Tuesday, December 21, 2010
Cross-posted on the Google Grants Blog
As the holiday season comes around, we all have a bit of maintenance to do. This is precisely why we wanted to focus the second post in our site clinic series on cleaning up your source code. Throughout our analysis of submitted non-profit websites, we noticed some confusion about what HTML markup, or tags, to use where, and what content to place within them, both of which could have significant impact on users and how your website looks on the search results page.
Before you deck the halls, deck out your <title>elements
Out of all the submitted non-profit websites, 27% were misusing their <title>
elements, which are critical in letting both Google and users know what's important to your
website. Typically, a search engine will display ~60 characters from your title element; this
is