帮助卫生健康组织，使 COVID-19 信息更易获取
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2020 年 3 月 31 日，星期二
在 COVID-19 大流行期间，为了提供相关信息来帮助抗击疫情，卫生健康组织正经历着前所未有的忙碌。为了更好地帮助他们，Google 发布了一篇介绍最佳做法的文章来引导卫生健康组织，使其发布的 COVID-19 信息在 Google 搜索中更易于获取。我们还为符合条件的卫生健康组织创建了一个全新的技术支持论坛。
提高搜索结果曝光率的最佳实践
默认情况下，对于任何搜索，Google 都会尝试显示相关性最高的权威信息。如果内容所有者以适当的方式帮助 Google 理解他们的内容，此过程会更加高效。
为了在此过程（称为 SEO，即“搜索引擎优化”）中向卫生健康类组织提供更好的指导，我们发布了一篇新的帮助中心文章，其中介绍了一些重要的最佳实践，主要面向提供卫生健康信息的网站，内容包括：
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如何帮助用户随时随地访问您的内容
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提供优质网页内容和标题的重要性
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如何查看网站在 COVID-19 相关查询结果中的显示效果
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如何分析与 COVID-19 相关的热门用户查询
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如何为常见问题解答内容添加结构化数据
面向卫生健康组织的新支持论坛
除了最佳实践帮助页面之外，卫生健康组织还可以加入我们的全新技术支持论坛。该论坛致力于为发布 COVID-19 信息的卫生健康组织解答与 Google 搜索相关的问题。
我们将逐个审批访问请求。最初，我们将仅允许属于国家卫生部和美国州级机构的网域加入论坛。如果将来允许其他网域加入，我们将通过此博文和我们的 Twitter 账号发布通知。
您需要使用基于这些网域的电子邮件地址（例如，name@health.gov）进行注册，或者有权访问该网站的 Search Console 账号。
如果想申请 COVID-19 Google 搜索论坛的访问权限，请填写此表单。
我们创建该论坛是为了响应卫生健康组织当前的需求，一旦 WHO 不再将 COVID-19 认定为突发公共卫生事件或者大部分地区将应急响应降级，我们便会关停该论坛。
欢迎所有人使用我们现有的网站站长帮助论坛。如果您有任何疑问或意见，请通过 Twitter 告诉我们。
搜索技术宣讲师 Daniel Waisberg 和 Search Console 潜在客户项目经理 Ofir Roval
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eGoogle published a best practices article to help health organizations make COVID-19 information more discoverable in Search.\u003c/p\u003e\n"],["\u003cp\u003eA new technical support group is available for eligible health organizations to get help with Search-related questions specific to COVID-19 information.\u003c/p\u003e\n"],["\u003cp\u003eThe support group is currently limited to national health ministries and US state level agencies, requiring registration with a relevant email or Search Console access.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages all webmasters to utilize the existing webmaster help forum and Twitter for general search-related questions and feedback.\u003c/p\u003e\n"]]],["Google has launched resources to assist health organizations during the COVID-19 pandemic. They created a best practices article offering guidance on optimizing health information for Search, including mobile access, page content, site appearance for coronavirus queries, analyzing top queries, and adding structured data for FAQs. A new technical support group for eligible health organizations, initially limited to national health ministries and US state-level agencies, is also available to help with Search-related questions. Access can be requested via a provided form, with the group to be deprecated once the pandemic is over.\n"],null,["# Helping health organizations make COVID-19 information more accessible\n\nTuesday, March 31, 2020\n\n\nHealth organizations are busier than ever providing information to help with the COVID-19\npandemic. To better assist them, Google has created a\n[best practices article](/search/docs/advanced/guidelines/health-government-websites) to\nguide health organizations to make COVID-19 information more accessible on Search. We've also\ncreated a new technical support group for eligible health organizations.\n\nBest practices for search visibility\n------------------------------------\n\n\nBy default, Google tries to show the most relevant, authoritative information in response to any\nsearch. This process is more effective when content owners help Google understand their content\nin appropriate ways.\n\n\nTo better guide health-related organizations in this process (known as\n[SEO](/search/docs/fundamentals/seo-starter-guide), for \"search engine\noptimization\"), we have produced a new help center article with some\n[**important best practices**](/search/docs/advanced/guidelines/health-government-websites),\nwith emphasis on health information sites, including:\n\n- How to help users access your content on the go\n- The importance of good page content and titles\n- Ways to check how your site appears for coronavirus-related queries\n- How to analyze the top coronavirus related user queries\n- How to add structured data for FAQ content\n\nNew support group for health organizations\n------------------------------------------\n\n\nIn addition to our best practices help page, health organizations can take part in our new\ntechnical support group that's focused on helping health organizations who publish COVID-19\ninformation with Search related questions.\n\n\nWe'll be approving requests for access on a case-by-case basis. At first we'll be accepting only\ndomains under national health ministries and US state level agencies. We'll inform of future\nexpansions here in this blog post, and on our [Twitter account](https://twitter.com/googlesearchc).\nYou'll need to register using either an email under those domains (for example, name@health.gov) or have\n[access](https://support.google.com/webmasters/answer/7687615) to the website Search\nConsole account.\n\n\n**[Fill this form](https://forms.gle/BLapgXs8exb2XNyB6) to request access to the\nCOVID-19 Google Search group.**\n\n\nThe group was created to respond to the current needs of health organizations, and we intend to\ndeprecate the group as soon as COVID-19 is no longer considered a Public Health Emergency by WHO\nor some similar deescalation is widely in place.\n\n\nEveryone is welcome to use our existing [webmaster help forum](https://support.google.com/webmasters/community),\nand if you have any questions or comments, please let us know [on Twitter](https://twitter.com/googlesearchc).\n\n\n[Daniel Waisberg](https://www.danielwaisberg.com), Search Advocate and [Ofir Roval](https://www.linkedin.com/in/ofirroval/), Search Console Lead PM"]]
