《搜索质量评分者指南》更新
2023 年 11 月 16 日,星期四
11 月 16 日,我们更新了《搜索质量评分者指南》,以简化我们的指南。具体而言,我们简化了“满足需求”衡量标准的定义,针对不同类型的网页和新型示例(包括短视频等较新的内容格式)添加了更多指南,移除了过时和多余的示例,并扩展了论坛和讨论页面的评分指南。这些变更都不涉及对我们的指南进行任何重大调整或根本性调整。
请注意,这些指南是搜索评分者在帮助评估我们的各种搜索排名系统的表现时遵从的依据,他们的评分并不会直接影响排名。针对用户在使用 Google 搜索时哪些内容有帮助,这些指南分享了一些重要考虑因素。在关于如何创建实用、以用户为中心的内容的页面中,我们总结了这些概念,以便创作者自行评估自己的内容,在 Google 搜索中取得成功。
发布者:Google 搜索质量团队的 Elizabeth Tucker
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["Google Search Quality Rater Guidelines have been updated to simplify language and provide more relevant examples."],["Updates include simplified \"Needs Met\" scale, guidance for modern content formats, and expanded rating guidance for forums."],["The core principles of the guidelines remain unchanged, and these updates aim to enhance clarity and relevance."],["Rater feedback is used to evaluate search ranking systems, but their ratings don't directly impact individual website rankings."],["Google emphasizes creating helpful, people-first content, and these guidelines offer valuable insights for content creators."]]],["The Search Quality Rater Guidelines were updated on November 16, 2023. Changes include simplifying \"Needs Met\" scale definitions, adding guidance for diverse web pages and content formats (like short-form video), removing outdated examples, and expanding advice for forum/discussion pages. These updates refine existing guidelines rather than fundamentally changing them. Search raters use these guidelines to evaluate search ranking systems. These ratings do not directly affect rankings. The guidelines highlight elements of helpful content.\n"]]