Conjuntos compartidos

Los conjuntos compartidos te permiten administrar y compartir un solo conjunto de criterios en varios recursos. Según el tipo de conjunto compartido, los criterios se pueden aplicar a nivel de la campaña, del grupo de anuncios o de la cuenta.

La enumeración SharedSetType especifica los tipos de conjuntos compartidos que puedes usar en la API de Google Ads. En esta guía, se explica cómo utilizar un conjunto compartido para crear y aplicar una lista de palabras clave negativas compartidas a una campaña. Puedes seguir el mismo proceso para agregar otros tipos de conjuntos compartidos a las campañas.

Cómo crear un `SharedSet`

Primero, crea un objeto SharedSet para que actúe como contenedor de tus criterios compartidos.

Cuando crees el SharedSet, especifica el SharedSetType. Para una lista de palabras clave negativas a nivel de la campaña, usa NEGATIVE_KEYWORDS.

Otros tipos incluyen los siguientes:

NEGATIVE_PLACEMENTS: Es una lista de posiciones (como sitios web o aplicaciones) que se excluirán. Este tipo de lista se puede adjuntar a campañas con CampaignSharedSet o a una cuenta con CustomerNegativeCriterion.
ACCOUNT_LEVEL_NEGATIVE_KEYWORDS: Es una lista de palabras clave negativas que se excluirán de la segmentación. Este tipo de lista debe adjuntarse a una cuenta con CustomerNegativeCriterion.
BRANDS: Es una lista de marcas que se usarán en las restricciones de marca para las campañas de Búsqueda o que se excluirán de la segmentación.

El proceso de creación de SharedSet incluye los siguientes pasos:

Crea una instancia de SharedSet.
Establece SharedSetType en NEGATIVE_KEYWORDS.
Proporciona un name para ayudar a identificar recursos en el futuro.
Usa SharedSetService para crear el SharedSet.

La respuesta proporciona el nombre del recurso SharedSet recién creado. Usarás este nombre en los próximos pasos.

Crea recursos `SharedCriterion`

A continuación, crea recursos SharedCriterion para cada elemento que quieras agregar a tu SharedSet. En el caso de una lista de palabras clave negativas, estas son tus palabras clave negativas.

Cada SharedCriterion contiene lo siguiente:

Un objeto Criterion compatible.
Es el nombre del recurso de SharedSet que creaste en el paso anterior.

Para agregar las palabras clave negativas a tu SharedSet, sigue estos pasos:

Para cada palabra clave negativa, crea un objeto SharedCriterion.
Dentro de cada SharedCriterion, crea un objeto KeywordInfo y establece el texto de la palabra clave y el tipo de concordancia.
Establece el campo shared_set del objeto SharedCriterion en el nombre del recurso de tu objeto SharedSet.
Usa SharedCriterionService para agregar cada SharedCriterion al SharedSet.

Adjunta un `SharedSet`

Una vez que un SharedSet se completa con recursos SharedCriterion, puedes asociarlo con otros recursos de tu cuenta. El recurso que usas para adjuntar un SharedSet depende de su tipo y del nivel en el que deseas aplicar sus criterios.

Ten en cuenta que AssetSet es un tipo de recurso diferente de SharedSet y no se deben confundir. Si deseas agrupar recursos, como imágenes o videos, o usar funciones como los grupos de ubicaciones con las campañas de máximo rendimiento, consulta Conjuntos de recursos.

Nivel de la campaña

Puedes adjuntar conjuntos compartidos a nivel de la campaña con CampaignSharedSet o CampaignCriterion, según el tipo de conjunto compartido.

`CampaignSharedSet`

Los conjuntos compartidos de tipo NEGATIVE_KEYWORDS o NEGATIVE_PLACEMENTS deben adjuntarse a las campañas con el recurso CampaignSharedSet. Los criterios negativos adjuntos a nivel de la campaña se aplican automáticamente a todos los grupos de anuncios de esa campaña.

Para vincular un SharedSet a una campaña como criterio negativo, haz lo siguiente:

Crea un objeto CampaignSharedSet.
Establece el campo campaign en el nombre del recurso de la campaña a la que deseas agregar el SharedSet.
Establece el campo shared_set en el nombre del recurso del SharedSet que creaste.
Usa CampaignSharedSetService para crear CampaignSharedSet. Esto establece la vinculación entre la campaña y el SharedSet.

`CampaignCriterion`

Los conjuntos compartidos del tipo BRANDS se pueden adjuntar a las campañas con un objeto CampaignCriterion.

Para adjuntar un conjunto compartido BRANDS a una campaña, sigue estos pasos:

Crea una CampaignCriterion.
Establece el campo brand_list en un objeto BrandListInfo.
Configura BrandListInfo.shared_set como el nombre del recurso de BRANDS SharedSet.
Usa CampaignCriterionService para crear el objeto CampaignCriterion.

Nivel del grupo de anuncios

Los conjuntos compartidos de tipo BRANDS o VERTICAL_ADS_ITEM_GROUP_RULE_LIST se pueden adjuntar a nivel del grupo de anuncios con un AdGroupCriterion.

Para adjuntar un conjunto compartido BRANDS a un grupo de anuncios, haz lo siguiente:

Crea un AdGroupCriterion.
Establece el campo brand_list en un objeto BrandListInfo.
Configura BrandListInfo.shared_set como el nombre del recurso de BRANDS SharedSet.
Usa AdGroupCriterionService para crear el objeto AdGroupCriterion.

Para adjuntar un conjunto compartido VERTICAL_ADS_ITEM_GROUP_RULE_LIST a un grupo de anuncios, haz lo siguiente:

Crea un AdGroupCriterion.
Establece el campo vertical_ads_item_group_rule_list en un objeto VerticalAdsItemGroupRuleListInfo.
Establece VerticalAdsItemGroupRuleListInfo.shared_set en el nombre del recurso de VERTICAL_ADS_ITEM_GROUP_RULE_LIST SharedSet.
Usa AdGroupCriterionService para crear el objeto AdGroupCriterion.

Nivel de la cuenta

Si utilizas una cuenta de administrador, puedes crear recursos de SharedSet y compartirlos con las cuentas de cliente que forman parte de tu jerarquía de cuentas.

Por ejemplo, para adjuntar un objeto NEGATIVE_PLACEMENTS SharedSet en tu cuenta de administrador a una cuenta de cliente, usa un objeto CustomerNegativeCriterion:

Crea un objeto CustomerNegativeCriterion en la cuenta de cliente.
Establece su campo placement_list en un objeto PlacementListInfo en el que PlacementListInfo.shared_set se establece en el nombre del recurso del SharedSet de la cuenta de administrador.
Usa CustomerNegativeCriterionService para crear CustomerNegativeCriterion.

Del mismo modo, puedes adjuntar un ACCOUNT_LEVEL_NEGATIVE_KEYWORDS SharedSet en tu cuenta de administrador a una cuenta de cliente:

Crea un objeto CustomerNegativeCriterion en la cuenta de cliente.
Establece su campo negative_keyword_list en un objeto NegativeKeywordListInfo en el que NegativeKeywordListInfo.shared_set se establece en el nombre del recurso del SharedSet de la cuenta de administrador.
Usa CustomerNegativeCriterionService para crear CustomerNegativeCriterion.

Ejemplo de código de conjunto de palabras clave compartidas

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.advancedoperations;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v23.common.KeywordInfo;
import com.google.ads.googleads.v23.enums.KeywordMatchTypeEnum.KeywordMatchType;
import com.google.ads.googleads.v23.enums.SharedSetTypeEnum.SharedSetType;
import com.google.ads.googleads.v23.errors.GoogleAdsError;
import com.google.ads.googleads.v23.errors.GoogleAdsException;
import com.google.ads.googleads.v23.resources.CampaignSharedSet;
import com.google.ads.googleads.v23.resources.SharedCriterion;
import com.google.ads.googleads.v23.resources.SharedSet;
import com.google.ads.googleads.v23.services.CampaignSharedSetOperation;
import com.google.ads.googleads.v23.services.CampaignSharedSetServiceClient;
import com.google.ads.googleads.v23.services.MutateCampaignSharedSetsResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriteriaResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriterionResult;
import com.google.ads.googleads.v23.services.MutateSharedSetsResponse;
import com.google.ads.googleads.v23.services.SharedCriterionOperation;
import com.google.ads.googleads.v23.services.SharedCriterionServiceClient;
import com.google.ads.googleads.v23.services.SharedSetOperation;
import com.google.ads.googleads.v23.services.SharedSetServiceClient;
import com.google.ads.googleads.v23.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.Arrays;
import java.util.List;

/** Creates a shared list of negative broad match keywords. It then attaches them to a campaign. */
public class CreateAndAttachSharedKeywordSet {

  private static class CreateAndAttachSharedKeywordSetParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.CAMPAIGN_ID, required = true)
    private Long campaignId;
  }

  public static void main(String[] args) throws IOException {
    CreateAndAttachSharedKeywordSetParams params = new CreateAndAttachSharedKeywordSetParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.campaignId = Long.parseLong("INSERT_CAMPAIGN_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new CreateAndAttachSharedKeywordSet()
          .runExample(googleAdsClient, params.customerId, params.campaignId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param campaignId the campaign ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long campaignId) {

    // Creates a keywords list to create a shared set of.
    List<String> keywords = Arrays.asList("mars cruise", "mars hotels");

    // Creates shared negative keyword set.
    SharedSet sharedSet =
        SharedSet.newBuilder()
            .setName("API Negative keyword list - " + getPrintableDateTime())
            .setType(SharedSetType.NEGATIVE_KEYWORDS)
            .build();

    SharedSetOperation operation = SharedSetOperation.newBuilder().setCreate(sharedSet).build();

    String sharedSetResourceName;
    try (SharedSetServiceClient sharedSetServiceClient =
        googleAdsClient.getLatestVersion().createSharedSetServiceClient()) {
      MutateSharedSetsResponse response =
          sharedSetServiceClient.mutateSharedSets(
              Long.toString(customerId), ImmutableList.of(operation));
      sharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created shared set %s%n", sharedSetResourceName);
    }

    List<SharedCriterionOperation> sharedCriterionOperations = new ArrayList<>();
    for (String keyword : keywords) {
      SharedCriterion sharedCriterion =
          SharedCriterion.newBuilder()
              .setKeyword(
                  KeywordInfo.newBuilder()
                      .setText(keyword)
                      .setMatchType(KeywordMatchType.BROAD)
                      .build())
              .setSharedSet(sharedSetResourceName)
              .build();

      SharedCriterionOperation sharedCriterionOperation =
          SharedCriterionOperation.newBuilder().setCreate(sharedCriterion).build();
      sharedCriterionOperations.add(sharedCriterionOperation);
    }

    try (SharedCriterionServiceClient sharedCriterionServiceClient =
        googleAdsClient.getLatestVersion().createSharedCriterionServiceClient()) {
      MutateSharedCriteriaResponse response =
          sharedCriterionServiceClient.mutateSharedCriteria(
              Long.toString(customerId), sharedCriterionOperations);
      System.out.printf("Added %d shared criteria:%n", response.getResultsCount());
      for (MutateSharedCriterionResult result : response.getResultsList()) {
        System.out.printf("\t%s%n", result.getResourceName());
      }
    }

    String campaignResourceName = ResourceNames.campaign(customerId, campaignId);
    CampaignSharedSet campaignSharedSet =
        CampaignSharedSet.newBuilder()
            .setCampaign(campaignResourceName)
            .setSharedSet(sharedSetResourceName)
            .build();

    CampaignSharedSetOperation campaignSharedSetOperation =
        CampaignSharedSetOperation.newBuilder().setCreate(campaignSharedSet).build();

    try (CampaignSharedSetServiceClient campaignSharedSetServiceClient =
        googleAdsClient.getLatestVersion().createCampaignSharedSetServiceClient()) {
      MutateCampaignSharedSetsResponse response =
          campaignSharedSetServiceClient.mutateCampaignSharedSets(
              Long.toString(customerId), ImmutableList.of(campaignSharedSetOperation));
      String campaignSharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created campaign shared set %s%n", campaignSharedSetResourceName);
    }
  }
}
CreateAndAttachSharedKeywordSet.java

C#

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V23.Common;
using Google.Ads.GoogleAds.V23.Errors;
using Google.Ads.GoogleAds.V23.Resources;
using Google.Ads.GoogleAds.V23.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V23.Enums.KeywordMatchTypeEnum.Types;
using static Google.Ads.GoogleAds.V23.Enums.SharedSetTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V23
{
    /// <summary>
    /// This code example creates a shared list of negative broad match keywords. It then
    /// attaches them to a campaign.
    /// </summary>
    public class CreateAndAttachSharedKeywordSet : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="CreateAndAttachSharedKeywordSet"/>
        /// example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// The ID of the campaign for which shared criterion is updated.
            /// </summary>
            [Option("campaignId", Required = true, HelpText =
                "The ID of the campaign for which shared criterion is updated.")]
            public long CampaignId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            CreateAndAttachSharedKeywordSet codeExample = new CreateAndAttachSharedKeywordSet();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.CampaignId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example creates a shared list of negative broad match keywords. It then " +
            "attaches them to a campaign.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="campaignId">The ID of the campaign for which shared criterion is updated.
        /// </param>
        public void Run(GoogleAdsClient client, long customerId, long campaignId)
        {
            SharedSetServiceClient sharedSetService = client.GetService(
                Services.V23.SharedSetService);
            SharedCriterionServiceClient sharedCriterionService =
                client.GetService(Services.V23.SharedCriterionService);
            CampaignSharedSetServiceClient campaignSharedSetService =
                client.GetService(Services.V23.CampaignSharedSetService);

            try
            {
                // Keywords to create a shared set of.
                string[] keywords = new string[] { "mars cruise", "mars hotels" };

                // Create shared negative keyword set.
                SharedSet sharedSet = new SharedSet()
                {
                    Name = "API Negative keyword list - " + ExampleUtilities.GetRandomString(),
                    Type = SharedSetType.NegativeKeywords,
                };
                SharedSetOperation operation = new SharedSetOperation()
                {
                    Create = sharedSet
                };

                MutateSharedSetsResponse sharedSetResponse = sharedSetService.MutateSharedSets(
                    customerId.ToString(), new SharedSetOperation[] { operation });

                string sharedSetResourceName = sharedSetResponse.Results[0].ResourceName;
                Console.WriteLine($"Created shared set {sharedSetResourceName}.");

                // Create negative keywords in the shared set.
                List<SharedCriterionOperation> criterionOperations =
                    new List<SharedCriterionOperation>();

                foreach (string keyword in keywords)
                {
                    SharedCriterion sharedCriterion = new SharedCriterion()
                    {
                        Keyword = new KeywordInfo()
                        {
                            Text = keyword,
                            MatchType = KeywordMatchType.Broad
                        },
                        SharedSet = sharedSetResourceName
                    };
                    criterionOperations.Add(new SharedCriterionOperation()
                    {
                        Create = sharedCriterion
                    });
                }

                MutateSharedCriteriaResponse criteriaResponse =
                    sharedCriterionService.MutateSharedCriteria(
                        customerId.ToString(), criterionOperations);

                foreach (MutateSharedCriterionResult result in criteriaResponse.Results)
                {
                    Console.WriteLine($"Created shared criterion {result.ResourceName}.");
                }

                // Attach shared set to campaign.
                CampaignSharedSet campaignSet = new CampaignSharedSet()
                {
                    Campaign = ResourceNames.Campaign(customerId, campaignId),
                    SharedSet = sharedSetResourceName
                };

                CampaignSharedSetOperation sharedSetoperation = new CampaignSharedSetOperation()
                {
                    Create = campaignSet
                };
                MutateCampaignSharedSetsResponse response =
                    campaignSharedSetService.MutateCampaignSharedSets(customerId.ToString(),
                        new CampaignSharedSetOperation[] { sharedSetoperation });

                Console.WriteLine("Created campaign shared set {0}.",
                    response.Results[0].ResourceName);
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}
CreateAndAttachSharedKeywordSet.cs

PHP

<?php

/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V23\ResourceNames;
use Google\Ads\GoogleAds\V23\Common\KeywordInfo;
use Google\Ads\GoogleAds\V23\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V23\Enums\SharedSetTypeEnum\SharedSetType;
use Google\Ads\GoogleAds\V23\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V23\Resources\CampaignSharedSet;
use Google\Ads\GoogleAds\V23\Resources\SharedCriterion;
use Google\Ads\GoogleAds\V23\Resources\SharedSet;
use Google\Ads\GoogleAds\V23\Services\CampaignSharedSetOperation;
use Google\Ads\GoogleAds\V23\Services\MutateCampaignSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedCriteriaRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\SharedCriterionOperation;
use Google\Ads\GoogleAds\V23\Services\SharedSetOperation;
use Google\ApiCore\ApiException;

/**
 * This example creates a shared list of negative broad match keywords. It then attaches them to a
 * campaign.
 */
class CreateAndAttachSharedKeywordSet
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const CAMPAIGN_ID = 'INSERT_CAMPAIGN_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::CAMPAIGN_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::CAMPAIGN_ID] ?: self::CAMPAIGN_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $campaignId the ID of the campaign
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $campaignId
    ) {
        // Create shared negative keyword set.
        $sharedSet = new SharedSet([
            'name' => 'API Negative keyword list - ' . Helper::getPrintableDatetime(),
            'type' => SharedSetType::NEGATIVE_KEYWORDS,
        ]);

        $sharedSetOperation = new SharedSetOperation();
        $sharedSetOperation->setCreate($sharedSet);

        $sharedSetServiceClient = $googleAdsClient->getSharedSetServiceClient();
        $response = $sharedSetServiceClient->mutateSharedSets(MutateSharedSetsRequest::build(
            $customerId,
            [$sharedSetOperation]
        ));

        $sharedSetResourceName = $response->getResults()[0]->getResourceName();
        print 'Created shared set ' . $sharedSetResourceName . PHP_EOL;

        // Creates shared set criteria.
        $sharedCriterionOperations = [];
        // Keywords to create a shared set of.
        $keywords = ['mars cruise', 'mars hotels'];
        foreach ($keywords as $keyword) {
            $sharedCriterion = new SharedCriterion([
                'keyword' => new KeywordInfo([
                    'text' => $keyword,
                    'match_type' => KeywordMatchType::BROAD
                ]),
                'shared_set' => $sharedSetResourceName
            ]);

            $sharedCriterionOperation = new SharedCriterionOperation();
            $sharedCriterionOperation->setCreate($sharedCriterion);
            $sharedCriterionOperations[] = $sharedCriterionOperation;
        }

        $sharedCriterionServiceClient = $googleAdsClient->getSharedCriterionServiceClient();
        $response = $sharedCriterionServiceClient->mutateSharedCriteria(
            MutateSharedCriteriaRequest::build($customerId, $sharedCriterionOperations)
        );

        printf("Added %d shared criteria:%s", $response->getResults()->count(), PHP_EOL);
        foreach ($response->getResults() as $addedSharedCriterion) {
            /** @var SharedCriterion $addedSharedCriterion */
            print "\t" . $addedSharedCriterion->getResourceName() . PHP_EOL;
        }

        // Creates campaign shared set.
        $campaignSharedSet = new CampaignSharedSet([
            'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
            'shared_set' => $sharedSetResourceName
        ]);

        $campaignSharedSetOperation = new CampaignSharedSetOperation();
        $campaignSharedSetOperation->setCreate($campaignSharedSet);

        $campaignSharedSetServiceClient = $googleAdsClient->getCampaignSharedSetServiceClient();
        $response = $campaignSharedSetServiceClient->mutateCampaignSharedSets(
            MutateCampaignSharedSetsRequest::build($customerId, [$campaignSharedSetOperation])
        );

        print 'Created campaign shared set: ' . $response->getResults()[0]->getResourceName()
            . PHP_EOL;
    }
}

CreateAndAttachSharedKeywordSet::main();
CreateAndAttachSharedKeywordSet.php

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Demonstrates how to create a shared list of negative broad match keywords.

Note that the keywords will be attached to the specified campaign.
"""


import argparse
import sys
from typing import List
import uuid

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.v23.errors.types.errors import GoogleAdsError
from google.ads.googleads.v23.resources.types.campaign_shared_set import (
    CampaignSharedSet,
)
from google.ads.googleads.v23.resources.types.shared_criterion import (
    SharedCriterion,
)
from google.ads.googleads.v23.resources.types.shared_set import SharedSet
from google.ads.googleads.v23.services.services.campaign_service import (
    CampaignServiceClient,
)
from google.ads.googleads.v23.services.services.campaign_shared_set_service import (
    CampaignSharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.campaign_shared_set_service import (
    CampaignSharedSetOperation,
    MutateCampaignSharedSetsResponse,
)
from google.ads.googleads.v23.services.services.shared_criterion_service import (
    SharedCriterionServiceClient,
)
from google.ads.googleads.v23.services.services.shared_set_service import (
    SharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.shared_criterion_service import (
    MutateSharedCriteriaResponse,
    MutateSharedCriterionResult,
    SharedCriterionOperation,
)
from google.ads.googleads.v23.services.types.shared_set_service import (
    MutateSharedSetsResponse,
    SharedSetOperation,
)


def main(client: GoogleAdsClient, customer_id: str, campaign_id: str) -> None:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    shared_set_service: SharedSetServiceClient = client.get_service(
        "SharedSetService"
    )
    shared_criterion_service: SharedCriterionServiceClient = client.get_service(
        "SharedCriterionService"
    )
    campaign_shared_set_service: CampaignSharedSetServiceClient = (
        client.get_service("CampaignSharedSetService")
    )

    # Create shared negative keyword set.
    shared_set_operation: SharedSetOperation = client.get_type(
        "SharedSetOperation"
    )
    shared_set: SharedSet = shared_set_operation.create
    shared_set.name = f"API Negative keyword list - {uuid.uuid4()}"
    shared_set.type_ = client.enums.SharedSetTypeEnum.NEGATIVE_KEYWORDS

    try:
        shared_set_response: MutateSharedSetsResponse = (
            shared_set_service.mutate_shared_sets(
                customer_id=customer_id, operations=[shared_set_operation]
            )
        )
        shared_set_resource_name: str = shared_set_response.results[
            0
        ].resource_name

        print(f'Created shared set "{shared_set_resource_name}".')
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    # Keywords to create a shared set of.
    keywords: List[str] = ["mars cruise", "mars hotels"]
    shared_criteria_operations: List[SharedCriterionOperation] = []
    for keyword in keywords:
        shared_criterion_operation: SharedCriterionOperation = client.get_type(
            "SharedCriterionOperation"
        )
        shared_criterion: SharedCriterion = shared_criterion_operation.create
        shared_criterion.keyword.text = keyword
        shared_criterion.keyword.match_type = (
            client.enums.KeywordMatchTypeEnum.BROAD
        )
        shared_criterion.shared_set = shared_set_resource_name
        shared_criteria_operations.append(shared_criterion_operation)
    try:
        response: MutateSharedCriteriaResponse = (
            shared_criterion_service.mutate_shared_criteria(
                customer_id=customer_id, operations=shared_criteria_operations
            )
        )

        shared_criterion_result: MutateSharedCriterionResult
        for shared_criterion_result in response.results:
            print(
                "Created shared criterion "
                f'"{shared_criterion_result.resource_name}".'
            )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    campaign_set_operation: CampaignSharedSetOperation = client.get_type(
        "CampaignSharedSetOperation"
    )
    campaign_set: CampaignSharedSet = campaign_set_operation.create
    campaign_set.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_set.shared_set = shared_set_resource_name

    try:
        campaign_shared_set_response: MutateCampaignSharedSetsResponse = (
            campaign_shared_set_service.mutate_campaign_shared_sets(
                customer_id=customer_id, operations=[campaign_set_operation]
            )
        )

        print(
            "Created campaign shared set "
            f'"{campaign_shared_set_response.results[0].resource_name}".'
        )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)


def handle_googleads_exception(exception: GoogleAdsException) -> None:
    print(
        f'Request with ID "{exception.request_id}" failed with status '
        f'"{exception.error.code().name}" and includes the following errors:'
    )
    error: GoogleAdsError
    for error in exception.failure.errors:
        print(f'\tError with message "{error.message}".')
        if error.location:
            for field_path_element in error.location.field_path_elements:
                print(f"\t\tOn field: {field_path_element.field_name}")
    sys.exit(1)


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description=(
            "Adds a list of negative broad match keywords to the "
            "provided campaign, for the specified customer."
        )
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-i", "--campaign_id", type=str, required=True, help="The campaign ID."
    )
    args = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage(
        version="v23"
    )

    main(googleads_client, args.customer_id, args.campaign_id)
create_and_attach_shared_keyword_set.py

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

require "optparse"
require "google/ads/google_ads"
require "date"

def create_and_attach_shared_keyword_set(customer_id, campaign_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters

  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Keywords to create a shared set of.
  keywords = ["mars cruise", "mars hotels"]

  # Create shared negative keyword set.
  shared_set = client.resource.shared_set do |ss|
    ss.name = "API Negative keyword list - #{(Time.new.to_f * 1000).to_i}"
    ss.type = :NEGATIVE_KEYWORDS
  end

  operation = client.operation.create_resource.shared_set(shared_set)

  response = client.service.shared_set.mutate_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  shared_set_resource_name = response.results.first.resource_name
  puts "Created shared set #{shared_set_resource_name}"

  shared_criteria = keywords.map do |keyword|
    client.resource.shared_criterion do |sc|
      sc.keyword = client.resource.keyword_info do |kw|
        kw.text = keyword
        kw.match_type = :BROAD
      end
      sc.shared_set = shared_set_resource_name
    end
  end

  operations = shared_criteria.map do |criterion|
    client.operation.create_resource.shared_criterion(criterion)
  end

  response = client.service.shared_criterion.mutate_shared_criteria(
    customer_id: customer_id,
    operations: operations,
  )

  response.results.each do |result|
    puts "Created shared criterion #{result.resource_name}"
  end

  campaign_set = client.resource.campaign_shared_set do |css|
    css.campaign = client.path.campaign(customer_id, campaign_id)
    css.shared_set = shared_set_resource_name
  end

  operation = client.operation.create_resource.campaign_shared_set(campaign_set)

  response = client.service.campaign_shared_set.mutate_campaign_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created campaign shared set #{response.results.first.resource_name}"
end

if __FILE__ == $PROGRAM_NAME
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:campaign_id] = 'INSERT_CAMPAIGN_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: ruby %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-c', '--campaign-id CAMPAIGN-ID', String, 'Campaign ID') do |v|
      options[:campaign_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    create_and_attach_shared_keyword_set(options.fetch(:customer_id).tr("-", ""),
        options[:campaign_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
create_and_attach_shared_keyword_set.rb

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V23::Resources::SharedSet;
use Google::Ads::GoogleAds::V23::Resources::SharedCriterion;
use Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet;
use Google::Ads::GoogleAds::V23::Common::KeywordInfo;
use Google::Ads::GoogleAds::V23::Enums::SharedSetTypeEnum qw(NEGATIVE_KEYWORDS);
use Google::Ads::GoogleAds::V23::Enums::KeywordMatchTypeEnum qw(BROAD);
use Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation;
use
  Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation;
use
  Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation;
use Google::Ads::GoogleAds::V23::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd          qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $campaign_id = "INSERT_CAMPAIGN_ID_HERE";

sub create_and_attach_shared_keyword_set {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Create shared negative keyword set.
  my $shared_set = Google::Ads::GoogleAds::V23::Resources::SharedSet->new({
    name => "API Negative keyword list - " . uniqid(),
    type => NEGATIVE_KEYWORDS
  });

  my $shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation
    ->new({
      create => $shared_set
    });

  my $shared_sets_response = $api_client->SharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$shared_set_operation]});

  my $shared_set_resource_name =
    $shared_sets_response->{results}[0]{resourceName};
  printf "Created shared set: '%s'.\n", $shared_set_resource_name;

  # Create shared set criterion.
  my $shared_criterion_operations = [];
  # Keywords to create a shared set of.
  my $keywords = ['mars cruise', 'mars hotels'];
  foreach my $keyword (@$keywords) {
    my $shared_criterion =
      Google::Ads::GoogleAds::V23::Resources::SharedCriterion->new({
        keyword => Google::Ads::GoogleAds::V23::Common::KeywordInfo->new({
            text      => $keyword,
            matchType => BROAD
          }
        ),
        sharedSet => $shared_set_resource_name
      });

    my $shared_criterion_operation =
      Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation
      ->new({
        create => $shared_criterion
      });
    push @$shared_criterion_operations, $shared_criterion_operation;
  }

  my $shared_criteria_response = $api_client->SharedCriterionService()->mutate({
    customerId => $customer_id,
    operations => $shared_criterion_operations
  });

  my $shared_criterion_results = $shared_criteria_response->{results};
  printf "Added %d shared criterion:\n", scalar @$shared_criterion_results;
  foreach my $shared_criterion_result (@$shared_criterion_results) {
    printf "\t%s\n", $shared_criterion_result->{resourceName};
  }

  # Create campaign shared set.
  my $campaign_shared_set =
    Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet->new({
      campaign => Google::Ads::GoogleAds::V23::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      sharedSet => $shared_set_resource_name
    });

  my $campaign_shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation
    ->new({
      create => $campaign_shared_set
    });

  my $campaign_shared_sets_response =
    $api_client->CampaignSharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_shared_set_operation]});

  printf "Created campaign shared set: '%s'.\n",
    $campaign_shared_sets_response->{results}[0]{resourceName};
  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id, "campaign_id=i" => \$campaign_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $campaign_id);

# Call the example.
create_and_attach_shared_keyword_set($api_client, $customer_id =~ s/-//gr,
  $campaign_id);

=pod

=head1 NAME

create_and_attach_shared_keyword_set

=head1 DESCRIPTION

This example creates a shared list of negative broad match keywords. It then attaches
them to a campaign.

=head1 SYNOPSIS

create_and_attach_shared_keyword_set.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -campaign_id                The campaign ID.

=cut
create_and_attach_shared_keyword_set.pl

Criterios

Modificadores de ofertas

Conjuntos compartidos Organiza tus páginas con colecciones Guarda y categoriza el contenido según tus preferencias.

Cómo crear un SharedSet

Crea recursos SharedCriterion

Adjunta un SharedSet