Taking advantage of universal search, part 2

Tuesday, March 25, 2008

Universal search and personalized search were two of the hot topics at SMX West last month. Many webmasters wanted to know how these evolutions in search influence the way their content appears in search results, and how they can use these features to gain more relevant search traffic. We posted several recommendations on how to take advantage of universal search last year. Here are a few additional tips:

  1. Local search: Help nearby searchers find your business. Of the various search verticals, local search was the one we heard the most questions about. Here are a few tips to help business owners get the most out of local search: