type CustomCriteria (v202411)
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria objects are used for custom targeting on predefined or freeform custom targeting keys.\u003c/p\u003e\n"],["\u003cp\u003eThey require a CustomTargetingKey ID, CustomTargetingValue IDs, and a comparison operator (IS or IS_NOT).\u003c/p\u003e\n"],["\u003cp\u003eThe object is part of the Google Ad Manager API and uses a specific namespace for interactions.\u003c/p\u003e\n"],["\u003cp\u003eCustom Criteria enables targeting specific audience segments based on custom key-value pairs.\u003c/p\u003e\n"]]],["The core content describes how to use `CustomCriteria` objects for targeting in ad services. It details `CustomCriteria` usage on custom targeting keys, either `PREDEFINED` or `FREEFORM`. Key actions involve setting `keyId` and `valueIds` to match `CustomTargetingKey` and `CustomTargetingValue`. The `operator` field, with values `IS` or `IS_NOT`, specifies the comparison. Several services use these, such as `AdRuleService`, `ForecastService`, and `ProposalService`.\n"],null,["# type CustomCriteria (v202411)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202411/AdRuleService.CustomCriteria) [AdjustmentService](/ad-manager/api/reference/v202411/AdjustmentService.CustomCriteria) [AudienceSegmentService](/ad-manager/api/reference/v202411/AudienceSegmentService.CustomCriteria) [ForecastService](/ad-manager/api/reference/v202411/ForecastService.CustomCriteria) [LineItemService](/ad-manager/api/reference/v202411/LineItemService.CustomCriteria) [NativeStyleService](/ad-manager/api/reference/v202411/NativeStyleService.CustomCriteria) [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.CustomCriteria) **ProposalService** [PublisherQueryLanguageService](/ad-manager/api/reference/v202411/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202411/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202411/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202411/ProposalService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202411/ProposalService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202411/ProposalService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202411/ProposalService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202411/ProposalService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202411/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202411/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202411/ProposalService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202411/ProposalService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]
