cpcBidMicros the CPC bid for items in this listing group. This value should be specified * in micros. * @return the ad group criterion object that contains the biddable unit listing group node. */ private AdGroupCriterion createListingGroupUnitBiddable( long customerId, long adGroupId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo, long cpcBidMicros) { String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId); // Note: There are two approaches for creating new unit nodes: // (1) Set the ad group resource name on the criterion (no temporary ID required). // (2) Use a temporary ID to construct the criterion resource name and set it using // setResourceName. // In both cases you must set the parentAdGroupCriterionResourceName on the listing // group for non-root nodes. // This example demonstrates method (1). AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The ad group the listing group will be attached to. .setAdGroup(adGroupResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a UNIT, which will allow the group to be biddable. .setType(ListingGroupType.UNIT) // Sets the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. .setParentAdGroupCriterion(parentAdGroupCriterionResourceName) // Case values contain the listing dimension used for the node. .setCaseValue(listingDimensionInfo) .build()) // Sets the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this listing group .setCpcBidMicros(cpcBidMicros) .build(); return adGroupCriterion; } /** * Creates a new criterion containing a subdivision listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param adGroupCriterionId the ID of the criterion. This value will used to construct the * resource name. This can be a negative number if the criterion is yet to be created. * @param parentAdGroupCriterionResourceName the resource name of the parent of this criterion. * @param listingDimensionInfo the ListingDimensionInfo to be set for this listing group. * @return the ad group criterion object that contains the subdivision listing group node. */ private AdGroupCriterion createListingGroupSubdivision( long customerId, long adGroupId, long adGroupCriterionId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo) { String adGroupCriterionResourceName = ResourceNames.adGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. .setResourceName(adGroupCriterionResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. .setType(ListingGroupType.SUBDIVISION) // Sets the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. // Uses StringValue to convert from a String to a compatible argument type. .setParentAdGroupCriterion(parentAdGroupCriterionResourceName) // Case values contain the listing dimension used for the node. .setCaseValue(listingDimensionInfo) .build()) .build(); return adGroupCriterion; } /** * Creates a new criterion containing a root subdivision listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param adGroupCriterionId the ID of the criterion. This value will used to construct the * resource name. This can be a negative number if the criterion is yet to be created. * @return the ad group criterion object that contains the listing group root node. */ private AdGroupCriterion createListingGroupSubdivisionRoot( long customerId, long adGroupId, long adGroupCriterionId) { String adGroupCriterionResourceName = ResourceNames.adGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. .setResourceName(adGroupCriterionResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. .setType(ListingGroupType.SUBDIVISION) .build()) .build(); return adGroupCriterion; } }
سی شارپ
// Copyright 2019 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. using CommandLine; using Google.Ads.Gax.Examples; using Google.Ads.GoogleAds.Lib; using Google.Ads.GoogleAds.V18.Common; using Google.Ads.GoogleAds.V18.Errors; using Google.Ads.GoogleAds.V18.Resources; using Google.Ads.GoogleAds.V18.Services; using System; using System.Collections.Generic; using System.Linq; using static Google.Ads.GoogleAds.V18.Enums.AdGroupCriterionStatusEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.ListingGroupTypeEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.ProductConditionEnum.Types; namespace Google.Ads.GoogleAds.Examples.V18 { /// <summary> /// This code example shows how to add a shopping listing group tree to a shopping ad group. /// The example will clear an existing listing group tree and rebuild it include the following /// tree structure: /// /// <code> /// ProductCanonicalCondition NEW $0.20 /// ProductCanonicalCondition USED $0.10 /// ProductCanonicalCondition null (everything else) /// ProductBrand CoolBrand $0.90 /// ProductBrand CheapBrand $0.01 /// ProductBrand null (everything else) $0.50 /// </code> /// </summary> public class AddShoppingProductListingGroupTree : ExampleBase { /// <summary> /// Command line options for running the <see cref="AddShoppingProductListingGroupTree"/> /// example. /// </summary> public class Options : OptionsBase { /// <summary> /// The Google Ads customer ID for which the call is made. /// </summary> [Option("customerId", Required = true, HelpText = "The Google Ads customer ID for which the call is made.")] public long CustomerId { get; set; } /// <summary> /// The ID of the ad group. /// </summary> [Option("adGroupId", Required = true, HelpText = "The ID of the ad group.")] public long AdGroupId { get; set; } /// <summary> /// The boolean to indicate whether to replace the existing listing group tree on the /// ad group, if it already exists. The example will throw a /// LISTING_GROUP_ALREADY_EXISTS error if listing group tree already exists and this /// option is not set to true. /// </summary> [Option("replaceExistingTree", Required = true, HelpText = "The boolean to indicate whether to replace the existing listing group tree on " + "the ad group, if it already exists. The example will throw a " + "LISTING_GROUP_ALREADY_EXISTS error if listing group tree already exists and " + "this option is not set to true.")] public bool ReplaceExistingTree { get; set; } } /// <summary> /// Main method, to run this code example as a standalone application. /// </summary> /// <param name="args">The command line arguments.</param> public static void Main(string[] args) { Options options = ExampleUtilities.ParseCommandLine<Options>(args); AddShoppingProductListingGroupTree codeExample = new AddShoppingProductListingGroupTree(); Console.WriteLine(codeExample.Description); codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.AdGroupId, options.ReplaceExistingTree); } /// <summary> /// Returns a description about the code example. /// </summary> public override string Description => "This code example shows how to add a shopping listing group tree to a shopping ad " + "group. The example will clear an existing listing group tree and rebuild it include " + "the following tree structure:\n" + "ProductCanonicalCondition NEW $0.20\n" + "ProductCanonicalCondition USED $0.10\n" + "ProductCanonicalCondition null (everything else)\n" + " ProductBrand CoolBrand $0.90\n" + " ProductBrand CheapBrand $0.01\n" + " ProductBrand null (everything else) $0.50\n"; /// <summary> /// Runs the code example. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="replaceExistingTree">The boolean to indicate whether to replace the /// existing listing group tree on the ad group, if it already exists. The example will /// throw a <code>LISTING_GROUP_ALREADY_EXISTS</code> error if listing group tree already /// exists and this option is not set to true.</param> public void Run(GoogleAdsClient client, long customerId, long adGroupId, bool replaceExistingTree) { // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V18.AdGroupCriterionService); try { // 1) Optional: Remove the existing listing group tree, if it already exists on the // ad group. if (replaceExistingTree) { RemoveListingGroupTree(client, customerId, adGroupId); } // Create a list of ad group criterion to add List<AdGroupCriterionOperation> operations = new List<AdGroupCriterionOperation>(); // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = CreateListingGroupSubdivisionRoot( customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionRoot }); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.New } }, 200_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionNew }); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.Used } }, 100_000L ); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionUsed }); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = CreateListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { // All sibling nodes must have the same dimension type, even if they // don't contain a bid. ProductCondition = new ProductConditionInfo() } ); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionOther }); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CoolBrand" } }, 900_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCoolBrand }); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CheapBrand" } }, 10_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCheapBrand }); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() }, 50_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandOther }); // Issues a mutate request to add the ad group criterion to the ad group. MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), operations); // Display the results. foreach (MutateAdGroupCriterionResult mutateAdGroupCriterionResult in response.Results) { Console.WriteLine("Added ad group criterion for listing group with resource " + $"name: '{mutateAdGroupCriterionResult.ResourceName}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } } /// <summary> /// Removes all the ad group criteria that define the existing listing group tree for an /// ad group. Returns without an error if all listing group criterion are successfully /// removed. /// </summary> /// <param name="client">The Google Ads API client..</param> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group that the new listing group tree will /// be removed from.</param> /// <exception cref="GoogleAdsException">Thrown if an API request failed with one or more /// service errors.</exception> private void RemoveListingGroupTree(GoogleAdsClient client, long customerId, long adGroupId) { // Get the GoogleAdsService. GoogleAdsServiceClient googleAdsService = client.GetService( Services.V18.GoogleAdsService); // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V18.AdGroupCriterionService); String searchQuery = "SELECT ad_group_criterion.resource_name FROM " + "ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND " + "ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " + $"AND ad_group.id = {adGroupId}"; // Creates a request that will retrieve all listing groups where the parent ad group // criterion is NULL (and hence the root node in the tree) for a given ad group ID. SearchGoogleAdsRequest request = new SearchGoogleAdsRequest() { CustomerId = customerId.ToString(), Query = searchQuery }; // Issues the search request. GoogleAdsRow googleAdsRow = googleAdsService.Search(request).FirstOrDefault(); if (googleAdsRow == null) { return; } AdGroupCriterion adGroupCriterion = googleAdsRow.AdGroupCriterion; Console.WriteLine("Found ad group criterion with the resource name: '{0}'.", adGroupCriterion.ResourceName); AdGroupCriterionOperation operation = new AdGroupCriterionOperation() { Remove = adGroupCriterion.ResourceName }; MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), new AdGroupCriterionOperation[] { operation }); Console.WriteLine($"Removed {response.Results.Count}."); } /// <summary> /// Creates a new criterion containing a biddable unit listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="parentAdGroupCriterionResourceName">The resource name of the parent of /// this criterion.</param> /// <param name="listingDimensionInfo">The ListingDimensionInfo to be set for this listing /// group.</param> /// <param name="cpcBidMicros">The CPC bid for items in this listing group. This value /// should be specified in micros.</param> /// <returns>The ad group criterion object that contains the biddable unit listing group /// node.</returns> private AdGroupCriterion CreateListingGroupUnitBiddable(long customerId, long adGroupId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo, long cpcBidMicros) { String adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the ad group the listing group node will be attached to unit. // Note: Listing group units do not require temporary IDs if ad group resource name // and parentAdGroupCriterionResourceName are specified. To use temporary IDs for // unit criteria, use ResourceName property. AdGroup = adGroupResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { // Set the type as a UNIT, which will allow the group to be biddable Type = ListingGroupType.Unit, // Set the ad group criterion resource name for the parent listing group. // This can include a criterion ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. ParentAdGroupCriterion = parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. CaseValue = listingDimensionInfo }, // Set the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this // listing group CpcBidMicros = cpcBidMicros }; return adGroupCriterion; } /// <summary> /// Creates a new criterion containing a subdivision listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="adGroupCriterionId">The ID of the criterion. This value will used to /// construct the resource name. This can be a negative number if the criterion is yet to /// be created.</param> /// <param name="parentAdGroupCriterionResourceName">The resource name of the parent of /// this criterion.</param> /// <param name="listingDimensionInfo">The ListingDimensionInfo to be set for this listing /// group.</param> /// <returns>The ad group criterion object that contains the subdivision listing group /// node.</returns> private AdGroupCriterion CreateListingGroupSubdivision(long customerId, long adGroupId, long adGroupCriterionId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo) { String adGroupCriterionResourceName = ResourceNames.AdGroupCriterion( customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the criterion will be created with. This will define the // ID for the ad group criterion. ResourceName = adGroupCriterionResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { Type = ListingGroupType.Subdivision, // Set the ad group criterion resource name for the parent listing group. // This can include a criterion ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. ParentAdGroupCriterion = parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. CaseValue = listingDimensionInfo } }; return adGroupCriterion; } /// <summary> /// Creates a new criterion containing a root subdivision listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="adGroupCriterionId">The ID of the criterion. This value will used to /// construct the resource name. This can be a negative number if the criterion is yet /// to be created.</param> /// <returns>The ad group criterion object that contains the listing group root node. /// </returns> private AdGroupCriterion CreateListingGroupSubdivisionRoot(long customerId, long adGroupId, long adGroupCriterionId) { String adGroupCriterionResourceName = ResourceNames.AdGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the criterion will be created with. This will define the ID // for the ad group criterion. ResourceName = adGroupCriterionResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { // Set the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. Type = ListingGroupType.Subdivision } }; return adGroupCriterion; } } }
PHP
<?php /** * Copyright 2018 Google LLC * * Licensed under the Apache License, Version 2.0 (the "License"); * you may not use this file except in compliance with the License. * You may obtain a copy of the License at * * https://www.apache.org/licenses/LICENSE-2.0 * * Unless required by applicable law or agreed to in writing, software * distributed under the License is distributed on an "AS IS" BASIS, * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. * See the License for the specific language governing permissions and * limitations under the License. */ namespace Google\Ads\GoogleAds\Examples\ShoppingAds; require __DIR__ . '/../../vendor/autoload.php'; use GetOpt\GetOpt; use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames; use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClient; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClientBuilder; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsException; use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder; use Google\Ads\GoogleAds\Util\V18\ResourceNames; use Google\Ads\GoogleAds\V18\Common\ProductBrandInfo; use Google\Ads\GoogleAds\V18\Common\ListingDimensionInfo; use Google\Ads\GoogleAds\V18\Common\ListingGroupInfo; use Google\Ads\GoogleAds\V18\Common\ProductConditionInfo; use Google\Ads\GoogleAds\V18\Enums\AdGroupCriterionStatusEnum\AdGroupCriterionStatus; use Google\Ads\GoogleAds\V18\Enums\ListingGroupTypeEnum\ListingGroupType; use Google\Ads\GoogleAds\V18\Enums\ProductConditionEnum\ProductCondition; use Google\Ads\GoogleAds\V18\Errors\GoogleAdsError; use Google\Ads\GoogleAds\V18\Resources\AdGroupCriterion; use Google\Ads\GoogleAds\V18\Services\AdGroupCriterionOperation; use Google\Ads\GoogleAds\V18\Services\GoogleAdsRow; use Google\Ads\GoogleAds\V18\Services\MutateAdGroupCriteriaRequest; use Google\Ads\GoogleAds\V18\Services\SearchGoogleAdsRequest; use Google\ApiCore\ApiException; /** * This example shows how to add a shopping listing group tree to a shopping ad group. The example * will optionally clear an existing listing group tree and rebuild it to include the following tree * structure: * * <pre> * ProductCanonicalCondition NEW $0.20 * ProductCanonicalCondition USED $0.10 * ProductCanonicalCondition null (everything else) * ProductBrand CoolBrand $0.90 * ProductBrand CheapBrand $0.01 * ProductBrand null (everything else) $0.50 * </pre> */ class AddShoppingProductListingGroupTree { private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE'; private const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE'; private const REPLACE_EXISTING_TREE = 'INSERT_BOOLEAN_TRUE_OR_FALSE_HERE'; public static function main() { // Either pass the required parameters for this example on the command line, or insert them // into the constants above. $options = (new ArgumentParser())->parseCommandArguments([ ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT, ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT, ArgumentNames::REPLACE_EXISTING_TREE => GetOpt::REQUIRED_ARGUMENT ]); // Generate a refreshable OAuth2 credential for authentication. $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build(); // Construct a Google Ads client configured from a properties file and the // OAuth2 credentials above. $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile() ->withOAuth2Credential($oAuth2Credential) ->build(); try { self::runExample( $googleAdsClient, $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID, $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID, $options[ArgumentNames::REPLACE_EXISTING_TREE] ?: self::REPLACE_EXISTING_TREE ); } catch (GoogleAdsException $googleAdsException) { printf( "Request with ID '%s' has failed.%sGoogle Ads failure details:%s", $googleAdsException->getRequestId(), PHP_EOL, PHP_EOL ); foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) { /** @var GoogleAdsError $error */ printf( "\t%s: %s%s", $error->getErrorCode()->getErrorCode(), $error->getMessage(), PHP_EOL ); } exit(1); } catch (ApiException $apiException) { printf( "ApiException was thrown with message '%s'.%s", $apiException->getMessage(), PHP_EOL ); exit(1); } } /** * Runs the example. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param bool $replaceExistingTree true if it should replace the existing listing group * tree on the ad group, if it already exists. The example will throw a * 'LISTING_GROUP_ALREADY_EXISTS' error if listing group tree already exists and this option * is not set to true */ public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, bool $replaceExistingTree ) { // 1) Optional: Remove the existing listing group tree, if it already exists on the ad // group. if ($replaceExistingTree === 'true') { self::removeListingGroupTree($googleAdsClient, $customerId, $adGroupId); } // Create a list of ad group criteria to add. $operations = []; // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) $adGroupCriterionRoot = self::createListingGroupSubdivision($customerId, $adGroupId); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameRoot = $adGroupCriterionRoot->getResourceName(); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionRoot]); // 3) Construct the listing group unit nodes for NEW, USED and other. // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 $adGroupCriterionConditionNew = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::PBNEW] ) ]), 200000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionNew]); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 $adGroupCriterionConditionUsed = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::USED] ) ]), 100000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionUsed]); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) $adGroupCriterionConditionOther = self::createListingGroupSubdivision( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ // All sibling nodes must have the same dimension type, even if they don't contain a // bid. 'product_condition' => new ProductConditionInfo() ]) ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionOther]); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameConditionOther = $adGroupCriterionConditionOther->getResourceName(); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other. // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 $adGroupCriterionBrandCoolBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CoolBrand']) ]), 900000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCoolBrand]); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 $adGroupCriterionBrandCheapBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CheapBrand']) ]), 10000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCheapBrand]); // Biddable Unit node: (Brand other node) // * CPC bid: $0.05 $adGroupCriterionBrandOtherBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo() ]), 50000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandOtherBrand]); // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf( 'Added %d ad group criteria for listing group tree with the following resource ' . 'names:%s', $response->getResults()->count(), PHP_EOL ); foreach ($response->getResults() as $addedAdGroupCriterion) { /** @var AdGroupCriterion $addedAdGroupCriterion */ print $addedAdGroupCriterion->getResourceName() . PHP_EOL; } } /** * Removes all the ad group criteria that define the existing listing group tree for an ad * group. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID * @param int $adGroupId the ID of ad group that the existing listing group tree will be * removed from */ private static function removeListingGroupTree( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves a listing group tree. $query = 'SELECT ad_group_criterion.resource_name ' . 'FROM ad_group_criterion ' . 'WHERE ad_group_criterion.type = LISTING_GROUP ' . 'AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL ' . 'AND ad_group.id = ' . $adGroupId; // Issues a search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $operations = []; // Iterates over all rows in all pages and prints the requested field values for // the listing group tree in each row. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterion = $googleAdsRow->getAdGroupCriterion(); printf( "Found an ad group criterion with the resource name: '%s'.%s", $adGroupCriterion->getResourceName(), PHP_EOL ); // Creates an ad group criterion operation. $adGroupCriterionOperation = new AdGroupCriterionOperation(); $adGroupCriterionOperation->setRemove($adGroupCriterion->getResourceName()); $operations[] = $adGroupCriterionOperation; } if (count($operations) > 0) { // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf("Removed %d ad group criteria.%s", $response->getResults()->count(), PHP_EOL); } } /** * Creates a new criterion containing a subdivision listing group node. If the parent ad group * criterion resource name is not specified, this method creates a root node. * * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param string|null $parentAdGroupCriterionResourceName the resource name of the parent of * this criterion. If null, this method will create a root of the tree * @param ListingDimensionInfo|null $listingDimensionInfo the listing dimension info to be set * for this listing group. This is required for non-root subdivisions * @return AdGroupCriterion the ad group criterion that contains the listing group root node */ private static function createListingGroupSubdivision( int $customerId, int $adGroupId, string $parentAdGroupCriterionResourceName = null, ListingDimensionInfo $listingDimensionInfo = null ) { static $tempId = 0; $listingGroupInfo = new ListingGroupInfo([ // Set the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. 'type' => ListingGroupType::SUBDIVISION ]); // If $parentAdGroupCriterionResourceName and $listingDimensionInfo are not null, create // a non-root division by setting its parent and case value. if (!is_null($parentAdGroupCriterionResourceName) && !is_null($listingDimensionInfo)) { // Set the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. $listingGroupInfo->setParentAdGroupCriterion($parentAdGroupCriterionResourceName); // Case values contain the listing dimension used for the node. $listingGroupInfo->setCaseValue($listingDimensionInfo); } $adGroupCriterion = new AdGroupCriterion([ // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. 'resource_name' => ResourceNames::forAdGroupCriterion( $customerId, $adGroupId, // Specify a decreasing negative number as a temporary ad group criterion ID. The // ad group criterion will get the real ID when created on the server. --$tempId ), 'status' => AdGroupCriterionStatus::ENABLED, 'listing_group' => $listingGroupInfo ]); return $adGroupCriterion; } /** * Creates a new criterion containing a biddable unit listing group node. * * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param string $parentAdGroupCriterionResourceName the resource name of the parent of this * criterion * @param ListingDimensionInfo $listingDimensionInfo the listing dimension info to be set for * this listing group * @param int $cpcBidMicros the CPC bid for items in this listing group. This value should be * specified * @return AdGroupCriterion the ad group criterion that contains the biddable unit listing * group node */ private static function createListingGroupUnitBiddable( int $customerId, int $adGroupId, string $parentAdGroupCriterionResourceName, ListingDimensionInfo $listingDimensionInfo, int $cpcBidMicros ) { // Note: There are two approaches for creating new unit nodes: // (1) Set the ad group resource name on the criterion (no temporary ID required). // (2) Use a temporary ID to construct the criterion resource name and set it using // setResourceName. // In both cases you must set the parentAdGroupCriterionResourceName on the listing // group for non-root nodes. // This example demonstrates method (1). $adGroupCriterion = new AdGroupCriterion([ // The ad group the listing group will be attached to. 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'status' => AdGroupCriterionStatus::ENABLED, 'listing_group' => new ListingGroupInfo([ // Set the type as a UNIT, which will allow the group to be biddable. 'type' => ListingGroupType::UNIT, // Set the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. 'parent_ad_group_criterion' => $parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. 'case_value' => $listingDimensionInfo ]), // Set the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this listing group. 'cpc_bid_micros' => $cpcBidMicros ]); return $adGroupCriterion; } } AddShoppingProductListingGroupTree::main();
پایتون
#!/usr/bin/env python # Copyright 2020 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. """Adds a shopping listing group tree to a shopping ad group. The example will clear an existing listing group tree and rebuild it include the following tree structure: ProductCanonicalCondition NEW $0.20 ProductCanonicalCondition USED $0.10 ProductCanonicalCondition null (everything else) ProductBrand CoolBrand $0.90 ProductBrand CheapBrand $0.01 ProductBrand null (everything else) $0.50 """ import argparse import sys from google.ads.googleads.client import GoogleAdsClient from google.ads.googleads.errors import GoogleAdsException last_criterion_id = 0 def next_id(): """Returns a decreasing negative number for temporary ad group criteria IDs. The ad group criteria will get real IDs when created on the server. Returns -1, -2, -3, etc. on subsequent calls. Returns: The string representation of a negative integer. """ global last_criterion_id last_criterion_id -= 1 return str(last_criterion_id) def main(client, customer_id, ad_group_id, replace_existing_tree): """Adds a shopping listing group tree to a shopping ad group. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. replace_existing_tree: Boolean, whether to replace the existing listing group tree on the ad group. Defaults to false. """ # Get the AdGroupCriterionService client. ad_group_criterion_service = client.get_service("AdGroupCriterionService") # Optional: Remove the existing listing group tree, if it already exists # on the ad group. The example will throw a LISTING_GROUP_ALREADY_EXISTS # error if a listing group tree already exists and this option is not # set to true. if replace_existing_tree: remove_listing_group_tree(client, customer_id, ad_group_id) # Create a list of ad group criteria operations. operations = [] # Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root_operation = create_listing_group_subdivision( client, customer_id, ad_group_id ) # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_root_resource_name = ( ad_group_criterion_root_operation.create.resource_name ) operations.append(ad_group_criterion_root_operation) # Construct the listing group unit nodes for NEW, USED, and other. product_condition_enum = client.enums.ProductConditionEnum condition_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 condition_dimension_info.product_condition.condition = ( product_condition_enum.NEW ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 200_000, ) ) # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 condition_dimension_info.product_condition.condition = ( product_condition_enum.USED ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 100_000, ) ) # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) # Note that all sibling nodes must have the same dimension type, even if # they don't contain a bid. client.copy_from( condition_dimension_info.product_condition, client.get_type("ProductConditionInfo"), ) ad_group_criterion_other_operation = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, ) # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_other_resource_name = ( ad_group_criterion_other_operation.create.resource_name ) operations.append(ad_group_criterion_other_operation) # Build the listing group nodes for CoolBrand, CheapBrand, and other. brand_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 brand_dimension_info.product_brand.value = "CoolBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 900_000, ) ) # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 brand_dimension_info.product_brand.value = "CheapBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 10_000, ) ) # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 client.copy_from( brand_dimension_info.product_brand, client.get_type("ProductBrandInfo"), ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 50_000, ) ) # Add the ad group criteria. mutate_ad_group_criteria_response = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=operations ) ) # Print the results of the successful mutates. print( "Added ad group criteria for the listing group tree with the " "following resource names:" ) for result in mutate_ad_group_criteria_response.results: print(f"\t{result.resource_name}") print(f"{len(mutate_ad_group_criteria_response.results)} criteria added.") def remove_listing_group_tree(client, customer_id, ad_group_id): """Removes ad group criteria for an ad group's existing listing group tree. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID from which to remove the listing group tree. """ # Get the GoogleAdsService client. googleads_service = client.get_service("GoogleAdsService") print("Removing existing listing group tree...") # Create a search Google Ads request that will retrieve all listing groups # where the parent ad group criterion is NULL (and hence the root node in # the tree) for a given ad group id. query = f""" SELECT ad_group_criterion.resource_name FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL AND ad_group.id = {ad_group_id}""" results = googleads_service.search(customer_id=customer_id, query=query) ad_group_criterion_operations = [] # Iterate over all rows to find the ad group criteria to remove. for row in results: criterion = row.ad_group_criterion print( "Found an ad group criterion with resource name: " f"'{criterion.resource_name}'." ) ad_group_criterion_operation = client.get_type( "AdGroupCriterionOperation" ) ad_group_criterion_operation.remove = criterion.resource_name ad_group_criterion_operations.append(ad_group_criterion_operation) if ad_group_criterion_operations: # Remove the ad group criteria that define the listing group tree. ad_group_criterion_service = client.get_service( "AdGroupCriterionService" ) response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=ad_group_criterion_operations ) print(f"Removed {len(response.results)} ad group criteria.") def create_listing_group_subdivision( client, customer_id, ad_group_id, parent_ad_group_criterion_resource_name=None, listing_dimension_info=None, ): """Creates a new criterion containing a subdivision listing group node. If the parent ad group criterion resource name or listing dimension info are not specified, this method creates a root node. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. parent_ad_group_criterion_resource_name: The string resource name of the parent node to which this listing will be attached. listing_dimension_info: A ListingDimensionInfo object containing details for this listing. Returns: An AdGroupCriterionOperation containing a populated ad group criterion. """ # Create an ad group criterion operation and populate the criterion. operation = client.get_type("AdGroupCriterionOperation") ad_group_criterion = operation.create # The resource name the criterion will be created with. This will define # the ID for the ad group criterion. ad_group_criterion.resource_name = client.get_service( "AdGroupCriterionService" ).ad_group_criterion_path(customer_id, ad_group_id, next_id()) ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED listing_group_info = ad_group_criterion.listing_group # Set the type as a SUBDIVISION, which will allow the node to be the # parent of another sub-tree. listing_group_info.type_ = client.enums.ListingGroupTypeEnum.SUBDIVISION # If parent_ad_group_criterion_resource_name and listing_dimension_info # are not null, create a non-root division by setting its parent and case # value. if ( parent_ad_group_criterion_resource_name and listing_dimension_info != None ): # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet # created. listing_group_info.parent_ad_group_criterion = ( parent_ad_group_criterion_resource_name ) # Case values contain the listing dimension used for the node. client.copy_from(listing_group_info.case_value, listing_dimension_info) return operation def create_listing_group_unit_biddable( client, customer_id, ad_group_id, parent_ad_group_criterion_resource_name, listing_dimension_info, cpc_bid_micros=None, ): """Creates a new criterion containing a biddable unit listing group node. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. parent_ad_group_criterion_resource_name: The string resource name of the parent node to which this listing will be attached. listing_dimension_info: A ListingDimensionInfo object containing details for this listing. cpc_bid_micros: The cost-per-click bid for this listing in micros. Returns: An AdGroupCriterionOperation with a populated create field. """ # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set # it to the 'resourceName' attribute. # In both cases you must set the parent ad group criterion's resource name # on the listing group for non-root nodes. # This example demonstrates method (1). operation = client.get_type("AdGroupCriterionOperation") criterion = operation.create criterion.ad_group = client.get_service("AdGroupService").ad_group_path( customer_id, ad_group_id ) criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED # Set the bid for this listing group unit. # This will be used as the CPC bid for items that are included in this # listing group. if cpc_bid_micros: criterion.cpc_bid_micros = cpc_bid_micros listing_group = criterion.listing_group # Set the type as a UNIT, which will allow the group to be biddable. listing_group.type_ = client.enums.ListingGroupTypeEnum.UNIT # Set the ad group criterion resource name for the parent listing group. # This can have a temporary ID if the parent criterion is not yet created. listing_group.parent_ad_group_criterion = ( parent_ad_group_criterion_resource_name ) # Case values contain the listing dimension used for the node. if listing_dimension_info != None: client.copy_from(listing_group.case_value, listing_dimension_info) return operation if __name__ == "__main__": parser = argparse.ArgumentParser( description="Add shopping product listing group tree to a shopping ad " "group." ) # The following argument(s) should be provided to run the example. parser.add_argument( "-c", "--customer_id", type=str, required=True, help="The Google Ads customer ID.", ) parser.add_argument( "-a", "--ad_group_id", type=str, required=True, help="The ID of the ad group that will receive the listing group tree.", ) parser.add_argument( "-r", "--replace_existing_tree", action="store_true", required=False, default=False, help="Optional, whether to replace the existing listing group tree on " "the ad group if one already exists. Defaults to false.", ) args = parser.parse_args() # GoogleAdsClient will read the google-ads.yaml configuration file in the # home directory if none is specified. googleads_client = GoogleAdsClient.load_from_storage(version="v18") try: main( googleads_client, args.customer_id, args.ad_group_id, args.replace_existing_tree, ) except GoogleAdsException as ex: print( f"Request with ID '{ex.request_id}' failed with status " f"'{ex.error.code().name}' and includes the following errors:" ) for error in ex.failure.errors: print(f"\tError with message '{error.message}'.") if error.location: for field_path_element in error.location.field_path_elements: print(f"\t\tOn field: {field_path_element.field_name}") sys.exit(1)
روبی
#!/usr/bin/env ruby # Encoding: utf-8 # # Copyright 2019 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example shows how to add a shopping listing group tree to a shopping ad # group. The example will optionally clear an existing listing group tree and # rebuild it to include the following tree structure: # # ProductCanonicalCondition NEW $0.20 # ProductCanonicalCondition USED $0.10 # ProductCanonicalCondition null (everything else) # ProductBrand CoolBrand $0.90 # ProductBrand CheapBrand $0.01 # ProductBrand null (everything else) $0.50 require 'optparse' require 'google/ads/google_ads' require 'date' def add_shopping_product_listing_group_tree( customer_id, ad_group_id, should_replace_existing_tree ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if should_replace_existing_tree remove_listing_group_tree(client, customer_id, ad_group_id) end # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root = create_listing_group_subdivision( client, customer_id, ad_group_id, ) # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. ad_group_criterion_root_resource_name = ad_group_criterion_root.resource_name operations = [client.operation.create_resource.ad_group_criterion(ad_group_criterion_root)] # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :NEW end end ad_group_criterion_condition_new = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 200_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_new ) operations << operation # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :USED end end ad_group_criterion_condition_used = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 100_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_used ) operations << operation # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info end ad_group_criterion_condition_other = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_other ) operations << operation ad_group_criterion_condition_other_resource_name = ad_group_criterion_condition_other.resource_name # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CoolBrand" end end ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 900_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cool_brand ) operations << operation # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CheapBrand" end end ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 10_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cheap_brand ) operations << operation # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info end ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 50_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_other_brand ) operations << operation # Issue the mutate request. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) total_count = 0 response.results.each do |added_criterion| puts "Added ad group criterion with name: #{added_criterion.resource_name}" total_count += 1 end puts "#{total_count} criteria added in total." end def remove_listing_group_tree(client, customer_id, ad_group_id) ga_service = client.service.google_ads query = <<~QUERY SELECT ad_group_criterion.resource_name FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL AND ad_group.id = #{ad_group_id} QUERY response = ga_service.search(customer_id: customer_id, query: query) operations = response.map do |row| criterion = row.ad_group_criterion puts "Found an ad group criterion with resource name: #{criterion.resource_name}" client.operation.remove_resource.ad_group_criterion(criterion.resource_name) end if operations.any? response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.count} ad group criteria." end end # Specify a decreasing negative number for temporary ad group criteria IDs. The # ad group criteria will get real IDs when created on the server. # Returns -1, -2, -3, etc. on subsequent calls. def next_id @id ||= 0 @id -= 1 end def create_listing_group_subdivision( client, customer_id, ad_group_id, parent_ad_group_criterion_name = nil, listing_dimension_info = nil ) client.resource.ad_group_criterion do |criterion| criterion.resource_name = client.path.ad_group_criterion( customer_id, ad_group_id, next_id, ) criterion.status = :ENABLED criterion.listing_group = client.resource.listing_group_info do |listing_group_info| listing_group_info.type = :SUBDIVISION if parent_ad_group_criterion_name && listing_dimension_info listing_group_info.parent_ad_group_criterion = parent_ad_group_criterion_name listing_group_info.case_value = listing_dimension_info end end end end def create_listing_group_unit_biddable(client, customer_id, ad_group_id, parent_ad_group_criterion_name, listing_dimension_info, cpc_bid_micros) # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set it # using the client.path utility. # In both cases you must set the parent ad group criterion's resource name on # the listing group for non-root nodes. # This example demonstrates method (1). client.resource.ad_group_criterion do |criterion| criterion.ad_group = client.path.ad_group(customer_id, ad_group_id) criterion.status = :ENABLED criterion.cpc_bid_micros = cpc_bid_micros criterion.listing_group = client.resource.listing_group_info do |listing_group| # The type UNIT allows the group to be biddable. listing_group.type = :UNIT listing_group.parent_ad_group_criterion = parent_ad_group_criterion_name listing_group.case_value = listing_dimension_info end end end if __FILE__ == $0 options = {} # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE' options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE' # Specifying any value for this field on the command line will override this # to true. options[:should_replace_existing_tree] = false OptionParser.new do |opts| opts.banner = sprintf("Usage: #{File.basename(__FILE__)} [options]") opts.separator '' opts.separator 'Options:' opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v| options[:customer_id] = v end opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'Ad Group ID') do |v| options[:ad_group_id] = v end opts.on('-r', '--replace-existing-tree REPLACE-EXISTING-TREE', TrueClass, 'Create Default Listing Group') do |v| options[:should_replace_existing_tree] = v end opts.separator '' opts.separator 'Help:' opts.on_tail('-h', '--help', 'Show this message') do puts opts exit end end.parse! begin add_shopping_product_listing_group_tree( options.fetch(:customer_id).tr("-", ""), options.fetch(:ad_group_id), options.fetch(:should_replace_existing_tree), ) rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e e.failure.errors.each do |error| STDERR.printf("Error with message: %s\n", error.message) if error.location error.location.field_path_elements.each do |field_path_element| STDERR.printf("\tOn field: %s\n", field_path_element.field_name) end end error.error_code.to_h.each do |k, v| next if v == :UNSPECIFIED STDERR.printf("\tType: %s\n\tCode: %s\n", k, v) end end raise end end
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#!/usr/bin/perl -w # # Copyright 2019, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example shows how to add a shopping listing group tree to a shopping ad # group. The example will optionally clear an existing listing group tree and # rebuild it to include the following tree structure: # # ProductCanonicalCondition NEW $0.20 # ProductCanonicalCondition USED $0.10 # ProductCanonicalCondition null (everything else) # ProductBrand CoolBrand $0.90 # ProductBrand CheapBrand $0.01 # ProductBrand null (everything else) $0.50 use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator; use Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion; use Google::Ads::GoogleAds::V18::Common::ListingGroupInfo; use Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo; use Google::Ads::GoogleAds::V18::Common::ProductConditionInfo; use Google::Ads::GoogleAds::V18::Common::ProductBrandInfo; use Google::Ads::GoogleAds::V18::Enums::ListingGroupTypeEnum qw(SUBDIVISION UNIT); use Google::Ads::GoogleAds::V18::Enums::AdGroupCriterionStatusEnum qw(ENABLED); use Google::Ads::GoogleAds::V18::Enums::ProductConditionEnum qw(NEW USED); use Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation; use Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsRequest; use Google::Ads::GoogleAds::V18::Utils::ResourceNames; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; my $ad_group_id = "INSERT_AD_GROUP_ID_HERE"; my $replace_existing_tree = undef; sub add_shopping_product_listing_group_tree { my ($api_client, $customer_id, $ad_group_id, $replace_existing_tree) = @_; # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if ($replace_existing_tree) { remove_listing_group_tree($api_client, $customer_id, $ad_group_id); } # Create a list of ad group criteria operations to add. my $operations = []; # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) my $ad_group_criterion_root = create_listing_group_subdivision($customer_id, $ad_group_id); # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_root_resource_name = $ad_group_criterion_root->{resourceName}; push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_root }); # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 my $ad_group_criterion_condition_new = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => NEW })} ), 200000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_new }); # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 my $ad_group_criterion_condition_used = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => USED })} ), 100000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_used }); # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) my $ad_group_criterion_condition_other = create_listing_group_subdivision( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ # All sibling nodes must have the same dimension type, even if they # don't contain a bid. productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new()})); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_other }); # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_condition_other_resource_name = $ad_group_criterion_condition_other->{resourceName}; # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 my $ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CoolBrand"})} ), 900000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cool_brand }); # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 my $ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CheapBrand"})} ), 10000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cheap_brand }); # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 my $ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new()} ), 50000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_other_brand }); # Add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Added %d ad group criteria for listing group tree with the " . "following resource names:\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { print $result->{resourceName}, "\n"; } return 1; } # Removes all the ad group criteria that define the existing listing group # tree for an ad group. sub remove_listing_group_tree { my ($api_client, $customer_id, $ad_group_id) = @_; my $search_query = "SELECT ad_group_criterion.resource_name " . "FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP " . "AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " . "AND ad_group.id = $ad_group_id"; # Create a search Google Ads request that will retrieve all listing groups # where the parent ad group criterion is NULL (and hence the root node in # the tree) for a given ad group id. my $search_request = Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsRequest ->new({ customerId => $customer_id, query => $search_query }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({ service => $google_ads_service, request => $search_request }); my $operations = []; # Iterate over all rows in all pages to find the ad group criterion to remove. while ($iterator->has_next) { my $google_ads_row = $iterator->next; my $ad_group_criterion = $google_ads_row->{adGroupCriterion}; printf "Found an ad group criterion with the resource name: '%s'.\n", $ad_group_criterion->{resourceName}; # Create an ad group criterion operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion->{resourceName}}); push @$operations, $ad_group_criterion_operation; } if (scalar @$operations) { # Remove the ad group criterion that define the listing group tree. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; } } # Creates a new criterion containing a subdivision listing group node. If # the parent ad group criterion resource name is not specified, this method # creates a root node. sub create_listing_group_subdivision { my ($customer_id, $ad_group_id, $parent_ad_group_criterion_resource_name, $listing_dimension_info) = @_; my $listing_group_info = Google::Ads::GoogleAds::V18::Common::ListingGroupInfo->new({ # Set the type as a SUBDIVISION, which will allow the node to be the # parent of another sub-tree. 'type' => SUBDIVISION }); # If $parent_ad_group_criterion_resource_name and $listing_dimension_info # are not null, create a non-root division by setting its parent and case value. if ($parent_ad_group_criterion_resource_name and $listing_dimension_info) { # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet created. $listing_group_info->{parentAdGroupCriterion} = $parent_ad_group_criterion_resource_name; # Case values contain the listing dimension used for the node. $listing_group_info->{caseValue} = $listing_dimension_info; } my $ad_group_criterion = Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({ # The resource name the criterion will be created with. This will define # the ID for the ad group criterion. resourceName => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group_criterion( $customer_id, $ad_group_id, next_id() ), status => ENABLED, listingGroup => $listing_group_info }); return $ad_group_criterion; } # Creates a new criterion containing a biddable unit listing group node. sub create_listing_group_unit_biddable { my ($customer_id, $ad_group_id, $parent_ad_group_criterion_resource_name, $listing_dimension_info, $cpc_bid_micros) = @_; # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set it # to the 'resourceName' attribute. # In both cases you must set the parent ad group criterion's resource name on # the listing group for non-root nodes. # This example demonstrates method (1). my $ad_group_criterion = Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), status => ENABLED, listingGroup => Google::Ads::GoogleAds::V18::Common::ListingGroupInfo->new({ # Set the type as a UNIT, which will allow the group to be biddable. type => UNIT, # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet created. parentAdGroupCriterion => $parent_ad_group_criterion_resource_name, # Case values contain the listing dimension used for the node. caseValue => $listing_dimension_info } ), # Set the bid for this listing group unit. # This will be used as the CPC bid for items that are included in this # listing group. cpcBidMicros => $cpc_bid_micros }); return $ad_group_criterion; } # Specifies a decreasing negative number for temporary ad group criteria IDs. # The ad group criteria will get real IDs when created on the server. # Returns -1, -2, -3, etc. on subsequent calls. sub next_id { our $id ||= 0; $id -= 1; } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions( "customer_id=s" => \$customer_id, "ad_group_id=i" => \$ad_group_id, "replace_existing_tree=s" => \$replace_existing_tree ); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id, $ad_group_id); # Call the example. add_shopping_product_listing_group_tree($api_client, $customer_id =~ s/-//gr, $ad_group_id, $replace_existing_tree); =pod =head1 NAME add_shopping_product_listing_group_tree =head1 DESCRIPTION This example shows how to add a shopping listing group tree to a shopping ad group. The example will optionally clear an existing listing group tree and rebuild it to include the following tree structure: ProductCanonicalCondition NEW $0.20 ProductCanonicalCondition USED $0.10 ProductCanonicalCondition null (everything else) ProductBrand CoolBrand $0.90 ProductBrand CheapBrand $0.01 ProductBrand null (everything else) $0.50 =head1 SYNOPSIS add_shopping_product_listing_group_tree.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. -ad_group_id The ad group ID. -replace_existing_tree [optional] Replace the existing listing group tree on the ad group, if it already exists. =cut