The forecast metrics for the planless keyword campaign.
| Fields | |
|---|---|
 | 
                
                   
 The total number of impressions.  | 
              
 | 
                
                   
 The average click through rate. Available only if impressions > 0.  | 
              
 | 
                
                   
 The average cpc. Available only if clicks > 0.  | 
              
 | 
                
                   
 The total number of clicks.  | 
              
 | 
                
                   
 The total cost.  | 
              
 | 
                
                   
 Forecasted number of conversions: clicks * conversion_rate.  | 
              
 | 
                
                   
 Forecasted conversion rate.  | 
              
 | 
                
                   
 Average cost per acquisition calculated as cost_micros / conversions.  |