SES London Calling!

Tuesday, March 18, 2008

February is that time of the year: the Search Engine Strategies conference hits London! A few of us were there to meet webmasters and search engine representatives to talk about the latest trends and issues in the search engine world.

It was a three-day marathon full of interesting talks—and of course, we heard a lot of good questions in between the sessions! If you didn't get a chance to talk with us, fear not: we've pulled together some of the best questions we encountered. You can find a few of them below, and an additional set in our Webmaster Help Group. Please join the discussion!

Why should I upload a Sitemap to Google Webmaster Tools, if my site is crawled just fine?

All sites can benefit from submitting a Sitemap to Google Webmaster Tools. You may help us to do a better job of crawling and understanding your site, especially if it has dynamic content or a complicated architecture.

Besides, you will have access to more information about your site, for example the number of pages from your Sitemaps that are indexed by Google, any errors Google found with your Sitemap, as well as warnings about potential problems. Also, you can submit specialized Sitemaps for certain types of content including Video, Mobile, News and Code. Learn more about the benefits of submitting a sitemap to Google Webmaster Tools.

We blogged about our position on paid links and the use of nofollow a few months ago. You may also find it interesting to read this thread in our Help Group about appropriate uses of the nofollow attribute.

How do I associate my site with a particular country/region using Google Webmaster Tools? Can I do this for a dynamic website?

The instructions in our Help Center explain that you can associate a country or region to an entire domain, individual subdomains or subdirectories. A quick tip: if, for instance, you are targeting the UK market, better ways of structuring your site would be,, or can geolocate all of those patterns.

If your domain name has no regional significance, such as, you can still associate your website with a country or region. To do that you will need to verify the domain, or the subdomains and/or subdirectories one by one in your Webmaster Tools account and then associate each of them with a country/region. However, for the moment we don't support setting a geographical target for patterns that can't be verified such as, for example,

I have a news site and it is not entirely crawled. Why? Other crawlers had no problem crawling us...

First off, make sure that nothing prevents us from crawling your news site—the architecture of your site or the robots.txt file. Also, we suggest you sign up for Webmaster Tools and submit your content. We specifically have the News Sitemap protocol for sites offering this type of content. If you take advantage of this feature, we can give you more information on which URLs we had trouble with and why. It really rocks!

A quick note to conclude: the lively, international environment of SES is always incredible. I have had a lot of interesting conversations in English, as well as in Italian, French and Spanish. Fellow Googlers chatted with webmasters in English, Danish, Dutch, German and Hungarian. That's amazing—and a great opportunity to get to know each other better, in the language you speak! So next time you wonder how Google Universal Search works in English or you're concerned about Google News Search in German, don't hesitate; grab us for a chat or write to us!