为组织级退货政策添加标记支持
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2024 年 6 月 11 日，星期二
退货政策是购物者在线购买商品时考虑的主要因素，因此去年我们推出了针对单个商品的结构化数据退货政策提取功能。今天，我们还将添加对组织级退货政策的支持，这意味着您将能够为您的商家指定通用退货政策，而无需为您销售的每哥商品单独定义一项退货政策。
添加组织级退货政策有助于缩减商品结构化数据标记的大小，并让您能够更轻松地在一个位置管理退货政策标记。它还可以让您的退货政策有资格与其他搜索结果（除了商品搜索结果之外，还包括知识面板和品牌资料）一起显示。
如果您没有 Merchant Center 账号，但希望为自己的商家提供退货政策，那么向您的组织结构化数据添加退货政策就尤为重要。Merchant Center 已允许您为您的商家提供退货政策，因此如果您拥有 Merchant Center 账号，我们建议您在那里定义退货政策。
为富媒体搜索结果测试添加退货政策支持
您可以在富媒体搜索结果测试中提交网页网址或代码段，来测试您的组织结构化数据中定义的退货政策。使用此工具，您可以确认标记是否有效。
如果您的网站是开展线上业务或本地商家，建议使用 Organization 的 OnlineStore 或 LocalBusiness 子类型之一。
我们希望通过此次新增功能，您可以更轻松地为您的商家添加退货政策，并使其在 Google 购物体验中显示。如果您有任何问题或疑虑，请通过 Google 搜索中心社区、Twitter 或 LinkedIn 与我们联系。
发布者：Irina Tuduce、Pascal Fleury 和 Johan Linder，Google 购物软件工程师
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eGoogle Search now supports organization-level return policies in structured data, allowing businesses to define a general return policy instead of individual product policies.\u003c/p\u003e\n"],["\u003cp\u003eThis update simplifies return policy management, reduces structured data markup size, and can make policies eligible to appear in knowledge panels, brand profiles, and product search results.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses without a Merchant Center account can now provide return policies, while those with an account are recommended to define them there.\u003c/p\u003e\n"],["\u003cp\u003eThe Rich Results Test can be used to validate organization-level return policy structured data.\u003c/p\u003e\n"],["\u003cp\u003eOnline and local businesses should utilize the \u003ccode\u003eOnlineStore\u003c/code\u003e or \u003ccode\u003eLocalBusiness\u003c/code\u003e subtypes of \u003ccode\u003eOrganization\u003c/code\u003e for their structured data.\u003c/p\u003e\n"]]],["Structured data support now includes organization-level return policies, allowing businesses to define a general return policy instead of per-product policies. This simplifies management, reduces markup size, and potentially displays return policies in knowledge panels and brand profiles, beyond product search results. Businesses without a Merchant Center account should utilize this method. The Rich Results Test can validate organization return policy markup using URL or code snippets. It's suggested that online or local businesses use `OnlineStore` or `LocalBusiness` schema subtypes.\n"],null,["# Adding markup support for organization-level return policies\n\nTuesday, June 11, 2024\n\n\nA return policy is a major factor considered by shoppers when buying products online, and so\n[last year](/search/docs/appearance/structured-data/merchant-listing#product-with-returns-example)\nwe enabled the extraction of structured data return policies for individual products. Today we're adding support\nfor return policies at the [organization](/search/docs/appearance/structured-data/organization) level\nas well, which means you'll be able to specify a general return policy for your business instead of having to\ndefine one for each individual product you sell.\n\n\nAdding an organization-level return policy can help reduce the size of your [Product](/search/docs/appearance/structured-data/product)\nstructured data markup and make it easier to manage your return policy markup in one place. It can also make your return\npolicies eligible to show with additional search results such as [knowledge panels](https://support.google.com/knowledgepanel/answer/9163198)\nand [brand profiles](https://support.google.com/merchants/answer/14998338), in addition\nto product search results.\n\n\nAdding a return policy to your organization structured data is especially important if you don't have a Merchant Center\naccount and want the ability to provide a return policy for your business. Merchant Center already lets you\nprovide a [return policy](https://support.google.com/merchants/answer/10220642) for\nyour business, so if you have a Merchant Center account we recommend defining your return policy there instead.\n\nAdding support for return policies to the Rich Results Test\n-----------------------------------------------------------\n\n\nYou can test [return policies](/search/docs/appearance/structured-data/organization#example-online-store) defined\nunder your organization structured data using the [Rich Results Test](https://search.google.com/test/rich-results)\nby submitting the URL of a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid.\n\n\nIf your site is an online or local business, we recommend using one of the [`OnlineStore`](https://schema.org/OnlineStore),\nor [`LocalBusiness`](https://schema.org/LocalBusiness) subtypes of `Organization`.\n\n\nWe hope this addition makes it easier for you to add return policies for your business, and enable them to be shown\nacross Google shopping experiences. If you have any questions or concerns, reach out to us using the\n[Google Search Central Community](https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)),\non [Twitter](https://twitter.com/googlesearchc), or on [LinkedIn](https://www.linkedin.com/showcase/googlesearchcentral/).\n\nPosted by [Irina Tuduce](/search/blog/authors/irina-tuduce), Pascal Fleury, and Johan Linder, Google Shopping software engineers"]]
