type CustomCriteria (v202411)
Stay organized with collections
Save and categorize content based on your preferences.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria allows for targeting using custom targeting keys of predefined or freeform types.\u003c/p\u003e\n"],["\u003cp\u003eIt utilizes key IDs to identify specific custom targeting keys and value IDs for associated values.\u003c/p\u003e\n"],["\u003cp\u003eThe targeting process involves comparison operators (IS or IS_NOT) to define the matching criteria.\u003c/p\u003e\n"],["\u003cp\u003eCustom Criteria is an integral part of NativeStyleService and is used for precise ad targeting.\u003c/p\u003e\n"]]],["Custom criteria targeting utilizes the `CustomCriteria` object to target predefined or freeform custom targeting keys. Key actions include using `keyId` to identify a `CustomTargetingKey` and `valueIds` to specify `CustomTargetingValue` objects. The `operator` field determines the comparison operation, with options `IS` or `IS_NOT`. This is used in multiple services, like AdRuleService, AudienceSegmentService, and NativeStyleService. There is also inheritance from `CustomCriteriaNode` to `CustomCriteriaLeaf`.\n"],null,["# type CustomCriteria (v202411)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202411/AdRuleService.CustomCriteria) [AdjustmentService](/ad-manager/api/reference/v202411/AdjustmentService.CustomCriteria) [AudienceSegmentService](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteria) [ForecastService](/ad-manager/api/reference/v202411/ForecastService.CustomCriteria) [LineItemService](/ad-manager/api/reference/v202411/LineItemService.CustomCriteria) **NativeStyleService** [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.CustomCriteria) [ProposalService](/ad-manager/api/reference/v202411/ProposalService.CustomCriteria) [PublisherQueryLanguageService](/ad-manager/api/reference/v202411/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202411/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202411/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202411/NativeStyleService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202411/NativeStyleService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202411/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]