To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

AdServingOptimizationStatus

Enum describing possible serving statuses.

Enums
`UNSPECIFIED`	No value has been specified.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`OPTIMIZE`	Ad serving is optimized based on CTR for the campaign.
`CONVERSION_OPTIMIZE`	Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED.
`ROTATE`	Ads are rotated evenly for 90 days, then optimized for clicks.
`ROTATE_INDEFINITELY`	Show lower performing ads more evenly with higher performing ads, and do not optimize.
`UNAVAILABLE`	Ad serving optimization status is not available.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.

AdServingOptimizationStatus Stay organized with collections Save and categorize content based on your preferences.