Thursday, May 12, 2016
Cross-posted from the Google Analytics Blog.
Google Analytics helps brands optimize their websites and marketing efforts for all sources of traffic, and Search Console is where website owners manage how they appear in Google organic search results. Today, we are introducing the ability to display Search Console metrics alongside Google Analytics metrics, in the same reports, side by side—giving you a full view of how your site shows up and performs in organic search results.
For years, users of both Search Console and Google Analytics have been able to link the two properties (instructions) and see Search Console statistics in Google Analytics, in isolation. But to gain a fuller picture of your website's performance in organic Search, it's beneficial to see how visitors reached your site and what they did once they got there.
With this update, you'll be able to see your Search Console metrics and your Google Analytics metrics in the same reports, in parallel. By combining data from both sources at the landing page level, we're able to show you a full range of Acquisition, Behavior and Conversion metrics for your organic search traffic. This feature out is rolling out over the coming few weeks, so not everyone will see it immediately.
New Insights
The new reports allow you to examine your organic Search data end-to-e