Introducing site names on Google Search

Friday, October 14, 2022

Today, Search is introducing site names on mobile search results to make it easier to identify the website that's associated with each result, and we're sharing how you can indicate your preferred site name with structured data.

Site names are currently available for mobile Google Search results in English, French, Japanese, and German, and will be rolling out to additional languages over the next few months.

site name in google search results

Google Search relies on a variety of sources to identify the site name for a search result. To indicate your preferred site name, you can use structured data on your homepage to tell Google what the site name should be. For more information about how to do this, check out the Site name documentation.

We also recommend revisiting the documentation for favicons for the latest best practices. We’re continuing to show favicons on Search, and we recommend providing an icon that's at least 48px, and follows the existing favicon guidelines.

As always, if you have any questions or feedback on this change, please let us know in the Google Search Central Help Community.