MaximizeConversionValue
An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.
| Fields |
target_roas
|
double
Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Maximize conversion value within your budget using an automated bidding strategy."],["Achieve your target return on ad spend (ROAS) to optimize revenue."],["The system automatically aims for the highest ROAS if a specific target isn't set."],["High target ROAS might limit budget spending while low target ROAS could risk overspending."]]],[]]
