MaximizeConversionValue
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An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.
| Fields |
target_roas
|
double
The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
|
cpc_bid_ceiling_micros
|
int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
|
cpc_bid_floor_micros
|
int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
|
target_roas_tolerance_percent_millis
|
int64
The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS.
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Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# MaximizeConversionValue\n\nAn automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.\n\n| Fields ||\n|--------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ### `target_roas` | `double` The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |\n| ### `cpc_bid_ceiling_micros` | `int64` Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |\n| ### `cpc_bid_floor_micros` | `int64` Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |\n| ### `target_roas_tolerance_percent_millis` | `int64` The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. |"]]
