Search Central Live is coming to New York City on March 20, 2025! Learn more and
apply for an invite.
High-quality sites algorithm launched in additional languages
Friday, August 12, 2011
Cross-posted on the
Inside Search blog
For many months, we've been focused on trying to
return high-quality sites to users.
Earlier this year, we rolled out our "Panda" change for
searches in English around the world.
Today we're continuing that effort by rolling out our algorithmic search improvements in different
languages. Our
scientific evaluation data
show that this change improves our search quality across the board and the response to Panda from
users has been very positive.
For most languages, this change impacts typically 6-9% of queries to a degree that a user might
notice. This is distinctly lower than the initial launch of Panda, which affected almost 12% of
English queries to a noticeable amount. We are launching this change for all languages except
Chinese, Japanese, and Korean, where we continue to test improvements.
For sites that are affected by this algorithmic change, we have a post providing guidance on
how Google searches for high-quality sites.
We also have webmaster forums in
many languages
for publishers who wish to give additional feedback and get advice. We'll continue working to do
the right thing for our users and serve them the best results we can.
Posted by
Amit Singhal,
Google Fellow
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
[null,null,[],[[["Google is launching an algorithmic change to improve search quality in many languages, aiming to return higher-quality sites to users."],["This change builds on the \"Panda\" update, expanding its effects to languages beyond English (except Chinese, Japanese, and Korean)."],["The impact is expected to be less noticeable than the initial Panda rollout, affecting about 6-9% of queries in most languages."],["Google has resources available for website owners to understand and adapt to this algorithm update, including guidance on high-quality site characteristics and multilingual webmaster forums."]]],["Google launched algorithmic search improvements across multiple languages, expanding upon the \"Panda\" update initially rolled out for English searches. This change impacts 6-9% of queries in most languages, excluding Chinese, Japanese, and Korean. Scientific evaluation data indicates improved search quality. Resources are available for affected sites, including guidance on high-quality site characteristics and multilingual webmaster forums for feedback and advice. The company continues efforts to refine search results.\n"]]