為了協助各位網站管理員避免搜尋引擎最佳化 (SEO) 作業的常見錯誤，我特地拍攝影片，概述了我在 SEO 產業中注意到的五大常見錯誤。大約在四年前，我們也曾彙整各位讀者對 SEO 作業提出的建議，並根據這些意見回饋更新相關的說明中心文章。2008 年的許多建議至今依然適用，現在就讓我們回顧這些建議，繼續打造出更優質的網站吧！
目標不一致：請特別留意您設定的 SEO 目標，確保這些目標的方向和貴公司的整體目標以及其他部門的目標一致。舉例來說，如果您負責為各產品頁面 (以及網站提供的完整使用者體驗) 進行最佳化調整，請同時為行銷團隊即將舉辦的廣告活動貢獻您的專業知識。同樣道理，如果銷團隊推出新影片或互動性更高的網站，也請確保搜尋者能夠找到這些內容。
[null,null,[],[[["This post highlights common SEO mistakes to avoid, such as lacking a clear value proposition, disjointed strategies, inefficient workarounds, chasing fleeting trends, and slow website updates."],["It emphasizes six fundamental SEO tips, including offering unique content, using relevant keywords, optimizing website structure and tags, signing up for Webmaster Tools email forwarding, promoting natural engagement, and staying current with content and user experience."],["The post aims to guide webmasters in enhancing their website's search engine optimization for lasting success by focusing on user experience and relevant content."],["It encourages website owners to consider their target audience's needs and search behaviors when developing and optimizing their online presence."]]],["The content outlines five common SEO mistakes: lacking a value proposition, using a segmented approach, employing time-consuming workarounds, chasing trends, and slow iteration. It then provides six fundamental SEO tips: creating a unique site, including relevant keywords, optimizing tags and site architecture, using email forwarding in Webmaster Tools, attracting buzz, and staying updated and relevant. The information also references a video on the common mistakes.\n"]]
