Great user experience for content sites

Monday, May 12, 2008

At Google, our #1 priority is providing users with rich and useful content in our search results. Here are a few tips on creating a great user experience for your content-rich site.

Provide highly relevant content

Establish a clear focus for your site, and create content that's strongly relevant to that focus. Try not to fill your site with irrelevant content. Once you've chosen your site's subject matter, think about how further categorization could be helpful. For instance, if your site is about baby care, think about grouping your content into categories such as Health care, Diseases, or Education. It's also a good idea to pick a relevant domain name that's easy for your audience to remember.

Create user-friendly navigation and page layout

A good user interface is critical for any website—including Google; it creates a good first impression and is critical to how users navigate your site. If you want to include multimedia elements like Flash in your design, make sure that your pages can still be indexed by Google. Check out our blog post on Best uses of Flash.

Make things easy for your users

For instance, you could provide a search box for your users to search within your site; or show your users a lit