[null,null,[],[[["AMP (Accelerated Mobile Pages) simplifies the creation of fast-loading web pages, particularly for static content like news articles, product pages, and blogs."],["Websites can progressively adopt AMP by starting with specific page types rather than needing to convert the entire site."],["AMP is an open-source project, allowing developers to contribute, request features, or create custom components."],["While AMP itself doesn't directly influence search ranking, it's essential for features like Google Top Stories, requiring structured data markup."],["Support and resources for AMP implementation are readily available through various channels like the Webmasters Help Forum, Stack Overflow, and GitHub."]]],["To assist clients with Accelerated Mobile Pages (AMP), consider these key actions: Use CMS plugins or develop custom HTML; focus on static content like articles or blogs; progressively implement AMP on leaf pages. Building new content-heavy sites entirely with AMP is also recommended. Leverage open-source resources by filing feature requests or designing components. Ensure AMP pages meet specific validation and markup requirements for features like Google Top Stories, but know AMP validity doesn't directly impact search rankings.\n"]]