type MobileDeviceTargeting (v202411)
Stay organized with collections
Save and categorize content based on your preferences.
Represents mobile devices that are being targeted or excluded by the LineItem.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eMobileDeviceTargeting\u003c/code\u003e allows you to target or exclude specific mobile devices for a Line Item.\u003c/p\u003e\n"],["\u003cp\u003eYou can target or exclude devices based on various criteria like mobile carriers, device models, operating systems, and more.\u003c/p\u003e\n"],["\u003cp\u003eThis feature enables you to refine your ad delivery to reach the desired mobile audience.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003etargetedMobileDevices\u003c/code\u003e specifies the mobile devices you want to target with your Line Item.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eexcludedMobileDevices\u003c/code\u003e specifies the mobile devices you want to exclude from your Line Item's targeting.\u003c/p\u003e\n"]]],["The document details the `MobileDeviceTargeting` feature within the ad management system, which is used to target or exclude specific mobile devices for ad delivery. It lists various services like `AdRuleService`, `NativeStyleService` and more, that use this feature. `MobileDeviceTargeting` includes fields for `targetedMobileDevices` and `excludedMobileDevices`. These fields allow for the specification of targeting criteria, based on various properties, such as device `Technology`, `Browser`, `MobileCarrier`, `OperatingSystem` and more, for the ad `LineItem`.\n"],null,["# type MobileDeviceTargeting (v202411)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202411/AdRuleService.MobileDeviceTargeting) [AdjustmentService](/ad-manager/api/reference/v202411/AdjustmentService.MobileDeviceTargeting) [ForecastService](/ad-manager/api/reference/v202411/ForecastService.MobileDeviceTargeting) [LineItemService](/ad-manager/api/reference/v202411/LineItemService.MobileDeviceTargeting) **NativeStyleService** [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.MobileDeviceTargeting) [ProposalService](/ad-manager/api/reference/v202411/ProposalService.MobileDeviceTargeting) [PublisherQueryLanguageService](/ad-manager/api/reference/v202411/PublisherQueryLanguageService.MobileDeviceTargeting) [TargetingPresetService](/ad-manager/api/reference/v202411/TargetingPresetService.MobileDeviceTargeting) [YieldGroupService](/ad-manager/api/reference/v202411/YieldGroupService.MobileDeviceTargeting) **Dependencies** \n[TechnologyTargeting](/ad-manager/api/reference/v202411/NativeStyleService.TechnologyTargeting) \n▼\n**MobileDeviceTargeting**\n\nRepresents mobile devices that are being targeted or excluded by the [LineItem](/ad-manager/api/reference/v202411/ForecastService.LineItem).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Field ----- ||\n|-----------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ### `targetedMobileDevices` | 1. ` `[Technology](/ad-manager/api/reference/v202411/NativeStyleService.Technology)`[]` 1. ` `[BandwidthGroup](/ad-manager/api/reference/v202411/NativeStyleService.BandwidthGroup)` ` 2. ` `[Browser](/ad-manager/api/reference/v202411/NativeStyleService.Browser)` ` 3. ` `[BrowserLanguage](/ad-manager/api/reference/v202411/NativeStyleService.BrowserLanguage)` ` 4. ` `[DeviceCapability](/ad-manager/api/reference/v202411/NativeStyleService.DeviceCapability)` ` 5. ` `[DeviceCategory](/ad-manager/api/reference/v202411/NativeStyleService.DeviceCategory)` ` 6. ` `[DeviceManufacturer](/ad-manager/api/reference/v202411/NativeStyleService.DeviceManufacturer)` ` 7. ` `[MobileCarrier](/ad-manager/api/reference/v202411/NativeStyleService.MobileCarrier)` ` 8. ` `[MobileDevice](/ad-manager/api/reference/v202411/NativeStyleService.MobileDevice)` ` 9. ` `[MobileDeviceSubmodel](/ad-manager/api/reference/v202411/NativeStyleService.MobileDeviceSubmodel)` ` 10. ` `[OperatingSystem](/ad-manager/api/reference/v202411/NativeStyleService.OperatingSystem)` ` 11. ` `[OperatingSystemVersion](/ad-manager/api/reference/v202411/NativeStyleService.OperatingSystemVersion)` ` \u003cbr /\u003e Mobile devices that are being targeted by the [LineItem](/ad-manager/api/reference/v202411/ForecastService.LineItem). |\n| ### `excludedMobileDevices` | 1. ` `[Technology](/ad-manager/api/reference/v202411/NativeStyleService.Technology)`[]` 1. ` `[BandwidthGroup](/ad-manager/api/reference/v202411/NativeStyleService.BandwidthGroup)` ` 2. ` `[Browser](/ad-manager/api/reference/v202411/NativeStyleService.Browser)` ` 3. ` `[BrowserLanguage](/ad-manager/api/reference/v202411/NativeStyleService.BrowserLanguage)` ` 4. ` `[DeviceCapability](/ad-manager/api/reference/v202411/NativeStyleService.DeviceCapability)` ` 5. ` `[DeviceCategory](/ad-manager/api/reference/v202411/NativeStyleService.DeviceCategory)` ` 6. ` `[DeviceManufacturer](/ad-manager/api/reference/v202411/NativeStyleService.DeviceManufacturer)` ` 7. ` `[MobileCarrier](/ad-manager/api/reference/v202411/NativeStyleService.MobileCarrier)` ` 8. ` `[MobileDevice](/ad-manager/api/reference/v202411/NativeStyleService.MobileDevice)` ` 9. ` `[MobileDeviceSubmodel](/ad-manager/api/reference/v202411/NativeStyleService.MobileDeviceSubmodel)` ` 10. ` `[OperatingSystem](/ad-manager/api/reference/v202411/NativeStyleService.OperatingSystem)` ` 11. ` `[OperatingSystemVersion](/ad-manager/api/reference/v202411/NativeStyleService.OperatingSystemVersion)` ` \u003cbr /\u003e Mobile devices that are being excluded by the [LineItem](/ad-manager/api/reference/v202411/ForecastService.LineItem). |"]]
