Google 很高兴地宣布,我们通过使用 Product 结构化数据,放宽了商家在 Google 搜索中推出增强型商品体验的资格要求。这些增强型商品体验之前仅面向 Merchant Center 用户提供。此外,我们还更新了 Search Console 中的文档和报告,让您更轻松地了解此类体验的要求。
放宽了面向直接销售商品的网站的资格要求
Google 在搜索结果中为买家提供丰富的商品体验已有一段时间。为了让网站所有者更方便地访问这些体验,Google 放宽了面向实现结构化数据的网站的资格要求。对网站所有者来说,有两大类体验:
最初,Google 搜索结果中的商品摘要主要由 schema.org Product结构化数据提供支持,而商家信息体验主要由通过 Google Merchant Center Feed 提供的商品详情提供支持。
现在,商家可以在没有 Google Merchant Center 账号的情况下,在网页上提供商品数据,从而享受商家信息体验。近期,我们对 schema.org 中与商品相关的属性和类型进行了扩展,以用于服装尺寸和能效评分等方面,这在一定程度上促成了此次资格要求的放宽。
[null,null,[],[[["Google has expanded eligibility for enhanced product experiences in search results to websites that use schema.org Product structured data, including those without a Google Merchant Center account."],["Two new Search Console reports—Merchant listings and Product snippets—are available to help websites monitor and troubleshoot their product structured data."],["Merchant listing experiences offer enhanced features like Shopping Knowledge Panels and Popular Products, while product snippets provide basic product information in search results."],["Websites selling products should use the Merchant listings report, while those publishing product reviews or aggregating product data should use the Product snippets report."],["Detailed information and support can be found in the updated Product structured data documentation and the Google Search Central forum."]]],["Google expanded eligibility for enhanced product experiences in Search, previously exclusive to Merchant Center users, to websites using `Product` structured data. Two categories are now available: Merchant listings for pages selling products, and Product snippets for pages with product information. Two new Search Console reports, Merchant listings and Product snippets, replace the old Product report, offering insights into structured data implementation. Merchants should use both reports if selling and reviewing products. Websites only sharing product information should use the Product snippets report.\n"]]