Event recap: Search Central Virtual Unconference Japan 2022
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Tuesday, May 10, 2022
We organized the first Search Central Virtual Unconference Japan on April 5, 2022 to facilitate a discussion and networking platform for the SEO, Search and publisher community, in Japanese. This is part of the global Search Central Virtual Unconference event series.
The event was lively, with more than 100 participants of different backgrounds and professions managing websites of different types and sizes. We were happy to see many ideas exchanged, experience shared, and feedback provided.
There were 9 discussion sessions orchestrated by about 15 facilitators! And here are some of the things we learned from these sessions (ordered by event schedule):
Traffic drop case studies: It’s cool to see participants sharing their insights about traffic fluctuation experience. Many factors can cause this, and participants shared their tips to manage it. Noticeable themes revolve around creating an environment for open and constant communication between internal stakeholders, focusing on users and the business main objectives beyond just SEO, and balancing between deeply understanding technical details versus analyzing things from a larger view or from other perspectives.
Page experience and Core Web Vitals feedback: There were many feedback submissions and product requests, such as a PageSpeed Insights API and Search Console URL grouping. We passed them on to the relevant teams. We also heard many interesting insights, such as image optimization difficulties and other tools people use to measure page experience on top of Search Console.
Webspam and Search quality feedback: We passed on regional query feedback to the Search Quality team. We learned that among others, hack pages are still a prominent issue that participants come across. There is also an opportunity for us to align expectations on what is considered as webspam.
AdSense Policy feedback: We collected feedback and insights for the AdSense policy team, such as increasing awareness about Confirmed Click and invalid traffic.
Search Experience Optimization: The term "Search experience optimization" could mean different things for different people. There were many tips and techniques shared, such as analyzing users’ intent, focusing on users that match business’ objectives, using data to back up analysis and optimization, designing customer’s journey from beginning to end, optimizing for business with different lead time, and more.
Search Console feedback: Lots of great feedback and product requests were collected for the Search Console team, especially regarding the Search performance report, API, Index coverage report, Crawl stats, and page experience report.
Women in SEO session: Many participants shared their views and experiences, and we heard how difficult it still is to combine working in SEO with having a family as a woman in Japan.
Optimization of crawling and indexing on large-scale sites: Large-scale sites face different challenges, such as handling many URL parameters, monitoring crawl budget, or managing user generated content. At the same time, it’s great to see so many ideas and tactics shared to solve and workaround these challenges.
Content Marketing and SEO: This session was not only about creating content, but also about how to deliver or present it, such as for a snippet or Discover. Discussions went beyond text-based content to images and videos. They also cover discussions about evaluation metrics and goals setting.
This event is our first Search Central Virtual Unconference in a local non-English language! We were really delighted to see how rich the discussions were and how open and engaged everybody was. From the post event survey, it appears that participants have enjoyed the event and found it useful. We would like to thank all facilitators and participants for making this event a vibrant and successful one. We hope to bring more events like this to Japan and to other languages both online or offline in the future!
Posted by the Search Central Unconference Organizing team
[null,null,[],[[["\u003cp\u003eGoogle held the first Japanese Search Central Virtual Unconference on April 5, 2022, fostering discussions and networking among Japanese SEO professionals, publishers, and search specialists.\u003c/p\u003e\n"],["\u003cp\u003eThe unconference facilitated a diverse exchange of SEO experiences and insights, covering topics like traffic drop analysis, page experience optimization, webspam, AdSense policies, Search Console feedback, and content marketing strategies.\u003c/p\u003e\n"],["\u003cp\u003eAttendees shared valuable feedback and product requests, which Google relayed to relevant teams for further action and improvement.\u003c/p\u003e\n"],["\u003cp\u003eThe event highlighted the importance of user focus, data-driven analysis, and open communication in SEO practices, with dedicated sessions addressing challenges specific to women in SEO and large-scale websites.\u003c/p\u003e\n"],["\u003cp\u003eGoogle expresses gratitude to all facilitators and participants for their contributions, aiming to host more similar events in Japan and other regions, promoting SEO knowledge and community engagement.\u003c/p\u003e\n"]]],["The Search Central Virtual Unconference Japan, held on April 5, 2022, facilitated discussions among over 100 SEO, search, and publishing professionals. Nine sessions, led by 15 facilitators, covered topics like traffic fluctuations, page experience, webspam, AdSense policies, search experience optimization, Search Console feedback, and women in SEO. Participants shared insights, product feedback, and strategies for content marketing, crawling, and indexing on large-scale sites. Feedback was relayed to relevant teams, and the event was deemed successful, with plans for future events in other languages and formats.\n"],null,["# Event recap: Search Central Virtual Unconference Japan 2022\n\nTuesday, May 10, 2022\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For information on upcoming events, check out our new [Search Central Unconference page](/search/events/search-central-live).\n\n\nWe [organized](/search/blog/2022/03/search-central-unconference-japan-2022) the first Search Central Virtual Unconference Japan on April 5, 2022 to facilitate a discussion and networking platform for the SEO, Search and publisher community, in Japanese. This is part of the global Search Central Virtual Unconference event series.\n\n[Start reading in Japanese](/search/blog/2022/05/recap-search-central-unconference-japan-2022?hl=ja)\n\n\nThe event was lively, with more than 100 participants of different backgrounds and professions managing websites of different types and sizes. We were happy to see many ideas exchanged, experience shared, and feedback provided.\n\n\nThere were 9 discussion sessions orchestrated by about 15 facilitators! And here are some of the things we learned from these sessions (ordered by event schedule):\n\n- **Traffic drop case studies:** It's cool to see participants sharing their insights about traffic fluctuation experience. [Many factors](/search/blog/2021/07/search-traffic-drops) can cause this, and participants shared their tips to manage it. Noticeable themes revolve around creating an environment for open and constant communication between internal stakeholders, focusing on users and the business main objectives beyond just SEO, and balancing between deeply understanding technical details versus analyzing things from a larger view or from other perspectives.\n- **Page experience and Core Web Vitals feedback:** There were many feedback submissions and product requests, such as a PageSpeed Insights API and Search Console URL grouping. We passed them on to the relevant teams. We also heard many interesting insights, such as image optimization difficulties and other tools people use to measure page experience on top of Search Console.\n- **Webspam and Search quality feedback:** We passed on regional query feedback to the Search Quality team. We learned that among others, hack pages are still a prominent issue that participants come across. There is also an opportunity for us to align expectations on what is considered as webspam.\n- **AdSense Policy feedback:** We collected feedback and insights for the AdSense policy team, such as increasing awareness about [Confirmed Click](https://support.google.com/adsense/answer/10025624) and [invalid traffic](https://support.google.com/adsense/answer/16737).\n- **Search Experience Optimization:** The term \"Search experience optimization\" could mean different things for different people. There were many tips and techniques shared, such as analyzing users' intent, focusing on users that match business' objectives, using data to back up analysis and optimization, designing customer's journey from beginning to end, optimizing for business with different lead time, and more.\n- **Search Console feedback:** Lots of great feedback and product requests were collected for the Search Console team, especially regarding the Search performance report, API, Index coverage report, Crawl stats, and page experience report.\n- **Women in SEO session:** Many participants shared their views and experiences, and we heard how difficult it still is to combine working in SEO with having a family as a woman in Japan.\n- **Optimization of crawling and indexing on large-scale sites:** Large-scale sites face different challenges, such as handling many URL parameters, [monitoring crawl budget](/search/docs/crawling-indexing/large-site-managing-crawl-budget), or managing user generated content. At the same time, it's great to see so many ideas and tactics shared to solve and workaround these challenges.\n- **Content Marketing and SEO:** This session was not only about creating content, but also about how to deliver or present it, such as for a snippet or Discover. Discussions went beyond text-based content to images and videos. They also cover discussions about evaluation metrics and goals setting.\n\n\nThis event is our first Search Central Virtual Unconference in a local non-English language! We were really delighted to see how rich the discussions were and how open and engaged everybody was. From the post event survey, it appears that participants have enjoyed the event and found it useful. We would like to thank [all facilitators](https://rsvp.withgoogle.com/events/search-central-virtual-unconference-japan-2022) and participants for making this event a vibrant and successful one. We hope to bring more events like this to Japan and to other languages both online or offline in the future!\n\nPosted by the Search Central Unconference Organizing team"]]
