我们此前研究过一个衡量因素,此因素旨在对邀请用户安装移动应用的插页式广告进行检查。随着开发工作的持续进行,我们发现需要扩大研究范围,更广泛地纳入各种插页式广告。因此,为了避免衡量因素重复,我们从移动设备适合性测试中移除了针对应用安装插页式广告的检查,并将此项检查集成到了 Google 搜索的这一新的衡量因素中。
[null,null,[],[[["Google is removing the mobile-friendly label from mobile search results as 85% of pages now meet the criteria, but it remains a ranking signal."],["Google will be lowering the rank of pages that show intrusive interstitials (e.g., pop-ups, standalone interstitials) that hinder content access on mobile."],["This new ranking signal, effective after January 10, 2017, aims to improve user experience by prioritizing easily accessible content on mobile devices."],["Interstitials used for legal obligations (cookie usage, age verification), login dialogs, and reasonably sized banners are generally not affected."],["While this is a significant ranking signal, pages with high-quality, relevant content may still rank well even with interstitials."]]],["Google's mobile search will change, impacting page rankings starting January 10, 2017. The \"mobile-friendly\" label will be removed, but its criteria remain a ranking factor. Pages with content obscured by intrusive interstitials—like pop-ups or standalone displays—will rank lower. Exceptions include legal obligations, logins for non-public content, and reasonable banners. This is one ranking factor among many, and content relevance remains important. Google suggests consulting the webmaster forums for more questions.\n"]]