segments

All segments are selectable with any resource that has no associated metrics. However, fields on those resources will not segment metrics in your SELECT clause.

segments.activity_account_id

Field descriptionActivity account ID.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_city

Field descriptionThe city where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_country

Field descriptionThe country where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_rating

Field descriptionActivity rating.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.activity_state

Field descriptionThe state where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.ad_group

Field descriptionResource name of the ad group.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.ad_network_type

Field descriptionAd network type.
CategorySEGMENT
Data Type
CONTENT
GOOGLE_OWNED_CHANNELS
GOOGLE_TV
MIXED
SEARCH
SEARCH_PARTNERS
UNKNOWN
UNSPECIFIED
YOUTUBE
Type URLgoogle.ads.googleads.v18.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.asset_group

Field descriptionResource name of the asset group.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.campaign

Field descriptionResource name of the campaign.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.click_type

Field descriptionClick type.
CategorySEGMENT
Data Type
AD_IMAGE
APP_DEEPLINK
BREADCRUMBS
BROADBAND_PLAN
CALLS
CALL_TRACKING
CLICK_ON_ENGAGEMENT_AD
CROSS_NETWORK
GET_DIRECTIONS
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION
HOTEL_PRICE
LOCATION_EXPANSION
LOCATION_FORMAT_CALL
LOCATION_FORMAT_DIRECTIONS
LOCATION_FORMAT_IMAGE
LOCATION_FORMAT_LANDING_PAGE
LOCATION_FORMAT_MAP
LOCATION_FORMAT_STORE_INFO
LOCATION_FORMAT_TEXT
MOBILE_CALL_TRACKING
OFFER_PRINTS
OTHER
PRICE_EXTENSION
PRODUCT_AD_APP_DEEPLINK
PRODUCT_EXTENSION_CLICKS
PRODUCT_LISTING_ADS_COUPON
PRODUCT_LISTING_AD_CLICKS
PRODUCT_LISTING_AD_LOCAL
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE
PRODUCT_LISTING_AD_TRANSACTABLE
PROMOTION_EXTENSION
SHOPPING_COMPARISON_LISTING
SHOWCASE_AD_CATEGORY_LINK
SHOWCASE_AD_LOCAL_PRODUCT_LINK
SHOWCASE_AD_LOCAL_STOREFRONT_LINK
SHOWCASE_AD_ONLINE_PRODUCT_LINK
SITELINKS
STORE_LOCATOR
SWIPEABLE_GALLERY_AD_HEADLINE
SWIPEABLE_GALLERY_AD_SEE_MORE
SWIPEABLE_GALLERY_AD_SITELINK_FIVE
SWIPEABLE_GALLERY_AD_SITELINK_FOUR
SWIPEABLE_GALLERY_AD_SITELINK_ONE
SWIPEABLE_GALLERY_AD_SITELINK_THREE
SWIPEABLE_GALLERY_AD_SITELINK_TWO
SWIPEABLE_GALLERY_AD_SWIPES
TRAVEL_ASSETS
UNKNOWN
UNSPECIFIED
URL_CLICKS
VIDEO_APP_STORE_CLICKS
VIDEO_CALL_TO_ACTION_CLICKS
VIDEO_CARD_ACTION_HEADLINE_CLICKS
VIDEO_END_CAP_CLICKS
VIDEO_WEBSITE_CLICKS
VISUAL_SITELINKS
WIRELESS_PLAN
Type URLgoogle.ads.googleads.v18.enums.ClickTypeEnum.ClickType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
ADD_TO_CART
BEGIN_CHECKOUT
BOOK_APPOINTMENT
CONTACT
CONVERTED_LEAD
DEFAULT
DOWNLOAD
ENGAGEMENT
GET_DIRECTIONS
IMPORTED_LEAD
OUTBOUND_CLICK
PAGE_VIEW
PHONE_CALL_LEAD
PURCHASE
QUALIFIED_LEAD
REQUEST_QUOTE
SIGNUP
STORE_SALE
STORE_VISIT
SUBMIT_LEAD_FORM
SUBSCRIBE_PAID
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_adjustment

Field descriptionThis segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_attribution_event_type

Field descriptionConversion attribution event type.
CategorySEGMENT
Data Type
IMPRESSION
INTERACTION
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion.
CategorySEGMENT
Data Type
EIGHT_TO_NINE_DAYS
ELEVEN_TO_TWELVE_DAYS
FIVE_TO_SIX_DAYS
FORTY_FIVE_TO_SIXTY_DAYS
FOURTEEN_TO_TWENTY_ONE_DAYS
FOUR_TO_FIVE_DAYS
LESS_THAN_ONE_DAY
NINE_TO_TEN_DAYS
ONE_TO_TWO_DAYS
SEVEN_TO_EIGHT_DAYS
SIXTY_TO_NINETY_DAYS
SIX_TO_SEVEN_DAYS
TEN_TO_ELEVEN_DAYS
THIRTEEN_TO_FOURTEEN_DAYS
THIRTY_TO_FORTY_FIVE_DAYS
THREE_TO_FOUR_DAYS
TWELVE_TO_THIRTEEN_DAYS
TWENTY_ONE_TO_THIRTY_DAYS
TWO_TO_THREE_DAYS
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ConversionLagBucketEnum.ConversionLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_or_adjustment_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
CategorySEGMENT
Data Type
ADJUSTMENT_EIGHT_TO_NINE_DAYS
ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS
ADJUSTMENT_FIVE_TO_SIX_DAYS
ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS
ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS
ADJUSTMENT_FOUR_TO_FIVE_DAYS
ADJUSTMENT_LESS_THAN_ONE_DAY
ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS
ADJUSTMENT_NINE_TO_TEN_DAYS
ADJUSTMENT_ONE_TO_TWO_DAYS
ADJUSTMENT_SEVEN_TO_EIGHT_DAYS
ADJUSTMENT_SIXTY_TO_NINETY_DAYS
ADJUSTMENT_SIX_TO_SEVEN_DAYS
ADJUSTMENT_TEN_TO_ELEVEN_DAYS
ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS
ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS
ADJUSTMENT_THREE_TO_FOUR_DAYS
ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS
ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS
ADJUSTMENT_TWO_TO_THREE_DAYS
ADJUSTMENT_UNKNOWN
CONVERSION_EIGHT_TO_NINE_DAYS
CONVERSION_ELEVEN_TO_TWELVE_DAYS
CONVERSION_FIVE_TO_SIX_DAYS
CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS
CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS
CONVERSION_FOUR_TO_FIVE_DAYS
CONVERSION_LESS_THAN_ONE_DAY
CONVERSION_NINE_TO_TEN_DAYS
CONVERSION_ONE_TO_TWO_DAYS
CONVERSION_SEVEN_TO_EIGHT_DAYS
CONVERSION_SIXTY_TO_NINETY_DAYS
CONVERSION_SIX_TO_SEVEN_DAYS
CONVERSION_TEN_TO_ELEVEN_DAYS
CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS
CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS
CONVERSION_THREE_TO_FOUR_DAYS
CONVERSION_TWELVE_TO_THIRTEEN_DAYS
CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS
CONVERSION_TWO_TO_THREE_DAYS
CONVERSION_UNKNOWN
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.conversion_value_rule_primary_dimension

Field descriptionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE, ITINERARY show the net adjustment after value rules were applied.
CategorySEGMENT
Data Type
AUDIENCE
DEVICE
GEO_LOCATION
ITINERARY
MULTIPLE
NEW_VS_RETURNING_USER
NO_RULE_APPLIED
ORIGINAL
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.day_of_week

Field descriptionDay of the week, for example, MONDAY.
CategorySEGMENT
Data Type
FRIDAY
MONDAY
SATURDAY
SUNDAY
THURSDAY
TUESDAY
UNKNOWN
UNSPECIFIED
WEDNESDAY
Type URLgoogle.ads.googleads.v18.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.device

Field descriptionDevice to which metrics apply.
CategorySEGMENT
Data Type
CONNECTED_TV
DESKTOP
MOBILE
OTHER
TABLET
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.external_activity_id

Field descriptionAdvertiser supplied activity ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.external_conversion_source

Field descriptionExternal conversion source.
CategorySEGMENT
Data Type
AD_CALL_METRICS
ANALYTICS
ANALYTICS_SEARCH_ADS_360
ANDROID_FIRST_OPEN
ANDROID_IN_APP
APP_UNSPECIFIED
CLICK_TO_CALL
DISPLAY_AND_VIDEO_360_FLOODLIGHT
FIREBASE
FIREBASE_SEARCH_ADS_360
FLOODLIGHT
GOOGLE_ATTRIBUTION
GOOGLE_HOSTED
GOOGLE_PLAY
IOS_FIRST_OPEN
IOS_IN_APP
SALESFORCE
SEARCH_ADS_360
STORE_SALES
STORE_SALES_CRM
STORE_SALES_DIRECT_UPLOAD
STORE_SALES_PAYMENT_NETWORK
STORE_VISITS
THIRD_PARTY_APP_ANALYTICS
UNKNOWN
UNSPECIFIED
UPLOAD
UPLOAD_CALLS
WEBPAGE
WEBSITE_CALL_METRICS
Type URLgoogle.ads.googleads.v18.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_airport

Field descriptionResource name of the geo target constant that represents an airport.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_canton

Field descriptionResource name of the geo target constant that represents a canton.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_city

Field descriptionResource name of the geo target constant that represents a city.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_country

Field descriptionResource name of the geo target constant that represents a country.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_county

Field descriptionResource name of the geo target constant that represents a county.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_district

Field descriptionResource name of the geo target constant that represents a district.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_metro

Field descriptionResource name of the geo target constant that represents a metro.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_most_specific_location

Field descriptionResource name of the geo target constant that represents the most specific location.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_postal_code

Field descriptionResource name of the geo target constant that represents a postal code.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_province

Field descriptionResource name of the geo target constant that represents a province.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_region

Field descriptionResource name of the geo target constant that represents a region.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.geo_target_state

Field descriptionResource name of the geo target constant that represents a state.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_booking_window_days

Field descriptionHotel booking window in days.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_center_id

Field descriptionHotel center ID.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_check_in_date

Field descriptionHotel check-in date. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_check_in_day_of_week

Field descriptionHotel check-in day of week.
CategorySEGMENT
Data Type
FRIDAY
MONDAY
SATURDAY
SUNDAY
THURSDAY
TUESDAY
UNKNOWN
UNSPECIFIED
WEDNESDAY
Type URLgoogle.ads.googleads.v18.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_city

Field descriptionHotel city.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_class

Field descriptionHotel class.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_country

Field descriptionHotel country.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_date_selection_type

Field descriptionHotel date selection type.
CategorySEGMENT
Data Type
DEFAULT_SELECTION
UNKNOWN
UNSPECIFIED
USER_SELECTED
Type URLgoogle.ads.googleads.v18.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_length_of_stay

Field descriptionHotel length of stay.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_price_bucket

Field descriptionHotel price bucket.
CategorySEGMENT
Data Type
LOWEST_TIED
LOWEST_UNIQUE
NOT_LOWEST
ONLY_PARTNER_SHOWN
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.HotelPriceBucketEnum.HotelPriceBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_rate_rule_id

Field descriptionHotel rate rule ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_rate_type

Field descriptionHotel rate type.
CategorySEGMENT
Data Type
PRIVATE_RATE
PUBLIC_RATE
QUALIFIED_RATE
UNAVAILABLE
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.HotelRateTypeEnum.HotelRateType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hotel_state

Field descriptionHotel state.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.hour

Field descriptionHour of day as a number between 0 and 23, inclusive.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.keyword.ad_group_criterion

Field descriptionThe AdGroupCriterion resource name.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.keyword.info.match_type

Field descriptionThe match type of the keyword.
CategorySEGMENT
Data Type
BROAD
EXACT
PHRASE
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.KeywordMatchTypeEnum.KeywordMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.keyword.info.text

Field descriptionThe text of the keyword (at most 80 characters and 10 words).
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.month_of_year

Field descriptionMonth of the year, for example, January.
CategorySEGMENT
Data Type
APRIL
AUGUST
DECEMBER
FEBRUARY
JANUARY
JULY
JUNE
MARCH
MAY
NOVEMBER
OCTOBER
SEPTEMBER
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.new_versus_returning_customers

Field descriptionThis is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
CategorySEGMENT
Data Type
NEW
NEW_AND_HIGH_LTV
RETURNING
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.partner_hotel_id

Field descriptionPartner hotel ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_aggregator_id

Field descriptionAggregator ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_brand

Field descriptionBrand of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_category_level1

Field descriptionCategory (level 1) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level2

Field descriptionCategory (level 2) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level3

Field descriptionCategory (level 3) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level4

Field descriptionCategory (level 4) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_category_level5

Field descriptionCategory (level 5) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.product_channel

Field descriptionChannel of the product.
CategorySEGMENT
Data Type
LOCAL
ONLINE
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ProductChannelEnum.ProductChannel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_channel_exclusivity

Field descriptionChannel exclusivity of the product.
CategorySEGMENT
Data Type
MULTI_CHANNEL
SINGLE_CHANNEL
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_condition

Field descriptionCondition of the product.
CategorySEGMENT
Data Type
NEW
REFURBISHED
UNKNOWN
UNSPECIFIED
USED
Type URLgoogle.ads.googleads.v18.enums.ProductConditionEnum.ProductCondition
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_country

Field descriptionResource name of the geo target constant for the country of sale of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute0

Field descriptionCustom attribute 0 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute1

Field descriptionCustom attribute 1 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute2

Field descriptionCustom attribute 2 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute3

Field descriptionCustom attribute 3 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_custom_attribute4

Field descriptionCustom attribute 4 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_feed_label

Field descriptionFeed label of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_item_id

Field descriptionItem ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_language

Field descriptionResource name of the language constant for the language of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_merchant_id

Field descriptionMerchant ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_store_id

Field descriptionStore ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_title

Field descriptionTitle of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l1

Field descriptionType (level 1) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l2

Field descriptionType (level 2) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l3

Field descriptionType (level 3) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l4

Field descriptionType (level 4) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.product_type_l5

Field descriptionType (level 5) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.recommendation_type

Field descriptionRecommendation type.
CategorySEGMENT
Data Type
CALLOUT_ASSET
CALL_ASSET
CAMPAIGN_BUDGET
CUSTOM_AUDIENCE_OPT_IN
DISPLAY_EXPANSION_OPT_IN
DYNAMIC_IMAGE_EXTENSION_OPT_IN
ENHANCED_CPC_OPT_IN
FORECASTING_CAMPAIGN_BUDGET
FORECASTING_SET_TARGET_CPA
FORECASTING_SET_TARGET_ROAS
IMPROVE_DEMAND_GEN_AD_STRENGTH
IMPROVE_GOOGLE_TAG_COVERAGE
IMPROVE_PERFORMANCE_MAX_AD_STRENGTH
KEYWORD
KEYWORD_MATCH_TYPE
LEAD_FORM_ASSET
LOWER_TARGET_ROAS
MARGINAL_ROI_CAMPAIGN_BUDGET
MAXIMIZE_CLICKS_OPT_IN
MAXIMIZE_CONVERSIONS_OPT_IN
MAXIMIZE_CONVERSION_VALUE_OPT_IN
MIGRATE_DYNAMIC_SEARCH_ADS_CAMPAIGN_TO_PERFORMANCE_MAX
MOVE_UNUSED_BUDGET
OPTIMIZE_AD_ROTATION
PERFORMANCE_MAX_FINAL_URL_OPT_IN
PERFORMANCE_MAX_OPT_IN
RAISE_TARGET_CPA
RAISE_TARGET_CPA_BID_TOO_LOW
REFRESH_CUSTOMER_MATCH_LIST
RESPONSIVE_SEARCH_AD
RESPONSIVE_SEARCH_AD_ASSET
RESPONSIVE_SEARCH_AD_IMPROVE_AD_STRENGTH
SEARCH_PARTNERS_OPT_IN
SET_TARGET_CPA
SET_TARGET_ROAS
SHOPPING_ADD_AGE_GROUP
SHOPPING_ADD_COLOR
SHOPPING_ADD_GENDER
SHOPPING_ADD_GTIN
SHOPPING_ADD_MORE_IDENTIFIERS
SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN
SHOPPING_ADD_SIZE
SHOPPING_FIX_DISAPPROVED_PRODUCTS
SHOPPING_FIX_MERCHANT_CENTER_ACCOUNT_SUSPENSION_WARNING
SHOPPING_FIX_SUSPENDED_MERCHANT_CENTER_ACCOUNT
SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX
SHOPPING_TARGET_ALL_OFFERS
SITELINK_ASSET
TARGET_CPA_OPT_IN
TARGET_ROAS_OPT_IN
TEXT_AD
UNKNOWN
UNSPECIFIED
UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX
UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX
USE_BROAD_MATCH_KEYWORD
Type URLgoogle.ads.googleads.v18.enums.RecommendationTypeEnum.RecommendationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.search_subcategory

Field descriptionA search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable With

segments.search_term_match_type

Field descriptionMatch type of the keyword that triggered the ad, including variants.
CategorySEGMENT
Data Type
BROAD
EXACT
NEAR_EXACT
NEAR_PHRASE
PHRASE
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.SearchTermMatchTypeEnum.SearchTermMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_redistributed_fine_conversion_value

Field descriptioniOS Store Kit Ad Network redistributed fine conversion value. Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.sk_ad_network_source_type

Field descriptionThe source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
CategorySEGMENT
Data Type
MOBILE_APPLICATION
UNAVAILABLE
UNKNOWN
UNSPECIFIED
WEBSITE
Type URLgoogle.ads.googleads.v18.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.slot

Field descriptionPosition of the ad.
CategorySEGMENT
Data Type
CONTENT
MIXED
SEARCH_OTHER
SEARCH_PARTNER_OTHER
SEARCH_PARTNER_TOP
SEARCH_SIDE
SEARCH_TOP
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.googleads.v18.enums.SlotEnum.Slot
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable With